Who is Frank Cooper III?

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Frank Cooper III: A Trailblazer in Marketing, Storytelling, and Purposeful Branding

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Frank Cooper III is a globally recognized marketing executive who has built his career at the intersection of culture, creativity, and business strategy. Currently serving as the Chief Marketing Officer at Visa, Frank is a visionary leader known for his ability to blend innovation and purpose to drive impactful global campaigns. A graduate of Harvard Law School, his unique career trajectory spans industries such as technology, entertainment, and finance, providing him with a multifaceted perspective on modern branding and leadership.

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Before joining Visa, Frank held senior roles at PepsiCo and BuzzFeed, where he spearheaded groundbreaking initiatives that redefined how companies engage with consumers. At PepsiCo, he led global consumer engagement strategies, combining insights into entertainment and digital platforms to deliver campaigns that resonated with diverse audiences. His tenure at BuzzFeed further highlighted his forward-thinking approach, focusing on digital-first storytelling and content strategies that set new benchmarks in marketing innovation.

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Frank’s influence extends beyond corporate achievements, as he is a sought-after speaker and thought leader in the realms of branding, leadership, and societal impact. He has been invited to speak at prestigious events such as the UN Leaders Summit and the ANA B2B Conference, where he shares his vision of integrating purpose into business practices. His work has earned him recognition on Forbes' CMO Next list, further cementing his status as one of the most influential voices in marketing today.

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Beyond his professional accolades, Frank is deeply committed to empowering creators and small businesses, using his platform to champion inclusivity and economic opportunity. He frequently emphasizes the importance of empathy, adaptability, and collaboration in building sustainable brands that address the needs of an ever-evolving world. Frank’s dedication to blending purpose and innovation makes him a trailblazer in modern marketing, setting an example for the next generation of leaders.

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A Marketing Visionary with Global Impact

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Frank Cooper III leverages his strong LinkedIn presence and growing footprint on X (formerly Twitter) to share insights on culture, technology, and purpose-driven leadership.

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Social Media Strategy Analysis

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LinkedIn: A Hub for Thought Leadership

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Frank Cooper III’s LinkedIn presence stands out as his most influential platform, serving as a channel to engage professionals and thought leaders. His posts are a blend of professional reflections, industry insights, and motivational content. With over 36K followers, his content resonates well, fostering meaningful discussions on topics like brand strategy, leadership, and innovation.

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Cooper’s LinkedIn activity is consistent, with approximately 11 posts per month. His engagement strategy involves sharing personal anecdotes and promoting thought-provoking discussions, often linking back to his work at Visa or broader societal issues. His ability to merge corporate messaging with relatable, human stories has cemented his reputation as a thought leader.

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• Username: @frank-cooper-iii
• Influence Score: 85.9/100
• Followers: 36K
• Activity: Recent, 11 posts/month
• Engagement Rate: 0.84%
• Growth: +2.9% (916 followers in 30 days)
• Average Engagement: 303 interactions/post
• Posting Habits: Three times a week at 4 AM

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X (formerly Twitter): A Platform for Industry Updates

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Frank’s X profile focuses on quick updates, event promotions, and personal reflections. While his following is smaller at 4K, the platform is used to amplify his LinkedIn posts and engage with a broader audience during events like the Web Summit.

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The content on X is less frequent, with about 2.6 tweets per week. Although engagement rates are relatively low at 0.1%, the platform serves as an additional touchpoint for his audience.

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• Username: @f3cooper
• Influence Score: 58.7/100
• Followers: 4K
• Activity: Recent, 2.6 tweets/week
• Engagement Rate: 0.1%
• Growth: 0% (no change)
• Average Engagement: 4 interactions/tweet
• Posting Habits: Three times a week at 12 AM

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Podcast: The Speed of Culture

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Frank Cooper III appeared on The Speed of Culture Podcast, sharing insights on how businesses can stay ahead of cultural and technological shifts. In this engaging episode, Frank delves into the role of purpose-driven marketing in a rapidly evolving world, emphasizing the need for adaptability, creativity, and innovation. His perspectives highlight how Visa integrates these principles to empower creators and small businesses while staying at the forefront of global trends.

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The conversation also explores the intersection of storytelling, technology, and societal impact, showcasing Frank’s vision of marketing as a tool for meaningful change. Packed with actionable insights and forward-thinking strategies, the episode serves as a valuable resource for professionals aiming to navigate the future of culture and commerce.

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Frank's Influence Through Rankings and Authority

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Frank Cooper III holds an impressive Favikon rank of #30, with a total of 7,141 points, placing him in the top 3% of professionals in the Marketing and Sales category in the United States. This ranking reflects his significant influence and credibility in advertising and PR, showcasing his ability to leverage storytelling, innovation, and purpose-driven strategies to impact diverse audiences and industries. His consistent growth and engagement further solidify his position as a leading figure in modern marketing.

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Content Strategy: Blending Innovation, Storytelling, and Purpose

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Frank’s content strategy revolves around three pillars: purpose, innovation, and storytelling. His LinkedIn posts combine personal experiences with professional insights, crafting a relatable yet authoritative persona. On X, his focus shifts to concise updates and event engagement, complementing his LinkedIn activity.

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The emphasis on personal growth and societal impact resonates strongly with his audience. Frank's ability to balance corporate narratives with human-centric stories is a hallmark of his strategy. By integrating platforms like podcasts, he further solidifies his position as a thought leader.

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Reachability and Partnerships

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With an estimated sponsored post cost of $625 and high reachability, Frank Cooper III is well-positioned for partnerships. His focus on purposeful branding makes him an ideal collaborator for initiatives that align with societal impact and innovation.

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Frank Cooper III’s creator network is a dynamic blend of influential brands and prominent figures, reflecting his diverse connections and impact. Key collaborators include global entities like Visa, LinkedIn, and Roblox, showcasing his alignment with innovative platforms. Notable personalities such as Daniel Ricciardo and Rich Kleiman also highlight his reach into sports and entertainment. This robust network underscores his ability to bridge industries, fostering partnerships that amplify creativity and purpose.

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Conclusion: Driving Change Through Purpose-Driven Leadership

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Frank Cooper III exemplifies the role of a modern marketer who goes beyond business objectives to influence culture and societal progress. His strategic use of LinkedIn and X, coupled with podcast appearances, underscores his commitment to purposeful storytelling. As a leader in marketing, Frank continues to set benchmarks in blending corporate success with societal values.

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