Who's Who on Social Media
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Who is Esme Leos?

Esme Leos is a rising star in the fashion and lifestyle space, captivating her audience with a blend of trendy fashion, relatable family moments, and a unique approach to styling. With an active presence across TikTok and Instagram, Esme has quickly become a recognized voice in the industry, sharing her experiences as a young fashion enthusiast.

November 3, 2024
Capucine Munuera

Esme Leos is a rising star in the fashion and lifestyle space, captivating her audience with a blend of trendy fashion, relatable family moments, and a unique approach to styling. With an active presence across TikTok and Instagram, Esme has quickly become a recognized voice in the industry, sharing her experiences as a young fashion enthusiast. Known for her vibrant personality and genuine approach, Esme connects with a broad audience interested in both her fashion sense and her everyday lifestyle content.

Esme Leos: Bridging Fashion and Family Moments as a Social Media Style Icon

Esme Leos, a United States-based influencer, has made a name for herself in the fashion world through her youthful, fresh approach to style and lifestyle content. As a young creator, Esme brings a unique perspective that resonates with a diverse audience, from teens exploring their style to adults looking for current fashion inspiration. Her willingness to experiment with trends and incorporate her evolving personal style sets her apart, offering followers a relatable figure who is constantly redefining her look. Her platform serves as an open space where she not only showcases her fashion sense but also shares snippets of her personal life, adding a depth that allows her audience to feel genuinely connected to her journey.

A defining quality of Esme's content is her commitment to authenticity. Unlike highly curated influencers, Esme maintains a genuine, down-to-earth presence that highlights both the fun and relatable aspects of fashion. From casual, everyday outfits to styled looks for special events, she embraces a wide range of fashion choices that appeal to her audience’s varied tastes. Her ability to balance polished looks with casual, behind-the-scenes moments has helped her build a loyal following that values her transparency and openness. Her content often includes seasonal outfit inspiration, makeup tutorials, and life updates, making her a well-rounded figure in the fashion community and a source of inspiration for those looking to blend authenticity with style.

Esme’s success as a content creator has also opened doors for collaborations with notable brands, which she integrates seamlessly into her content. These partnerships not only reflect her growing influence but also add value to her platform by providing followers with trusted product recommendations that align with her style. Esme carefully selects brands that fit her aesthetic and resonate with her audience’s interests, allowing her to maintain her credibility while monetizing her platform. Her collaborations extend her reach and demonstrate her ability to work professionally with brands, further solidifying her place as a respected voice in the fashion space. Her blend of personal style, brand partnerships, and authenticity make Esme Leos a compelling influencer with a bright future in the industry.

An influencer active on social media

With a primary focus on TikTok and a substantial following on Instagram, Kriss Leos effectively reaches her audience through short, impactful videos and curated visual content that highlights her fashion and lifestyle expertise.

TikTok: Engaging an Audience Through Fashion and Family Fun

TikTok is Esme Leos' primary platform, where she has amassed a dedicated following. Her content on TikTok showcases her love for fashion, with a focus on outfit inspiration, seasonal styling tips, and personal moments that provide her audience with a deeper connection to her life. Esme’s TikTok strategy leverages her playful personality and authenticity, with videos that range from fashion transformations and “Get Ready With Me” (GRWM) clips to family-focused content. Her engagement is further fueled by her consistent posting schedule, with Esme sharing her creative videos multiple times each week, ensuring her followers always have fresh content to engage with.

Esme’s TikTok videos often include her experimenting with new looks and trends, making her a relatable figure for young followers exploring their own styles. Her content often goes viral due to its relatability and charm, with her high engagement rate reflecting her audience's active interest. With each post, Esme brings her followers into her world of fashion and family, creating a platform that feels personal and welcoming. TikTok is not only where Esme connects with her followers on a large scale but also where she showcases her creativity, establishing herself as a trendsetter in her niche.

