Who is Emma Keitmann?

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Emma Keitmann: Blending Fashion, Humor, and Lifestyle for a Captivating Online Presence

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Emma Keitmann is a French content creator known for blending fashion, beauty, and humor to create an engaging and relatable social media presence. She has built a strong community by sharing outfit inspirations, makeup tutorials, and witty storytelling, making her stand out in the competitive world of influencers. With her lighthearted and fun approach, she appeals to a younger audience who appreciates both her style and personality. Whether through playful fashion videos or casual beauty tips, Emma keeps her content fresh and entertaining.

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Beyond content creation, Emma is also an entrepreneur, promoting her own jewelry brand, Keitswim, which reflects her personal aesthetic and creativity. She seamlessly integrates her business into her content, showcasing her passion for fashion and accessories in an organic way. By combining her personal brand with partnerships from major companies, she has established herself as a versatile influencer in the fashion and beauty space. Her collaborations with brands like H&M and Jennyfer further highlight her credibility and ability to connect with a broad audience.

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Emma’s social media strategy is highly dynamic, with an emphasis on TikTok and Instagram, where she shares daily outfit ideas, humorous takes on beauty trends, and engaging lifestyle content. While TikTok is her main platform, where she has the most followers, Instagram allows her to maintain a more polished and aesthetic-driven feed. Although her YouTube presence is currently inactive, her strong engagement rates on other platforms show that she has successfully cultivated an interactive and loyal community. By keeping her content casual and approachable, she ensures her audience stays engaged and entertained.

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Her content style is brand-safe, cheerful, and minimally political, making her an ideal partner for brands looking for an authentic yet risk-free collaboration. With a high engagement rate and a strong track record of partnerships, Emma is a trusted influencer in the fashion and lifestyle niche. As she continues to expand her influence, her ability to combine fashion expertise with humor and relatability will further solidify her position as a leading digital creator.

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An Influencer Active on Social Media

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Emma Keitmann has a strong presence on TikTok with 882.4K followers, a growing Instagram audience of 526K, and a dormant YouTube channel, positioning her as a fashion and lifestyle creator known for her humor, creativity, and engaging content across short-form video platforms.

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Emma's Social Media Strategy Analysis

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TikTok: A Fun and Engaging Fashion Hub

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Emma’s TikTok presence is her strongest, with 882.4K followers and a 91.5/100 influence score, making it her primary platform for engagement. She uses short-form videos to showcase fashion trends, outfit inspirations, and beauty tips, all infused with her signature humor and relatable storytelling. Unlike many fashion influencers who focus solely on aesthetics, Emma brings a playful and lighthearted approach, which helps her stand out in an industry often dominated by perfectionism. Her ability to balance style with entertainment has made her a favorite among young audiences.

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Her engagement rate of 3.85% is strong, showing that her followers are actively interacting with her content. She averages 34K engagements per post, proving that her videos consistently resonate with her audience. Over the past 30 days, she has gained 10K new followers (+1.15%), reflecting steady growth. Her TikTok strategy revolves around frequent content updates, allowing her to stay relevant with trends and viral challenges while maintaining her unique touch.

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Emma is highly active on TikTok, posting an average of 8.9 times per month, keeping her content fresh and engaging. Her posting time at 1 PM EST aligns with peak engagement hours for her audience, ensuring maximum visibility. She frequently engages with comments and trends, strengthening her connection with followers. By keeping her videos light, entertaining, and visually appealing, she creates content that is both shareable and memorable.

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Her TikTok success stems from her ability to blend humor with fashion expertise, making style accessible and fun. She avoids overly promotional content, seamlessly integrating brand partnerships into her organic content flow. By continuing to experiment with new formats like interactive Q&A videos, behind-the-scenes content, and TikTok trends, she can further expand her reach. With her authenticity and consistent output, TikTok remains Emma’s most valuable platform for influence and growth.

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• Username: @emmakeitmann
• Influence Score: 91.5/100
• Followers: 882.4K
• Activity: 8.9 posts/month
• Engagement Rate: 3.85%
• Growth: +1.15%
• Average Engagement: 34K
• Posting Habits: Everyday at 1 PM EST

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Instagram: A Balance of Aesthetic and Engagement

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Emma’s Instagram presence is equally important, with 526K followers and an influence score of 81.8/100. Unlike her TikTok content, which focuses on humor and spontaneity, her Instagram feed is more curated and visually polished. She shares outfit inspiration, beauty recommendations, and lifestyle snapshots, presenting a chic yet approachable online presence. Her ability to create a balance between aesthetic appeal and real-life moments makes her profile relatable yet aspirational.

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Her engagement rate on Instagram stands at 2.51%, meaning she still commands a loyal and interactive following despite the platform’s ever-changing algorithm. With an average engagement of 13.2K per post, her content remains consistently well-received. However, her follower count has declined by 3.4K (-0.64%) over the past month, signaling a need for new strategies to boost growth. She could potentially increase engagement through more Instagram Reels, which tend to receive higher organic reach than static posts.

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Emma posts three times a week at 12 PM EST, ensuring a consistent but not overwhelming presence on the platform. Her brand partnerships, particularly with H&M and Jennyfer, are subtly integrated into her content, maintaining an authentic connection with her audience. She actively uses Instagram Stories for behind-the-scenes content, polls, and Q&A sessions, keeping followers engaged in a more interactive and personal way. Expanding her use of live streams or collaborations with other influencers could further enhance her engagement rates.

