Who's Who on Social Media
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Who is Gabriela Moura?

Gabriela Moura is a leading Brazilian influencer who has captivated millions through her dynamic online presence. Specializing in dance, fashion, and lifestyle content, Gabriela leverages platforms like TikTok, Instagram, and X to create engaging narratives that blend authenticity with entertainment.

December 3, 2024
Jeremy Boissinot
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Gabriela Moura is a leading Brazilian influencer who has captivated millions through her dynamic online presence. Specializing in dance, fashion, and lifestyle content, Gabriela leverages platforms like TikTok, Instagram, and X to create engaging narratives that blend authenticity with entertainment. With over 11 million followers on TikTok alone, her influence spans across diverse demographics, making her a central figure in Brazil’s social media ecosystem.

Gabriela Moura: Mastering the Art of Digital Influence

Gabriela Moura’s journey to social media stardom began with her charismatic dance routines and relatable, authentic posts, which resonated deeply with audiences. From her early days experimenting with creative formats, she quickly gained traction by showcasing her talent and creativity. Born and raised in Brazil, her content reflects a deep passion for arts and culture, blending entertainment with storytelling. This unique combination has propelled her into the spotlight, earning her widespread recognition as one of the most influential digital creators in her niche.

Beyond the captivating content, Gabriela’s brand thrives on genuine personal connections. She regularly shares glimpses into her life, including relationships, family, and inspirations, fostering a relatable image that her followers admire. This level of transparency has been instrumental in cultivating a loyal and engaged follower base, who see her not just as an influencer but as a relatable individual. Gabriela’s ability to balance polished, professional content with intimate personal moments sets her apart in the competitive influencer landscape.

Gabriela’s collaborations with global brands such as Fashion Nova and Victoria’s Secret underscore her credibility and authority in influencer marketing. These partnerships highlight her alignment with premium, fashion-forward brands, which benefit from her ability to integrate products into her content seamlessly. Her creative flair ensures that these collaborations resonate with her audience, amplifying brand visibility while maintaining authenticity.

Whether through grassroots interactions or high-profile campaigns, Gabriela consistently sets benchmarks in digital storytelling. Her disciplined approach to content creation, combined with a clear understanding of her audience, allows her to stay relevant and impactful. Gabriela Moura is not just a content creator; she is a digital trendsetter who continuously redefines the boundaries of influencer marketing, bridging art, culture, and commerce with finesse.

An influencer active on social media

Gabriela Moura boasts a strong presence across TikTok, Instagram, and X, with a combined audience exceeding 13 million followers.

Gabriela's Social Media Strategy Analysis

TikTok: The Dance Queen of Social Media

TikTok stands out as Gabriela Moura’s most powerful platform, boasting an impressive 11.1 million followers who actively engage with her vibrant dance videos and lifestyle posts. Gabriela’s ability to tap into trending challenges and produce creative, captivating content sets her apart from other creators. Her consistent posting schedule of 7.2 videos per week ensures a steady stream of entertainment, keeping her audience eagerly anticipating her next upload.

Her 2% engagement rate speaks volumes about her ability to connect with her audience, as each post receives an average of 221.6K interactions. Gabriela’s videos not only showcase her talent but also reflect her knack for staying relevant within the TikTok ecosystem. Whether it’s a trending dance routine or a collaboration with a fellow creator, her content resonates with followers across diverse demographics.

Growth on TikTok remains a strong suit for Gabriela, with a +0.81% monthly increase, translating to an additional 89.3K followers each month. This steady rise highlights her expanding reach and relevance in the ever-evolving social media landscape. Her content strategy ensures that her growth is not just driven by trends but also by her unique, personal style, which fosters a loyal fan base.

Gabriela’s strategic 5 AM posting schedule allows her to capitalize on peak engagement times, maximizing visibility for her content. This calculated approach, coupled with her creativity and relatability, has established Gabriela as a prominent figure in the dance and lifestyle niche on TikTok. By seamlessly blending entertainment with authenticity, she remains a favorite among fans and

  • Username: @gabimfmoura
  • Influence Score: 96.3/100
  • Followers: 11.1M
  • Activity: 7.2 videos/week
  • Engagement Rate: 2%
  • Growth: +0.81% (+89.3K)
  • Average Engagement: 221.6K
  • Posting Habits: Every day at 4 PM EST

Instagram: The Aesthetic Storyteller

On Instagram, Gabriela Moura seamlessly merges aesthetics and authenticity, offering her 2.4M followers a captivating blend of content. From glamorous fashion shoots to candid personal moments, Gabriela’s feed reflects her versatility and relatability. Her collaborations with luxury brands, such as Fashion Nova, further cement her position as a leading influencer in the fashion and lifestyle sectors. Her posts highlight a keen eye for detail and storytelling, engaging a visually-driven audience with vibrant, high-quality content.

With an impressive engagement rate of 6.35%, Gabriela’s Instagram posts achieve an average of 154.7K interactions, showcasing her ability to foster meaningful connections with her audience. Her content strategy focuses on authenticity, ensuring followers feel personally connected to her life and work. The balance of sponsored content and organic posts helps Gabriela maintain her credibility while expanding her reach through strategic partnerships with high-end brands.

