Who is Gigi Braggion?

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Gigi Braggion: Blending Fitness, Fashion, and Humor in Brazil’s Lifestyle Scene

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Gigi Braggion is a Brazilian actress, lifestyle influencer, and content creator whose journey began in the entertainment space. Her natural charisma and polished presentation quickly transitioned into digital influence, where she began building a loyal audience through authentic and fun lifestyle content. She mixes day-to-day realities with storytelling formats, attracting both fans and brand partners alike.

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She’s especially known for her bold and energetic approach—whether she’s sharing her workout routines, unboxing beauty products, or joking about couple trends on TikTok. Her presence is magnetic, thanks to her confident style and sharp editing choices. These traits have helped her form a strong community that engages across Instagram and TikTok daily.

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Gigi brings relatability to everything she posts, from high-energy gym content to emotional reunions with family. Her followers often comment on how she brings joy to their feeds, reinforcing her status as more than a model—she’s an everyday motivator. This lifestyle positioning is central to her success with both fitness and fashion brands.

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She’s also deeply integrated into influencer networks, working with major names like SHEIN and Rancho do Maia while ranking among the top 1% in modeling and lifestyle categories in Brazil. Her collaborations, fueled by personality-first content, showcase her ability to influence beyond aesthetics—she brings aspirational but achievable goals to her audience.

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An Influencer Active on Social Media

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Gigi Braggion is highly active on Instagram and TikTok, with additional presence on YouTube and X, creating lifestyle, fitness, and entertainment content tailored to Brazil’s youth.

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Gigi Braggion's Social Media Strategy Analysis

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Instagram Strategy: A Curated World of Humor, Style, and High Performance

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Gigi Braggion’s Instagram (@gigibraggion) stands as her most powerful platform with 1.8M followers and a stellar engagement rate of 2.29%. She blends humor, glam, and lifestyle storytelling to create scroll-stopping Reels and posts that appeal to Brazil’s fashion-forward youth. Each post feels thoughtfully crafted, yet casual enough to feel real. Her use of humor in visual storytelling gives her an edge in the lifestyle niche.

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She posts an average of 21 times per month, maintaining a disciplined content rhythm. Her best-performing content ranges from outfit reveals and bikini shoots to prank-style Reels that showcase her comedic side. A recent clip featuring a car prank reached 3.2M views and earned over 113K likes, showcasing her viral potential. She consistently hits over 1M views on many Reels thanks to her editing precision and sense of timing.

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Gigi’s tone is positive, safe, and entertaining—there are no controversial takes or political undertones. Instead, she focuses on creating feel-good content that performs well with her Gen Z and young millennial demographic. Collaborations with brands like SHEIN are seamlessly integrated into her lifestyle, making promotional posts feel organic. Her cheerful personality shines through in every caption and interaction.

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As an Instagram-first influencer, Gigi leverages visual quality and consistency to maintain relevance. She posts every evening at 11 AM, optimizing for nighttime engagement. The mix of planned fashion collabs and authentic moments makes her feed both aspirational and approachable. This platform forms the foundation of her brand’s aesthetic identity and partnership visibility.

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• Username: @gigibraggion
• Influence Score: 93.4/100
• Followers: 1.8M
• Activity: 21 posts/month
• Engagement Rate: 2.29%
• Growth: +2.9%
• Average Engagement: 40.8K
• Posting Habits: Everyday at 11 AM EST

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TikTok Strategy: Empowerment Through Fitness and Fun

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On TikTok (@gigibraggion), Gigi shifts from polished glam to raw energy and empowerment. With 1.3M followers, her content dives into workout motivation, beauty routines, and playful commentary. Her strongest content includes gym sessions that are both aesthetic and motivational, like her leg day clip that reached over 2.2K comments. She creates high-performing short-form videos that resonate with viewers on a personal level.

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Gigi maintains a consistent presence on the platform, uploading 4 videos per week. She balances fitness tutorials, daily vlogs, and beauty hauls—all with a casual tone that feels unscripted. Her captioning often includes trending hashtags like #foryou and #viral, helping boost discoverability. A video of her showing gifts from her parents earned 325K likes, proving the impact of personal, unfiltered content.

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Her engagement rate of 2.51% and 32.7K average engagements make her one of the more effective fitness-influencers in her follower range. Her videos regularly pass 1M views, driven by good lighting, high energy, and culturally resonant formats. She uses facial expressions, transitions, and relatable audio trends to bring humor to workouts and daily moments alike.

