Who is Fleur Fratacci?

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Fleur Fratacci: Bringing Humor and Authenticity to Fashion and Lifestyle Content

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Fleur Fratacci is a dynamic digital creator known for her engaging, humorous, and relatable content. With a strong presence on TikTok and Instagram, she has built a community that connects with her authentic take on daily life, self-acceptance, and fashion trends. As the founder of Fleur & Compagnie, she extends her influence beyond social media, combining personal branding with entrepreneurship. Her content resonates with a young, vibrant audience, making her one of the most relatable voices in the fashion and lifestyle space.

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Her ability to turn everyday struggles into entertaining content has made her stand out in the crowded social media world. Whether she’s discussing fashion mishaps, beauty routines, or the realities of being a young woman, her content is always engaging and lighthearted. Fleur’s audience sees her as someone who keeps things real while staying stylish and confident, which has helped her maintain a loyal and growing following. She ensures her posts always feel fun, personal, and interactive, making her digital presence highly engaging.

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Beyond her content, Fleur is also a savvy entrepreneur, having launched Fleur & Compagnie, a brand that reflects her personal aesthetic and values. This venture allows her to connect with her audience in a more tangible way, offering them products and styles that align with her content. Her experience as both a content creator and businesswoman gives her an edge in the influencer space, making her a trusted name in fashion, beauty, and self-expression.

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Fleur’s influence continues to grow, thanks to her strategic mix of fashion, humor, and lifestyle content. With brand collaborations from Sephora and Boohoo, she has solidified her place as a go-to influencer for fashion-forward and relatable content. Her strong engagement and ability to connect with her audience authentically set her apart as an influencer who is more than just a trendsetter—she’s a genuine voice for young women navigating life with confidence and humor.

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An Influencer Active on Social Media

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With an impressive 1.7 million+ followers across TikTok, Instagram, and YouTube, Fleur has established herself as a prominent digital creator. Her engaging content style and brand partnerships make her a sought-after influencer in the fashion and lifestyle space.

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Fleur's Social Media Strategy Analysis

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TikTok: The Powerhouse of Fleur’s Influence

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TikTok is Fleur Fratacci’s primary platform, where she has built an impressive 1.5 million followers. Her content is a blend of humor, fashion, and relatable everyday moments, making her one of the most engaging influencers in the lifestyle niche. From funny takes on beauty struggles to self-confidence messages, her videos feel authentic and entertaining. This mix of humor and personal storytelling keeps her audience engaged and eager for more.

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Her consistent posting schedule allows her to maintain high engagement despite no recent follower growth. She posts daily at 12 PM EST, ensuring that her content reaches her audience during peak engagement hours. With an average of 83.3K interactions per post and 549.4K monthly views, her videos consistently perform well. Her 5.55% engagement rate reflects a highly interactive and dedicated community that actively participates in her content.

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Fleur effectively leverages trending TikTok formats, from lip-syncs to humorous skits and challenge-based videos. Her ability to adapt viral trends while staying true to her unique style has made her a recognizable name in the influencer world. Unlike influencers who rely solely on aesthetics, she prioritizes fun and relatability, making her content easily shareable. This has led to frequent collaborations with brands that align with her playful and stylish aesthetic.

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Beyond entertainment, TikTok also serves as a key platform for brand partnerships, allowing Fleur to showcase fashion, beauty, and lifestyle products. Whether she’s doing a clothing haul, a beauty routine, or promoting her own brand Fleur & Compagnie, she ensures that collaborations feel natural and engaging. With her ability to turn promotions into entertaining content, Fleur makes TikTok an essential space for both her personal brand and the companies she collaborates with.

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• Username: @fleurfratacci
• Influence Score: 89.7/100
• Followers: 1.5M
• Activity: 5.6 posts/month
• Engagement Rate: 5.55%
• Growth: 0%
• Average Engagement: 83.3K
• Posting Habits: Daily at 12 PM EST

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Instagram: Building a Strong Fashion and Lifestyle Community

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Instagram serves as Fleur’s second strongest platform, where she has amassed 272K followers with a growth rate of +14.58% in the past month. Unlike her casual and spontaneous TikTok content, her Instagram feed is more curated, visually polished, and fashion-focused. She shares outfit inspirations, brand collaborations, and glimpses into her personal life, blending aspirational and relatable content. This strategic mix allows her to connect with fashion lovers while staying true to her playful personality.

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Her engagement rate of 3.35% indicates a highly interactive audience, with an average of 9.1K interactions per post and 104.3K monthly views. She posts daily at 12 PM EST, maintaining a consistent schedule that keeps her content fresh and engaging. Fleur’s Instagram presence is not just about showcasing fashion, but also about building a community that interacts with her posts, polls, and stories. She actively engages with her followers through comments, Q&As, and Instagram Stories, making them feel valued.

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Instagram is also a key platform for her brand collaborations, as she frequently partners with fashion and beauty brands like Boohoo and Sephora France. She seamlessly incorporates sponsored content into her feed, ensuring that it feels authentic rather than overly promotional. Whether she’s showcasing a new clothing collection or a beauty product, Fleur’s ability to present branded content in a genuine and engaging way makes her a trusted influencer in the industry.

