Who is Glenda Loures?

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Glenda Loures: Redefining Motherhood and Beauty Through Honest, Relatable Content

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Glenda Loures is making waves in the Brazilian content scene with her unique blend of beauty inspiration, family-centered storytelling, and lifestyle relatability. With millions of followers on TikTok and Instagram, Glenda has crafted a brand rooted in authenticity—celebrating the joys and challenges of motherhood while inspiring women through her style and grace. She connects deeply with her audience through light-hearted humor, candid parenting moments, and empowering beauty tips.

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Her ability to showcase both vulnerability and confidence has earned her widespread admiration in Brazil and beyond. Glenda’s personal brand is not only built around aesthetics and motherhood, but also around emotional connection—capturing everything from heartfelt everyday moments with her son to fun collaborations with family and friends. As a creator, she brings a balance of elegance and humor that resonates with mothers and young women alike.

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With a total influence score of 9,148 points, Glenda is ranked among the top 1% in Brazil on TikTok and in the outfits & styling niche. Her frequent collaborations, growing business presence, and warm storytelling voice make her a valuable figure in the digital landscape. She’s also the face of her own brand—Belletonn Beauty Cosmetics—proving she’s more than an influencer: she’s a creative entrepreneur.

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Whether she’s showing off a new outfit, preparing a family recipe, or reliving nostalgic childhood memories with her followers, Glenda Loures offers a digital space filled with emotion, positivity, and self-expression.

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An Influencer Active on Social Media

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Glenda Loures is most active and influential on TikTok and Instagram, where she shares family moments, beauty routines, and relatable life content with a combined audience of over 5.7 million followers.

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Glenda Loures' Social Media Strategy Analysis

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TikTok Strategy: Humor, Family, and Viral Impact

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Glenda Loures dominates TikTok with emotionally engaging videos that highlight her real life as a mother. Her content thrives on playful storytelling, nostalgic edits, and daily routines that many Brazilian women relate to. Whether pouring cereal or joining family challenges, her relatable vibe keeps followers hooked. Her average video reaches over 345.5K views and 46.7K engagements.

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She maintains high-frequency activity, posting around 8.7 videos per week, which strengthens her connection with viewers. Her routine schedule at 5PM targets early risers and busy moms. Each video balances humor and warmth, often revolving around parenting, siblings, or light product integration. This strategic output keeps her trending frequently on Brazilian feeds.

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Her growth stands at an impressive +4.65% this month, driven by consistent performance and viral-friendly edits. Some posts surpass 2.8M views, showing her strong grasp on storytelling and formatting for TikTok’s algorithm. Her 1.51% engagement rate is a key sign of trust and interest. Her formula blends raw moments with strong emotional cues.

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The platform also serves as a major space for brand visibility, including recent partnerships with Nestlé and Sebrae Nacional. She leverages these deals with authenticity, integrating brands into real-life content. With over 3.1M followers, TikTok is her leading platform in reach and resonance. Glenda uses it as both a storytelling and monetization powerhouse.

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• Username: @glendaloures
• Influence Score: 92.4/100
• Followers: 3.1M
• Activity: 8.7 videos/week
• Engagement Rate: 1.51%
• Growth: +4.65%
• Average Engagement: 46.7K
• Posting Habits: Everyday at 5 PM EST

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Instagram Strategy: Style, Sentiment, and Beauty Moments

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On Instagram, Glenda’s content feels more polished but equally grounded in emotion and personal connection. She posts 13 times per month, blending family life, outfit photos, and brand-friendly reels. Her visuals often feature sunlight, nature, and warm indoor tones. She uses the platform to strengthen her connection with the community.

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Instagram is also her go-to for brand collaborations, particularly with Belletonn Beauty and Adidas. With a large female following, she presents beauty routines, product uses, and testimonials in a way that’s both aspirational and relatable. Her content reaches an average of 629.6K views per reel and over 32.7K engagements. She’s particularly effective at converting sentiment into visibility.

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Despite a minor decline in follower count this month (-0.1%), her content continues to perform strongly thanks to its emotional resonance. Her storytelling often revolves around motherhood joys and struggles, keeping the tone light but meaningful. High-performing reels like her “evento canônico” moment gathered over 12.2M views. This proves how deeply she connects with her audience.

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Glenda’s posting rhythm—three times a week at 12 PM—keeps her top-of-mind while giving room for creative polish. Her captions often include humor, heartfelt messages, or nods to viral trends. The balance of family, beauty, and emotion makes Instagram her emotional anchor. It also positions her perfectly for lifestyle and skincare brands.

