Who is Greg Isenberg? | B2B Influencer

Greg Isenberg is a prominent figure in the world of community-focused digital brands. As the CEO of Late Checkout, a product design agency and venture fund, Greg has cultivated a distinctive social media presence across LinkedIn, Twitter, Instagram, and YouTube. His strategy emphasizes thought leadership in startups, community building, and technology, leveraging his extensive background to engage with a broad audience of tech enthusiasts, entrepreneurs, and investors.

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Greg Isenberg: Building Community-Led Brands in the Digital Space

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Greg Isenberg is a seasoned entrepreneur and community-builder who has made significant strides in the tech and startup ecosystem. As the CEO of Late Checkout, he leads a product design agency and venture fund with a unique focus on community-driven digital products. Greg’s journey in tech spans over a decade, and he has established himself as a thought leader, advisor, and builder of communities that connect people with common goals. His past experiences at major companies, including his role as Head of Product Strategy at WeWork and his advisory work at TikTok, have given him a deep understanding of how to blend technology with community engagement to create impactful digital experiences.

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Greg’s career took off with his ability to identify and address niche market needs, a skill that became apparent when he co-founded several successful startups, including 5by (acquired by StumbleUpon) and Islands, a messaging app focused on college communities (acquired by WeWork). This entrepreneurial spirit led him to develop Late Checkout, where he could merge his interests in product design and community development. Late Checkout works with top-tier brands like Microsoft, FedEx, and NASCAR to create products that prioritize community-driven interactions and user engagement, a reflection of Greg’s belief in the power of communities to drive business value.

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Beyond his role at Late Checkout, Greg shares his insights and experiences across multiple platforms. He co-hosts the popular podcast “Where It Happens,” which provides a platform for discussions on business trends, technology, and the future of work. The podcast has become a go-to resource for entrepreneurs and tech enthusiasts who want to stay informed about emerging trends and innovative business practices. Known for his approachable and transparent style, Greg frequently engages with his followers on social media, sharing his thoughts on startup culture, product design, and the importance of community as a business asset. His dedication to sharing knowledge has made him a sought-after voice in the tech world, helping others navigate the complexities of building and scaling community-led businesses in a digital-first world.

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Social Coverage: Expanding Across Multiple Platforms

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Greg maintains an active presence across LinkedIn, Twitter, YouTube, and Instagram, each platform serving a unique purpose in his overall strategy.

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Greg Isenberg's Social Media Strategy

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LinkedIn: Greg’s Professional Insights and Thought Leadership

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Greg Isenberg’s LinkedIn strategy is centered around transparency, value-driven insights, and relatable storytelling, which have allowed him to build a strong community of professionals in the startup and tech ecosystems. On LinkedIn, he shares a blend of personal experiences, professional advice, and industry insights, often touching on the nuances of startup culture, product development, and the importance of balancing work with life’s priorities. His posts frequently delve into the challenges and realities of entrepreneurship, presenting a candid perspective that resonates with a wide audience, especially those in the tech and business communities.

One of his standout content themes is his personal philosophy on work-life balance, illustrated through stories like his dedication to Tuesday date nights with his wife. This kind of content emphasizes his commitment to a sustainable and grounded approach to entrepreneurship, a refreshing take that contrasts with the hustle culture commonly seen in tech circles. Additionally, Greg’s posts reveal his strategic mindset, often discussing trends like SaaS simplicity, the power of organic growth, and practical advice on building cash-flow-positive businesses. By focusing on these authentic and actionable insights, Greg positions himself as a trusted source of wisdom for both aspiring entrepreneurs and established professionals looking for more meaningful ways to grow their businesses.

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• Username: @gisenberg

• Influence Score: 90.4/100

• Followers: 134.7K

• Activity: 31 posts per month

• Engagement Rate: 0.51%

• Growth: +3.49% (+4.5K followers)

• Average Engagement: 690

• Posting Habits: Every day at 1 PM

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Twitter (X): Frequent Engagement with the Tech Community

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On Twitter, Greg has 408.4K followers, positioning it as his largest platform. His content here is more conversational and reactive, discussing tech trends, sharing personal thoughts, and occasionally responding to current events. With an engagement rate of 0.29%, his Twitter activity is high, posting around 17 times per week, which keeps his audience engaged and his growth steady.

