Who is Guillermo Gonzalez Pimiento?

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Guillermo Gonzalez Pimiento: The Human-to-Human Marketing Visionary

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Guillermo Gonzalez Pimiento is a Colombian entrepreneur, educator, and thought leader in the fields of social selling and human-to-human marketing. With over 15 years of professional experience, Guillermo transitioned from a corporate career to building his own brand, driven by a passion for empowering professionals and businesses. He founded Aprendamos, an innovative platform designed to provide short courses and actionable strategies in customer experience, digital marketing, and sales, with a unique focus on fostering genuine human connections.

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Throughout his career, Guillermo has trained over 100,000 professionals, making a significant impact on industries ranging from marketing to customer relationship management. His commitment to accessible education has allowed him to work with SMEs and multinational corporations alike, helping them achieve measurable results through tailored strategies. Guillermo’s ability to combine technical expertise with empathetic communication has positioned him as a sought-after consultant and speaker on a global stage.

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In addition to his work as an entrepreneur and trainer, Guillermo is a vocal advocate for the importance of personal branding and digital presence. His philosophy of human-to-human marketing challenges the conventional transactional approach, emphasizing the value of trust, authenticity, and emotional intelligence in professional relationships. This forward-thinking perspective has resonated with audiences worldwide, making Guillermo a respected figure in the realm of social selling.

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Guillermo’s influence extends beyond his business ventures to his dynamic presence on social media platforms. Through LinkedIn, Instagram, and YouTube, he shares actionable insights, success stories, and motivational content, reaching a diverse and engaged audience. His innovative use of storytelling and visuals, combined with practical advice, has made him a trusted mentor for professionals aiming to elevate their careers and businesses in today’s digital-first world.

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Social Media Strategy Analysis

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LinkedIn: The Powerhouse of Human-to-Human Marketing

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Guillermo’s LinkedIn strategy is the cornerstone of his social influence, with an impressive following of 90K and an engagement rate of 0.23%. His posts consistently offer actionable advice, ranging from optimizing LinkedIn profiles to leveraging the platform for professional success.

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His content strategy revolves around thought leadership and practical guidance, focusing on topics like personal branding, humanized marketing, and the psychology of sales. Guillermo frequently shares professional anecdotes, interactive graphics, and success stories to engage his audience, maintaining a blend of relatability and expertise.

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• Username: @guillermo-gonzalez-pimiento
• Influence Score: 88/100
• Followers: 90K
• Activity: 38 posts/month
• Engagement Rate: 0.23%
• Growth: +2.23% (+2K followers in 30 days)
• Average Engagement: 210 likes/comments per post
• Posting Habits: Daily at 8 PM

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Instagram: Visualizing Professional Insights

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On Instagram, Guillermo has cultivated a following of 39.3K, sharing content that merges professional development with personal storytelling. His reels and posts often include career advice, highlights of his speaking engagements, and behind-the-scenes glimpses into his work.

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The platform allows Guillermo to connect with a younger audience through visually engaging formats. His use of storytelling and concise tips in his reels creates a high recall value, encouraging audience interaction and sharing.

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• Username: @guillermogonzalezpimiento
• Influence Score: 63.5/100
• Followers: 39.4K
• Activity: 18 posts/month
• Engagement Rate: 0.09%
• Growth: +2.32% (+891 followers in 30 days)
• Average Engagement: 35 likes/comments per post
• Posting Habits: Daily at 5 AM

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TikTok: Humanizing LinkedIn Tips

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Though TikTok represents a smaller segment of Guillermo’s audience with 8.9K followers, his content here is innovative and engaging. He creates short, impactful videos on LinkedIn growth hacks and professional branding, resonating with Gen Z and millennial audiences.

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Despite lower engagement compared to his other platforms, Guillermo’s TikTok strategy showcases his versatility and ability to adapt to different content formats.

