Who is Esther Sitbon?

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Esther Sitbon: Capturing Travel and Lifestyle Through Vibrant Visuals

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Esther Sitbon is a Paris-based content creator who has made a name for herself in the travel and lifestyle industry. With a deep passion for adventure and a love for capturing stunning visuals, she shares her experiences through engaging content on social media. Whether exploring the beaches of Costa Rica or showcasing everyday moments in France, she brings her followers along for the journey. Her ability to blend travel, fashion, and beauty makes her content both aspirational and relatable.

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Her journey as an influencer started with a passion for storytelling and an eye for aesthetics. Esther has built a strong presence on TikTok and Instagram, where she shares everything from tropical getaways to high-fashion moments. She frequently collaborates with renowned brands like Dior Beauty, Chanel, and Sephora France, integrating their products seamlessly into her content. These partnerships highlight her influence in the beauty and fashion space while maintaining her travel-focused identity.

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Beyond her collaborations, Esther’s content stands out for its authentic and visually captivating approach. She carefully curates her posts to reflect a balance of real-life experiences and professional aesthetics. Her followers appreciate her ability to share both unfiltered travel moments and polished brand campaigns. This combination allows her to appeal to a broad audience, from fashion enthusiasts to travel lovers.

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Esther’s growing influence is evident in her engagement rates and audience interactions, particularly on TikTok, where she actively shares short-form travel vlogs. With her cheerful and adventurous spirit, she continues to inspire her audience to embrace new experiences and explore the world. Whether she’s enjoying city life in Paris or embracing the laid-back lifestyle of Costa Rica, she captures the essence of each moment with style and creativity.

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An Influencer Active on Social Media

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Esther Sitbon maintains a strong presence on TikTok and Instagram, with a moderate presence on YouTube. She actively engages with her audience, posting frequently on TikTok and Instagram while her YouTube activity remains limited. Her content strategy focuses on consistency and quality, making her a notable influencer in the travel and lifestyle category.

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Esther's Social Media Strategy Analysis

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TikTok: Engaging Short-Form Travel and Lifestyle Content

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Esther Sitbon has established a strong presence on TikTok, where she captivates her audience with engaging travel vlogs, daily adventures, and lifestyle snippets. Her content primarily revolves around her experiences in Costa Rica and other destinations, allowing her to connect with travel enthusiasts. She combines short-form videos with trendy sounds and eye-catching visuals to make her posts highly engaging. Her videos often feature day-in-the-life clips, travel tips, and aesthetic moments, making them enjoyable for a broad audience.

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A key part of Esther’s TikTok strategy is her consistent posting schedule, which keeps her followers engaged. She uploads content daily, ensuring her audience always has something fresh to look forward to. Her posting habits at 1 PM EST suggest she optimizes for a global audience, making her content accessible across different time zones. By keeping her content lighthearted and fun, she maintains a positive and cheerful online presence.

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Her engagement rate of 3.08% on TikTok indicates that her audience is highly interactive with her content. With an average of 14.7K engagements per post, her followers frequently like, comment, and share her videos. This level of interaction is crucial in keeping her videos visible on the platform's algorithm, further expanding her reach. By responding to comments and engaging with trending topics, she keeps her content dynamic and relevant.

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Esther’s collaborations with major brands such as Dior Beauty and Chanel are seamlessly integrated into her TikTok strategy. She creatively includes sponsored content that aligns with her personal aesthetic and travel narrative. Whether showcasing beauty routines in a tropical setting or styling fashion pieces for her adventures, her partnerships feel natural. This strategic approach allows her to promote brands while maintaining authenticity and engagement.

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• Username: @esthersitbon
• Influence Score: 87.4/100
• Followers: 477.2K
• Activity: 4 posts per month
• Engagement Rate: 3.08%
• Growth (30 days): +0.39%
• Average Engagement: 14.7K
• Posting Habits: Every day at 1 PM EST

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Instagram: Aesthetic Travel and Lifestyle Photography

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On Instagram, Esther’s strategy revolves around high-quality travel photography, aesthetic visuals, and curated lifestyle moments. Her profile serves as a visual travel diary, where she documents her adventures in Costa Rica, stylish outfits, and beauty routines. By maintaining a cohesive feed, she attracts fashion lovers and travel enthusiasts alike. Her content reflects a blend of spontaneity and elegance, making it both aspirational and engaging.

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Unlike TikTok, where short-form videos dominate, Esther focuses on storytelling through posts, carousels, and Instagram Reels. Her Reels offer behind-the-scenes glimpses of her travels, while her posts highlight key moments and collaborations. She also utilizes Instagram Stories to share more personal and in-the-moment experiences. This allows her to interact more directly with her audience and maintain engagement beyond her regular posts.

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Esther’s engagement rate on Instagram is 1.76%, with an average of 3K interactions per post. Though slightly lower than TikTok, her Instagram audience remains highly engaged, especially when it comes to her fashion and beauty collaborations. With 170.7K followers, she effectively leverages her platform to promote high-end brands like Dior Beauty and Sephora France. Her strategic use of hashtags and collaborations with fellow influencers helps her expand her reach.

