Who is Essence Marie?

‍

‍

Essence Marie: Embracing Motherhood and Self-Love Through Social Media

‍

‍

Essence Marie is a United States-based lifestyle influencer known for her engaging and relatable content. She primarily shares her journey of motherhood, self-acceptance, and mental health awareness, creating a strong connection with her audience. Her content is a mix of humor, personal experiences, and product promotions, making her a trusted voice in the lifestyle and beauty space. With an interactive and lighthearted approach, she resonates with young mothers and those seeking authentic content.

‍

Her influence spans multiple platforms, with her strongest presence on TikTok and Instagram, where she has built a loyal following. She uses these platforms to document her daily life, share self-care routines, and discuss real-life challenges in an engaging manner. As a musician, she also incorporates music into her content, adding another layer of creativity to her brand. Her ability to merge personal storytelling with interactive content has made her a well-known figure in the social media influencer community.

‍

‍

Beyond content creation, Essence Marie has collaborated with brands, including FeelinGirl Official, a shapewear retailer. She also has connections with top influencers like Charli D’Amelio, showcasing her growing influence in the industry. Her authenticity makes her an attractive partner for brands in beauty, wellness, and motherhood-related niches. Through brand promotions and collaborations, she continues to expand her reach while staying true to her personal brand.

‍

Despite experiencing slight declines in follower growth, she remains consistent in her posting schedule and audience engagement. Her TikTok videos attract thousands of views, and her Instagram presence allows her to connect visually with her followers. With a focus on mental health, beauty, and lifestyle, she fosters a positive online community. As she continues to evolve, her dedication to creating meaningful content ensures that her influence remains strong.

‍

‍

An Influencer Active on Social Media

‍

‍

Essence Marie has a significant following across multiple platforms, with her strongest presence on TikTok and Instagram. Despite a slight decline in follower growth, her engagement remains steady, and she continues to post regularly. Her influence score reflects her ability to connect with her audience, ranking in the top percentage of musicians and lifestyle influencers worldwide.

‍

‍

Essence's Social Media Strategy Analysis

‍

‍

TikTok: The Core of Essence Marie’s Influence

‍

‍

TikTok is where Essence Marie has the strongest presence, with an impressive 729.3K followers. Her content on this platform is a mix of humor, personal stories, and interactive videos, making her highly relatable. She engages with a young audience by sharing real-life experiences and self-love messages in a lighthearted manner. This mix of entertainment and authenticity allows her to maintain a good engagement score of 74.2/100.

‍

Her posting schedule is consistent, averaging three times a week at 2 PM EST, ensuring regular audience interaction. Her videos typically receive an average of 8.3K views, showing strong visibility despite a slight decrease in growth. Over the last 30 days, her growth rate has declined by -0.07%, resulting in a loss of 543 followers. However, her ability to consistently post engaging content keeps her audience coming back.

‍

‍

Engagement remains one of her biggest strengths on TikTok, with an average of 472 interactions per post. While her engagement rate is 0.06%, the number of interactions shows her ability to spark conversations with her audience. She frequently responds to comments and uses trends to stay relevant, further boosting engagement. Her authentic storytelling allows her to maintain a loyal following, even in a competitive content space.

‍

To maximize her TikTok reach, Essence Marie could focus on increasing interaction through challenges, collaborations, and Q&A sessions. Experimenting with different video formats and leveraging viral sounds could also boost her visibility. Partnering with more brands in the beauty and motherhood space could open up new monetization opportunities. Despite the slight dip in growth, her TikTok presence remains her most valuable social media asset.

‍

• Username: @essencemariebby
• Influence Score: 74.2/100
• Followers: 729.3K
• Activity: 2.6 posts per month
• Engagement Rate: 0.06%
• Growth: -0.07%
• Average Engagement: 472
• Posting Habits: 3 times a week at 2 PM EST

‍

‍

Instagram: A Strong Visual Platform for Community Engagement

‍

‍

Instagram is another key platform for Essence Marie, where she has gathered 713.1K followers. Unlike TikTok, where short-form videos dominate, her Instagram content focuses on carefully curated lifestyle posts. She shares personal moments, beauty tips, and motherhood experiences, making her content both engaging and visually appealing. However, her engagement score of 53.9/100 suggests room for improvement.

‍

Her posting frequency on Instagram is consistent, averaging twice a week at 5 PM EST. This helps maintain audience engagement, but her growth rate has declined by -0.39% in the last 30 days, leading to a loss of 2.8K followers. Despite having a large follower base, her average engagement per post is only 30 interactions, which is significantly lower than her TikTok performance. This indicates that while her content reaches many, it does not generate the same level of interaction.

‍

‍

Her engagement rate currently sits at 0%, suggesting a need for a more interactive strategy. Implementing more Instagram Stories, Reels, and interactive Q&A sessions could help boost engagement. She could also experiment with behind-the-scenes content and user-generated posts to make her audience feel more connected. Leveraging giveaways and collaborations with other influencers could further increase visibility and engagement.

‍

Essence Marie could also benefit from stronger brand collaborations on Instagram, particularly in the beauty and wellness industries. Given her expertise in self-love and mental health, she is well-positioned to promote self-care brands. To increase audience interaction, she could create Instagram-exclusive content, such as tutorials and live Q&A sessions. Strengthening her Instagram presence could enhance her overall influence across social media.

