Who is Garance Trl?

‍

‍

Garance Trl: A French Student Bringing Beauty and Lifestyle Trends to the USA

‍

‍

Garance Trl is a French beauty and lifestyle influencer who shares her experiences as a student living in the United States. Her content revolves around beauty routines, fashion inspiration, and daily student life, offering a blend of elegance and authenticity. She creates engaging content that connects with a young audience interested in beauty trends, skincare, and international experiences. Her ability to share personal insights while maintaining a polished aesthetic has helped her build a loyal following.

‍

As a content creator, Garance focuses on beauty product reviews, skincare essentials, and fashion styling, making her an ideal source of inspiration for Gen Z beauty enthusiasts. She frequently posts Get Ready With Me (GRWM) videos, beauty hauls, and product recommendations, keeping her audience informed about the latest beauty releases. Her collaborations with major brands like Rare Beauty, Caudalie, and Florence by Mills showcase her credibility in the beauty industry.

‍

‍

Beyond beauty, Garance shares insights into her life as a student abroad, making her content relatable to young people navigating similar experiences. She documents her academic journey, cultural differences, and personal growth, offering an authentic perspective on what it’s like to study in a foreign country. Her storytelling approach makes her audience feel connected to her journey, creating a community of engaged followers.

‍

Her social media presence spans TikTok, YouTube, and Instagram, where she curates aesthetic yet informative content. With a Favikon Influence Score of 8,696 points, she holds a strong presence in the beauty and fashion niche, ranking in the top 1% of "Outfits & Styling" influencers in France. While her growth has fluctuated, she remains a valuable voice in the beauty space, with potential to expand her influence through more frequent content updates.

‍

‍

An Influencer Active on Social Media

‍

‍

Garance Trl has a strong digital presence across TikTok, YouTube, and Instagram, with her highest engagement on TikTok, where she shares beauty tips, lifestyle moments, and fun trends. She balances informative content with entertainment, creating an engaging and visually aesthetic feed. Her social media strategy revolves around interactive content and personal storytelling, making her a favorite among young beauty enthusiasts.

‍

‍

Garance's Social Media Strategy Analysis

‍

‍

TikTok: Engaging Beauty and Lifestyle Content

‍

‍

Garance Trl’s largest audience is on TikTok, with 639.5K followers, where she shares beauty routines, product reviews, and lifestyle snippets. Her content is quick, engaging, and visually aesthetic, often featuring trending challenges, makeup transformations, and skincare insights. Her bright and positive personality shines through, making her content feel relatable and fun.

‍

Her engagement on TikTok is relatively strong, with a 3.99% engagement rate and 25.5K average interactions per post. However, her growth has slightly declined (-0.27%) in the last 30 days, indicating that she might benefit from more frequent posting or fresh content ideas. Despite this, she maintains a dedicated audience that interacts with her videos regularly.

‍

‍

Garance posts once a week at 10 AM EST, which gives her time to curate high-quality content rather than focusing on daily uploads. While this ensures her videos are well-edited and thoughtful, it also limits her exposure to TikTok’s algorithm, which often favors frequent and consistent content creation. A slightly increased posting schedule could help her regain growth momentum.

‍

Her TikTok content primarily revolves around beauty tips, product hauls, and Get Ready With Me (GRWM) videos, making her a trusted beauty guide for her followers. She also incorporates personal elements, such as student life updates and fun trends, which keep her approachable and relatable. Her blend of entertainment and expertise makes her an ideal creator for beauty brands looking to connect with young audiences.

‍

• Username: @garancetrl
• Influence Score: 80.1/100
• Followers: 639.5K
• Activity: 1.2 posts/month
• Engagement Rate: 3.99%
• Growth: -0.27%
• Average Engagement: 25.5K
• Posting Habits: Once a week at 10 AM EST

‍

‍

YouTube: Aesthetic Beauty and Lifestyle Vlogs

‍

‍

On YouTube, where Garance has 344K subscribers, she focuses on longer-form content that allows for deeper engagement with her audience. Her videos include detailed beauty tutorials, lifestyle vlogs, and student life updates, providing a more comprehensive look into her daily routine. Unlike TikTok, where content is fast-paced and trendy, YouTube allows her to tell stories and provide detailed reviews.

‍

Her engagement on YouTube is lower than TikTok, with a 0.57% engagement rate and an average of 2K interactions per video. However, her channel still maintains a steady growth of +0.26% in the last 30 days, indicating that her audience is slowly expanding. She uploads twice a month at 7 PM EST, balancing consistency with quality production.

‍

‍

Garance’s YouTube content often features brand collaborations, beauty hauls, and in-depth skincare discussions, positioning her as a trusted source for beauty recommendations. She integrates her personal experiences as a student in the USA, making her content both informative and engaging. This mix of educational beauty content and personal storytelling sets her apart from other beauty vloggers.

‍

To further boost her presence on YouTube, she could consider uploading more frequently or incorporating more interactive elements such as Q&A sessions, vlogs featuring friends, or trend-based beauty challenges. With her strong brand partnerships and engaging presentation style, YouTube remains a key platform for building long-term influence.

