Who's Who on Social Media
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Who is Garrett Clark?

Garrett Clark is a leading content creator in the golf space, blending athletic skill with casual humor and a deep connection to the Good Good community. With a strong presence on YouTube, Instagram, and TikTok, Garrett shares challenge matches, collaborative vlogs, and playful behind-the-scenes content that highlights both his sportsmanship and personality.

April 14, 2025
Justine Castany
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Garrett Clark: Competitive Golf Meets Digital Entertainment with the Good Good Brand

Garrett Clark is a golf-focused content creator from the United States, best known for merging competitive play with social-first storytelling. He rose to digital prominence through his Good Good affiliation, which gave structure to his challenge-driven, team-oriented content style. Whether playing a high-stakes bunker match or narrating his practice rounds, Garrett keeps the focus on entertainment and approachability.

His YouTube channel, GM__Golf, launched his career and is home to over 1.3M subscribers, featuring weekly uploads of match play, trick shots, and collaborations with fellow golf creators. Garrett’s appeal lies in his ability to remain competitive while never taking himself too seriously—an approach that resonates with golf fans under 35. His informal style makes pro-level concepts easier to digest for viewers newer to the game.

Garrett Clark Celebrates 1M YouTube Subscribers: A Milestone in Golf Content Creation (Source: @gm__golf, Instagram, October 2023)

Garrett’s social content is always golf-centered but rarely redundant. He films on courses across the U.S., often with the Good Good crew, and uses humor to break the stereotype of golf as slow or elite. His focus on short-form insights, behind-the-scenes content, and sponsor integrations keeps his channels active beyond full-length matches. As a result, his fanbase includes both amateur golfers and non-players who enjoy personality-first sports content.

He regularly works with golf brands like Callaway Golf and Good Good Apparel, with placements ranging from merch drops to driver showcases. His personality-driven approach allows for natural product integration without disrupting video flow. As of April 2025, he remains ranked in the Top 1% for golf creators in both the U.S. and globally.

An Influencer Active on Social Media

Garrett Clark ranks in the Top 1% of golf creators both in the U.S. and globally, backed by a highly engaged community of over 2.5M followers and consistent interaction across YouTube, Instagram, Tiktok, and X.

Garrett’s Social Media Strategy Analysis

YouTube: Core Platform for Challenges and Golf Vlogs

Garrett Clark’s YouTube channel @gmgolf is his main hub for competitive content, boasting 1.3M subscribers. His videos feature match-play formats, trick shots, and team challenges with fellow Good Good members. He posts around 4.4 videos per month, maintaining a weekly rhythm that suits his golf storytelling style. Each upload averages 456.8K views, showing strong retention for long-form content.

His most-watched videos often include creative game formats—like bunker-only rounds or one-club matches—set on diverse golf courses. Garrett narrates his play with commentary that mixes tactical insight with casual humor. His videos typically go live around 7 PM EST, aligned with U.S. viewers starting their day. These timing decisions help boost initial traction and comment engagement.

The editing style leans into mid-tier production with drone shots, audio callouts, and on-screen scoring overlays. His tone remains conversational, even during high-stakes competition. Sponsor placements, like Callaway gear, appear within matches as natural elements of the narrative. Garrett avoids over-branding, letting the gameplay drive the video structure.

Community interaction is high, with fans often quoting key lines or asking for rematches in the comment section. Garrett occasionally pins responses, keeping feedback loops active. Despite no recent follower growth, his consistent engagement rate of 0.84% confirms strong viewer loyalty. YouTube remains his most scalable and content-rich platform.

  • Username: @gmgolf
  • Influence Score: 86.7/100
  • Followers: 1.3M
  • Activity: 4.4 videos/month
  • Engagement Rate: 0.84%
  • Growth: 0%
  • Average Engagement: 10.9K
  • Posting Habits: Once a week at 7 PM EST

Instagram: Visual Personality and Brand Presence

Garrett’s Instagram profile @gm__golf supports his brand presence with curated golf visuals and sponsored post highlights. With 979K followers, he posts infrequently—just 1 post/month—yet still garners 33.8K average engagements per upload. These numbers suggest high-value visibility per post, especially around product drops or big milestones. His current engagement rate stands at 3.45%.

His visuals include clean course shots, team photos with Good Good, and candid golf lifestyle moments. He avoids overposting, instead treating Instagram like a highlights reel for brand campaigns and key updates. Most content is timed for 2 PM EST, matching his early YouTube drop strategy. Despite low posting volume, his audience remains highly responsive.

Garrett uses Instagram to announce partnerships, including frequent tags to Callaway Golf and Good Good Apparel. These collaborations are often teased in captions, with links in bio or swipe-up CTAs. His feed design favors natural lighting, clean golf fits, and group chemistry over hyper-stylized filters. This keeps the tone aligned with his casual but competitive persona.

While Instagram isn't his top engagement driver, it acts as a strong anchor for brand credibility. His ability to convert limited content into meaningful interaction makes the platform sponsor-friendly. For followers, it’s a space to catch announcements and event recaps without information overload. Garrett’s strategy here is minimalist but intentional.

  • Username: @gm__golf
  • Influence Score: 88.6/100
  • Followers: 979K
  • Activity: 1 post/month
  • Engagement Rate: 3.45%
  • Growth: +0.25%
  • Average Engagement: 33.8K
  • Posting Habits: Twice a month at 2 PM EST

X (Twitter): Real-Time Golf Commentary and Community Engagement

Garrett stays active on X (formerly Twitter) under the same handle, posting roughly 4.1 tweets per week to a community of 61.6K followers. His activity includes live match reactions, schedule updates, and golf commentary during trending events. With a modest engagement rate of 0.62%, he maintains casual visibility without relying on viral posts. His daily posting time is set at 2 PM EST, keeping consistency across platforms.

