Who is Flossie Clegg?

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Flossie Clegg: A Fashion and Beauty Enthusiast Shaping Social Media Trends

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Flossie Clegg is a fashion and beauty influencer from the United Kingdom who has built a strong online presence through her lifestyle content, makeup tutorials, and fashion insights. With a cheerful and relatable personality, she connects with her audience by sharing personal stories, beauty routines, and outfit inspirations. Her content caters to a young, style-conscious audience looking for both high-end fashion inspiration and everyday wearable looks.

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Flossie’s journey in content creation began with a passion for self-expression through makeup and styling. Over time, she evolved into a multi-platform influencer, balancing aesthetic fashion content with casual, behind-the-scenes moments. She frequently shares candid experiences, personal milestones, and fun collaborations with fellow creators, giving her audience an authentic look into her life.

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Her ability to create highly engaging Reels and TikTok videos has earned her a dedicated following. She blends trending topics with personal flair, making her content both relatable and aspirational. This unique style has allowed her to work with top brands such as SKIMS, PepperMayo, and Marc Jacobs, establishing her as a trusted voice in the fashion and beauty industry.

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Beyond brand partnerships, Flossie has also taken on entrepreneurial ventures, launching her own brand, Insanity. This personal brand reflects her modern, edgy fashion sense, catering to her style-savvy followers. With a Favikon influence score of 8,767 and a ranking in the top 1% for fashion content in the UK, Flossie is a rising star in the digital space. She continues to evolve, maintaining her relevance and influence across multiple platforms.

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An Influencer Active on Social Media

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Flossie is active on Instagram, TikTok, and YouTube, where she consistently creates engaging content for her followers. She has a combined following of over 1.3 million users, making her a well-established figure in the beauty and fashion niche.

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Flossie Clegg's Social Media Strategy Analysis

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Instagram Strategy: Aesthetic Meets Relatable Content

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Flossie’s Instagram account (@flossie) is her most visually polished platform, with 298.3K followers. She uses Instagram to showcase fashion-forward outfits, beauty tutorials, and lifestyle moments. Her feed blends high-quality photos with casual, everyday content, making her highly relatable. The combination of polished aesthetics and authentic personality keeps her followers engaged.

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Her strongest-performing content is Instagram Reels, which drive significantly higher engagement than static posts. One of her Reels amassed 3.6 million views, reinforcing her ability to capture audience interest. She also shares sponsored fashion collaborations, brand partnerships, and outfit styling tips. These posts are seamlessly integrated into her feed, ensuring advertising remains natural and engaging.

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Despite a strong engagement rate of 2.76%, her follower growth has stalled at 0%. This suggests a need for new strategies, such as interactive Stories, Q&As, or engaging with other influencers for collaborations. She could also increase engagement through exclusive behind-the-scenes content, live videos, and limited-time offers with brands. This would help rekindle audience excitement and attract new followers.

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Her posting schedule is structured, with two posts per week at 1 PM, ensuring consistency. This schedule keeps her audience engaged while maintaining a balance between organic and sponsored content. By leveraging Instagram’s algorithm to push more video content and interact with followers through polls and comments, she can enhance engagement and revive follower growth.

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• Username: @flossie
• Influence Score: 84/100
• Followers: 298.3K
• Activity: 6 posts last month
• Engagement Rate: 2.76%
• Growth (30 days): 0%
• Average Engagement: 8.2K
• Posting Habits: Twice a week at 1 PM EST

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TikTok Strategy: Humor, Fashion, and Relatable Trends

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Flossie’s TikTok (@flossieclegg) has 361.4K followers, making it one of her most interactive platforms. She uses TikTok to blend humor with beauty and fashion, making her content widely appealing. Her videos include trending sounds, relatable lifestyle moments, and engaging outfit transformations. This mix keeps her content fresh, entertaining, and highly shareable.

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Her engagement rate on TikTok is an impressive 2.34%, with an average of 117.8K views per post. Her best-performing videos have exceeded 1.8 million views, proving her ability to create viral content. She often plays with self-deprecating humor and relatable Gen Z struggles, making her audience feel connected to her. This approach keeps her content authentic and engaging.

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However, her TikTok follower count has seen a slight decline, with a negative growth rate of -0.09%. This suggests that while engagement remains strong, she may need to diversify her content further. Trying more structured storytelling, trend challenges, or collaboration videos with other influencers could help reignite follower growth. Additionally, incorporating more fashion tutorials or interactive content could strengthen her presence.