‍

• Username: @essencemarieee
• Influence Score: 53.9/100
• Followers: 713.1K
• Activity: 8 posts per month
• Engagement Rate: 0%
• Growth: -0.39%
• Average Engagement: 30
• Posting Habits: Twice a week at 5 PM EST

‍

‍

X (Twitter): A Less Active but Present Voice

‍

‍

While X (formerly Twitter) is not her primary platform, Essence Marie still maintains a presence with 11.9K followers. She uses this space for occasional updates, reflections, and lighthearted interactions with her audience. However, with an engagement score of 56/100, it is clear that X is not a major focus of her content strategy. Her growth rate remains stagnant at 0%, indicating that she is not actively growing her audience here.

‍

Her posting frequency is only 0.3 posts per month, with an average engagement of 2 interactions per post. This suggests that her audience on X is significantly less engaged compared to her TikTok and Instagram followers. Given the fast-paced nature of X, a low posting frequency can limit reach and engagement. Her content strategy here could be improved by increasing her posting activity and engaging with trending topics.

‍

‍

Her engagement rate of 0.02% indicates minimal audience interaction, making it difficult for her to maximize influence on this platform. However, incorporating more personal thoughts, trending discussions, and direct audience engagement could boost visibility. Utilizing polls, Q&A threads, and retweeting relevant content could help increase interactions. Given her niche in motherhood and self-acceptance, discussing these topics more frequently could attract a wider audience.

‍

If Essence Marie chooses to expand her X presence, she could focus on networking with influencers and brands in her niche. Building conversations around mental health, self-love, and motherhood could position her as a thought leader. While X is not currently a key focus for her, refining her strategy could unlock new opportunities for engagement. With more frequent updates and audience interaction, she could turn this platform into a stronger asset.

‍

• Username: @essencemariebby
• Influence Score: 56/100
• Followers: 11.9K
• Activity: 0.3 posts per month
• Engagement Rate: 0.02%
• Growth: 0%
• Average Engagement: 2
• Posting Habits: Once a month at 5 PM EST

‍

‍

YouTube: An Inactive Platform

‍

‍

Essence Marie has a YouTube channel with 19.9K followers, but it has been inactive for five years. Given the long-form nature of YouTube content, she has not leveraged this platform as effectively as her short-form video platforms. Her engagement score of 17.9/100 reflects this inactivity, with no recent videos or audience interactions. Unlike her other platforms, YouTube is not currently a part of her active content strategy.

‍

Her posting frequency is almost nonexistent, averaging only one post per year at 7 PM EST. This suggests that YouTube was previously a part of her content creation journey but is no longer a priority. With video content being central to her brand, reviving her YouTube presence could offer long-term benefits. She could repurpose her TikTok and Instagram Reels into YouTube Shorts to reignite engagement.

‍

• Username: @EssenceMarie
• Influence Score: 17.9/100
• Followers: 19.9K
• Activity: 0 posts in the last month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

‍

‍

Essence Marie's Social Media Influence Summary

‍

‍

Essence Marie ranks #24,563 in TikTok (US) and #200,133 worldwide, placing her in the top 5% of US creators. As a musician, she is #695 in the US and #4,406 worldwide, showing her significant influence in the lifestyle and music space. While her engagement rates could be stronger, her authentic storytelling and niche focus on motherhood keep her audience engaged.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Balancing Authenticity and Engagement

‍

Essence Marie’s content revolves around relatable personal stories, humor, and advocacy for self-acceptance. Her TikTok presence is her strongest asset, with frequent and engaging posts, while Instagram serves as a visual storytelling platform. However, her engagement levels on Instagram and X could be improved with more interactive content and audience participation.

‍

‍

Reachability and Partnerships

‍

‍

Essence Marie has already demonstrated her ability to collaborate with brands, making her an attractive choice for partnerships in beauty, wellness, and motherhood industries. One of her notable collaborations is with FeelinGirl Official, a shapewear brand she has tagged twice in her content. This partnership aligns well with her focus on self-love and confidence, reinforcing her credibility in the body positivity and fashion space. With a highly engaged audience on TikTok and Instagram, she has the potential to drive meaningful brand awareness.

‍

Her ability to attract influencer attention is evident through her network connections, including Charli D’Amelio, one of the most prominent content creators on TikTok. This interaction, though limited, indicates that Essence Marie’s content is recognized by some of the biggest names in social media. Collaborations with influencers in the motherhood, lifestyle, and mental health niches could further strengthen her credibility. By engaging in more influencer partnerships, she could expand her reach and audience engagement.

‍

‍

For brands seeking partnerships, Essence Marie offers a highly relatable and authentic platform to connect with young mothers and lifestyle enthusiasts. Her ability to blend humor, personal experiences, and promotional content makes her a versatile brand ambassador. She is well-suited for campaigns involving beauty products, wellness brands, self-care initiatives, and parenting-related products. Sponsored content, product reviews, and affiliate partnerships could be key monetization strategies for her.

‍

Her reachability score remains strong due to her consistent posting schedule and audience engagement on TikTok and Instagram. With a high follower count and a reputation for authenticity, she is a valuable influencer for brands aiming to tap into the motherhood and lifestyle space. Strengthening her engagement strategies on Instagram and X could further enhance her appeal to brands looking for long-term influencer collaborations. With the right partnerships, she could expand her influence while staying true to her brand values.

‍

‍

Conclusion: Empowering Motherhood and Self-Love Through Social Media

‍

Essence Marie is a rising lifestyle influencer whose content blends motherhood, self-love, and humor. With a strong TikTok and Instagram presence, she successfully engages her audience through relatable storytelling and personal experiences. While her growth has slightly declined, her consistent posting schedule and engaging content keep her audience interested.

‍

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Norissa Valdez - Complete Social Media Analysis‍

✨ Mickala Williams - Complete Social Media Analysis

✨ Kayla Bundy - Complete Social Media Analysis