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Gabrielle Egan: Navigating Motherhood and Lifestyle with Authenticity

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Gabrielle Egan is a content creator who has gained recognition for her candid approach to motherhood, lifestyle, and personal growth. She uses her platform to share real-life experiences, including her journey with sobriety, entrepreneurship, and family life. With a strong presence on social media, she has built a dedicated community that appreciates her humor and authenticity. Her content resonates with young mothers and individuals navigating similar life changes.

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Beyond personal storytelling, Gabrielle is also an entrepreneur who has ventured into the world of Airbnb, documenting her experiences managing rental properties. She frequently discusses the ups and downs of this business, giving followers insight into the realities of short-term rentals. This transparency allows her audience to connect with her on a deeper level, as she shares both successes and challenges. By balancing multiple roles, she continues to inspire others who aspire to create their own opportunities.

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Her influence extends beyond TikTok, as she actively engages with her Instagram and YouTube communities. On Instagram, she shares lifestyle updates, family moments, and brand collaborations, maintaining an interactive relationship with her followers. Meanwhile, her YouTube channel serves as a platform for long-form content, where she delves into topics such as personal growth and entrepreneurship. This multi-platform strategy helps her reach a diverse audience while keeping her content fresh and engaging.

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Gabrielle's impact as a social media influencer is evident in her collaborations with brands that align with her values. She has partnered with companies like Green Chef, Danger Jones, and Los Angeles Hair Salon, seamlessly integrating promotions into her storytelling. Her influence score of 9,009 places her among the top 1% in the motherhood category, showcasing her strong connection with her audience. As she continues to grow, Gabrielle remains a trusted voice in the digital space.

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An Influencer Active on Social Media

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Gabrielle Egan has established a strong presence across multiple platforms, with TikTok being her primary driver of engagement and reach. Her content strategy revolves around high-frequency posting, personal storytelling, and engaging interactions with her audience.

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Gabbie Egan's Social Media Strategy Analysis

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TikTok: Gabrielle’s Largest and Most Engaging Platform

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TikTok is Gabrielle Egan’s primary platform, where she has built a massive community of 4.7M followers. She shares a mix of personal stories, humor, and relatable moments from her motherhood journey. With an average of 19.3 posts per month, she keeps her content fresh and engaging. Her ability to connect through authenticity and humor makes her one of the top 3% influencers in the United States.

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Her content often includes family life, cleaning tips, and reflections on her sobriety journey. She frequently interacts with her audience, responding to comments and creating a sense of community. This engagement leads to an average of 40.8K interactions per post, ensuring her followers remain invested. Despite 0% growth in the last 30 days, her high visibility keeps her influence strong.

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With an engagement rate of 0.87%, Gabrielle maintains consistent interactions across her TikTok videos. She posts three times a day at 2 PM, ensuring her content reaches her audience when they are most active. Many of her viral videos gain millions of views, reinforcing her influence. This frequency and consistency help her sustain long-term growth and audience loyalty.

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Brands looking for partnerships in parenting, lifestyle, and wellness sectors find her an ideal collaborator. She has already partnered with companies like Green Chef and Los Angeles Hair Salon. Her brand-safe content and cheerful personality make her a valuable influencer for businesses targeting young mothers. As her TikTok presence continues to thrive, she remains a key figure in the motherhood space.

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• Username: @bbyegan_
• Influence Score: 89.2/100
• Followers: 4.7M
• Activity: 19.3 posts/month
• Engagement Rate: 0.87%
• Growth: 0% (stable)
• Average Engagement: 40.8K
• Posting Habits: 3 times a day at 2 PM EST

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Instagram: A Space for Lifestyle and Personal Connections

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Gabrielle’s Instagram serves as a platform for daily updates, sharing insights into her family life, brand collaborations, and personal growth. With 395.8K followers, she maintains an engaged community that appreciates her storytelling. Her content strategy includes a mix of photos, reels, and interactive stories. Posting every day at 1 AM, she ensures consistent engagement with her audience.

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Her Instagram posts often include family moments, entrepreneurship updates, and reflections on her sobriety. She maintains a strong engagement rate of 1.02%, which reflects the deep connection with her followers. Her average engagement of 4.1K interactions per post highlights her influence. With a growth rate of +7.38%, she has gained 27.4K new followers in the past 30 days.

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Unlike TikTok, where her content is fast-paced, Instagram offers a more curated experience. She interacts with her audience through stories, polls, and Q&A sessions, fostering a sense of community. Her visual storytelling adds depth to her brand identity, making her more relatable. This platform helps her establish long-term relationships with her followers.