Gabriela maintains a regular posting schedule, averaging 14 posts per month. She strategically posts at 2 AM, aligning her content with optimal engagement windows for her audience. This consistency ensures she remains visible and relevant in a competitive social media landscape. Her thoughtful approach to content creation and timing has contributed to a steady growth rate of +0.21%, gaining 5.2K new followers monthly.

By leveraging her unique style and authenticity, Gabriela has positioned herself as a trendsetter in fashion and lifestyle content. Her ability to integrate luxury collaborations organically into her feed elevates her profile, attracting both followers and brands alike. Gabriela’s Instagram remains a key platform for connecting with her audience and expanding her influence in the digital sphere.

  • Username: @gabimfmoura
  • Influence Score: 95.6/100
  • Followers: 2.4M
  • Activity: 14 posts/month
  • Engagement Rate: 6.35%
  • Growth: +0.21% (+5.2K)
  • Average Engagement: 154.7K
  • Posting Habits: Three times a week at 1 PM EST

X (formerly Twitter): A Platform for Personal Reflections

Gabriela Moura’s presence on X (formerly Twitter), though relatively modest with 56.2K followers, plays a significant role in her overall digital strategy. This platform serves as an outlet for personal insights and interactive discussions, allowing her to connect with her audience on a more conversational level. Gabriela’s content often includes thought-provoking updates, humor, and candid reflections, making her feed a space for authenticity and relatability.

Her posting frequency on X is low, with an average of 0.8 tweets per week, reflecting a deliberate approach to content creation. Despite this, Gabriela has managed to build a niche but highly engaged audience, achieving a consistent average of 85 interactions per tweet. Her engagement rate of 0.15%, while modest, showcases her ability to foster meaningful connections with her followers in a less crowded social space.

Gabriela’s growth on X has been steady, with a +1.6% increase in followers monthly, equating to an additional 883 followers. This growth, though slower compared to her other platforms, underscores her ability to maintain relevance and expand her reach in a competitive environment. By engaging with trending topics and personal narratives, Gabriela ensures her account remains dynamic and relatable.

Gabriela’s weekly posting schedule at 8 AM is strategically aligned with peak activity hours, maximizing visibility among her audience. While X is not her primary platform, it complements her broader social media presence, enhancing her multi-platform influence and positioning her as a well-rounded digital creator. This measured approach underscores her versatility and adaptability as an influencer.

  • Username: @gabimfmoura
  • Influence Score: 77.4/100
  • Followers: 56.2K
  • Activity: 0.8 tweets/week
  • Engagement Rate: 0.15%
  • Growth: +1.6% (+883)
  • Average Engagement: 85
  • Posting Habits: Once a week at 7 PM EST

Gabriela Moura's Social Media Influence Summary

Gabriela Moura’s Favikon authority score of 9,507 positions her among the social media elite, with a #1 ranking in Dance & Choreography in Brazil. Her impressive metrics across platforms reflect her adaptability, creativity, and audience-centric approach.

Dancing Through Digital Spaces: Gabriela’s Content Strategy

Gabriela’s content is a masterclass in balancing creativity and relatability. Her dance routines are seamlessly integrated with trending sounds and challenges, making her content highly shareable. On Instagram, her posts exude elegance, often doubling as inspiration for her followers. On TikTok, Gabriela thrives by experimenting with innovative formats and collaborating with peers. Her ability to ride trends while staying true to her style ensures consistent audience engagement, solidifying her as a leader in the dance and lifestyle niches.

Reachability and Partnerships

Gabriela Moura’s reachability is classified as very difficult, emphasizing her exclusive position in the influencer landscape. With an estimated sponsored post cost of $21K, she is positioned as a premium creator whose collaborations require significant investment. This high cost underscores the value she brings to partnerships, as her expansive audience and authentic connection with followers ensure unparalleled visibility and impact for brand campaigns.

Despite the high cost, brands such as Fashion Nova and Victoria’s Secret have successfully collaborated with Gabriela, leveraging her influence to drive awareness and sales. These partnerships demonstrate Gabriela’s ability to deliver measurable results, particularly in the fashion and lifestyle sectors. Her collaborations often highlight her affinity for elegance and creativity, resonating strongly with her audience and reinforcing her credibility in these industries.

One of Gabriela’s strengths lies in her narrative alignment with brand campaigns, ensuring that partnerships feel seamless and natural. She excels at integrating products into her content in a way that reflects her personal style and values, making her promotions feel less like advertisements and more like genuine endorsements. This approach not only amplifies brand visibility but also enhances consumer trust, driving stronger engagement and conversions.

Gabriela’s collaborations are also characterized by long-term relationship building, as she often works repeatedly with the same brands. This fosters a deeper connection between her followers and the partnered brands, creating a sense of consistency and loyalty. Her ability to authentically incorporate products into her storytelling makes her a sought-after partner for high-profile campaigns, cementing her status as one of the most influential figures in the digital space.

Gabriela Moura has successfully carved a niche in the competitive social media space, blending creativity with authenticity. Her influence spans millions, thanks to her engaging content and strategic brand partnerships. As she continues to innovate, Gabriela’s journey promises to set new benchmarks in the world of digital influence.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.