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• Username: @guillermogonzalezp
• Influence Score: 54.4/100
• Followers: 8.9K
• Activity: 10.3 videos/week
• Engagement Rate: 0.24%
• Growth: +0.74% (+65 followers in 30 days)
• Average Engagement: 21 likes/comments per video
• Posting Habits: Daily at 7 AM

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YouTube: Long-Form Content for Deep Engagement

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Guillermo Gonzalez Pimiento’s YouTube channel has garnered 9.57K subscribers, reflecting a steady growth rate of +3.26% in the last 30 days. The platform serves as a hub for his long-form content, reaching professionals and businesses seeking in-depth insights into personal branding, human-to-human marketing, and social selling techniques. With 584 videos, Guillermo maintains consistent activity, establishing himself as a credible and reliable source of knowledge.

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His YouTube content focuses on long-form interviews, professional tutorials, and motivational videos. His posting style emphasizes storytelling and practical advice, often featuring expert guests or real-world case studies to provide actionable tips. Guillermo’s engaging visuals and conversational tone create an approachable yet authoritative platform for professionals to learn and apply digital marketing and career advancement strategies.

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• Username: Guillermo Gonzalez Pimiento
• Influence Score: 39.4/100
• Followers: 9.6K
• Activity: 1.4 videos/month
• Engagement Rate: 0.41%
• Growth: +3.26% (+302 followers in 30 days)
• Average Engagement: 39 likes/comments per video
• Posting Habits: Weekly

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Newsletter: "Compartiendo Conocimiento"

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Guillermo Gonzalez Pimiento’s biweekly newsletter, "Compartiendo Conocimiento," is a resource tailored for professionals aiming to excel in their careers through actionable strategies and insights. With 32,099 subscribers, the newsletter covers essential topics like human-to-human marketing, social selling, and LinkedIn optimization, providing a blend of practical advice and motivational content.

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Through a conversational tone and real-world examples, Guillermo simplifies complex concepts, making them accessible to his readers. Each edition delivers value-packed content designed to help professionals achieve their goals, stand out in competitive industries, and build meaningful connections without needing advanced technical expertise.

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Guillermo’s Social Media Influence Through Rankings and Authority

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Using a multi-platform approach, Guillermo Gonzalez Pimiento effectively balances quality and consistency, resulting in a strong authority score of 8,191. His LinkedIn dominance (Rank #9 in Colombia) highlights his credibility as a social selling expert, while his growing presence on Instagram, TikTok, and YouTube expands his reach across demographics.

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Content Strategy: A Model for Professional Growth

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Guillermo Gonzalez Pimiento’s content strategy focuses on delivering high-value, actionable insights tailored to professionals and businesses. His approach blends educational content with practical applications, covering topics like LinkedIn optimization, personal branding, and humanized marketing. By using storytelling and real-world examples, Guillermo connects with his audience on a personal level while offering clear, actionable takeaways.

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His content is strategically structured to balance thought leadership with engagement, encouraging audience interaction through Q&A sessions, polls, and feedback-driven posts. This ensures a continuous dialogue with his followers, fostering a loyal and active community that looks to Guillermo as a trusted mentor and industry expert.

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Reachability and Partnerships

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Guillermo’s broad reach and industry credibility make him an ideal collaborator for brands focusing on LinkedIn growth, digital marketing, and professional education. His track record of success with "Aprendamos" underscores his ability to drive meaningful results.

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Guillermo Gonzalez Pimiento’s professional network includes a diverse range of influential individuals and prominent brands across Colombia and Spain. His connections span from human connection specialists like the Human to Human Hub to marketing experts such as Miguel Florido and Claudia Ruiz Henao. These collaborations reflect his deep integration within the fields of business, startups, and marketing, enabling him to exchange insights and amplify his impact within the global professional community. His network exemplifies a rich blend of leadership, mentorship, and expertise, further solidifying his position as a trusted authority in his industry.

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Conclusion: A Leading Voice in Human-to-Human Marketing

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Guillermo Gonzalez Pimiento has established himself as a pioneering expert in human-to-human marketing and social selling. Through his ventures, impactful social media presence, and dynamic content strategy, Guillermo continues to inspire and empower professionals globally. His emphasis on trust, authenticity, and practical solutions positions him as a trusted mentor and leader in the Marketing & Sales industry. As he grows his network and influence, Guillermo remains dedicated to helping individuals and businesses achieve their goals and thrive in today’s competitive landscape.

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