Who is Espfel Rosa?

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Espfel Rosa: A Latina Voice Making Comedy and Lifestyle Shine on Social Media

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Espfel Rosa is a vibrant content creator based in Miami, originally from Venezuela, with a flair for turning everyday moments into viral laughs. Her videos reflect the experiences of a Latina navigating life in the U.S., blending cultural humor with lifestyle touches. With a growing audience, she captures attention by staying real, witty, and unapologetically herself. Currently, she has amassed over 1.8M followers across platforms.

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She is best known for her humor and engaging vlogs, where she takes followers along for a day in her shoes—whether she’s working new jobs or poking fun at daily routines. Her storytelling resonates deeply with Gen Z, making her a familiar face across TikTok and Instagram. Espfel’s TikTok stands strong with 1.4M followers and consistently high engagement. Her videos typically earn between 30K–1.4M views.

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Outside her comedic skits, Espfel is also a passionate entrepreneur, having co-founded Tomate Media, a platform for creative production. This brand amplifies her identity not just as a creator, but as a business-minded Latina in digital spaces. Her network reflects high-profile collaborations with over 8 connected creators and brands. She ranks in the Top 5% on Instagram in Venezuela.

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Espfel’s presence is anchored in relatability and the power of authenticity, connecting through Instagram, YouTube Shorts, and TikToks. Whether she’s exploring identity, career, or community, she keeps it light and real. With a content score of 85.9/100, she shows a knack for reaching her audience naturally. Her growth rate reached +4.18% in the last 30 days.

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An Influencer Active on Social Media

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Espfel Rosa maintains an engaging multi-platform presence with over 1.8M followers, particularly strong on TikTok and Instagram, where her humorous and lifestyle content thrives.

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Espfel Rosa’s Social Media Strategy Analysis

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TikTok Strategy: Skits, Vlogs, and Cultural Humor

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Espfel Rosa's TikTok is the core of her engagement, where she creates skits inspired by Latin American culture and her own experiences in the USA. With a following of 1.4M, her relatable humor draws in high average views of 38.4K. Her format often includes acting, reactions, and character-driven monologues.

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Her posting frequency is around 0.8 videos per week, allowing her to focus on editing and scripting content that lands emotionally. Despite low volume, she maintains a consistent tone with a light-hearted, cheerful vibe. Each video garners around 3.1K average engagements.

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She uses trending sounds, formats, and filters while adding her own comedic twist to resonate with the Gen Z crowd. Her style is playful and authentic, which helps her content perform despite less frequent uploads. TikTok’s score stands at 81.1/100, showing solid overall performance.

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While growth is currently at 0%, her past performance and reachability remain strong. Each viral post can hit up to 1.4M views, making her a valuable partner for relatable brand campaigns. Her strategy here leans more on quality over quantity.

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• ‍Username: @espfeltv
• Influence Score: 81.1/100‍
• Followers: 1.4M‍
• Activity: 0.8 videos/week‍
• Engagement Rate: 0.22%‍
• Growth: 0%‍
• Average Engagement: 3.1K‍
• Posting Habits: Once a week at 2 PM EST

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Instagram Strategy: Personal, Fashionable, and On-Trend

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Espfel’s Instagram strategy thrives on personality, style, and comedy, with 343K loyal followers. She mixes curated reels, polished outfits, and behind-the-scenes content, offering a relatable view into her Miami lifestyle. Her engagement rate stands at 0.89%.

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She posts about 7 times a month, often choosing fashion-forward photos or video snippets of her daily adventures and collabs. Her growth this month alone is +4.18%, equal to +13.4K new followers—an impressive acceleration.

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Her most engaging posts include lifestyle snapshots, humor-based reactions, and cinematic-style Reels that gain up to 87.1K views. These are often aligned with brand collaborations or personal milestones. Each post receives around 3K engagements.