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Flossie’s TikTok posting schedule is highly consistent, with daily uploads at 5 PM. This regularity ensures that she remains active on the platform, giving her audience fresh content every day. By refining her content mix with more viral challenges, audience-driven content, and duet collaborations, she can continue to grow her influence on TikTok.

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• Username: @flossieclegg
• Influence Score: 81/100
• Followers: 361.4K
• Activity: 4.6 posts last month
• Engagement Rate: 2.34%
• Growth (30 days): -0.09% (-313 followers)
• Average Engagement: 8.4K
• Posting Habits: Everyday at 5 PM EST

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YouTube Strategy: Personal and In-Depth Conversations

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Flossie’s YouTube channel (@Flossieclegg) has 656K followers, making it her largest platform. Unlike Instagram and TikTok, where she focuses on short-form content, YouTube allows her to share longer, more in-depth videos. She creates personal vlogs, lifestyle discussions, and detailed beauty and fashion content. Her videos provide her audience with a deeper look into her personality and experiences.

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Despite her strong following, her engagement rate on YouTube is lower at 0.18%, with an average of 57.3K views per video. This suggests that while she maintains an active audience, her content may not be driving high interaction. She could benefit from more interactive formats, such as Q&As, behind-the-scenes vlogs, or reaction videos. Engaging directly with followers through polls, giveaways, or community posts may also boost interaction.

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Her subscriber count has slightly declined, with a negative growth rate of -0.24%. This indicates that some audience members may be losing interest or shifting to other platforms. To counter this, she could focus on high-demand content, such as trend-based fashion hauls, personal storytimes, or collaborations with fellow influencers. Posting consistently and experimenting with more engaging video titles and thumbnails could also help regain audience interest.

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Her posting schedule is currently set at once a week at 8 PM, which allows for consistent content but may not be enough to maintain rapid growth. By increasing her upload frequency or adding bonus short-form videos, she could better retain and grow her audience. With a strategic mix of high-quality, interactive, and informative content, YouTube could continue to be a major platform for Flossie.

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• Username: @Flossieclegg
• Influence Score: 75/100
• Followers: 656K
• Activity: 2.4 posts last month
• Engagement Rate: 0.18%
• Growth (30 days): -0.24% (-1.6K followers)
• Average Engagement: 1.2K
• Posting Habits: Once a week at 8 PM EST

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Flossie Clegg's Social Media Influence Summary

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Flossie has a Favikon influence score of 8,767, placing her among the top fashion and beauty influencers in the UK. She is ranked #52 in the Outfits & Styling category, making her one of the most recognized figures in fashion content.

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Learn more about the Favikon Methodology here

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Content Strategy: Aesthetic, Relatable, and Trend-Driven

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Flossie’s content strategy focuses on a blend of high-fashion aesthetics and everyday relatability. She balances polished beauty and fashion posts with fun, unfiltered moments, making her appealing to both beauty lovers and casual social media users.

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Reachability and Brand Partnerships

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Flossie Clegg’s reachability is categorized as "normal," with an estimated cost of $2.3K per sponsored post. This places her in a mid-tier influencer range, making her an accessible yet valuable collaborator for brands. Despite her wide reach, she carefully selects partnerships that align with her personal brand and audience interests. This ensures authentic engagement, rather than purely commercial content.

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Her partnerships include top-tier fashion and beauty brands such as SKIMS, PepperMayo, and Marc Jacobs. These collaborations range from sponsored Instagram posts and YouTube videos to TikTok product endorsements. Flossie integrates brand deals seamlessly into her content, keeping them stylish, relatable, and engaging. This approach maintains audience trust while providing brands with genuine influencer marketing exposure.

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Flossie also runs her own brand, Insanity, which adds another layer to her reachability. By promoting her personal brand alongside sponsored content, she shows her audience that she genuinely believes in the products she endorses. This enhances her credibility, making her an even more valuable partner for fashion and beauty brands. Her ability to blend entrepreneurship with influencing gives her a unique edge in the market.

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With her high engagement on Instagram and TikTok, Flossie is an ideal influencer for brands targeting Gen Z audiences. Her audience is highly engaged with fashion and beauty trends, making her an effective ambassador for brands in these spaces. As she continues to expand her presence, her reachability is expected to increase, potentially making her a premium-tier influencer in the future. This growth could lead to higher collaboration fees and more exclusive brand deals.

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Conclusion: A Fashion and Beauty Influencer on the Rise

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Flossie Clegg has successfully built a career in fashion and beauty influencing, amassing a strong audience across Instagram, TikTok, and YouTube. Her ability to blend aesthetic content with relatable moments makes her a well-rounded creator with a strong engagement rate.

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View the AI-powered profile

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