Who is Emily Schunk aka Emiru?

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Emily Schunk: A Leading Voice in Cosplay and Streaming

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Emily Schunk, widely recognized as Emiru, is a prominent cosplayer and Twitch streamer based in the United States. With her expertise in gaming, cosplay, and makeup tutorials, she has built a dedicated fanbase across multiple social media platforms. Her love for anime and gaming served as the foundation of her career, which she turned into a full-fledged brand, influencing millions. Her vibrant personality and artistic creativity have made her a standout figure in the cosplay and gaming industries.

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Emiru’s rise to prominence began with her intricate cosplay creations, showcasing characters from popular anime and video games. From her stunning portrayal of Jinx from League of Legends to Komi from Komi-san wa Komyushou desu, Emiru has demonstrated her versatility and attention to detail. Beyond cosplay, she excels at engaging with her audience, offering a mix of fun, relatability, and professional insights into her craft. Her ability to connect with her followers on a personal level has been a key factor in her enduring success.

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In addition to her solo ventures, Emiru is an integral member of the OTK Network, a collective of influential content creators in the gaming and entertainment sphere. Her contributions to the group have amplified her reach, allowing her to participate in collaborative projects and high-profile campaigns. Emiru’s role in OTK underscores her position as a key voice in the gaming community, influencing not only her audience but her peers as well.

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Outside of her cosplay and streaming career, Emiru has forged lucrative partnerships with brands like Neutrogena, aligning her artistry with global corporations. These collaborations often highlight her creativity and authenticity, making her a sought-after influencer in the cosplay and lifestyle niches. From hosting contests with large cash prizes to creating branded content, Emiru continues to expand her influence, solidifying her reputation as a versatile and impactful creator.

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An Influencer Active on Social Media

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Emiru has a diverse audience spanning platforms like Twitch, TikTok, YouTube, Instagram, and X, with millions of followers across each.

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Emily's Social Media Strategy Analysis

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TikTok: Emiru’s Largest Platform

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TikTok is Emiru’s most influential platform, boasting 1.9 million followers who eagerly await her short-form content. She uses TikTok to showcase her cosplay transformations, behind-the-scenes snippets, and playful personality, offering a highly engaging experience. Her videos often feature trending audios and challenges, making her content timely and relevant to a broader audience. This strategy has propelled her growth, with a +3.73% increase in followers in 30 days.

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Her cosplay expertise shines on TikTok through carefully curated and visually stunning videos. Each post captures her ability to bring characters to life, creating a sense of immersion and awe for her viewers. By focusing on storytelling and visual appeal, Emiru keeps her audience invested, ensuring her content stands out among other creators. This level of dedication enhances her reputation as a top-tier cosplayer.

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Interaction plays a vital role in her TikTok strategy, as she frequently responds to comments, engages in duets, and participates in trends. This active approach builds a sense of community among her fans, fostering loyalty and long-term engagement. Her content often sparks discussions, encouraging her audience to share her videos and further amplifying her reach.

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Emiru’s posting habits on TikTok, weekly uploads at strategic times, maximize visibility and engagement. She ensures her content aligns with peak user activity periods, achieving higher viewership and interaction rates. By consistently delivering fresh and captivating videos, Emiru maintains her status as a leading creator on TikTok.

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• Username: @emiru
• Influence Score: 92/100
• Followers: 1.9M
• Activity: 0.6 videos/week
• Engagement Rate: 10.49%
• Growth: +3.73% (68.4K new followers in 30 days)
• Average Engagement: 199.4K
• Posting Habits: Weekly, typically on Fridays at 3 PM EST

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Twitch: The Home of Emiru’s Streaming Career

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Twitch serves as Emiru’s primary platform for real-time interaction with her fans, showcasing her versatility as both a cosplayer and a gamer. With 1.7 million followers, her streams include gaming sessions, cosplay creation, and lively conversations. These live streams allow her to connect with her audience on a deeper level, fostering a strong sense of community. This interactive format has solidified her as a staple in the streaming world.

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Emiru’s Twitch strategy revolves around authenticity and relatability, which resonate deeply with her followers. She shares personal experiences, opinions, and even challenges she faces in her creative process, offering a genuine glimpse into her life. Her candid nature not only entertains but also inspires, making her a trusted figure in the gaming and cosplay communities.

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Collaborations are another key aspect of her Twitch presence, as she often streams with members of the OTK Network and other creators. These joint sessions attract cross-platform audiences, boosting her reach and influence. By leveraging her network, Emiru creates an engaging and dynamic streaming environment that keeps her viewers coming back.

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Her consistent streaming schedule ensures that her audience knows when to tune in, maintaining regular engagement. With streams featuring diverse content, from gaming marathons to Q&A sessions, Emiru keeps her followers engaged and entertained. This blend of creativity and interaction makes Twitch a cornerstone of her digital strategy.

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• Username: @emiru
• Influence Score: N/A
• Followers: 1.7M
• Activity: Weekly streams
• Engagement Rate: N/A
• Growth: +2.26% (36.9K new followers in 30 days)
• Average Engagement: N/A
• Posting Habits: Twice weekly, at varying times

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YouTube: Emiru’s Long-Form Content Hub

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YouTube provides Emiru with a platform for longer, more detailed content, catering to her 1.3 million subscribers. Her videos range from cosplay tutorials and gaming highlights to collaborative projects, offering a mix of educational and entertaining content. This allows her to showcase her skills and personality in ways that short-form platforms cannot. Her focus on high-quality production sets her apart from other creators in her niche.