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• Username: @glendalouress
• Influence Score: 83.6/100
• Followers: 2.6M
• Activity: 13 posts/month
• Engagement Rate: 1.25%
• Growth: -0.1%
• Average Engagement: 32.7K
• Posting Habits: 3 times a week at 12 PM EST

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YouTube Strategy: Memories and Sentimental Archives

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While YouTube is not her most active platform, it holds a special place for long-form, emotionally rich content. Glenda has 1.3 million subscribers but only posts 1.7 videos per month, often repurposing personal milestones. Her audience here values quality over frequency. A standout post capturing her son’s first snow experience gained 18.1K views.

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The platform serves as a digital scrapbook, collecting intimate parenting moments or seasonal updates. Engagement is modest, with 1.3K average interactions and no measurable growth in the last 30 days. Her influence score of 60/100 reflects a platform of emotional rather than strategic value. Still, her presence is important for followers who prefer longer videos.

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YouTube could evolve into a stronger content channel with more frequent uploads or branded video series. Her storytelling ability could translate well into sit-down videos, family vlogs, or tutorials. Currently, her once-a-year posting at 8 PM suggests it’s a low-priority space. Still, her channel holds strong subscriber loyalty despite inactivity.

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From a partnership lens, YouTube is where Glenda could expand into sponsored campaigns or deeper product storytelling. Given her beauty expertise and parenting insight, a “day in the life” or product-review format could attract brands. While not her most optimized platform yet, it carries untapped emotional depth and long-form potential.

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• Username: @GlendaLoures
• Influence Score: 60/100
• Followers: 1.3M
• Activity: 1.7 videos/month
• Engagement Rate: 0.11%
• Growth: 0%
• Average Engagement: 1.3K
• Posting Habits: Once a year at 8 PM EST

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X (Twitter) Strategy: Dormant But Personal

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Glenda Loures maintains a Twitter (X) account with over 87.6K followers, but it’s largely inactive. She hasn’t tweeted in over 2 years, and her bio humorously notes she should use the platform more. This adds a relatable touch, but doesn’t contribute to her current strategy. Engagement and growth are both 0%, making it a dormant space.

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Despite its inactivity, the account has potential as a cross-promotion channel. She could use it to announce new YouTube videos, Instagram posts, or product drops. For now, it acts more like a placeholder. Still, the follower base gives her a valuable asset if she ever reactivates.

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• Username: @glenda_loures
• Influence Score: 8.1/100
• Followers: 87.6K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.09%
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Glenda Loures' Social Media Influence Summary

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Glenda Loures ranks in the Top 1% on TikTok Brazil, Top 1% in Outfits & Styling Brazil, and holds strong global positions across lifestyle and beauty categories.

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Learn more about the Favikon Methodology here

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Content Strategy: Motherhood, Beauty & Storytelling in Harmony

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Glenda Loures’ content strategy is a beautiful intersection of motherhood, beauty, and authenticity. Her style is soft yet empowering, often drawing from her personal experiences to engage her audience. Whether she’s joking about household chaos, sharing a mother-daughter moment, or showcasing a stylish outfit, she builds content that feels real.

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Reachability and Partnerships

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Glenda Loures is a highly reachable and brand-safe content creator, known for her consistent tone and positive messaging. With an estimated campaign value ranging from $10K – $40K per post, she offers premium visibility and authentic delivery. Her warm, relatable content style makes her a perfect fit for parenting and beauty collaborations. Brands looking for emotional connection and mass appeal find value in her storytelling.

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She’s the face of her own brand, Belletonn Beauty Cosmetics, which she actively promotes across TikTok and Instagram. The brand has been tagged in her content at least 5 times, proving it’s a key part of her digital identity. Her ability to merge personal branding with daily life makes campaigns feel organic. This dual role as influencer and entrepreneur amplifies her partnership value.

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Glenda’s content is especially effective for motherhood and family-focused audiences, with her top-performing videos reaching up to 12.2 million views. This makes her ideal for baby care, skincare, home lifestyle, and wellness sectors. Her joyful and minimal-political tone ensures maximum brand safety across campaigns. She consistently delivers engagement without controversy.

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Her strong network of creators, including Camila Loures and Jhey, enhances her reach through mutual tags and collaborations. In the last month alone, she maintained 24 posts, showing her commitment to content flow. These interactions strengthen her placement within Brazil’s lifestyle influencer circle. As a result, Glenda is not only accessible—she’s influential through every layer of her content.

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Conclusion: Glenda Loures Is Building a Legacy Beyond Content

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Glenda Loures is more than a creator—she’s a mother, an entrepreneur, a storyteller, and a rising brand. Her ability to blend beauty and emotion through everyday moments makes her one of Brazil’s most powerful digital voices in motherhood and lifestyle.

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View the AI-powered profile

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