Who is Gracie Palumbo-Alkire aka Grace PA?

‍

‍

Gracie Palumbo-Alkire: Documenting College Life, Twinhood, and Unfiltered Moments for Gen Z

‍

‍

Gracie Palumbo-Alkire is a content creator and full-time student at NYU, where she balances school life with an active social media presence. Her content is driven by comedic skits, day-in-the-life clips, and podcast crossovers that often highlight her experiences as a twin. She regularly integrates university themes and millennial humor, making her highly appealing to a college-aged demographic.

‍

Her storytelling leans into authenticity—posts frequently feature unfiltered commentary, lighthearted chaos, and niche internet references. With over 2.3 million followers on TikTok alone, Gracie has built a community that appreciates her sharp wit and recurring character impressions. Her casual tone invites followers into her world, where nothing is too curated or too serious.

‍

‍

Beyond social media, she co-hosts the podcast “You Shouldn’t Have Said That,” where she expands on topics mentioned in her videos. These include pet ownership, dating, fashion fails, and bizarre campus encounters. Gracie’s ability to blend humor with storytelling makes her a natural fit for brands targeting young women and college students.

‍

Her audience values her consistency and responsiveness. She frequently replies to comments, answers DMs, and posts content daily. Whether she’s reviewing a product, ranting about a group project, or rating cafeteria food, every post feels like a conversation. This conversational approach strengthens her engagement and brand trust.

‍

‍

An Influencer Active on Social Media

‍

‍

Gracie Palumbo-Alkire engages across four platforms, led by her presence on TikTok with 2.3M followers, and supported by strong activity on Instagram and YouTube.

‍

‍

Gracie Palumbo-Alkire’s Social Media Strategy Analysis

‍

‍

TikTok: Fast-Paced Comedy and Campus Chaos

‍

‍

Gracie’s TikTok is where she delivers chaotic skits and inner monologues to an audience of 2.3M followers. She posts an average of 7.7 videos per week, often at 11 PM EST, and uses TikTok as a fast-response diary—commenting on her daily life, twin identity, and student mishaps. Her content is driven by casual rants, stitched reactions, and roleplay bits, often with exaggerated facial expressions or split-camera edits. These videos average 66.8K views and 10K engagements, showing that her dry wit resonates well with younger college audiences.

‍

She often weaves in her podcast or NYU life through subtle name drops and storytelling. Recurring characters like her twin or fake professors help create familiarity in her feed. Gracie rarely uses filters or aesthetic backdrops; she focuses on dialogue, timing, and relatability. While her engagement rate sits at 0.44%, her loyal followers routinely comment and reshare, especially on posts that capture college-specific frustrations.

‍

‍

Brand collaborations appear organically—she’ll wear I AM GIA in a mirror selfie mid-rant or casually mention Dr. Martens during a sarcastic voiceover. These placements never feel separate from her content; instead, they blend seamlessly into the chaos. She doesn’t rely on trends for reach—her tone and humor create their own momentum. Gracie's success on TikTok is built on being quick, expressive, and fiercely unfiltered.

‍

This platform remains her strongest tool for community-building. She responds to comments with follow-up videos or layered jokes, extending her engagement beyond the initial post. Many of her most viral moments stem from reactive humor, like duet clapbacks or audience-requested reenactments. For a platform often dominated by trends, Gracie creates her own language, anchored in college sarcasm and Gen Z fatigue.

‍

• ‍Username: @graciepa‍
• Influence Score: 85.9/100
• Followers: 2.3M
• Activity: 7.7 videos/week
• Engagement Rate: 0.44%
• Growth: 0%
• Average Engagement: 10K
• Posting Habits: Every day at 11 PM EST

‍

‍

Instagram: Lifestyle Highlights with a Comedic Lens

‍

‍

On Instagram, Gracie pairs fashion-forward visuals with humorous, ironic captions—an approach that has earned her 376.1K followers and a strong 2.35% engagement rate. She posts 14 times per month, usually at 5 PM EST, and her uploads vary from chaotic mirror pics to stylized editorial shots like her viral "Bratz Baby" series. Her average engagement is 8.8K, proving that even her exaggerated looks are met with enthusiasm, not confusion.

‍

Unlike her TikTok chaos, Instagram reflects a more curated version of Gracie—with bold outfits, high-contrast lighting, and stylized poses that parody fashion tropes. Whether it’s red vinyl boots or faux fur, her wardrobe is often central to the post’s punchline. She tags Sheertex or Dr. Martens directly in post copy, ensuring brand visibility without detouring from her comedic voice. Her look is loud, and her captions are louder—perfect for visual storytelling that doesn’t take itself too seriously.

‍

‍

Stories offer a behind-the-scenes layer—sharing half-finished outfits, blurry street shots, or early-morning coffee polls. Gracie often cross-promotes TikTok content through Reels, selecting clips with punchline moments or fits that already trended. This multi-platform content synergy reinforces her personal brand across styles. While not her largest platform, Instagram is where fashion and personality collide in sharp, stylized bursts.

‍

Her comment section is unusually active for her size, filled with friend banter, fan memes, and full threads of inside jokes. She leans into that, often reposting comments to her story or replying with humor. The mix of avant-garde visuals and no-filter captions keeps her audience guessing and engaged. For brands aiming to balance trendiness with authenticity, her Instagram provides the perfect canvas.