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Espfel’s visual language is consistent—warm tones, smiling expressions, and humorous captions. She’s currently rated 85.9/100, and her audience ranks her in the Top 5% in Venezuela. This mix of storytelling, personality, and humor keeps her Instagram highly dynamic.

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• ‍Username: @espfeltv
• Influence Score: 85.9/100‍
• Followers: 343K‍
• Activity: 7 posts/month‍
• Engagement Rate: 0.89%‍
• Growth: +4.18%‍
• Average Engagement: 3K‍
• Posting Habits: Twice a week at 12 PM EST

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YouTube Shorts Strategy: Quick Laughs with High Replay Value

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On YouTube, Espfel focuses on shorts—compact, humorous takes that mirror her TikTok style but are optimized for a different audience. With 101K subscribers, her strategy centers on repurposing popular content into the YouTube format.

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Though her activity is just 0.1 videos per month, she maximizes each upload’s reach through attention-grabbing thumbnails and sharp editing. Her score here is 71.9/100, but the growth is currently flat at 0%.

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Despite limited uploads, she’s had viral Shorts pulling in 550.9K views with as much as 80K engagements. These spikes show the platform’s potential for high visibility. Her comedic scripts appeal to quick-view culture.

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Her YouTube complements her TikTok and Instagram presence, serving as a third channel for discovery and branding. If optimized, her presence here could easily scale beyond the current metrics, especially with brand cross-promotion.

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• ‍Username: @espfeltv
• Influence Score: 71.9/100‍
• Followers: 101K‍
• Activity: 0.1 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Espfel Rosa’s Social Media Influence Summary

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With a Favikon influence score of 3 and over 8,500 points, Espfel ranks among the Top 5% of creators in Venezuela for Instagram and Top 7% for Video Entertainment. Her highest ranking is in Video Entertainment Venezuela, at #83. Globally, she lands in the Top 4% on Instagram and Top 3% for video entertainment—solidifying her authority as an international content creator who resonates across cultures.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Culture, and Heart

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Espfel’s content strategy is all about relatability, cultural identity, storytelling, and humor. Her videos blend everyday moments—working jobs for a day, confronting stereotypes, or making fun of daily habits—into highly shareable comedic clips.

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Reachability and Partnerships

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Espfel Rosa’s influence spans across three major platforms—TikTok, Instagram, and YouTube—reaching a combined audience of over 1.8M. Her strongest reach comes from TikTok with 1.4M followers, where comedic videos often go viral. Despite minimal activity on YouTube, her Shorts have still amassed over 550.9K views. This demonstrates a wide potential for diverse campaign formats.

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On Instagram, her sharp monthly growth of +4.18% and average engagements of 3K make her highly visible within her niche. Each post can garner up to 87.1K views, reflecting a consistent and active community. With a score of 85.9/100, she ranks in the Top 5% in Venezuela. This high interaction makes her perfect for regional and cultural brand campaigns.

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Her content strategy ensures that every brand she partners with gets natural integration into her storytelling. With a strong track record across lifestyle, fashion, and comedy, she is ideal for multi-channel activations. She has tagged brands like Ekouaer Sleepwear and Otayma Designs up to 2 times. Espfel’s comedic tone keeps product mentions engaging and authentic to her voice.

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Espfel is highly responsive and open to partnerships, making her a strong choice for sponsored posts, comedic campaigns, or product placements. Her pricing sits around $5K–$10K per post, based on platform and deliverables. She co-founded Tomate Media, showing she understands content from a brand perspective too. Her reach extends into lifestyle and creator networks, making her connection-rich and brand-ready.

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Conclusion: A Rising Star in Lifestyle Comedy with Unmatched Relatability

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Espfel Rosa is a digital storyteller who uses humor, relatability, and cultural nuance to build strong connections across platforms. With impressive rankings and a growing audience, she stands out as one of Miami's most promising Latina lifestyle creators.

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View the AI-powered profile

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