Who is Hanae?

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Hanae: The Lifestyle and Fashion Influencer with a Passion for Travel

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Hanae is a Moroccan lifestyle and fashion influencer known for her vibrant and engaging content on TikTok and Instagram. With a passion for travel, beauty, and fashion, she shares glimpses of her everyday life, mixing humor, trends, and personal experiences. Her ability to connect with her audience through relatable and entertaining content has helped her gain a significant following. Whether showcasing her latest fashion finds or sharing travel diaries, Hanae captivates her audience with her charismatic personality.

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Beyond her love for fashion and travel, Hanae has built a reputation as a beauty enthusiast, frequently sharing makeup tutorials, skincare routines, and product recommendations. Her content is tailored to a young audience looking for inspiration in beauty and self-care. She has collaborated with well-known brands in the beauty and fashion industry, integrating sponsored content seamlessly while maintaining authenticity. Her expertise in makeup has also positioned her as one of the top beauty influencers in Morocco, ranking #3 in the category.

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Hanae’s content isn’t just about aesthetics; she also brings positivity and fun to her platforms. With a cheerful tone and minimal political content, her social media presence is lighthearted and enjoyable for a wide audience. She often shares humorous takes on everyday situations, making her one of the most relatable creators in her niche. Her engaging storytelling and creative edits make her content stand out in the crowded influencer space.

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With millions of followers across TikTok and Instagram, Hanae has solidified her status as one of Morocco’s most prominent social media personalities. She continues to grow her brand by exploring new content ideas, partnering with established names, and staying true to her unique style. Whether she's showcasing luxury fashion or sharing behind-the-scenes moments from her daily life, Hanae keeps her audience entertained and inspired.

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An Influencer Active on Social Media

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Hanae has built a strong digital presence, with millions of followers across TikTok and Instagram. Her engagement levels are impressive, and she consistently posts content that resonates with her audience.

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Hanae's Social Media Strategy Analysis

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TikTok: Hanae's Main Platform for Engagement

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TikTok is where Hanae has built the majority of her audience, boasting an impressive 3.5 million followers. Her content on the platform is dynamic and engaging, often featuring beauty tutorials, travel clips, and fashion showcases. What sets her apart is her ability to blend humor with lifestyle content, making her videos both entertaining and relatable. She frequently jumps on viral trends while adding her personal touch, ensuring her content stays fresh and engaging.

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Despite maintaining a steady growth rate, Hanae’s engagement levels on TikTok remain strong, with an average engagement of 54.7K per post. Her 1.56% engagement rate is a testament to her active and dedicated audience, who frequently interact with her content. She posts consistently, averaging 6.2 posts per month, ensuring her followers always have new content to engage with. Even though her follower count hasn't increased significantly in the last 30 days, her videos continue to reach a vast audience.

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Hanae’s TikTok content is a mix of makeup transformations, fashion hauls, travel vlogs, and lifestyle tips. She also collaborates with brands to showcase products in an organic and entertaining way. With a "very safe" brand safety rating, she is a reliable choice for advertisers looking to connect with an engaged audience. Her ability to create content that feels both aspirational and accessible makes her a sought-after influencer in the beauty and fashion industry.

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Her posting habits reflect a highly strategic approach, with her videos typically going live every day at 1 PM EST. This consistency helps her maintain visibility and engagement while reaching different time zones. Given her ability to drive conversations and spark trends, TikTok remains Hanae’s most influential platform, solidifying her place as a top lifestyle and beauty creator in Morocco.

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• Username: @hanaeniceee
• Influence Score: 89.8/100
• Followers: 3.5M
• Activity: 6.2 posts/month
• Engagement Rate: 1.56%
• Growth (30 days): 0%
• Average Engagement: 54.7K
• Posting Habits: Every day at 1 PM EST

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Instagram: A Growing Platform for Beauty and Lifestyle

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Instagram is another essential platform for Hanae, where she has built an audience of 881K followers. Her content focuses on beauty, lifestyle, and travel, offering a mix of professional photoshoots and candid everyday moments. She actively shares fashion inspiration, skincare tips, and behind-the-scenes glimpses into her collaborations with brands. Her Instagram feed is visually cohesive, maintaining a polished aesthetic that resonates with her audience.

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In the last 30 days, her Instagram following has grown by 7.5K followers (+0.86%), indicating steady growth and continued interest in her content. While her engagement rate is 0.82%, her posts still receive a solid 7.2K average engagement, proving that her audience remains interactive. She posts frequently, with an average of 13 posts per month, ensuring her followers always have something new to look forward to. Her Instagram stories also play a significant role in keeping her audience engaged on a daily basis.

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Hanae leverages Instagram’s different content formats, from Reels to Stories and carousel posts, allowing her to maximize engagement. She often collaborates with brands in the beauty and fashion industry, seamlessly incorporating sponsored posts into her content. These collaborations are thoughtfully curated to align with her brand, ensuring authenticity and trust among her followers. Her partnerships with brands such as LOSC, Point B, and Skyrock FM showcase her ability to influence purchasing decisions.

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Her Instagram content is highly strategic, with posts going live every day at 2 PM EST to optimize reach and engagement. This approach ensures her content appears on her audience’s feeds at peak times, increasing visibility. With a steadily growing audience and a well-defined aesthetic, Hanae’s Instagram presence continues to strengthen, making it an essential platform in her influencer strategy.