‍

• ‍Username: @gracie.pa‍
• Influence Score: 80.6/100
• Followers: 376.1K
• Activity: 14 posts/month
• Engagement Rate: 2.35%
• Growth: -0.17%
• Average Engagement: 8.8K
• Posting Habits: Every day at 5 PM EST

‍

‍

YouTube: Long-Form Humor and Community Vibes

‍

‍

Gracie’s YouTube channel is her smallest but slowest-growing platform, with 112K subscribers and a 1.62% growth rate over the past month. She uploads about 1.1 videos per month, generally in the morning at 7 PM EST, and focuses on longer skits, podcast clips, or college rants. Her average view count is 331, with an engagement rate of just 0.02%, suggesting it's a passive archive for diehard fans.

‍

The editing remains simple— jump cuts, direct camera rants, and long pauses for comedic timing. She doesn’t invest in heavy scripting or B-roll; instead, she leans into live commentary, often in her dorm or off-campus apartment. Videos include titles like “what it’s like being the weird twin” or “college outfits that got me ghosted,” offering niche humor built on real-life scenarios. Her pacing mimics conversation more than production, maintaining a raw, familiar vibe.

‍

‍

Gracie often repurposes TikTok material here—expanding 30-second jokes into 8-minute stories or linking video ideas back to her podcast. Brand mentions are minimal, though she occasionally showcases gifted PR items in haul-style content. Her value on YouTube isn’t in reach, but tone: it’s where the most committed fans come for uninterrupted Gracie.

‍

While it’s not a platform of rapid growth, it offers creative space. YouTube allows Gracie to experiment with tone, riff longer, and lean deeper into awkward humor that might get lost in TikTok’s fast scroll. If expanded, it could serve as a companion platform to her podcast, especially for narrative-driven or sponsored mini-series.

‍

• ‍Username: @Gracie-PA
• Influence Score: 78.5/100
• Followers: 112K
• Activity: 1.1 videos/month
• Engagement Rate: 0.02%
• Growth: +1.62%
• Average Engagement: 18
• Posting Habits: Once a year at 7 PM EST

‍

‍

X (Twitter): Occasional Updates and Passive Traffic

‍

‍

Gracie’s presence on X (formerly Twitter) is almost entirely dormant, with only 2.4K followers and light engagement. Her activity is about 0.5 tweets per week, and she typically posts early—around 8 PM EST. These tweets usually echo Instagram captions or link to podcast episodes, with little standalone conversation. She averages just 4 engagements per tweet, and her engagement rate is 0.15%.

‍

Most posts are comedic one-liners or reactionary thoughts—"this coffee tastes like academic despair" or "my twin has wronged me again.” However, she rarely replies or quote tweets, limiting back-and-forth interaction. Her follower growth is currently at -0.15%, and the platform remains a secondary outlet. It’s mostly used to keep fans updated or pin promotional links.

‍

‍

Occasionally, a meme-format tweet will gain traction if it aligns with a broader trend. Still, she doesn’t pursue virality here. X is not part of her brand strategy—it functions more as a placeholder for completeness. For brands considering placements, it's not a primary space for results.

‍

If ever activated fully, her humor would naturally suit the short-text, absurdist style of X culture. But with all energy directed toward TikTok and Instagram, this platform remains optional rather than optimized. It's visible but not active.

‍

• ‍Username: @graciepaa
• Influence Score: 57.8/100‍
• Followers: 2.4K‍
• Activity: 0.5 tweets/week‍
• Engagement Rate: 0.15%‍
• Growth: -0.15%‍
• Average Engagement: 4‍
• Posting Habits: Twice a month at 8 PM EST

‍

‍

Gracie PA’s Social Media Influence Summary

‍

‍

Gracie holds an Favikon Influence Score of 8,783 pts, ranking in the Top 3% for U.S. Video Entertainment and Top 6% on U.S. TikTok. Her audience consists primarily of college-aged women, drawn to her candid delivery and quick-witted humor. TikTok remains her strongest platform by both reach and frequency, while Instagram leads in brand placement reliability.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Chaos with a Punchline

‍

Gracie’s content strategy revolves around chaotic, everyday moments—from missing a class to fashion fails—delivered with fast-paced cuts and expressive delivery. Her humor never veers into meanness; instead, it’s grounded in relatability and vulnerability. She avoids overproduction and embraces flaws, which makes her highly accessible to followers. Rather than following trends, Gracie builds mini-arcs: recurring bits, twin confusion stories, and podcast tie-ins. This allows followers to feel like part of a long-running inside joke. Her comedy, mixed with subtle lifestyle promotion, keeps brand placements feeling natural and community-driven.

‍

‍

Reachability and Partnerships

‍

‍

Gracie is highly reachable for fashion, student, and lifestyle brands looking to connect with Gen Z college audiences. She posts over 24 times per month across TikTok and Instagram, ensuring high visibility for campaigns. Brands like I AM GIA, Dr. Martens, and Sheertex have already been featured in her comedic content. Her tone makes even sponsored content feel native, using sarcasm and self-awareness to keep it engaging.

‍

‍

She typically promotes products through humorous rants, styled outfit dumps, or casual shoutouts in Reels and TikToks. With an estimated rate of $5K–$10K per post, she offers affordable access to a consistently engaged niche. Her storytelling allows brands to be featured organically within skits or day-in-the-life posts. Campaigns benefit from her daily activity and her ability to drive repeat interaction through ongoing bits or follow-ups.

‍

‍

Conclusion: Turning Twin Life and College Chaos into Gen Z Comedy Gold

‍

Gracie Palumbo-Alkire offers a sharp, self-aware voice in the college lifestyle niche. Her humor, consistency, and low-pressure brand tone have earned her a loyal following and steady partnerships. Whether she’s roasting her twin, ranting about class, or styling a bold outfit, her content always lands with comedic precision—and brands are taking note.

‍

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Kathleen Hixson - Complete Social Media Analysis‍

✨ Emilia Barth - Complete Social Media Analysis

✨ MaliNalli - Complete Social Media Analysis