Who's Who on Social Media
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Who is Evelyn GRWM?

Evelyn GRWM is a rising beauty and fashion content creator, known for her Get Ready With Me (GRWM) videos. With a strong presence on TikTok, Instagram, and YouTube, she shares beauty trends, outfit inspirations, and product reviews.

March 5, 2025
Jeremy Boissinot
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Evelyn GRWM: Inspiring Beauty and Fashion with Engaging Content

Evelyn GRWM is a beauty influencer known for her engaging Get Ready With Me (GRWM) videos and fashion content. Her content focuses on sharing makeup trends, outfit inspirations, and product reviews with her followers. She has built a strong presence on TikTok, Instagram, and YouTube, attracting a young and style-conscious audience. With a fun and relatable approach, she keeps her content fresh and engaging.

With 507.3K followers on TikTok, Evelyn shares viral beauty looks and fashion challenges. Her short-form content features trending makeup tutorials, skincare routines, and daily outfit choices. She frequently collaborates with well-known brands such as Target and Kendra Scott, reinforcing her industry influence. Her TikTok videos receive 211.6K average views, making her one of the top creators in her niche.

Evelyn GRWM: Celebrating Beauty and Style on Woman Crush Wednesday (Source: @sweetyhighsbtv, Instagram, March 2024)

Evelyn’s Instagram presence is equally strong, with 142.5K followers, where she posts beauty snapshots and outfit highlights. Her content is more polished, featuring aesthetic visuals and collaborations with fashion brands. With an engagement rate of 8.46%, she maintains a highly interactive audience. Posting regularly at 3 PM EST, she ensures steady engagement with her followers.

Her YouTube channel, with 145K subscribers, serves as a platform for long-form content and in-depth product reviews. While she has not posted recently, her existing videos continue to attract views and engagement. Reviving her channel with consistent uploads could strengthen her digital presence. As she expands her content, Evelyn GRWM remains a growing name in the beauty and fashion community.

An Influencer Active on Social Media

Evelyn’s influence extends across multiple platforms, making her a well-rounded content creator in the beauty and fashion niche. Her cheerful and engaging content style has helped her connect with audiences of different demographics. She maintains a very safe brand rating, making her an attractive partner for various brands. With 4 posts per month, she keeps a steady presence while ensuring high-quality content.

Evelyn’s Social Media Strategy Analysis

TikTok: Evelyn GRWM’s Most Engaging Platform

Evelyn GRWM’s TikTok presence is her most impactful platform, with a strong audience of 507.3K followers. Her content revolves around Get Ready With Me (GRWM) videos, makeup tutorials, and outfit inspirations, making her page a go-to for fashion lovers. She combines humor with trending beauty looks, keeping her videos fresh, relatable, and highly shareable. With her cheerful and engaging personality, she connects with her followers, ensuring they stay engaged and return for more content.

Her TikTok engagement rate stands at 1.83%, reflecting an active and interactive audience. Despite posting only 1.3 times per month, her content continues to attract attention, proving her relevance in the beauty niche. On average, her videos receive 9.3K engagements per post, highlighting strong viewer interaction. Additionally, her content reaches 211.6K views per post, proving that her audience finds value in her posts even with a limited upload schedule.

Currently, Evelyn’s TikTok growth rate is at 0%, meaning she has retained her current followers but hasn’t expanded her audience in recent months. However, her high engagement suggests that her existing followers remain highly interactive and loyal. To increase her growth and visibility, she could focus on viral challenges, trending beauty hacks, and collaborations with other influencers. Introducing product giveaways and interactive Q&A sessions could also attract new followers and boost her reach.

To maximize her TikTok potential, Evelyn could adjust her content schedule and posting frequency to stay ahead of trends. Engaging more frequently with followers through comments, duets, and live sessions could strengthen her connection with her audience. Additionally, working with well-known beauty brands and influencers for exclusive content could elevate her presence. By implementing a more consistent posting strategy, Evelyn GRWM can continue growing her influence in the beauty and fashion community.

  • Username: @evelyngrwmofficialtk
  • Influence Score: 83.4/100
  • Followers: 507.3K
  • Activity: 1.3 posts per month
  • Engagement Rate: 1.83%
  • Growth: 0%
  • Average Engagement: 9.3K
  • Posting Habits: Once a week at 4 PM EST

Instagram: Aesthetic Beauty and Fashion Showcase

Evelyn GRWM’s Instagram account, @evelyngrwmofficial, has grown into a well-established beauty and fashion platform with 142.5K followers. Her content focuses on makeup tutorials, outfit inspirations, and brand collaborations, catering to an audience that loves beauty and style. She curates a polished yet relatable Instagram feed, ensuring her posts are visually appealing while staying authentic. By combining high-quality content with personal insights, she keeps her audience engaged and invested in her journey.

Her Instagram engagement rate is an impressive 8.46%, ranking among the highest in her category. This strong interaction is reflected in her 12K average engagements per post, showcasing her ability to keep followers actively engaged. Additionally, her content reaches a wide audience, with an average of 1.4M views per post. These numbers prove that her Instagram strategy is effective, but expanding her content variety, including more reels and IGTV videos, could increase her reach even further.