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As a trusted influencer, Gabrielle is an excellent choice for brand collaborations in parenting, wellness, and lifestyle. She has worked with brands like Danger Jones, seamlessly integrating sponsored content into her posts. Her engagement-driven strategy makes her a valuable partner for businesses targeting young mothers. With consistent growth, she continues to strengthen her Instagram presence.

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• Username: @bbyegan
• Influence Score: 88.2/100
• Followers: 395.8K
• Activity: 18 posts/month
• Engagement Rate: 1.02%
• Growth: +7.38% (+27.4K new followers)
• Average Engagement: 4.1K
• Posting Habits: Every day at 1 AM EST

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YouTube: A Platform for Long-Form Storytelling

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Gabrielle’s YouTube channel has a smaller audience of 41.9K subscribers but serves as a valuable platform for long-form content. Here, she shares deeper insights into her sobriety journey, motherhood, and entrepreneurship. With 1.1 posts per month, she uploads content less frequently than on other platforms. However, her videos still receive engagement from a dedicated audience.

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Her YouTube content includes personal reflections, business updates, and lifestyle vlogs. Despite having a lower engagement rate of 0.77%, her followers appreciate the in-depth storytelling. Her average engagement per video is 323 interactions, with views ranging from thousands to tens of thousands. This platform allows her to explore topics beyond the short-form content seen on TikTok and Instagram.

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Unlike her high-frequency posting on TikTok, Gabrielle treats YouTube as a space for thoughtful discussions. She discusses challenges in entrepreneurship, updates on her Airbnb business, and experiences in parenting. While her growth is currently stable, her content quality keeps her followers engaged. She also integrates brand partnerships more subtly on this platform.

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Her YouTube channel presents a great opportunity for brands looking for longer exposure through in-depth storytelling. Although her audience is smaller, her content authenticity makes her a valuable influencer. As she continues to expand her presence, YouTube could become a stronger platform for her growth. By increasing her posting frequency, she has the potential to attract even more followers.

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• Username: @Bbyegan
• Influence Score: 58.4/100
• Followers: 41.9K
• Activity: 1.1 posts/month
• Engagement Rate: 0.77%
• Growth: 0% (stable)
• Average Engagement: 323
• Posting Habits: Twice a month at 8 PM EST

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Gabbie Egan's Social Media Influence Summary

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Gabrielle Egan holds a Favikon Influence Score of 9,009, ranking her in the top 1% in the motherhood category in the United States. She is also ranked among the top 3% of TikTok influencers in the U.S. and within the top 2% globally.

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Learn more about the Favikon Methodology here

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Content Strategy: Relatability and Authenticity

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Gabrielle’s content strategy revolves around storytelling, humor, and transparency. She shares the highs and lows of her life in an unfiltered way, making her content feel genuine and approachable. This authenticity fosters trust and keeps her audience engaged.

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Reachability and Partnerships

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Gabrielle Egan is a highly reachable influencer, making her an ideal partner for brands in the motherhood, lifestyle, and wellness sectors. With a Favikon Influence Score of 9,009, she ranks among the top 1% of motherhood influencers in the United States. Her strong engagement rates on TikTok and Instagram make her a valuable asset for businesses targeting young mothers. She frequently collaborates with brands that align with her personal journey and values.

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Her past brand collaborations include Green Chef, Los Angeles Hair Salon, and Danger Jones, proving her ability to integrate sponsored content naturally. She ensures that brand messages blend seamlessly with her authentic storytelling, making promotions feel genuine. With an average engagement of 40.8K on TikTok and 4.1K on Instagram, she offers high visibility. This makes her an excellent choice for partnerships that require strong audience interaction.

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Gabrielle’s content style is brand-safe, cheerful, and minimally political, making her a reliable influencer for a variety of campaigns. She maintains a high posting frequency, ensuring that brand partnerships receive consistent exposure. Her TikTok videos gain millions of views, providing massive reach for sponsored content. With a growth rate of +7.38% on Instagram, her influence continues to expand.

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Her audience consists of English-speaking young mothers, primarily in the United States, making her ideal for parenting and lifestyle brands. She is likely to accept partnerships that align with her personal values, particularly in the wellness and self-improvement space. Her high engagement rates ensure that brand messages resonate with her community. As she continues to grow, Gabrielle remains a top choice for meaningful brand collaborations.

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Conclusion: A Genuine Voice in Motherhood and Lifestyle Content

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Gabrielle Egan has built a strong online presence through authentic storytelling and engaging content. With millions of followers on TikTok and a growing audience on Instagram and YouTube, she continues to be a leading voice in the lifestyle and motherhood space.

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View the AI-powered profile

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