X is Garrett’s space for direct fan interaction—he replies to tournament reactions, retweets fan edits, and shares real-time thoughts on team matches. Posts range from meme-style jokes to performance recaps, making his feed varied and spontaneous. While visual content is rare, he uses screenshots and links to boost click-throughs. Most tweets generate under 500 interactions, but help keep his content ecosystem active.

He also uses X to amplify partner campaigns, especially for Good Good launches and merch drops. Tweets serve as a soft promo channel—less curated than Instagram, but still brand-aware. He occasionally hosts polls or teaser threads to hype upcoming matches. While not a primary traffic driver, X keeps him present in golf-related trending moments.

Though the platform lacks the visual pull of his other channels, it adds value by making Garrett’s brand feel accessible. It also allows quick engagement with industry voices, players, and event organizers. The audience here overlaps with his YouTube core but adds a layer of behind-the-scenes commentary. Overall, X serves his strategy as a low-maintenance but loyal touchpoint.

  • Username: @gm__golf
  • Influence Score: 85.4/100
  • Followers: 61.6K
  • Activity: 4.1 tweets/week
  • Engagement Rate: 0.62%
  • Growth: +1.29%
  • Average Engagement: 380
  • Posting Habits: Daily at 2 PM EST

TikTok: Dormant but High Potential

Garrett’s TikTok (@gm__golf) remains inactive, with 0 videos posted in the past 3 months and a stagnant engagement rate of 0%. Despite this, he still retains 198.5K followers, a clear holdover from earlier trick shot and comedy clips. His last posting rhythm was irregular, with 0 average monthly activity and no current algorithm traction. His posting time was listed as 5AM, potentially aimed at early risers.

Previously, Garrett used TikTok to repurpose short snippets from YouTube and post funny team moments. These included reactions, failed shots, and light commentary on the sport. His style avoided trends and leaned more on situational golf humor—something that made his voice distinct. The dormant status now reflects a gap in content repurposing that could be easily revived.

TikTok's high-growth nature makes it Garrett’s most underused opportunity. With minimal effort, he could reintroduce trick shots or behind-the-scenes edits in short-form. His humor and established golf identity would immediately differentiate him from TikTok creators chasing fleeting trends. Even one video per week could restart visibility and widen his audience funnel.

The platform also holds value for brand expansion, especially for younger fans and sponsors seeking short-form integrations. Garrett’s existing recognition ensures that a return to TikTok would gain immediate traction. Without content fatigue or over-saturation, the audience here remains primed for re-engagement. It's a dormant tool with clear payoff potential.

  • Username: @gm__golf
  • Influence Score: 15.4/100
  • Followers: 198.5K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: +0.12%
  • Average Engagement: 0
  • Posting Habits: Once a year at 4 PM EST

Garrett Clark’s Social Media Influence Summary

Garrett Clark holds an Favikon Influence Score of 8,818, ranking him in the Top 3 overall for golf creators. He stands at #16 in Golf (U.S.), #21 globally, and continues to outperform in engagement and brand safety despite ranking #4665 on Instagram (U.S.). His reach is strongest among younger U.S. audiences, with consistent interaction even at a lower posting frequency.

Learn more about the Favikon Methodology here

Content Strategy: Competitive Golf Meets Casual Entertainment

Garrett’s content strategy is centered on golf as entertainment—balancing technique with banter, competition with camaraderie. He focuses on match-based formats and group content, rarely relying on solo vlogs or abstract golf analysis. His tone is steady: humorous, grounded, and inclusive of both casual players and golf enthusiasts. He mixes long-form storytelling (YouTube) with sharp branding (Instagram) and live updates (X), building an ecosystem around the Good Good Golf identity. While TikTok remains inactive, his other platforms offer constant value. His content choices maintain audience trust without overexposure, which strengthens his long-term credibility in the sport.

Reachability and Partnerships

Garrett’s reachability is concentrated across YouTube, Instagram, and X, where he maintains a consistent posting rhythm and strong brand alignment. His contact points are typically through sponsorship emails and DMs, with product shoutouts tagged clearly in his captions and stories. He collaborates directly with Callaway and Good Good, frequently cross-promoting launches in tandem with new videos. His synchronized posting times—2 PM EST and 7 PM EST—help brands plan aligned visibility.

An overview of Garrett’s top influential connections across key industries. (Source: Favikon)

He’s most accessible for partnerships during Good Good content drops, where he integrates gear organically into challenge formats or branded vlogs. His ability to drive engagement despite low posting frequency on Instagram makes him efficient for sponsored placements. Across platforms, his tone remains consistent—low-pressure, athletic, and humor-driven. These traits make him a high-trust option for golf, lifestyle, and equipment campaigns targeting younger U.S. audiences.

Conclusion: Driving Golf Forward with Skill, Humor, and Community

Garrett Clark is redefining what golf content looks like in the digital space—serious enough for fans, but casual enough for first-time viewers. With over 2.5M followers, consistent sponsorships, and a deep connection to Good Good Golf, he brings a balanced mix of authenticity, competitiveness, and humor. Whether on the course or online, Garrett continues to be a standout creator driving the new wave of golf media.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.