Who is Fábia Jasmini?

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Fábia Jasmini: Promoting Self-Care and Empowerment Through Honest Storytelling

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Fábia Jasmini is a Brazilian lifestyle and mental health content creator based in São Paulo. She began her digital journey by openly sharing her experiences with depression and body positivity. Her authentic storytelling quickly resonated with young women looking for real conversations about personal growth. Today, she stands out for combining beauty advice with messages of empowerment.

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Throughout her career, Fábia has prioritized self-love, wellness, and mental health awareness across her platforms. She often posts relatable personal stories, fitness tips, and makeup tutorials that encourage self-expression. Her approach emphasizes that beauty is not just external but deeply tied to emotional well-being. This connection makes her audience feel supported and understood.

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In addition to beauty and fitness content, Fábia addresses themes like emotional resilience and overcoming personal challenges. She openly discusses her struggles and victories, helping break the stigma around mental health for Brazilian youth. Her followers appreciate her vulnerability, seeing her as a relatable figure rather than a distant influencer. This consistent honesty has strengthened her loyal community.

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Fábia's collaborations with brands like Yamá Cosméticos and Razões Para Acreditar reflect her focus on self-care and positivity. She actively promotes initiatives that align with female empowerment and mental health advocacy. Her influence extends beyond beauty into motivating her audience toward healthier, more confident lifestyles. As she grows, she continues to inspire authenticity in every post.

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An Influencer Active on Social Media

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Fábia Jasmini is a top Brazilian advocate for self-care and mental health, using TikTok, Instagram, and YouTube to inspire young audiences toward self-love and personal growth.

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Fábia Jasmini's Social Media Strategy Analysis

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Instagram: Empowering Daily Self-Care Through Beauty and Positivity

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On Instagram (@fajasmini), Fábia Jasmini engages her 809K followers with vibrant posts centered around self-care routines, beauty advice, and mental health reflections. She publishes about 9 posts per month, maintaining a consistent rhythm of twice-weekly uploads. Her visuals often feature candid makeup-free moments, fitness tips, or motivational captions about embracing personal growth. Though her engagement rate is modest at 0%, her emotional storytelling fosters community loyalty.

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Fábia uses Instagram Reels to highlight easy lifestyle habits, skincare hacks, and raw emotional experiences, resonating especially with young Brazilian women. Viral posts, such as simple fitness meal ideas or reflections on overcoming self-doubt, strengthen her relatability. Her reels have achieved substantial reach, with standout content like fitness challenges reaching over 680K views. Despite recent growth decline (–0.45%), she sustains relevance through genuine, uplifting content.

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Community interaction remains a priority, with followers frequently commenting about shared struggles or celebrating personal victories. Fábia also participates in awareness movements related to mental health and body positivity. By combining visual appeal with meaningful narratives, her Instagram continues to be her strongest platform for connection. Posting early morning (around 1 PM) helps her content reach Brazil’s highly active early users.

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Brand partnerships on Instagram, such as with Yamá Cosméticos, blend naturally with her messaging, ensuring promotional content feels authentic. Her casual yet emotional tone makes her highly appealing for wellness, beauty, and self-care brands seeking resonance. Instagram also acts as a platform where she collaborates with organizations like Razões Para Acreditar. Overall, her Instagram strategy is anchored in emotion-first communication and relatability.

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• Username: @fajasmini
• Influence Score: 53.5/100
• Followers: 809K
• Activity: 9 posts/month
• Engagement Rate: 0%
• Growth: -0.45% (-3.7K last 30 days)
• Average Engagement: 39
• Posting Habits: Twice a week at 1 PM EST

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TikTok: Encouraging Self-Love Through Bite-Sized Motivational Videos

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On TikTok (@fabiasjasmini), where she has 297.9K followers, Fábia Jasmini shares short, heartfelt videos focusing on empowerment, body positivity, and daily self-care wins. She averages about 1.4 videos per week, maintaining a soft, conversational delivery style that feels intimate and approachable. Her engagement rate is 0.1%, but her authentic storytelling attracts high emotional resonance rather than viral spikes. Audiences turn to her videos for simple affirmations and candid life updates.