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Beyond photos, Fleur utilizes Instagram Reels and Stories to keep her content dynamic and engaging. Reels allow her to bring TikTok-style humor and trends to Instagram, while Stories give her audience a behind-the-scenes look at her daily life and brand partnerships. This multi-format strategy ensures that her content remains diverse, fresh, and engaging, making Instagram an essential part of her online presence.

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• Username: @frataccifleur
• Influence Score: 88.3/100
• Followers: 272K
• Activity: 12 posts/month
• Engagement Rate: 3.35%
• Growth: +14.58% (+32.9K followers)
• Average Engagement: 9.1K
• Posting Habits: Daily at 12 PM EST

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YouTube: A Dormant Yet Potentially Valuable Platform

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Fleur’s YouTube channel is currently inactive, but it still holds 6.6K followers, indicating that she once had an audience on the platform. Unlike TikTok and Instagram, where she posts frequently, her YouTube channel has been dormant for three years, with no recent content or growth. This suggests that she has prioritized short-form content over long-form videos, which aligns with the current trends in digital media consumption.

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Although YouTube isn’t her main platform now, it represents an untapped opportunity for Fleur to expand her influence. Given her success on TikTok and Instagram, she could transition into longer-form content such as fashion vlogs, Q&A sessions, lifestyle videos, or behind-the-scenes brand collaborations. This would allow her to deepen her connection with her audience, offering them more detailed insights into her daily life and creative process.

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• Username: @fleurfratacci2127
• Influence Score: 13/100
• Followers: 6.6K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST (Inactive)

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Fleur Fratacci's Social Media Influence Summary

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Fleur holds a Favikon Influence Score of 8,968 points, placing her among the top fashion and lifestyle influencers in France. Her casual and cheerful content style makes her a strong choice for brands looking for a safe and engaging influencer. She ranks #535 on TikTok France (Top 1%) and #17,469 on TikTok Worldwide (Top 1%), showcasing her strong presence on the platform. In the fashion category, she ranks #15 in Outfits & Styling France (Top 1%) and #668 in Outfits & Styling Worldwide (Top 1%), proving her impact in the digital fashion space.

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Learn more about the Favikon Methodology here

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Content Strategy: A Mix of Humor, Fashion, and Relatable Stories

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Fleur Fratacci’s content is a blend of humor, fashion, and storytelling, making her a unique voice in the influencer space. She engages her audience through funny skits, relatable female experiences, and self-confidence messages, ensuring her content remains both entertaining and inspiring. Her humor and relatability make her content highly shareable, as she transforms everyday struggles into engaging skits. She maintains a strong connection with her audience, actively responding to comments and interacting with her followers, which helps build loyalty and trust. Fleur’s content mix is diverse, ranging from fashion inspiration to personal challenges, ensuring her posts remain fresh and exciting.

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Reachability & Partnerships

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Fleur Fratacci has established herself as a highly engaging and brand-safe influencer, making her a valuable partner for fashion, beauty, and lifestyle brands. Her content is designed to be both entertaining and relatable, ensuring that sponsored collaborations feel natural rather than overly promotional. With a "Very Safe" brand safety rating, Fleur is an ideal influencer for companies looking to work with a positive, authentic, and interactive content creator. Her strong presence on TikTok and Instagram allows her to connect with a broad and engaged audience.

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Her partnerships with major brands such as Boohoo, Sephora France, and her own company, Fleur & Compagnie, highlight her influence in the fashion and beauty industry. These collaborations are seamlessly integrated into her content, whether through fashion hauls, beauty tutorials, or lifestyle endorsements. Fleur understands the importance of maintaining authenticity in brand promotions, ensuring that products align with her personal style and message. This trust-driven approach makes her a reliable choice for brands seeking long-term influencer relationships.

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Beyond working with major brands, Fleur actively collaborates with other content creators, expanding her reach within the fashion and lifestyle community. She has been tagged alongside influencers such as Helo, Thomas Tuccinardi, and other fashion-forward creators, reinforcing her credibility in the digital space. These collaborations allow her to cross-promote content, introduce her audience to new creators, and build deeper connections within the influencer network. This community-driven approach strengthens her overall influence, making her a versatile and well-connected digital personality.

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Her strong engagement rates and high visibility make her highly reachable for brands and fellow influencers alike. Whether through TikTok sponsorships, Instagram collaborations, or potential YouTube content in the future, Fleur remains a sought-after figure in digital marketing. Her ability to blend humor, fashion, and personal storytelling ensures that brands partnering with her will benefit from both strong audience engagement and authentic storytelling. As she continues to grow and refine her brand, Fleur stands out as one of the most promising influencers in the fashion and lifestyle space today.

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Conclusion: A Rising Star in Fashion, Humor, and Digital Influence

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Fleur Fratacci has positioned herself as a standout influencer in fashion and lifestyle content, thanks to her engaging mix of humor, storytelling, and style inspiration. With a loyal audience on TikTok and Instagram, she continues to grow as a relatable and entertaining voice in the digital space. Her collaborations with major brands, strong engagement rates, and ability to create viral content make her an ideal partner for fashion and lifestyle campaigns. Whether she’s sharing a funny take on everyday life or showcasing the latest fashion trends, Fleur keeps her audience entertained and engaged, proving that she is one of the most promising influencers in her niche.

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View the AI-powered profile

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