  • Username: @krissleos
  • Influence Score: 92.8/100
  • Followers: 4.1M
  • Activity: 10 Videos per week
  • Engagement Rate: 11.1%
  • Growth: Stable at 0%
  • Average Engagement: 196.9K interactions
  • Posting Habits: Daily at 7 AM

Instagram: A Curated Feed for Style and Family Moments

Instagram serves as Esme’s secondary platform, where she shares a curated look into her life and fashion journey. Her feed is filled with visually appealing photos that highlight her fashion sense, often styled in trendy outfits that resonate with her audience’s aesthetic interests. Esme’s Instagram posts cover a range of topics, from polished fashion shots to casual, behind-the-scenes moments, creating a balanced mix that appeals to her audience. Through her Reels, Esme offers quick, engaging snippets of her daily life and style choices, often collaborating with well-known brands that align with her values and audience preferences.

Esme’s content on Instagram goes beyond fashion, capturing aspects of her personal life and creating a genuine connection with her followers. Her consistent posting keeps her feed active and engaging, with her followers interacting enthusiastically with each new post. Instagram allows Esme to showcase her style in a more polished format, offering a cohesive visual experience that complements the spontaneity of her TikTok videos. Her approach to storytelling through visuals has helped her build a distinctive brand that resonates with her followers, who look to her for both fashion inspiration and relatable life moments.

  • Username: @kriss.esme
  • Influence Score: 85.7/100
  • Followers: 452.1K
  • Activity: 12 Posts last month
  • Engagement Rate: 3.14%
  • Growth: Stable at 0%
  • Average Engagement: 14.2K interactions
  • Posting Habits: Twice daily at 6 AM

Esme Leos' Favikon Authority Score and Rankings Summary

Kriss Leos holds an impressive Favikon authority score of 9,274 points, positioning her as a leading voice in social media. Her authority score places her in the top ranks for fashion influencers, with a particularly strong showing in the United States and within the outfits and styling niche. She ranks within the top 1% on TikTok, highlighting her influence and engagement power in the fast-paced world of short-form video content. Her top 15 ranking in the outfits and styling niche further establishes her credibility, showcasing her as one of the most respected influencers in her field.

Content Strategy: Relatable Fashion and Lifestyle Moments

Esme Leos’ content strategy is built around the idea of sharing fashion in a relatable and accessible way. By showcasing both high-energy styling videos and intimate moments from her life, she creates content that is both aspirational and grounded in real-life experiences. Esme’s posts frequently explore popular trends and seasonal looks, with her own unique twist that her audience appreciates. Her humor and authenticity make her content enjoyable, while her fashion insights add value for her followers who look to her for styling inspiration.

Her consistency across platforms reinforces her brand presence, allowing her audience to engage with her regularly. TikTok provides Esme with a space to be spontaneous and playful, while Instagram offers a more polished and curated look into her fashion journey. This balanced content strategy allows Esme to reach a broad audience while staying true to her personal style and interests. Through her relatable approach to fashion, Esme has successfully built a platform that inspires and connects with followers looking for style inspiration and authentic life moments.

Reachability and Partnerships

Esme Leos’ reachability varies depending on the platform, with TikTok offering a highly engaged audience that makes her a sought-after partner for brand collaborations. Her estimated sponsored post cost reflects her high engagement rates and her ability to connect with her followers effectively. Brands in the fashion, beauty, and lifestyle sectors see value in partnering with Esme, as her audience is receptive to her recommendations and loyal to her brand.

Esme’s past partnerships and collaborations underscore her credibility, with her followers trusting her product recommendations and style choices. Her reachability, combined with her high engagement, makes her an attractive option for brands looking to connect with a fashion-forward audience. Esme’s influence in the industry, particularly in the outfits and styling niche, solidifies her as a valuable partner for campaigns targeting young, trend-conscious consumers.

Esme Leos has established herself as a prominent influencer in the fashion and lifestyle space, captivating her followers with her unique style and relatable approach to content creation. With an active presence on TikTok and Instagram, she has built a loyal following that appreciates her candid personality and her ability to connect through both polished and everyday moments. Esme’s potential for growth includes exploring a newsletter or expanding her brand collaborations, which could deepen her influence and enhance her reach.

Through her high engagement and consistent content, Esme Leos continues to inspire her audience with her take on fashion and life, creating a positive impact in the world of social media. Her authority score and high rankings highlight her as a trusted figure in her niche, with a bright future as a leading voice in fashion and lifestyle.

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.