Who is Grace Beverley?

Grace Beverley, a dynamic force in the D2C fitness industry, has cultivated a significant presence across multiple social media platforms. As the CEO and Founder of TALA and SHREDDY, she’s known for blending entrepreneurial insights with personal development, creating content that resonates with a global audience. From sharing business strategies to offering glimpses into her day-to-day life, Grace leverages each platform to engage with different demographics, all while effectively communicating her brand’s message and values. Her ability to connect with her audience on a personal and professional level has made her a standout figure in the fitness and business world.

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Grace Beverley: A Mastermind in Social Media and D2C Innovation

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Grace Beverley is not just a fitness influencer but a trailblazing entrepreneur who has made significant strides in the fitness and sustainable fashion industries. As the Founder and CEO of TALA, a sustainable activewear brand, and SHREDDY, a fitness technology platform, Grace has effectively combined her passion for fitness with her commitment to environmental sustainability. Her innovative approach to business has revolutionized how consumers think about fitness fashion, emphasizing ethical production, affordability, and inclusivity.

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Grace’s entrepreneurial journey began while she was still a student at Oxford University, managing her studies alongside building a fitness empire. Her ability to balance her education with launching two successful businesses is a testament to her exceptional work ethic and visionary leadership. Under her guidance, TALA has become synonymous with eco-friendly activewear, attracting a loyal global customer base that shares her values of sustainability and ethical consumerism. SHREDDY, her fitness app, offers a comprehensive fitness solution, blending workout plans, nutritional guides, and a community-driven experience, further cementing Grace’s influence in the fitness tech space.

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Her achievements have been widely recognized in the business world. She has earned a coveted spot on Forbes' 30 Under 30 list, highlighting her role as one of the most influential young entrepreneurs today. Additionally, she has been featured in leading publications such as Glamour, Vogue, and The Sunday Times, celebrating her business accomplishments and her advocacy for transparency in both personal and professional realms.

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What sets Grace apart is her commitment to sharing her journey candidly with her audience. She frequently provides behind-the-scenes insights into the challenges and triumphs of running two businesses, offering valuable lessons for aspiring entrepreneurs. Her transparency, particularly about the difficulties of scaling a business and maintaining work-life balance, has earned her admiration and respect across social media platforms.

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Grace’s personal brand reflects her core values—sustainability, inclusivity, and transparency—making her a role model not only for consumers but also for other business leaders. Her dedication to building businesses that prioritize both profit and purpose has solidified her reputation as a forward-thinking and influential leader in the fitness and business world.

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An Entrepreneur Dominating Social Media

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Grace Beverley has an impressive reach across LinkedIn, Instagram, TikTok, and YouTube, with each platform serving a unique purpose in her overall strategy. With over 1 million followers across platforms, her social influence continues to grow steadily. Here’s a breakdown of her activity:

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LinkedIn: A Platform for Professional Insights and Entrepreneurial Journey

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Grace leverages LinkedIn as a platform to share her professional side, offering insights into her role as the CEO of TALA and SHREDDY. Through thoughtful posts and articles, she discusses the growth of her companies, her entrepreneurial journey, and the broader challenges and trends within the D2C and fitness industries. LinkedIn allows her to engage with a more business-focused audience, including fellow entrepreneurs, investors, and business leaders. It is here that she highlights her achievements, such as her Forbes 30 Under 30 recognition, and engages in conversations about sustainability, leadership, and innovation in the business world.

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• Username: @Grace Beverley

• Influence Score: 90.7/100

• Followers: 176K

• Activity: 14 posts last month

• Engagement Rate: 0.51%

• Growth: +4.9K last 30 days

• Average Engagement: 893

• Posting Habits: 3 times a week at 9AM

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Instagram: A Hub for Engaging Content and Personal Connections

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Grace’s Instagram profile stands out as her most engaging platform, where she masterfully balances personal and business-related content. Her posts range from eye-catching product promotions for her brands TALA and SHREDDY to heartfelt reflections on her journey as an entrepreneur. Grace uses Instagram Stories, Reels, and grid posts to share everything from fitness tips and sustainability initiatives to sneak peeks of upcoming product launches. The platform allows her to connect deeply with her audience, maintaining a strong, authentic presence that showcases both her personal and professional life.

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• Username: @gracebeverley

• Influence Score: 88.8/100

• Followers: 1.1M

• Activity: 14 posts last month

• Engagement Rate: 2.39%

• Growth: +3.28K last 30 days

• Average Engagement: 25.6K

• Posting Habits: 3 times a week at 7PM

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TikTok: A Window into Grace Beverley’s Authentic and Relatable Persona

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On TikTok, Grace appeals to a younger demographic with a more casual, spontaneous approach. Her content is fun, authentic, and often sprinkled with humor or relatable moments. She shares glimpses of her day-to-day life, from navigating business decisions to working out and managing her brands. Grace’s TikTok posts also include business tips and product promotions, presented in a way that feels more approachable and less formal. Her use of trends and short-form content allows her to connect with a broader, younger audience, fostering a relatable and fresh online persona.

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• Username: @gracebeverley

• Influence Score: 84.7/100

• Followers: 178.7K

• Activity: 0.7 videos per week

• Engagement Rate: 5.51%

• Growth: +3.2K last 30 days

• Average Engagement: 4.7K

• Posting Habits: everyday at 7PM

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YouTube: Long-Form Content Highlighting Grace Beverley’s Entrepreneurial Journey

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YouTube serves as a platform where Grace dives deeper into her life as an entrepreneur, offering long-form content that includes in-depth interviews, business advice, and behind-the-scenes glimpses into her brands. Through this channel, Grace takes her followers on a journey through her experiences in scaling her businesses, discussing challenges, strategies, and her vision for the future. Her YouTube videos often serve as a resource for aspiring entrepreneurs, providing them with actionable insights while showcasing her expertise and commitment to transparent, meaningful content.

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• Username: @Grace-Beverley

• Influence Score: 76.5/100

• Followers: 631K

• Activity: 5 videos per month

• Engagement Rate: 2.81%

• Growth: +6.2K last 30 days

• Average Engagement: 2K

• Posting Habits: Twice a week at 2AM

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Grace Beverley’s Social Media Influence

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Grace Beverley has an authority score of 8,846 points, ranking her among the top influencers in the fitness and sports tech industry. Her consistent performance across social platforms makes her a leader in this space, maintaining influence in both professional and consumer-focused content.

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Content Strategy

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Grace’s content strategy is deeply tied to her entrepreneurial journey and the sustainable fashion industry. Across platforms, she offers a balance of behind-the-scenes business updates, personal reflections, and brand-related promotions. Her audience engages with her authenticity and transparency, and she effectively uses each platform to provide content that resonates with both her professional peers and her consumers.

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Grace Beverley’s influence across social media platforms is a testament to her ability to effectively engage different audiences while maintaining a clear brand identity. From Instagram to LinkedIn, she has strategically tailored her content to resonate with various demographics, blending personal and professional insights seamlessly. Her impact in both the fitness and entrepreneurial worlds, combined with her commitment to sustainability, has solidified her status as a thought leader and innovator. Grace’s dynamic presence across platforms not only showcases her business acumen but also reinforces her role as a key figure in shaping the future of sustainable fitness and digital entrepreneurship.

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