Who is Eric Briones?

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Eric Briones: A Pioneer in Luxury Strategy and Education

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Eric Briones, also known as Darkplanneur, is a renowned luxury strategist, author, and educator with over two decades of experience in the luxury industry. His career has been marked by collaborations with some of the most iconic brands in the world, including Hermès, Chanel, and Louis Vuitton. These partnerships have solidified his reputation as a forward-thinking leader, particularly in aligning traditional luxury values with the rapidly changing digital landscape.

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As the co-founder and Director of Strategy at the Paris School of Luxury, Briones has made a significant impact on luxury education. His mission is to equip the next generation of leaders with the skills to navigate the complexities of this exclusive industry. Through innovative programs and strategic insights, he bridges the gap between luxury traditions and modern consumer expectations, particularly focusing on the rise of Gen Z as a driving force in luxury consumption.

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In addition to his work in education, Briones is the Editor-in-Chief of Journal du Luxe, a digital platform dedicated to luxury trends and innovations. This role allows him to shape industry conversations around sustainability, digital transformation, and cultural influence. His insights are widely respected, making him a sought-after keynote speaker at global luxury conferences and a go-to commentator for media outlets.

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Eric Briones is also a prolific author, with notable works such as Luxe & Digital II and his latest book, Génération Z & Luxe. Through his publications, he explores how technological advancements and generational shifts are redefining the luxury landscape. His ability to blend strategic foresight with actionable advice has made him an influential voice for both established luxury professionals and aspiring industry leaders.

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Eric Briones' Footprints in Digital Platforms

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Eric Briones dominates LinkedIn as his primary platform, where he engages an audience of nearly 42,000 followers with expert commentary on luxury marketing, strategy, and generational shifts.

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Social Media Strategy Analysis

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LinkedIn: A Platform for Luxury Thought Leadership

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On LinkedIn, Eric Briones boasts an impressive 41,850 followers, with an influence score of 85.5/100. His growth rate over the past 30 days stands at +1.57%, reflecting an addition of 648 new followers. This performance positions him among the top thought leaders in luxury, further solidifying his authority in the industry.

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Eric Briones primarily focuses on industry insights and educational content on LinkedIn, emphasizing trends, innovations, and challenges in the luxury sector. His posts often feature high-quality visuals, including brand campaigns, product showcases, and event highlights, accompanied by thought-provoking commentary. Through consistent posting and engaging topics, he creates a valuable resource for professionals in the luxury market.

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• Username: @ericbriones
• Influence Score: 85.5/100
• Followers: 41.9K
• Activity: 18 posts last month
• Engagement Rate: 0.43%
• Growth: +1.57% (648 followers in the last 30 days)
• Average Engagement: 180
• Posting Habits: Active weekly, averaging 4–5 posts per week

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The Journal du Luxe Newsletter

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Eric Briones’ newsletter, The Journal du Luxe, is a must-read for professionals in the luxury industry. Delivered weekly, it provides exclusive insights into the latest trends and innovations across luxury sectors, including fashion, beauty, watchmaking, and sustainable luxury. With curated news from luxury houses, in-depth product analysis, and coverage of startups shaping the future of luxury, the newsletter ensures readers are always informed. Subscribers also gain early access to key editorial content and events, making it a valuable resource for business leaders and enthusiasts alike.

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Eric's Influence Through Rankings and Authority

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Eric Briones is ranked among the top 1% of influencers on LinkedIn in France, a testament to his strong presence and relevance in the luxury space. His authority score of 7,149 and consistent follower growth reflect his ability to drive impactful conversations. As the #30 influencer in luxury fashion in France, Briones’ insights are widely regarded as essential in the industry.

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Content Strategy: Bridging Luxury and Digital Innovation

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Briones’ content strategy revolves around education, thought leadership, and engagement. By sharing a mix of original insights, industry analyses, and updates on his projects, he creates a comprehensive narrative that appeals to professionals in the luxury sector.

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His posts are carefully crafted to encourage dialogue, often posing questions or presenting provocative ideas. The focus on visuals, such as high-quality campaign images and book excerpts, adds depth to his storytelling. Additionally, his frequent collaborations with other luxury thought leaders enhance the diversity and credibility of his content.

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Reachability and Partnerships

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Eric Briones is highly approachable for collaborations, with an estimated sponsored post cost of $425. His partnerships often involve luxury brands, educational institutions, and media outlets. His ability to create content that resonates across different segments makes him an ideal partner for brands looking to amplify their presence in the luxury space.

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Eric Briones's creator network features influential figures like Nicolas Rebet, a retail expert, and Audrey Maubert, a business strategist, alongside innovative entities such as VO2 Group. This ecosystem connects thought leaders, educators, and industry professionals to foster collaboration and drive advancements in luxury marketing, education, and digital transformation.

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Conclusion: Shaping the Future of Luxury

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Eric Briones is more than a luxury strategist; he is an educator, influencer, and innovator driving the conversation on the future of luxury. His mastery of LinkedIn and other platforms ensures that his insights reach a wide and diverse audience. As the luxury industry continues to evolve, Briones remains at the forefront, guiding brands and professionals toward sustainable growth and digital excellence.

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