Who's Who on Social Media
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Who is Hannah Berner?

Hannah Berner, a comedian and podcast host, has established herself as a powerful voice in the social media landscape, combining humor, mental health advocacy, and authentic engagement. Known for her popular podcasts "Berning in Hell" and "Giggly Squad," as well as her stand-up comedy tours, Berner captivates audiences across various platforms, sharing both comedic content and insightful takes on personal well-being.

November 7, 2024
Jeremy Boissinot

Hannah Berner, a comedian and podcast host, has established herself as a powerful voice in the social media landscape, combining humor, mental health advocacy, and authentic engagement. Known for her popular podcasts "Berning in Hell" and "Giggly Squad," as well as her stand-up comedy tours, Berner captivates audiences across various platforms, sharing both comedic content and insightful takes on personal well-being. Her influence spans Instagram, TikTok, and X (formerly Twitter), where she maintains a dynamic connection with her followers. With a robust authority score and a position among the top social media figures in comedy and stand-up, Hannah Berner's reach continues to grow.

Hannah Berner: A Leading Voice in Comedy and Podcasting

Hannah Berner is a multifaceted comedian, podcast host, and social media personality who has captivated audiences with her sharp wit, relatable humor, and candid discussions on mental health. Born and raised in Brooklyn, New York, Berner initially gained public attention as a star on Bravo’s reality show Summer House, where her unapologetically outspoken personality quickly endeared her to fans. However, her transition from reality TV to stand-up comedy has allowed her to develop a unique voice that goes beyond the screen, addressing life’s complexities through humor and connecting with audiences in a more personal way. Her humor is both raw and reflective, often blending comedic insights with deeper reflections on relationships, anxiety, and the ups and downs of adulthood.

Beyond reality TV and stand-up, Berner has built a strong presence in the podcasting world with her popular shows Berning in Hell and Giggly Squad. In Berning in Hell, she dives into the fears, insecurities, and mental health struggles of her guests, which range from celebrities to fellow comedians and social media personalities. This podcast has resonated deeply with her listeners, who appreciate Berner’s openness and her ability to create a space where vulnerability is met with empathy and humor. Meanwhile, Giggly Squad, co-hosted with her best friend Paige DeSorbo, takes a lighter approach, exploring pop culture and trending topics with a humorous spin. Together, the podcasts showcase Berner's versatility, balancing introspective conversations with light-hearted banter.

Berner’s influence extends across various social media platforms, where she engages with millions of followers. On Instagram, TikTok, and X (formerly Twitter), she shares a mix of stand-up clips, personal moments, and witty commentary on everyday life. Her content is characterized by its relatability, as she addresses topics that her audience can easily connect with, from dating mishaps to societal expectations. Berner is also an advocate for mental health, openly discussing her own experiences with anxiety and self-doubt, which has helped foster a loyal community of fans who find comfort and encouragement in her honesty. Her impact in comedy and digital media continues to grow, making her a prominent voice for a generation that values both humor and authenticity.

An Influencer active on social media

Hannah Berner engages her audience through Instagram, TikTok, and X, each offering a unique window into her comedic and personal world.

TikTok: Comedy Meets Raw Authenticity

Hannah Berner’s largest platform, TikTok, with 2.9 million followers, serves as the cornerstone of her social media presence. Here, she shares comedic skits, humorous takes on everyday situations, and snippets from her stand-up routines. Berner’s TikTok content resonates deeply with her audience, who appreciate her candid, unfiltered humor and the way she addresses relatable topics. Her high engagement rate of 14.87% and an average of 314.8K engagements per video demonstrate the platform's success in amplifying her comedic voice.

  • Username: @hannah_berner
  • Influence Score: 88.8/100
  • Followers: 2.9M
  • Activity: 3.8 videos per week
  • Engagement Rate: 14.87%
  • Growth: Stable
  • Average Engagement: 314.8K
  • Posting Habits: Everyday at 4 AM

Instagram: Personal and Professional Highlights

Instagram is another critical platform for Hannah, where her 1.5 million followers gain insight into both her professional achievements and personal moments. Her content here includes behind-the-scenes shots from her performances, promotional posts for her podcasts, and glimpses into her day-to-day life. Berner’s Instagram strategy balances well-curated images with a touch of spontaneity, which appeals to her audience. With an engagement rate of 6.25% and 90.7K average engagements per post, she leverages Instagram to foster a strong connection with her followers.

  • Username: @hannahberner
  • Influence Score: 92.9/100
  • Followers: 1.5M
  • Activity: 13 posts per month
  • Engagement Rate: 6.25%
  • Growth: +1.61%
  • Average Engagement: 90.7K
  • Posting Habits: 3 times a week at 1 AM

X (formerly Twitter): Witty Commentary and Cultural Insights

On X, with 75.1K followers, Hannah Berner shares witty commentary and cultural insights, often touching on controversial or humorous topics that spark conversation. Though her engagement rate on X is significantly lower at 0.11%, her posts still resonate with a niche audience who appreciate her humor in short-form content. X allows Berner to engage in a more relaxed, spontaneous way, posting jokes and thoughts that connect with her core audience.

  • Username: @beingbernz
  • Influence Score: 15.8/100
  • Followers: 75.1K
  • Activity: Occasional tweeting
  • Engagement Rate: 0.11%
  • Growth: +0.01%
  • Average Engagement: 86

Hannah Berner's Social Media Influence and Authority Summary

With a Favikon authority score of 9,153 points, Hannah Berner ranks among the elite in social media for comedy and stand-up. Her authority is underscored by her high engagement rates and consistent presence across multiple platforms, particularly TikTok and Instagram. In the Comedy & Standup niche in the United States, she ranks at #53, reflecting her influence and relevance in the digital comedy space. This ranking places her in the top 1% of influencers in her category, underscoring her impact and popularity.

Content Strategy: Humor and Honesty

Hannah Berner's content strategy revolves around humor and honesty, often blending comedy with reflections on mental health and relationships. Her content is a mix of scripted humor, stand-up snippets, and candid, relatable moments that allow her followers to feel connected to her on a personal level. On TikTok and Instagram, she frequently engages with trending topics, often using humor to bring light to otherwise serious issues. Her X feed offers a glimpse into her unfiltered thoughts, providing a different dimension to her online persona.

Reachability and Brand Partnerships

Hannah Berner's reachability is classified as "Difficult," with an estimated sponsored post cost of $15.8K, indicating her high value as a brand partner. Her authority in the comedy niche makes her an appealing partner for brands targeting a young, engaged audience. She has previously collaborated with brands that align with her comedic and relatable image, and her influence within the comedy and entertainment space positions her well for future partnerships.

Hannah Berner has effectively leveraged her comedic talents and authenticity to build a dedicated following across multiple social media platforms. Her blend of humor, personal reflection, and mental health advocacy resonates deeply with her audience, positioning her as a relatable voice in comedy and lifestyle. As she continues to expand her reach, Berner's social media influence is likely to grow, supported by her dynamic content and the strong connection she fosters with her followers. With her position as a leading figure in the comedy space, Hannah Berner is well-poised for continued success and influence in both the digital and entertainment worlds.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.