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TikTok complements her Instagram presence by showcasing a rawer, more spontaneous side. While Instagram is for curated visuals, TikTok is where her personality and humor truly shine. This duality broadens her brand appeal and allows her to attract different types of campaigns—from fitness gear and supplements to beauty hauls and challenge-based promotions.

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• Username: @gigibraggion
• Influence Score: 87.5/100
• Followers: 1.3M
• Activity: 4 videos/week
• Engagement Rate: 2.51%
• Growth: 0%
• Average Engagement: 32.7K
• Posting Habits: Everyday at 11 AM EST

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YouTube Strategy: Dormant Platform, Dormant Potential

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Though currently inactive, Gigi’s YouTube channel still reflects the early stages of her influencer career. With 169K subscribers and 303 videos, she previously used the platform to explore long-form storytelling. Videos likely included routines, vlogs, challenges, and more scripted content. Despite being dormant for over a year, her banner and links remain up to date, suggesting she hasn’t abandoned the channel entirely.

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The platform offers strong branding value and search engine visibility, even in its dormant state. Her YouTube presence creates continuity across her digital identity and could be revived for campaign-based video content. She could use it for product launches, fitness series, or even behind-the-scenes of her collaborations with SHEIN. This would allow deeper storytelling and increased time-on-screen for branded messages.

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• Username: @GigiBraggion
• Influence Score: 19.5/100
• Followers: 169K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter Strategy: Low Activity, Occasional Glimpses

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Gigi’s Twitter (@gigibraggion) is her least active platform, with 30.6K followers and only 1.1 tweets per week. Her feed is composed of short, introspective, or humorous statements that give followers a glimpse into her mood or thoughts. Tweets like “meu tiktok só tá aparecendo vídeo de casal...” reflect her ability to tap into trending cultural sentiments. But overall, Twitter is more passive than strategic.

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With an engagement rate of just 0.02%, the platform functions more as a branding placeholder than an influence channel. Still, Gigi’s posts align with her tone on other platforms—light, fun, emotionally honest. The difference is that Twitter lacks the visual component that fuels her other channels. Her tweets typically gather a few likes and minimal replies.

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That said, Twitter can offer valuable presence during events, collaborations, or for reposting campaign media. It allows for reactive branding during viral moments—an area Gigi hasn’t yet explored but could utilize. With a more active strategy, she could use Twitter to drive traffic to her Instagram or TikTok, or engage in real-time conversations during brand launches.

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For now, it remains a secondary outlet that holds branding value through consistency of handle, bio, and cross-linking. If Gigi were to elevate her Twitter game with short-form fitness tips, quote-style affirmations, or relatable one-liners, it could become a hidden gem within her content ecosystem.

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• Username: @gigibraggion
• Influence Score: 58.6/100
• Followers: 30.6K
• Activity: 1.1 tweets/week
• Engagement Rate: 0.02%
• Growth: -0.09%
• Average Engagement: 5
• Posting Habits: Once a week at 4 PM EST

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Gigi Braggion's Social Media Influence Summary

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Gigi Braggion holds a 2-star Influence Score with 9,073 points, ranking in the Top 1% of influencers in Brazil for both Instagram and modeling. She is #410 in Instagram · Brazil and #11 in Models · Brazil. Globally, she ranks in the Top 1% on Instagram and Top 1% among models, an impressive feat for a creator in an increasingly saturated niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Strength, and Style

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Gigi’s content blends three core elements—fitness empowerment, fashion expression, and relatable storytelling. She keeps her tone playful but confident, dancing between bold aesthetics and genuine lifestyle updates. Her fitness content never feels preachy; instead, it celebrates everyday wins.

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Reachability & Partnerships

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Gigi is highly reachable for partnerships via Instagram DMs, TikTok tags, and through active brand relationships. She has worked extensively with SHEIN Brasil (tagged 13+ times), Rancho do Maia, and a wide array of fashion and lifestyle networks. These collaborations appear frequently and naturally in her content flow.

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Her strong brand safety profile, minimal political commentary, and vibrant content style make her ideal for large-scale influencer campaigns. She’s also embedded in a highly active network of Brazilian creators like Carla Faria, Pedro Avelar, and Vitória Maciel, extending her collaborative and viral potential.

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Conclusion: Gigi Braggion – A Confident Voice in Brazil’s Fitness and Fashion Scene

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Gigi Braggion represents a new wave of Brazilian influencers who merge physical empowerment with digital entertainment. Her confident yet approachable content makes her a standout voice for young women embracing lifestyle transformation. Whether she’s lifting weights or making her followers laugh, Gigi brings purpose and power to every post—and brands are taking notice.

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