Who is Emmanuel Caxito?

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Emmanuel Caxito: Inspiring Adventures with Humor and Tech Savvy Content

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Emmanuel Caxito is a Brazilian creator and storyteller who has captivated over 678K followers on TikTok with his humor and lifestyle content. His journey started with simple skits and quickly evolved into content that connects with a wide audience. Known for his upbeat tone and quick wit, Emmanuel brings everyday scenarios to life with relatable flair. Each post showcases a balance of creativity and authenticity.

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A fan of technology and travel, Emmanuel incorporates brand experiences into his storytelling with ease. He regularly features destinations and tech products in his videos, making each campaign feel like a natural part of his routine. From hotel reviews to Disney-inspired trips, his content attracts viewers across platforms. His creative use of visuals has led to more than 1.4M views per TikTok on average.

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Instagram is another key space for Emmanuel, where over 548K followers enjoy his couple-focused humor and lifestyle reels. His marriage to fellow creator Marcella Bragança adds charm to his content, bringing light to modern relationships in a playful way. With viral reels reaching 14M views, his profile offers a polished yet casual window into his life. His presence continues to grow with each engaging post.

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Beyond metrics, Emmanuel thrives on connection and engagement, cultivating a loyal community across Brazil. His influence goes beyond entertainment, as he integrates brand messaging seamlessly into fun, meaningful content. With consistent growth of over 4% monthly, he’s become a go-to for campaigns targeting millennial and Gen Z audiences. Emmanuel’s trajectory proves that humor and heart go hand in hand.

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An Influencer Active on Social Media

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Emmanuel Caxito reaches his community through TikTok, Instagram, and YouTube, where he shares his daily adventures, relatable skits, and humorous tech-meets-lifestyle moments.

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Emmanuel Caxito's Social Media Strategy Analysis

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TikTok Strategy: Humor Meets Authenticity in Viral Formats

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On TikTok, Emmanuel has amassed 678.3K followers by leveraging real-life scenarios and unexpected humor. His content frequently includes relatable husband-wife dynamics, driving strong reactions. Each video maintains high storytelling value with light editing and natural delivery. With 1.4M average views, his virality is proven.

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Despite posting just 1.4 videos per week, his efficient use of trends maximizes impact, visibility, and engagement. By targeting couple humor and daily struggles, he hits emotional and comedic beats. His engagement rate is 1.82%, with some posts reaching 6M views organically. The strength lies in quality over quantity.

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TikTok’s algorithm rewards his use of short-form comedy that requires no cultural translation. Emmanuel’s use of consistent themes (like jealousy skits or outfit reviews) improves retention. Each repeatable format earns stronger reactions and keeps his audience coming back. TikTok's casual tone pairs perfectly with his natural humor.

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He typically posts at 4 PM, catching both late-night scrollers and early risers. His timing, authenticity, and niche humor create a high-performing formula. His posts mirror his Instagram themes but tailored for TikTok’s faster pace. Together, these strategies help Emmanuel dominate the humor + lifestyle niche.

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• ‍Username: @emmanuel.caxito‍
• Influence Score: 89.5/100‍
• Followers: 678.3K‍
• Growth: +4.58% in 30 days‍‍
• ‍Activity: 1.4 videos/week‍
• Engagement Rate: 1.82%‍
• Average Engagement: 12.4K‍
• Average Views: 1.4M‍
• Posting Habits: Once a week at 4 PM EST

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Instagram Strategy: Entertaining Couple Reels and Branded Travel Moments

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Emmanuel’s Instagram serves as his most visually engaging platform, drawing in over 548K followers with highly relatable reels. His content frequently features his marriage with Marcella Bragança, offering comedic takes on love and daily life. Posts regularly hit 14.5M views, showing impressive viral capacity. His style mixes lifestyle aesthetics with quick humor to boost visibility.

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His consistent activity, with 12 posts per month, keeps the algorithm, audience, and momentum in his favor. Emmanuel’s focus on sharing moments rather than overt promotions builds trust with his followers. Branded posts blend seamlessly with his storytelling, like his Disney trip reels and food collaborations. The combination of humor and authenticity drives repeat engagement.

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Each piece of content aims for high retention, pairing expressive body language with well-timed captions. This visual rhythm results in an average engagement rate of 5.1%, surpassing typical creator benchmarks. His community rewards consistency, with 28K average interactions per post. This formula is both human and algorithm-friendly.

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He strategically posts at 6PM, tapping into early scroll hours on weekdays and weekends. His audience's routine, paired with his upbeat storytelling, boosts morning engagement significantly. His use of trending formats—like skits and reactions—keeps him relevant. Emmanuel’s Instagram thrives by staying personable and professional.