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Her Instagram posting habits include three posts per week at 12 PM EST, indicating a structured yet flexible approach. She ensures a balance between organic content and brand partnerships, keeping her feed authentic and visually appealing. Whether she’s sharing a sunset view in Costa Rica or styling luxury fashion pieces, she keeps her audience engaged with high-quality, well-curated content.

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• Username: @esthersitbon
• Influence Score: 85.6/100
• Followers: 170.7K
• Activity: 12 posts per month
• Engagement Rate: 1.76%
• Growth (30 days): +0.3%
• Average Engagement: 3K
• Posting Habits: 3 times a week at 12 PM EST

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YouTube: A Less Active Platform

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While Esther has an active presence on TikTok and Instagram, her YouTube channel remains underdeveloped. With only 1.4K subscribers and zero activity in the past year, her channel currently lacks engagement. However, given her strong storytelling ability and travel expertise, YouTube presents a significant opportunity for her to expand her influence. Long-form content could allow her to dive deeper into travel experiences, fashion hauls, and beauty tutorials.

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Her low engagement rate on YouTube (0%) suggests that the platform has not been a primary focus in her strategy. Unlike TikTok and Instagram, which thrive on short-form content, YouTube requires a different approach, including longer, more detailed videos. If she decides to invest in this platform, she could leverage her travel experiences to create compelling vlogs. Additionally, her collaborations with luxury brands could be extended into in-depth reviews and styling videos.

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• Username: @esthersitbon
• Influence Score: 5.1/100
• Followers: 1.4K
• Activity: No recent posts
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Esther Sitbon's Social Media Influence Summary

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Esther Sitbon holds an influence score of 8,592 points, placing her among the notable travel and lifestyle influencers. Her presence on TikTok and Instagram keeps her engaged with her audience, while her YouTube channel remains dormant. Ranked #69 in Travel Bloggers - France, she maintains a strong position in the influencer landscape. Her content strategy emphasizes a cheerful and visually appealing style, with a focus on safe and positive engagement. Her content ranks in the Top 3% of TikTok creators in France and in the Top 2% of Travel Bloggers in France, showcasing her relevance within the influencer industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Merging Travel, Fashion, and Luxury Lifestyle

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Esther Sitbon’s content strategy is centered around travel storytelling, lifestyle experiences, and brand collaborations. She creates content that is aesthetically pleasing while remaining engaging and informative. Her ability to blend fashion and travel allows her to work with luxury brands such as Dior Beauty, Chanel, and Sephora France.

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Reachability and Partnerships

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Esther Sitbon’s strong presence in the travel and lifestyle space makes her highly approachable for brand partnerships. Her ability to combine aesthetic travel content with fashion and beauty trends allows her to seamlessly integrate sponsored collaborations into her posts. With a high engagement rate across TikTok and Instagram, brands see her as an ideal influencer to promote their products in a relatable yet aspirational way. Her adventurous yet sophisticated image aligns well with high-end fashion and beauty brands, making her a valuable partner.

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Her collaborations with prestigious brands like Dior Beauty, Chanel, and Sephora France highlight her relevance in the luxury fashion and beauty industry. She frequently features beauty and fashion products within her travel content, allowing brands to be showcased in a natural, lifestyle-driven context. Whether she’s styling a luxury outfit for an evening in Costa Rica or sharing her skincare routine on the go, she seamlessly promotes products in an organic way. This blending of travel and fashion sets her apart from traditional influencers who focus on only one niche.

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Esther is also highly approachable for partnerships through various platforms, making her an ideal content creator for global collaborations. She is particularly active on TikTok and Instagram, where she engages her audience consistently. Her TikTok reach of 477.2K followers and Instagram audience of 170.7K allow her to connect with brands targeting different age groups and demographics. Additionally, her multicultural and bilingual background makes her content adaptable for both French-speaking and international audiences.

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Although her YouTube presence is currently minimal, it presents an opportunity for long-term brand collaborations. With the growing popularity of long-form travel vlogs and in-depth beauty content, she could expand her brand partnerships into more detailed reviews and styling videos. If she decides to revive her YouTube channel, she could leverage her connections with luxury brands to create content that offers in-depth insights into fashion collections, skincare routines, and exclusive travel experiences. This would further solidify her as a leading travel and lifestyle influencer with a luxury touch.

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Conclusion: Inspiring Adventures and Elegance Through Digital Storytelling

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Esther Sitbon continues to build her influence in the travel and lifestyle space through consistent content, high engagement, and strategic brand collaborations. With a growing audience on TikTok and Instagram, she remains a valuable influencer for brands looking to tap into travel and fashion-focused consumers. Her visually stunning content and authentic storytelling keep her relevant in the competitive influencer landscape.

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View the AI-powered profile

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