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Her TikTok content emphasizes emotional reflections over trends, setting her apart in a fast-paced environment. Videos like “the joy of receiving flowers” or “importance of emotional boundaries” capture significant reactions despite moderate view counts. Strong examples include reaching over 232K views on mental health storytelling videos. Even with a slight decline in growth (–0.12%), she maintains a valuable niche of wellness-centered TikTok users.

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Fábia crafts TikToks that prioritize messaging over heavy editing, often simply speaking to her audience with minimal filters or effects. Her direct-to-camera talks create an atmosphere of personal advice rather than entertainment. This sincerity invites stronger personal identification, aligning well with causes like mental health awareness and female empowerment. She posts predominantly during early hours (3 PM), matching her audience’s quieter scrolling times.

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Although TikTok isn't her largest platform, it complements her Instagram presence by reinforcing the same values through more spontaneous and raw communication. Wellness brands or self-care organizations could particularly benefit from TikTok collaborations with Fábia. Her videos consistently attract a younger demographic that values realness over perfection. TikTok remains a strategic pillar in strengthening her intimate bond with followers.

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• Username: @fajasmini
• Influence Score: 69.5/100
• Followers: 297.9K
• Activity: 1.4 videos/week
• Engagement Rate: 0.1%
• Growth: -0.12% (-349 last 30 days)
• Average Engagement: 310
• Posting Habits: Once a week at 3 PM EST

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YouTube Strategy: A Legacy Channel Focused on Past Inspirations

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Fábia Jasmini’s YouTube channel, while no longer active, once served as an additional space to share longer reflections and lifestyle content. She last posted around two years ago and now maintains the channel primarily as an archive for her early digital work.

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Although there are no recent uploads, the channel still showcases her commitment to mental health discussions and fitness tutorials during the early stages of her content career. YouTube content captured a more personal side of Fábia, often focusing on life milestones and motivational content aimed at young women.

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• Username: @fajasmini
• Influence Score: 19.5/100
• Followers: 222K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Fábia Jasmini’s Social Media Influence Summary

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According to Favikon, Fábia Jasmini holds a Score of 7005 points and ranks highly among Brazilian creators. She ranks in the Top 2% for TikTok Brazil and Top 1% for Healthy Lifestyle Brazil, reflecting her specialized influence in wellness and empowerment niches. Despite moderate overall engagement figures, her authority remains strong due to the authenticity and emotional value she delivers across platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Mission to Normalize Vulnerability in Wellness Spaces

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Fábia’s content strategy is grounded in breaking traditional beauty stereotypes by openly sharing her mental health struggles and triumphs. Her TikToks often revolve around motivational monologues, while Instagram showcases her day-to-day achievements in fitness, beauty, and self-love practices.

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Reachability and Partnerships

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Fábia Jasmini is highly approachable for brands that share her values of authenticity, mental health advocacy, and self-empowerment. Her collaborations with Yamá Cosméticos, Bia Michelle, and Razões Para Acreditar demonstrate a clear alignment with partners promoting beauty, wellness, and social causes.

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She tends to favor collaborations that allow for heartfelt storytelling rather than traditional product placements. Future brand partnerships focused on mental health campaigns, self-care products, and fitness initiatives are naturally aligned with her audience and mission.

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Conclusion: Championing Self-Care and Mental Wellness with Authentic Connection

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Fábia Jasmini has crafted a niche space in Brazil’s influencer ecosystem by combining lifestyle beauty content with a deeper, emotional commitment to mental health and empowerment. Through candid storytelling across TikTok and Instagram, she inspires her audience to pursue not just beauty, but healing and self-acceptance, setting her apart as a meaningful creator for brands and communities alike.

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