Currently, Evelyn maintains a posting schedule of three posts per month, typically sharing content at 3 PM EST. While this consistency keeps her audience engaged, her growth rate remains at 0%, meaning she has retained her followers but has not gained new ones. By increasing her posting frequency and incorporating interactive elements such as Q&A sessions, polls, and challenges, she could attract a broader audience. A stronger emphasis on trending content and viral beauty challenges could help her break through to new viewers.

To further enhance her Instagram growth, Evelyn could leverage more Instagram Stories, collaborations, and giveaways. Engaging with her followers through behind-the-scenes content and interactive features could strengthen her community and drive higher engagement. Partnering with fellow beauty influencers and brands could introduce her content to new audiences and create valuable cross-promotional opportunities. As she refines her strategy, she has the potential to expand her reach and strengthen her presence in the beauty and fashion space.

  • Username: @evelyngrwmofficial
  • Influence Score: 84.1/100
  • Followers: 142.5K
  • Activity: 3 posts per month
  • Engagement Rate: 8.46%
  • Growth: 0%
  • Average Engagement: 12K
  • Posting Habits: Once a week at 3 PM EST

YouTube: A Space for Long-Form Beauty Content

Evelyn GRWM’s YouTube channel has 145K subscribers, making it an important part of her online presence. Her content consists of makeup tutorials, product reviews, and fashion hauls, appealing to beauty enthusiasts. Unlike her short-form content on TikTok and Instagram, YouTube allows her to create detailed and informative videos. With an influence score of 72.6/100, she has room to grow her engagement on the platform.

Her activity level on YouTube is currently at 0 posts per month, indicating a lack of recent content. This inactivity has resulted in a 0% growth rate, meaning she hasn’t gained new subscribers in the last 30 days. Despite this, her existing videos continue to receive views and interactions. By resuming uploads and leveraging collaborations, she could revitalize her channel.

Currently, Evelyn’s activity level is at 0 posts per month, meaning she hasn’t uploaded content recently. This inactivity has resulted in a 0% growth rate, meaning she has neither gained nor lost subscribers. However, her existing videos continue to attract views and interactions. Reviving her channel with consistent uploads could re-engage her audience.

Her YouTube engagement rate is also at 0%, as she has not posted new content. With 145K subscribers, she has a strong base to restart her channel. Posting once a week or twice a month could help boost engagement and maintain relevance. Collaborating with beauty brands and influencers could also drive new traffic to her channel.

  • Username: @evelyngrwmofficial
  • Influence Score: 72.6/100
  • Followers: 145K
  • Activity: 0 posts per month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Evelyn GRWM’s Social Media Influence Summary

Evelyn GRWM’s Favikon Influence Score is 8,723 points, positioning her as a growing influencer. She ranks #223 in makeup influencers in the United States, placing her in the Top 2% of creators in her niche. On Instagram, she ranks in the Top 6% in the United States, reinforcing her strong engagement. Her ability to attract high interaction levels makes her a valuable influencer in beauty and fashion.

Learn more about the Favikon Methodology here

Content Strategy: Engaging Beauty and Fashion Trends

Evelyn GRWM focuses on beauty trends, fashion inspiration, and GRWM videos to keep her audience engaged. She creates short-form content on TikTok and Instagram, highlighting viral makeup looks and stylish outfit choices. Her ability to blend product reviews with entertaining storytelling makes her content both informative and engaging.

Reachability and Partnerships

Evelyn GRWM is a brand-friendly influencer, making her an ideal partner for beauty, fashion, and lifestyle collaborations. Her positive and engaging content style ensures that brands can work with her without concerns about controversy. With her presence on TikTok, Instagram, and YouTube, she reaches a diverse audience interested in makeup and style. Her ability to seamlessly integrate sponsored content keeps her partnerships authentic and effective.

She has collaborated with major brands such as Target, Kendra Scott, and PacSun, reinforcing her credibility in the beauty space. These partnerships highlight her ability to promote products naturally within her content. With 507.3K followers on TikTok and 142.5K on Instagram, she offers significant reach for product endorsements. Expanding her brand partnerships through giveaways and exclusive collaborations could further strengthen her influence.

An overview of Evelyn’s top influential connections across key industries. (Source: Favikon)

Her TikTok and Instagram engagement make her a valuable marketing asset for brands targeting young beauty enthusiasts. On TikTok, she averages 211.6K views per post, ensuring high visibility for sponsored content. Her Instagram posts receive 12K engagements on average, proving strong audience interaction. As she increases her posting frequency, she will become an even more attractive choice for advertisers.

Evelyn’s network overview includes collaborations with influencers and brands like Charlotte Tilbury, Rare Beauty, and Caudalie. These connections strengthen her presence in the beauty industry and open doors for future partnerships. Her ability to connect with top beauty brands increases her credibility in the influencer space. As she continues to expand, she is positioned to secure more high-profile collaborations.

Conclusion: Evelyn GRWM’s Influence in Beauty and Fashion

Evelyn GRWM has established herself as a notable beauty and fashion influencer. With engaging content on TikTok, Instagram, and YouTube, she attracts a loyal audience. Her partnerships with well-known brands reinforce her credibility in the industry. By increasing her content frequency and diversifying her engagement strategies, she can continue expanding her influence.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.