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• Username: @hanaenice_
• Influence Score: 88.6/100
• Followers: 881K
• Activity: 13 posts/month
• Engagement Rate: 0.82%
• Growth (30 days): +0.86% (+7.5K)
• Average Engagement: 7.2K
• Posting Habits: Every day at 2 PM EST

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YouTube: A Platform for In-Depth Beauty and Lifestyle Content

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Although Hanae is primarily known for her success on TikTok and Instagram, she has also established a presence on YouTube. While her subscriber count is not as high as her other platforms, YouTube provides a space for her to share longer, more detailed content. Her videos range from travel vlogs, beauty tutorials, fashion lookbooks, and lifestyle insights, giving her followers a deeper look into her life and interests.

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YouTube allows Hanae to create in-depth content that goes beyond the short-form videos of TikTok and Instagram. Her makeup tutorials, for example, are more detailed, providing step-by-step guidance that her audience appreciates. Similarly, her travel vlogs document her experiences in different countries, offering her followers a virtual escape. This long-form content helps her build a stronger connection with her audience.

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While her posting frequency on YouTube is lower compared to TikTok and Instagram, her videos still attract thousands of views. Her loyal audience from other platforms often migrates to YouTube, where they can engage with her content in a different way. She also uses YouTube as a secondary platform for brand collaborations, offering advertisers a space for more in-depth product features and reviews.

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As she continues to grow her brand, expanding her YouTube presence could be a significant next step. With the rising demand for long-form content, she has the opportunity to further develop her audience by sharing more lifestyle and beauty-related videos. YouTube also provides potential for monetization through ad revenue and sponsorships, making it a valuable addition to her social media strategy.

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• Username: @HanaeNice_off
• Influence Score: 78.1/100
• Followers: 136K subscribers
• Activity: 1.8 posts/month
• Engagement Rate: 2.38%
• Growth (30 days): 0%
• Average Engagement: 3.2K
• Average Views (30 days): 104.8K
• Posting Habits: Once a week at 7 PM EST

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Hanae's Social Media Influence Summary

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Hanae ranks highly in multiple categories on TikTok, especially within Morocco. She is currently ranked #58 in TikTok Morocco, placing her in the top 2% of all influencers in the country. In the makeup category, she holds an even stronger position, ranking #3 in Morocco and within the top 1% worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Beauty, Fashion, and Travel with Engaging Storytelling

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Hanae’s content is designed to be engaging and relatable, often featuring humor, beauty tutorials, travel experiences, and fashion insights. She maintains a cheerful and minimal political stance, making her content widely accessible. Her posting frequency is consistent, ensuring that her followers always have fresh content to engage with. In terms of brand collaborations, Hanae has worked with notable brands, including LOSC, Point B, and Skyrock FM. Her ability to integrate sponsored content seamlessly into her posts makes her an appealing partner for brands looking to tap into the lifestyle and beauty space.

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Reachability & Partnerships

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Hanae is highly accessible for brand collaborations, making her an attractive choice for companies looking to engage with a young, fashion-forward, and beauty-conscious audience. Her "very safe" brand safety rating ensures that her content aligns well with brands looking for influencers with a positive and professional online presence. She has already partnered with well-known brands such as LOSC, Point B, and Skyrock FM, showcasing her ability to integrate products seamlessly into her content. Her partnerships are carefully chosen, ensuring authenticity and relevance to her audience’s interests.

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Her strong engagement rates on TikTok (1.56%) and Instagram (0.82%) make her a powerful digital marketing asset for brands. She not only showcases products but also creates engaging storytelling around them, making her collaborations feel natural rather than overly promotional. Whether it's fashion, travel, or beauty brands, Hanae has a proven ability to influence purchasing decisions, which is reflected in her continued partnerships. Her relatable approach to product recommendations helps foster trust between her and her audience, making her an ideal brand ambassador.

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Hanae’s network includes a mix of musicians, athletes, and beauty creators, further expanding her influence beyond just lifestyle and beauty. She has collaborated with well-known figures such as French singer Lyna Mahyem, footballer Remy Cabella, musician Gims, and TikTok star Esperança. This diverse network allows her to reach different audience segments, making her a versatile influencer for cross-industry collaborations. Her ability to engage with figures outside her niche also increases her credibility and visibility.

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Her consistent posting habits and high visibility make her an easily reachable influencer for potential partnerships. With daily content uploads and a strong audience base, brands can expect high exposure when collaborating with her. Additionally, her strategic posting times TikTok at 1 PM EST, Instagram at 2 PM EST, YouTube 7 PM EST, maximize content reach across different time zones. Whether through short-form viral videos, curated Instagram posts, or long-form YouTube features, Hanae is well-positioned to deliver impactful marketing campaigns for brands looking to tap into her engaged community.

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Conclusion: A Rising Influencer in Beauty and Lifestyle

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Hanae has established herself as one of Morocco’s leading social media influencers in lifestyle, fashion, and beauty. With a growing Instagram following and a massive TikTok audience, she continues to engage her community with high-quality content. Her influence score of 89.8/100 on TikTok and 88.6/100 on Instagram highlights her strong presence in the digital space. With her increasing authority in the beauty and lifestyle industry, Hanae is a valuable partner for brands looking to reach a young, engaged audience. Her authentic and relatable content ensures that she remains a prominent figure in the social media landscape.

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View the AI-powered profile

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