Who is Erin Balsa? | B2B Influencer

Erin Balsa is a content marketing strategist specializing in helping B2B SaaS companies develop sales-led inbound marketing strategies. With a track record of working with prominent companies like HubSpot, Drift, G2, and Intuit, Erin has consistently driven revenue growth through innovative content approaches. She is also the founder of Haus of Bold, her own brand where she offers marketing advisory services and podcasting expertise. Her ability to craft actionable content tips and insights positions her as a go-to expert for businesses seeking to enhance their thought leadership.

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Beyond her professional expertise, Erin has a knack for blending relatability and humor in her communication. Her posts frequently delve into personal reflections, marketing trends, and even lighthearted commentary on industry buzzwords. Erin’s unique ability to balance authentic storytelling with professional insight has allowed her to resonate deeply with her audience. She provides a mix of actionable advice and personal anecdotes, offering followers both knowledge and a glimpse into her life as a 43-year-old solopreneur and content creator.

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Erin Balsa: A Dynamic Voice in Content Marketing and Branding

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Erin Balsa is a seasoned content marketing strategist renowned for her expertise in driving sales-led inbound marketing strategies for B2B SaaS companies. Throughout her career, Erin has worked with prominent industry leaders such as HubSpot, Drift, G2, and Intuit, among others, contributing to their revenue growth and brand development. Her innovative approach to marketing is reflected in her ability to create actionable strategies and develop impactful content that resonates with her target audience. As the founder of Haus of Bold, Erin not only provides marketing advisory services but also hosts a podcast that shares insights into content creation, branding, and hiring best practices. Her work is rooted in simplifying complex marketing challenges and helping businesses establish thought leadership in their respective industries.

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Beyond her professional accolades, Erin has built a reputation for her ability to balance technical expertise with creativity. She leverages her deep industry knowledge to produce engaging content that is both relatable and educational. From conceptualizing marketing strategies to managing multi-channel campaigns, Erin’s approach is both hands-on and forward-thinking. Her personal storytelling, paired with her knack for breaking down marketing jargon, enables her to connect with a diverse audience across platforms. Whether she’s discussing marketing trends, brand voice tips, or offering lighthearted takes on industry buzzwords, Erin’s content always strikes a chord with her audience.

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Erin’s influence extends beyond marketing strategies into her authentic online presence, where she shares personal reflections alongside her professional insights. Her ability to weave relatability into her posts, videos, and podcasts creates a dynamic persona that audiences find both trustworthy and approachable. As a 43-year-old solopreneur, she frequently offers glimpses into her daily life, making her journey as a content creator and entrepreneur even more compelling. This authentic approach, combined with her actionable advice, has allowed Erin to stand out as a leader in the branding and positioning space, solidifying her place among the top content marketers in the industry.

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A Leading Voice active on social media

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A Diversified Approach to Marketing & Personal Branding

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Erin Balsa maintains a robust social media presence, focusing on LinkedIn, X (formerly Twitter), and YouTube. Each platform serves a distinct purpose in her strategy, catering to a professional and creative audience while emphasizing authenticity and insight.

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Erin Balsa's Social Media Strategy

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LinkedIn: The Cornerstone of Erin’s Social Media Strategy

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As Erin’s primary platform, LinkedIn serves as her main hub for sharing professional insights, marketing trends, and personal reflections with a highly engaged audience. Erin utilizes a diverse range of content formats, including videos, carousels, and text-based posts, to deliver storytelling that is both actionable and engaging. Her posts frequently explore topics like branding strategies, content marketing tips, and even humorous critiques of marketing buzzwords, making her content approachable and relatable. One of Erin’s standout qualities is her ability to simplify complex marketing concepts, breaking them down into digestible takeaways that resonate with her followers. She also infuses her posts with a touch of humor, offering quick tips on topics like brand voice while keeping her content fresh and engaging. By posting consistently twice a week, Erin ensures her audience remains informed, entertained, and inspired.

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Erin’s consistent presence on LinkedIn has positioned her as a thought leader in the marketing and branding space. With a following of 40.9K professionals, she regularly garners hundreds of interactions on her posts, demonstrating her ability to connect meaningfully with her audience. Her unique approach to content creation balances practical insights with personal anecdotes, creating a sense of authenticity that her followers value. Whether she’s sharing her take on industry buzzwords or discussing storytelling frameworks, Erin establishes herself as a credible and approachable resource for marketing professionals. Her ability to adapt her tone and style to suit LinkedIn’s professional environment makes her a standout figure on the platform, where she continues to inspire and educate her audience while fostering a loyal and growing community.