‍

• Username: @garancetrl
• Influence Score: 75.8/100
• Followers: 344K
• Activity: 1.9 posts/month
• Engagement Rate: 0.57%
• Growth: +0.26%
• Average Engagement: 2K
• Posting Habits: Twice a month at 7 PM EST

‍

‍

Instagram: Aesthetic Beauty and Fashion Inspiration

‍

‍

Garance’s Instagram presence, with 217.2K followers, is her least active platform, despite having aesthetic and visually curated content. Unlike TikTok and YouTube, her Instagram growth has declined (-0.88% in the last 30 days), and she has not posted in the past month. This inactivity has led to a 0% engagement rate, highlighting the need for a content refresh.

‍

Instagram is a key platform for beauty influencers, as it allows for high-quality photo content, product promotions, and brand collaborations. Garance’s past posts have showcased makeup tutorials, lifestyle updates, and fashion styling, making her an ideal candidate for beauty sponsorships. However, her lack of recent activity has limited her visibility on the platform.

‍

‍

To reignite her Instagram presence, she could focus on a more consistent posting schedule, leveraging Reels and interactive Stories to boost engagement. Short-form content on Instagram, much like TikTok, could help her recapture audience interest and improve growth trends. Her potential remains strong, but increasing her posting frequency is key to regaining engagement.

‍

Despite her recent inactivity, Garance’s past brand partnerships on Instagram, including Rare Beauty, Caudalie, and Florence by Mills, show that she still holds value for beauty brands. By integrating product-focused content and interactive elements, she can revive her presence and reconnect with her audience. Instagram remains a great opportunity for her to expand her influence.

‍

• Username: @garancetrl
• Influence Score: 30.1/100
• Followers: 217.2K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: -0.88%
• Average Engagement: 0
• Posting Habits: Once a year at 11 AM EST

‍

‍

Garance Trl's Social Media Influence Summary

‍

‍

Garance Trl holds a Favikon Influence Score of 8,696 points, placing her as a notable beauty and lifestyle influencer. She ranks within the top 1% in the "Outfits & Styling" category in France and top 2% worldwide, making her an influential voice in the beauty and fashion space. Her content style is bright, engaging, and safe for brands, ensuring that her collaborations are aligned with positive and responsible marketing.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Beauty and Lifestyle with a Personal Touch

‍

Garance’s content strategy revolves around authenticity, beauty expertise, and lifestyle storytelling. She maintains a bright and positive presence, appealing to a young audience interested in fashion and self-care. Her focus on beauty products, international student life, and daily routines makes her relatable and engaging. Her ability to balance high-quality aesthetics with real-life experiences has made her a trusted figure in beauty and lifestyle content. She often features new beauty brands, skincare essentials, and makeup tutorials, making her a go-to influencer for beauty enthusiasts.

‍

‍

Reachability and Partnerships

‍

‍

Garance Trl has established valuable connections within the beauty and fashion industry, making her an attractive partner for brands. With her strong presence on TikTok and YouTube, she has collaborated with major beauty brands like Rare Beauty, Caudalie, and Florence by Mills, showcasing her ability to influence beauty-conscious audiences. Her content style is bright, engaging, and safe for brands, ensuring that her partnerships align with positive and responsible marketing.

‍

Her reachability is strongest on TikTok, where she has the highest engagement rate and most frequent activity. This platform allows her to effortlessly promote products through short-form content, making her an effective choice for brands looking to increase visibility among Gen Z consumers. Her ability to combine beauty tutorials with real-life storytelling makes her recommendations feel authentic and engaging, a key factor in successful influencer marketing.

‍

‍

While her Instagram presence has declined, she still holds significant potential for brand collaborations. Her past partnerships with high-profile beauty brands indicate that companies see value in her aesthetic and credibility. By reintroducing regular Instagram content, including Stories, Reels, and interactive posts, she could expand her brand reach and improve engagement on this platform. Her ability to curate visually appealing content remains a major strength.

‍

On YouTube, Garance offers long-form content that allows for in-depth product reviews and brand storytelling. Brands looking for detailed product demonstrations, skincare routines, or fashion styling tips can benefit from her informative yet engaging approach. Given her steady YouTube growth, she remains a strong candidate for brands seeking to build long-term collaborations with a beauty influencer who values quality content over mass production.

‍

‍

Conclusion: Impact on Beauty and Lifestyle Content

‍

Garance Trl is a rising beauty and lifestyle influencer, with a focus on relatable, visually engaging content. While her Instagram activity has declined, she maintains high engagement on TikTok and YouTube, making her a key voice in beauty content. With a loyal audience, strong brand partnerships, and engaging beauty content, Garance has the potential to expand her influence even further.

‍

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Manelle aka Manellejneee - Complete Social Media Analysis‍

✨ Leslie Dasc - Complete Social Media Analysis

✨ Yasmine Zeroc - Complete Social Media Analysis