Who is Geraldo Rufino?

Geraldo Rufino is a Brazilian entrepreneur and author with an inspiring personal story of overcoming challenges and achieving success. Known for founding JR Diesel, the largest automotive recycling company in Latin America, Rufino shares his motivational journey across several social media platforms, where he engages with millions of followers. His content consistently emphasizes positivity, determination, and leadership, making him a prominent voice within the entrepreneurial and motivational sectors.

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Geraldo Rufino: A Brazilian Entrepreneur Expanding His Influence Through Social Media

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Growing up in a favela, Geraldo Rufino faced numerous challenges, starting to work at a young age to support his family. Despite financial setbacks, he never gave up on his dreams. Eventually, he founded JR Diesel, revolutionizing the automotive recycling industry in Latin America. In addition to his business success, Geraldo has authored two bestselling books and built a reputation as a motivational speaker, inspiring individuals across Brazil and beyond to pursue their dreams with passion and determination.

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Social Media Coverage Summary

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Geraldo Rufino commands a vast audience across multiple platforms, with Instagram and TikTok leading in terms of engagement, followed by LinkedIn and YouTube.

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Instagram: Motivational Reels and Personal Growth Insights

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Instagram serves as Geraldo’s most active platform, where he consistently shares motivational Reels that resonate with a large audience. His content typically includes messages of positivity, overcoming obstacles, and maintaining hope in tough times. With an average view count of over 500K per post, Instagram acts as a prime vehicle for spreading his inspirational messages.

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• Username: @geraldoarufino

• Influence Score: 92.3/100

• Followers: 3M

• Activity: 0.82%

• Engagement Rate: +0.88% (25.8K new followers in the last 30 days)

• Growth: 24.5K

• Average Engagement: 24.5K

• Posting Habits: Twice a day at 11 PM

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TikTok: Quick-Witted Sales Humor for Younger Audiences

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Geraldo’s TikTok content is characterized by energetic and humorous posts, with a focus on spreading positivity and joy. His videos often highlight feel-good moments, motivational anecdotes, and snippets of his daily life, attracting significant engagement from younger audiences. His high engagement rate and fast growth on TikTok demonstrate the effectiveness of his content strategy on this platform.

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• Username: @geraldoarufino

• Influence Score: 90.4/100

• Followers: 798K

• Activity:0.2 videos per week

• Engagement Rate:6.12%

• Growth: +3.99% (30.6K new followers in the last 30 days)

• Average Engagement: 41.5K

• Posting Habits: Every day at 11 PM

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LinkedIn: Leadership Insights and Entrepreneurial Wisdom 

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On LinkedIn, Geraldo shares his leadership philosophies and business advice. His posts often delve into topics like resilience, entrepreneurial challenges, and growth strategies, which resonate with his professional audience. The platform has become a space where he engages with fellow entrepreneurs and professionals in meaningful conversations.

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• Username: @geraldorufino

• Influence Score: 94.9/100

• Followers: 311.3K

• Activity: 33 posts last month

• Engagement Rate: 0.64%

• Growth: +7.77% (21.8K new followers in the last 30 days)

• Average Engagement:2K

• Posting Habits: Every day at 7 PM

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YouTube: In-Depth Discussions on Entrepreneurship  

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On YouTube, Geraldo takes a longer-form approach, sharing motivational talks and in-depth discussions on entrepreneurship. His videos dive deep into his experiences, providing practical advice for aspiring entrepreneurs. Although his YouTube following is smaller compared to his other platforms, it serves as an important outlet for delivering more comprehensive and detailed content.

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• Username: @geraldorufino

• Influence Score: 64.6/100

• Followers: 245K

• Activity: 54.4 videos per month

• Engagement Rate: 20.68%

• Growth: +0.82% (2K new followers in the last 30 days)

• Average Engagement: 82

• Posting Habits: Twice a day at 2 AM

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Geraldo Rufino’s Social Media Influence

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Using the Favikon Authority Score, Geraldo Rufino ranks as a leading voice on social media with a total score of 9,185 points. His influence is particularly prominent on Instagram and LinkedIn, where his consistent engagement and audience growth reflect his ability to inspire and connect with his followers. Geraldo ranks #1 in the Startups & Entrepreneurship category in Brazil, making him one of the top influencers in the region.

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Content Strategy

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Geraldo’s content strategy revolves around positivity, motivation, and personal growth. Across all platforms, his posts encourage resilience, hope, and an entrepreneurial mindset. Whether through short-form Reels on Instagram and TikTok or more detailed content on LinkedIn and YouTube, Geraldo’s message remains consistent: challenges can be overcome, and success is achievable with the right mindset and determination. His ability to engage with his audience through a combination of personal stories, motivational quotes, and business insights has made him a widely respected figure across social media.

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Geraldo Rufino's social media presence is a testament to the power of positivity and perseverance. With millions of followers across platforms, he continues to inspire a global audience, particularly in the fields of entrepreneurship and leadership. By leveraging the unique strengths of each platform, Geraldo has built a multifaceted and influential online presence that resonates with diverse audiences, from young professionals to seasoned entrepreneurs.

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