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• ‍Username: @emmanuelcaxito
• Influence Score: 91.6/100‍
• Followers: 548.8K‍
• Growth: +4.4% in 30 days‍
• Activity: 12 posts/month‍
• Engagement Rate: 5.1%‍
• Average Engagement: 28K‍
• Average Views: 708.6K‍
• Posting Habits: 3 times a week at 6 PM EST

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YouTube Strategy: Minimal Presence with Room to Grow

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On YouTube, Emmanuel maintains a minimal yet intentional presence, with 2.6K subscribers. His video output is infrequent—around 1.2 posts per month—but focuses on lifestyle and travel reviews. His most recent video covers a hotel experience, showing clear alignment with tourism brands. His strategy here is brand-driven, not volume-driven.

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Despite an engagement rate of 0.87%, the platform offers future potential for long-form storytelling. With average views of only 291, the audience remains niche and specific. This allows brands to reach a highly focused travel-loving demographic. YouTube could become a space for detailed reviews or vlogs.

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The platform aligns best with Emmanuel’s love for immersive experiences—especially when highlighting brands, hotels, or gadgets. His strength lies in natural voiceover-style content, ideal for explainer or reaction videos. This could elevate his value to sponsors looking for more in-depth storytelling. The foundation is there for scale.

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He currently uploads about once a year, showing that YouTube isn't his primary focus. However, a shift to consistent uploads could activate a broader audience. A smart pivot to YouTube Shorts might replicate his TikTok success. Emmanuel’s versatility makes this a potential growth channel.

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• ‍Username: @EmmanuelCaxito‍
• Influence Score: 21/100‍
• Followers: 2.6K‍
• Growth: 0%‍
• Activity: 1.2 videos/month‍
• Engagement Rate: 0.87%‍
• Average Engagement: 23‍
• Average Views: 291‍
• Posting Habits: Once a year at 8 PM EST

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Emmanuel Caxito's Social Media Influence Summary

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Emmanuel Caxito ranks in the Top 1% of influencers in Brazil for both Instagram and Video Entertainment. On Instagram Brazil, he holds position #1112, while globally he lands at #9209. His video content places him at #439 in Brazil and #4560 worldwide, showing solid momentum in visual entertainment. With an Influence Score of 8,915 pts, he stands as a strong Tier 3 creator on Favikon.

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Learn more about the Favikon Methodology here

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Content Strategy: A Fun-Loving Anchored in Real Life

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Emmanuel’s content strategy revolves around humor, relationships, and travel storytelling. His videos often present real-life scenarios with a comedic twist, such as couples arguing over outfits or daily chores becoming funny drama. These themes resonate widely, especially among younger audiences navigating similar situations.

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Reachability and Partnerships

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Emmanuel is highly reachable for brands, especially through his strong network of partnerships and visible campaign history. With over 8.9K influence score points, he ranks well among lifestyle and entertainment creators. His participation in over 6 brand-tagged collaborations for Criativa Imagem proves he’s trusted. These collaborations show consistent alignment with his cheerful storytelling.

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His Instagram account boasts the most consistent activity, with 12 posts per month, making it the ideal entry point for new collaborations. High visibility is achieved with an average of 28K engagements per post, ensuring brand content performs well. He also shows flexibility in formats—reels, product demos, and event shoutouts. This enhances value for long-term partnerships.

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Emmanuel has a proven record of success with travel, tech, and family brands. Examples include Realme Brasil and Meu Sonho Mágico—brands he's tagged 4 and 7 times respectively. His light, humorous tone helps deliver promotional messages without sounding scripted. With 708.6K average views per Instagram post, brands enjoy impressive exposure.

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Contacting Emmanuel is streamlined through social media, where he maintains regular communication via stories and DMs. His audience appreciates his honesty and relatability, which translates into trust for any featured brand. Brands aiming for authenticity, reach, and humor in Brazil find him ideal. With daily insights into his lifestyle, Emmanuel is a partnership-ready creator.

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Conclusion: Emmanuel Caxito, A Rising Star of Brazilian Humor and Lifestyle

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With his signature humor, heartfelt storytelling, and vibrant travel content, Emmanuel Caxito has carved a space in Brazil’s digital landscape. His consistent engagement and growing partnerships position him as a trusted and entertaining voice for brands and fans alike. Whether you’re a marketer or a casual scroller, Emmanuel's journey promises joy, laughter, and inspiration at every scroll.

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View the AI-powered profile

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