Who's Who on Social Media
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Who is Erin McGoff?

Erin McGoff is a renowned career coach recognized for her expertise in job interviews, salary negotiations, and professional development. Known for her motivational and practical advice, she has impacted millions with her actionable tips on navigating corporate life. With accolades like LinkedIn Top Voice and Forbes 30 Under 30, Erin is a trusted authority in career coaching and personal empowerment.

December 14, 2024
Jeremy Boissinot
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Erin McGoff: A Leading Voice in Career Coaching and Life Advice

Erin McGoff is a career coach and life advice expert hailing from the United States. Her expertise in providing solutions to job seekers is showcased through her in-depth knowledge of corporate structures, interview preparation, and strategies for career advancement. Erin is particularly celebrated for her ability to make complex career advice easily digestible through her short-form videos on TikTok, Instagram, and LinkedIn.

She started her journey by addressing pain points experienced by job seekers and young professionals navigating their careers. Over time, Erin has become a trusted resource for millions, leveraging her own career insights and partnerships with experts like Mark Cuban. Additionally, she hosts the "No One Knows Show," where she delves deeper into life and career challenges, providing her audience with a mix of entertainment and education.

Erin McGoff at Forbes Under 30 (Source: @erinmcgoff, LinkedIn, 12/2024)

Her impact transcends social media as she empowers her audience to tackle career dilemmas with confidence and clarity. Erin’s community of followers continues to grow, benefiting from her approachable personality and authoritative content on professional development.

An Active Social Media Icon for Young Professionals

Erin McGoff maintains a robust and growing presence across multiple social media platforms, with a focus on TikTok, Instagram, LinkedIn, and YouTube. Her dynamic approach has helped her establish herself as a leading voice in the career coaching niche.

Social Media Strategy

LinkedIn: The Professional Powerhouse

Her strong influence score of 93.1/100 on LinkedIn, coupled with her 107.3K followers, showcases her authority in the professional sphere. She has achieved an impressive 16.58% growth in the last 30 days, a testament to her ability to engage audiences effectively. With an average engagement rate of 1.52% and an average of 25 posts per month, Erin ensures her audience is consistently engaged with fresh, valuable content.

Erin McGoff dominates LinkedIn with consistent, high-quality posts tailored to professionals. Her videos address common career struggles, offering actionable advice. From navigating tricky interview questions to understanding corporate culture, Erin’s content resonates strongly with her audience, who rely on LinkedIn as a key networking tool.

Key LinkedIn Metrics

  • Username: @erinmcgoff
  • Influence Score: 93.1/100
  • Followers: 107.3K
  • Activity: 25 posts/month
  • Engagement Rate: 1.52%
  • Growth: +16.58% (+15.2K followers in 30 days)
  • Average Engagement: 1.6K
  • Posting Habits: Every day at 12 AM

TikTok: Viral Career Tips

Erin's TikTok presence is unmatched in the career coaching space, with 2.9M followers and a strong 88.5/100 influence score. Her TikTok channel has grown by 3.86% in the past month, with an average engagement rate of 0.17%. Despite the lower engagement rate typical of TikTok, Erin’s content consistently garners millions of views, reinforcing her reach and authority.

Her short, snappy videos—offering career hacks and job tips—are highly engaging and frequently go viral. TikTok allows Erin to reach a younger demographic, where she delivers content in a relatable and humorous style.

Key TikTok Metrics

  • Username: @erinmcgoff
  • Influence Score: 88.5/100
  • Followers: 2.9M
  • Activity: 16 videos/week
  • Engagement Rate: 0.17%
  • Growth: +3.86% (+107.9K followers in 30 days)
  • Average Engagement: 4.9K
  • Posting Habits: Twice daily at 10 PM

Instagram: Personal and Professional Blend

With 2M followers and an influence score of 90.6/100, Erin uses Instagram to merge her professional advice with glimpses of her personal life. She utilizes reels to share succinct tips on interview techniques, salary negotiation, and corporate challenges. Her audience appreciates the relatable tone of her content, which balances humor and professionalism.

Erin's Instagram has grown by 1.25% in the past 30 days, with an average engagement rate of 0.74%. Reels on topics such as "Good Girl Syndrome" and salary negotiation regularly surpass millions of views, proving her strong hold on the platform.

Key Instagram Metrics

  • Username: @advicewitherin
  • Influence Score: 90.6/100
  • Followers: 2M
  • Activity: 13 posts/month
  • Engagement Rate: 0.74%
  • Growth: +1.25% (+25.9K followers in 30 days)
  • Average Engagement: 15.4K
  • Posting Habits: Daily at 11 PM

YouTube: In-Depth Career Advice

Erin’s YouTube channel, with 862K followers, serves as a platform for longer-form content. Despite slower growth, her videos achieve solid average views of 10.7K and cater to an audience seeking in-depth, practical advice.

While her growth here has plateaued, her videos provide detailed career guidance, ranging from salary negotiation to resume building. Erin uses YouTube Shorts effectively to drive engagement with concise, actionable tips.

Key YouTube Metrics

  • Username: @AdviceWithErin
  • Influence Score: 80.7/100
  • Followers: 862K
  • Activity: 2.8 videos/month
  • Engagement Rate: 0.08%
  • Growth: 0% (plateau)
  • Average Engagement: 662
  • Posting Habits: Monthly at 8 AM

Erin's Influence Through Rankings and Authority

Erin McGoff’s Favikon Authority Score of 9,129 points places her firmly among the top influencers in career coaching. She is ranked #1 in the United States in her niche, maintaining a commanding presence across LinkedIn, TikTok, and Instagram. Her cross-platform strategy ensures she reaches diverse demographics with tailored content for each audience.

Content Strategy Analysis: Breaking Down Career Advice for Maximum Engagement

Erin's content strategy revolves around simplifying career advice into bite-sized, engaging videos. Her use of captions, clear thumbnails, and consistent posting times ensures her audience knows when and where to expect valuable content. TikTok and Instagram dominate her reach, while LinkedIn targets professionals seeking actionable insights.

Her most successful topics include "Good Girl Syndrome," interview tips, and corporate navigation strategies. These resonate because they address universal pain points with authenticity and humor.

Reachability and Partnerships

Erin’s reachability is categorized as "very difficult," likely due to her high demand and robust authority in her field. Sponsored post costs average around $21K, demonstrating the value brands place on partnering with her. Her collaborations with figures like Mark Cuban and other professional brands underline her credibility and influence.

Erin McGoff’s creator network highlights her collaboration with prominent individuals and brands across various industries. Her connections include high-impact professionals like Dr. Judith Joseph and Attorney Ryan Stygar, alongside globally recognized entities such as YouTube, ABC News, LinkedIn, and Subaru of America. This diverse network showcases Erin’s authority and reach across career coaching, health advocacy, and corporate partnerships, amplifying her influence in the professional and lifestyle content space.

Conclusion: Empowering Professionals and Redefining Career Success

Erin McGoff has solidified her position as a leader in career coaching and life advice. With millions of followers and a strong presence across TikTok, Instagram, LinkedIn, and YouTube, Erin’s influence is undeniable. Her engaging, practical content and expertise ensure her place as a top-tier creator in her niche. For anyone seeking career advice or brand partnerships, Erin McGoff is an exceptional resource and collaborator.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.