Who is Hannah Meloche?

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Hannah Meloche: Capturing Lifestyle and Positivity Through Engaging Content

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Hannah Meloche is a lifestyle vlogger, social media influencer, and entrepreneur based in the United States. She gained recognition through her YouTube channel, where she shares engaging vlogs about her daily life, travel experiences, and self-care routines. Her content is known for its relatable and positive approach, resonating with Gen Z and millennial audiences. Over time, she has expanded her influence across Instagram and TikTok, reaching millions of followers worldwide.

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In addition to her content creation, Hannah is the founder of Starlite Village, an eco-friendly jewelry brand. She frequently promotes her brand across social media, incorporating her passion for sustainable fashion into her lifestyle content. Her ability to blend personal storytelling with brand marketing has made her a sought-after influencer in the beauty, fashion, and wellness industries. She has collaborated with brands like Neutrogena and Too Faced Cosmetics, further solidifying her presence in the industry.

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Hannah's content revolves around themes of positivity, self-care, and community, making her highly relatable to her audience. Whether sharing travel vlogs, beauty tips, or life updates, she maintains an authentic and casual approach that fosters strong engagement. Her YouTube videos, which range from Christmas vlogs to skincare routines, attract thousands of views, while her Instagram posts showcase her personal style and adventures. On TikTok, she experiments with trends, humor, and short-form storytelling, further diversifying her content.

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Beyond social media, Hannah is a strong advocate for mental wellness and self-expression, encouraging her followers to embrace confidence and individuality. Her ability to maintain an authentic connection with her audience while growing her personal brand sets her apart as a leading digital creator. With an Influence Score of 8,960, she continues to expand her reach, inspiring young audiences through engaging and aspirational content.

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An Influencer Active on Social Media

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Hannah has an impressive social media reach across YouTube, Instagram, and TikTok, attracting millions of followers. Her largest audience is on YouTube, followed by Instagram and TikTok, where she regularly shares lifestyle and beauty-related content. Each platform showcases different aspects of her personal and professional life, contributing to her broad online influence.

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Hannah Meloche's Social Media Strategy Analysis

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YouTube: Long-Form Storytelling and Vlogs

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Hannah Meloche's YouTube channel is her most influential platform, with 2M subscribers tuning in for her engaging vlogs and lifestyle content. She posts a mix of travel diaries, personal reflections, and beauty routines, creating an authentic and immersive viewing experience. Her videos often focus on positivity and self-care, making them highly appealing to Gen Z and millennial audiences. She maintains a casual and natural storytelling style, allowing her to connect with her followers on a deeper level.

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Despite a reduced posting frequency of 1.6 videos per month, Hannah's content continues to generate significant engagement. Her Christmas vlogs, travel adventures, and wellness routines often receive tens of thousands of views, proving her dedicated audience remains engaged. She averages 67.3K views per video, showcasing her ability to attract and retain loyal viewers. While her growth rate on YouTube is currently 0%, her consistent video quality ensures continued relevance.

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Her engagement rate of 0.13% reflects the passive nature of YouTube interaction, where viewers consume content without always engaging. However, her comment sections are filled with loyal fans who appreciate her raw and unfiltered approach. She incorporates brand partnerships seamlessly, often featuring sponsored skincare or fashion items in a way that aligns with her lifestyle. Her ability to integrate promotions naturally keeps her brand collaborations authentic and effective.

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Hannah's posting habits indicate that she uploads twice a month at 8 PM, ensuring her audience knows when to expect new content. Her consistency in producing seasonal and travel-themed videos makes her a go-to creator for relatable and aspirational content. As she continues to expand her brand and collaborations, YouTube remains a crucial platform for her long-form storytelling and audience engagement.

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• Username: @hannahmeloche
• Influence Score: 78.7/100
• Followers: 2M
• Activity: 1.6 posts per month
• Engagement Rate: 0.13%
• Growth: 0%
• Average Engagement: 2.5K
• Posting Habits: Twice a month at 8 PM EST

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Instagram: Lifestyle, Aesthetics, and High Engagement

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Hannah’s Instagram account, with 1.5M followers, is a key part of her social media presence, where she shares lifestyle snapshots, fashion inspiration, and personal updates. Her content is carefully curated, featuring a mix of high-quality photography and spontaneous, real-life moments. Unlike her YouTube content, which is longer and more narrative-driven, her Instagram feed focuses on visual storytelling. She has built a highly engaged audience that resonates with her travel adventures, beauty insights, and everyday aesthetics.

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She maintains a consistent posting schedule of four posts per month, ensuring her presence remains active while avoiding content fatigue. Her average engagement per post is 25.1K, showing that her audience actively interacts with her updates. Her engagement rate of 1.67% is strong for an influencer of her size, reflecting a loyal and interactive community. She frequently shares brand collaborations, styling products from Neutrogena and Too Faced Cosmetics in her daily outfits and beauty routines.

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Her most recent posts include seasonal travel photos, holiday snapshots, and candid moments with friends, all of which maintain a bright and aesthetically appealing style. Her ability to mix posed professional shots with casual, unfiltered moments makes her content feel both aspirational and approachable. Her captions are often short and engaging, allowing followers to interact through comments and reactions easily. This balance between curated and natural content helps her maintain authenticity while still appealing to brands.