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Her Instagram success is driven by her ability to merge visual appeal with personality, making her page both stylish and engaging. She could benefit from diversifying her content formats, such as carousel posts, mini vlogs, or interactive Reels, to increase visibility and audience retention. By tapping into more engagement-driven strategies, Emma has the potential to reverse the slight decline in her follower count and further establish herself as a dominant force in the fashion influencer space.

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• Username: @emmakeitmann
• Influence Score: 81.8/100
• Followers: 526K
• Activity: 13 posts/month
• Engagement Rate: 2.51%
• Growth: -0.64%
• Average Engagement: 13.2K
• Posting Habits: 3 times a week at 12 PM EST

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YouTube: A Platform in Need of Revival

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Emma’s YouTube presence is currently her weakest, with 51.3K subscribers and an influence score of 19.3/100. Unlike her thriving TikTok and Instagram accounts, YouTube has not been a priority in her content strategy. Her last activity was 10 months ago, and with only 0.1 posts per month, her channel has become largely inactive. Despite the potential YouTube offers for long-form content, Emma has yet to capitalize on the platform’s ability to deepen audience connections.

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Her engagement rate on YouTube is 0%, meaning her past content is not generating significant interaction. Over the last 30 days, she has lost 100 subscribers (-0.19%), showing that inactivity has led to a gradual decline in her audience. Unlike TikTok and Instagram, where short-form and visual content thrive, YouTube requires a different approach, focusing on storytelling, consistency, and community engagement. If Emma wants to revive her YouTube presence, she may need to leverage her existing fanbase from her other platforms.

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• Username: @EmmaKeitmann
• Influence Score: 19.3/100
• Followers: 51.3K
• Activity: 0.1 posts/month
• Engagement Rate: 0%
• Growth: -0.19%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Emma Keitmann's Social Media Influence Summary

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Emma’s Favikon Influence Score stands at 8,953 points, securing her place as an established figure in fashion and lifestyle content creation. She holds a top 1% ranking in multiple categories, proving her strong impact on the fashion industry. She ranks #216 in TikTok France (Top 1%) and #8,106 worldwide (Top 1%), reflecting her dominance in short-form content engagement. In the Outfits & Styling category, she holds an impressive #18 ranking in France (Top 1%) and #727 worldwide (Top 1%), reinforcing her authority in fashion. These high-ranking positions highlight her influence and engagement, making her an appealing choice for brand collaborations within the fashion and lifestyle niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Fun, Relatable, and Stylish

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Emma’s content thrives on a mix of humor, personal anecdotes, and fashion expertise, making her both entertaining and informative. She avoids controversial topics, maintaining a brand-safe and cheerful presence. Her casual yet engaging style allows her to connect with a wide audience, especially young adults interested in fashion and lifestyle. Her posting frequency is high, with an average of 22 posts per month across platforms, ensuring consistent engagement. However, her YouTube inactivity presents a gap in her content strategy. Reviving her long-form content could strengthen her influence and expand her digital reach.

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Reachability and Brand Partnerships

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Emma Keitmann has positioned herself as an ideal influencer for brand collaborations, thanks to her engaged audience and brand-safe content. Her ability to seamlessly integrate fashion, beauty, and humor into her content makes her an effective ambassador for companies looking to connect with young and fashion-forward audiences. She has already worked with major brands such as H&M, Prime Video France, and Jennyfer, proving her credibility and market appeal. With a strong presence on TikTok and Instagram, brands partnering with Emma benefit from her high engagement and organic storytelling.

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Her partnerships are not limited to fashion, as she also promotes her own jewelry brand, Keitswim, showcasing her entrepreneurial mindset. This highlights her ability to drive product awareness and sales, making her a valuable collaborator for both established brands and emerging designers. Whether featuring a clothing line, a beauty brand, or a lifestyle product, Emma ensures that sponsored content feels authentic rather than overly promotional. Her lighthearted and engaging approach helps brands reach an audience that appreciates casual yet stylish fashion inspiration.

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Emma’s brand safety rating is exceptionally high, meaning she avoids controversial topics or risky content, making her a low-risk, high-reward influencer for companies. She maintains a cheerful and minimally political stance, ensuring that her content remains widely appealing to different demographics. Her partnerships are thoughtfully selected, aligning with her personal style and values, which enhances her credibility and trustworthiness among followers. Brands working with Emma can be confident that their products will be showcased in a fun, relatable, and engaging way.

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Her reachability is further enhanced by her highly interactive content, particularly on TikTok and Instagram, where she frequently engages with followers through comments, Q&A sessions, and interactive stories. This level of direct engagement makes her an ideal choice for brands looking to create a real connection with consumers. Whether through fashion campaigns, beauty collaborations, or lifestyle promotions, Emma continues to build meaningful partnerships that are both impactful and authentic, making her an influencer brands can trust.

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Conclusion: A Fashion Influencer with a Playful Twist

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Emma Keitmann’s ability to blend fashion, humor, and lifestyle content makes her a standout influencer in her niche. While her TikTok and Instagram are thriving, her YouTube presence is currently inactive, leaving room for potential growth. Her high engagement levels and top-tier rankings prove that she is a valuable content creator, especially in the fashion and styling industry. With strategic adjustments, such as increasing Instagram Reels, reviving YouTube, and exploring new collaborations, Emma has the potential to further expand her influence and strengthen her digital presence.

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View the AI-powered profile

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