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• Username: @gregisenberg

• Influence Score: 90/100

• Followers: 408.4K

• Activity: 17.1 tweets per week

• Engagement Rate: 0.29%

• Growth: +1.14% (+4.6K followers)

• Average Engagement: 1.2K

• Posting Habits: 3 times a day at 8 PM

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YouTube: Showcasing Projects and Tutorials

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Greg’s YouTube channel, with 97.4K followers, is a platform where he shares in-depth videos, often focused on startup advice, AI tools, and tutorials for beginners. His YouTube videos show higher engagement, reflecting his audience’s interest in visual and long-form content. His videos receive an average engagement of 1.4K per post and have gained significant traction with notable growth over the past month.

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• Username: @GregIsenberg

• Influence Score: 81.3/100

• Followers: 97.4K

• Activity: 14.9 videos per month

• Engagement Rate: 2.99%

• Growth: +40.21% (+27.7K followers)

• Average Engagement: 1.4K

• Posting Habits: Every day at 1 AM

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Instagram: Personal Insights and Lifestyle Content

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Though Greg is less active on Instagram, with only 13.2K followers, this platform serves as a space for more personal and lifestyle-oriented content. His engagement rate on Instagram is relatively high at 3.17%, showing that his smaller audience is highly engaged with his posts, which usually offer glimpses into his personal life and career milestones.

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• Username: @gregisenberg

• Influence Score: 26.4/100

• Followers: 13.2K

• Activity: Inactive (last post 3 months ago)

• Engagement Rate: 3.17%

• Growth: +4.8% (+607 followers)

• Average Engagement: 420

• Posting Habits: Irregular

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Podcast: Where It Happens

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Greg co-hosts “Where It Happens,” a podcast that dives into business trends, technology, and startup culture. Initially hosted with Sahil Bloom, the podcast has grown to be a valuable resource for understanding emerging opportunities and innovation. Each episode provides insights into strategies, industry shifts, and personal stories from notable figures, making it popular among entrepreneurs and business enthusiasts.

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In terms of format, the podcast is highly engaging, though reviews suggest it could improve pacing to maintain listener interest. Notably, popular episodes like “Winning at Startups and the Future of Culture” and “How to Build a Brand of the Future” illustrate the podcast’s appeal for audiences looking to stay ahead of trends. This platform complements Greg’s social media presence by enabling deeper dives into subjects that his followers care about, expanding his reach within the tech community.

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Greg Isenberg's Social Media Influence Summary

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With a total Favikon authority score of 8,740 points, Greg Isenberg ranks as a recognized authority on social media, particularly in the United States’ startup and entrepreneurship sectors, where he is ranked in the top 1% on LinkedIn. His overall influence score remains high across LinkedIn, Twitter, and YouTube, indicating a well-rounded social media presence focused on community-driven and tech-oriented content.

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Content Strategy: Balancing Thought Leadership and Practical Tips

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Greg’s content strategy emphasizes both educational and inspirational content. Across platforms, he regularly shares insights on building tech communities, launching startups, and utilizing digital tools. His approach balances high-level thought leadership with practical advice, appealing to a range of followers, from novice entrepreneurs to seasoned tech professionals. On YouTube, his tutorials on AI and startup frameworks perform particularly well, reflecting his audience’s interest in actionable, step-by-step content.

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Reachability and Partnerships

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Greg’s social media reach is considerable, especially on Twitter and LinkedIn, where he engages with a significant following. His sponsored content rate is estimated at $6.8K, but reachability is marked as “Difficult,” reflecting that while he has broad influence, his engagement in direct brand partnerships may be limited. However, his podcast and YouTube channel offer ample opportunities for collaboration, particularly with brands aiming to connect with tech and startup audiences.

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Greg Isenberg has successfully leveraged his experience and expertise to build a strong social media presence that resonates with tech and entrepreneurship communities. Through Late Checkout, his podcast, and his individual content on platforms like LinkedIn and Twitter, Greg provides valuable insights into community-building and digital innovation. His influence within the tech world continues to grow, driven by a balanced strategy of sharing both personal insights and practical advice for aspiring entrepreneurs.

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