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Her posting habits show that she uploads once a week at 5 PM, allowing her content to reach early-morning scrollers. Given her high engagement rates and strong brand presence, Instagram remains a top-performing platform for her, making it ideal for fashion, beauty, and lifestyle sponsorships. Her ability to effortlessly merge her personal life with brand collaborations ensures she remains a reliable and effective influencer in the industry.

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• Username: @hannahmeloche
• Influence Score: 90.1/100
• Followers: 1.5M
• Activity: 4 posts per month
• Engagement Rate: 1.67%
• Growth: +1.17% (+17.5K new followers)
• Average Engagement: 25.1K
• Posting Habits: Once a week at 5 PM EST

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TikTok: Trend Integration and Viral Potential

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Hannah’s TikTok account, with 1.3M followers, allows her to showcase a more playful and spontaneous side of her personality. Unlike YouTube and Instagram, which are more curated, her TikTok content is raw, fun, and trend-driven. She experiments with dance challenges, beauty trends, and relatable life moments, creating content that has the potential to go viral. This adaptability makes TikTok an essential part of her social media strategy, allowing her to stay relevant among younger audiences.

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She posts an average of 4.3 times per month, ensuring she maintains a steady presence on the platform. Her engagement rate is 0.49%, which, while lower than her Instagram engagement, still shows strong audience interaction. Some of her recent videos, such as a viral dance challenge and skincare-related clips, have reached over 1M views, demonstrating her ability to capture audience interest. Although her growth rate is 0%, her content continues to attract a solid base of engaged viewers.

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Her average engagement per video is 6.3K, reflecting steady interaction from her followers. She frequently interacts with trending sounds and hashtags, keeping her content fresh and relevant. She also uses TikTok to give followers behind-the-scenes glimpses of her life, making her content more personal and relatable. These short, casual videos help her build an even stronger connection with her audience, offering a more unfiltered view of her personality.

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Hannah's TikTok posting habits indicate she uploads daily at 5 PM, making her content readily available to early-morning users. Given the platform’s algorithm-driven nature, she continues to leverage TikTok’s potential for rapid reach and engagement. Her ability to balance trendy, fun content with brand collaborations makes her a valuable partner for fashion, skincare, and lifestyle brands looking to target young audiences in an authentic way.

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• Username: @hannahmelochewhy
• Influence Score: 84.7/100
• Followers: 1.3M
• Activity: 4.3 posts per month
• Engagement Rate: 0.49%
• Growth: 0%
• Average Engagement: 6.3K
• Posting Habits: Every day at 5 PM EST

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Hannah Meloche's Social Media Influence Summary

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Hannah Meloche’s influence extends across multiple social platforms, with an overall Influence Score of 8,960. Her strongest platform is Instagram, where she ranks in the Top 1% in the U.S. for lifestyle influencers. She also ranks #36 in Photography & Videography in the U.S. and #116 globally in this category.

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Learn more about the Favikon Methodology here

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Content Strategy: Engaging and Relatable

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Hannah’s content revolves around lifestyle, travel, beauty, and self-care, making her highly relatable to Gen Z and millennial audiences. Her casual and down-to-earth approach allows her to maintain strong engagement while covering a broad range of topics.

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Reachability and Partnerships

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Hannah Meloche is highly accessible for brand collaborations, making her an attractive partner for fashion, beauty, and wellness brands. With an Influence Score of 8,960, she has built a strong and trustworthy presence across YouTube, Instagram, and TikTok. Her content style is bright, positive, and engaging, ensuring that sponsored posts feel natural and well-integrated. This makes her a reliable influencer for product reviews, brand sponsorships, and ambassador programs.

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She has already collaborated with major brands such as Neutrogena and Too Faced Cosmetics, showcasing their products in a way that feels organic. Her ability to blend personal storytelling with brand messaging increases the effectiveness of her sponsorships. Her Instagram and YouTube platforms are particularly strong for high-end beauty and fashion brands, while TikTok is ideal for trendy, short-form promotional content. This multi-platform approach allows brands to reach a wide and diverse audience through her influence.

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One of Hannah’s strongest qualities is her high brand safety rating, making her a low-risk partner for businesses. Her content is minimal in political discussions and maintains a positive, uplifting tone, ensuring that brands can align with her image without controversy. She has also successfully promoted her own eco-friendly jewelry brand, Starlite Village, proving her ability to drive sales and engagement for retail businesses. Her experience with personal branding makes her a valuable asset to companies looking for authentic promotion.

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Hannah is likely to accept brand partnerships, especially those focused on fashion, beauty, travel, and wellness. She has a track record of seamlessly integrating sponsored content, making her a great choice for influencer marketing campaigns. Her posting consistency, engagement rates, and audience trust ensure that brand collaborations are not just effective but also long-lasting. For businesses looking to tap into Gen Z and millennial markets, Hannah offers a prime opportunity for impactful digital campaigns.

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Conclusion: A Trusted Voice in Lifestyle and Digital Influence

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Hannah Meloche is a well-established lifestyle influencer with a strong presence across YouTube, Instagram, and TikTok. Her casual, engaging style and positive messaging have helped her build a loyal audience, making her a great partner for brands in the beauty, fashion, and lifestyle sectors.

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View the AI-powered profile

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