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• Username: @erinbalsa
• Influence Score: 81.8/100
• Followers: 40.9K
• Activity: 9 posts/month
• Engagement Rate: 0.28%
• Growth: +0.38% (+153 followers in the past 30 days)
• Average Engagement: 115 per post
• Posting Habits: Twice a week, typically at 6 PM

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X (Formerly Twitter): A Dormant Presence with Potential

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Erin’s presence on X (formerly Twitter) has been minimal in recent months, with no activity over the past year. While the platform previously served as a secondary outlet for sharing updates and engaging with her audience, her current focus has shifted toward platforms like LinkedIn, where her content aligns more naturally with her audience's professional needs. This lack of activity has resulted in a stagnant engagement rate of 0% and a decline in follower growth, losing 78 followers in the past 30 days. However, Erin’s past use of X highlighted her ability to craft concise updates and commentary that resonated with her audience, making it a potentially valuable platform if she chooses to re-engage.

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Despite its current dormancy, X retains untapped potential for Erin as a space to share micro-updates, quick trend commentary, or even personal reflections in a more casual format. Her reachability score of 4.4/100 indicates that the platform could still be leveraged to connect with a subset of her followers who value short-form, real-time content. By reactivating her presence on X with consistent posting or exploring trending topics relevant to her expertise, Erin could use the platform as a complementary tool to further expand her brand visibility. While X is currently not a priority, its fast-paced nature and its audience’s appetite for digestible insights align well with her ability to deliver concise and impactful messages. Revisiting the platform strategically could bolster her overall social media presence and introduce her expertise to a wider demographic.

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• Username: @erinbalsa
• Influence Score: 4.4/100
• Followers: 3.2K
• Activity: None in the past year
• Engagement Rate: 0%
• Growth: -2.4% (-78 followers in the past 30 days)

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YouTube: A Platform with Room to Grow

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Erin’s YouTube channel, Haus of Bold, serves as a tertiary platform in her content ecosystem, focusing on long-form content such as marketing tutorials, branding insights, and behind-the-scenes glimpses of her work. While the channel has only 52 subscribers and has seen minimal activity in recent months (last active three months ago), it holds significant potential to complement her presence on other platforms like LinkedIn. Erin’s expertise in breaking down complex marketing concepts could resonate with YouTube’s audience, where long-form video content thrives among viewers seeking in-depth knowledge and practical advice. Currently, the channel’s limited reach is primarily due to its low posting frequency of approximately 0.5 videos per month, which has restricted its ability to gain momentum.

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Despite these challenges, YouTube offers unique opportunities for Erin to connect with her most dedicated followers in ways that are not possible on her other platforms. The platform is ideal for showcasing extended tutorials, detailed walkthroughs of marketing strategies, and personal stories that highlight her journey as a solopreneur. With its emphasis on visual storytelling, YouTube could allow Erin to expand her brand by creating a library of evergreen content that reinforces her expertise and provides enduring value to her audience. By increasing her activity and focusing on high-quality, engaging video production, Erin could turn YouTube into a platform that enhances her visibility, attracts new followers, and deepens her connection with her audience. This strategic shift could also position Haus of Bold as a go-to resource for marketing professionals seeking comprehensive, actionable insights in a visually engaging format.

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• Username: Haus of Bold (@hausofbold3976)
• Influence Score: 2.7/100
• Followers: 52
• Activity: 0.5 videos/month
• Engagement Rate: 0%
• Growth: +4.68% (+2 followers in the past 30 days)

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Erin Balsa's Favikon Score and Rankings Summary

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Erin’s Favikon authority score of 6,389 highlights her notable presence in social media, with LinkedIn being her strongest platform. Ranked in the top 4% of LinkedIn influencers in the U.S., she has carved out a niche in branding and positioning. Her high reachability and affordable post sponsorship costs ($175 per post) position her as an accessible yet impactful partner for brands.

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Content Strategy: A Mix of Professionalism and Humor

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Erin’s content strategy is rooted in relatability and expertise, blending industry insights with a touch of humor. Her ability to discuss complex marketing concepts in an engaging, approachable manner sets her apart. She emphasizes video content on LinkedIn, often using storytelling techniques to capture audience attention. Erin also explores personal anecdotes, fostering an authentic connection with her followers.

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Reachability and Partnerships

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Erin’s high reachability makes her an ideal collaborator for brands seeking to connect with a professional audience in the marketing and SaaS space. Her affordable sponsorship costs and ability to create engaging, relatable content add significant value to potential partnerships.

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Erin Balsa exemplifies how authenticity and expertise can build a powerful online presence. Her ability to balance personal storytelling with actionable marketing advice resonates deeply with her audience, especially on LinkedIn. As Erin continues to expand her brand and explore new platforms like YouTube, her influence in the marketing and branding space is set to grow further.

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