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Emiru’s YouTube content strategy emphasizes value-driven videos that provide viewers with actionable insights or memorable entertainment. Tutorials, in particular, showcase her expertise in crafting costumes, inspiring her audience to pursue their own creative projects. By offering step-by-step guides, she positions herself as a leader in the cosplay community while ensuring her content remains evergreen.

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Consistency is a hallmark of her YouTube approach, with monthly uploads tailored to her audience's preferences. These videos are released during peak engagement times, ensuring maximum visibility and interaction. Additionally, her use of captivating thumbnails and engaging titles draws viewers in, increasing click-through rates and overall reach.

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Through her YouTube channel, Emiru also collaborates with brands and other creators, diversifying her content while appealing to a broader audience. This platform serves as a space for long-term audience building, as viewers often revisit her videos for inspiration or entertainment. Her ability to balance education and creativity has solidified her success on YouTube.

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• Username: @Emiru
• Influence Score: 90.8/100
• Followers: 1.3M
• Activity: 3.7 videos/month
• Engagement Rate: 0.87%
• Growth: +2.75% (33.6K new subscribers in 30 days)
• Average Engagement: 11.1K
• Posting Habits: Monthly, typically at 7 PM EST

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Instagram: A Showcase of Creativity

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Instagram serves as Emiru’s visual portfolio, showcasing her cosplays to an audience of 846.6K followers. Her posts feature stunning images of her costumes, behind-the-scenes looks at her creative process, and snippets of her daily life. By leveraging Instagram’s visual-first nature, she creates a curated and aesthetically pleasing feed that draws in both fans and industry professionals.

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Her Instagram strategy focuses on highlighting her artistry through well-composed, high-quality photos. Each post tells a story, blending cosplay, gaming, and her personal style to create a unique brand identity. Emiru also uses Instagram Stories to offer real-time updates and sneak peeks, keeping her followers engaged and invested in her journey.

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Engagement is key to her success on Instagram, with an impressive 18.7% engagement rate. She interacts with her followers through comments, polls, and Q&A sessions, fostering a sense of community. This level of interaction helps build trust and strengthens her connection with her audience, making Instagram a vital platform for her brand.

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Her posting habits, though less frequent, focus on quality over quantity, ensuring that every upload is impactful. Emiru’s ability to balance professional-level content with personal touches has made her a standout figure on Instagram. This platform also serves as a hub for brand collaborations and promotional campaigns, further enhancing her influence.

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• Username: @emiru.jpg
• Influence Score: 91.8/100
• Followers: 846.6K
• Activity: 1 post/month
• Engagement Rate: 18.7%
• Growth: +2.05% (17.2K new followers in 30 days)
• Average Engagement: 158.3K
• Posting Habits: Monthly, at 4 PM EST

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X: Casual Updates and Insights

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Emiru uses X as a platform to share personal updates, insights, and humor, building a closer connection with her 801.7K followers. Her tweets often cover a mix of gaming highlights, cosplay announcements, and casual interactions, giving her fans a glimpse into her personality. This approachable tone makes X a space for quick and effective communication with her audience.

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Her content strategy on X emphasizes timeliness and relevance, as she frequently engages with trending topics and fan discussions. By staying active in conversations related to cosplay, gaming, and pop culture, Emiru keeps her profile highly visible within her community. This platform also allows her to promote her streams, videos, and collaborations, driving traffic to her other channels.

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Engagement is a strong suit for Emiru on X, with a high 24.87% engagement rate. She actively replies to comments, retweets fan posts, and shares behind-the-scenes content, fostering a two-way dialogue with her audience. This interactive approach not only boosts her visibility but also strengthens her connection with her followers.

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Despite posting infrequently, her strategic timing and compelling tweets maximize engagement. Emiru’s candid and humorous tone resonates with her fans, ensuring that her presence on X remains impactful. This platform serves as a vital tool for direct audience interaction and quick updates.

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• Username: @emiru
• Influence Score: 94.4/100
• Followers: 801.7K
• Activity: 0.3 tweets/week
• Engagement Rate: 24.87%
• Growth: +2.29% (17.8K new followers in 30 days)
• Average Engagement: 199.4K
• Posting Habits: Monthly, at 4 PM EST

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Emily Schunk's Social Media Influence Summary

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Emiru’s Favikon Authority Score of 9,414 places her among the top influencers in the United States, particularly in the cosplay niche (#2). Her ranking highlights her widespread impact and significant authority within her domain.

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Content Strategy: A Masterclass in Creativity and Engagement

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Emiru’s content strategy focuses on high-quality visuals, relatability, and consistent engagement. Her cosplay showcases are complemented by interactive streams and behind-the-scenes glimpses, providing a multi-faceted experience. By catering to her audience’s interests in gaming, anime, and creativity, Emiru ensures that her content remains relevant and engaging across platforms.

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Reachability and Partnerships

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Emiru’s reachability is categorized as “very difficult,” reflecting the exclusivity and value of collaborations with her. Her estimated sponsored post cost of $15.8K underscores the premium nature of her influence in the cosplay and gaming communities. This limited availability makes her partnerships more desirable, ensuring that her collaborations are strategic and impactful for the brands she works with. By maintaining an aura of exclusivity, Emiru elevates the perception of her brand and collaborations.

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Her strategic partnerships with high-profile organizations like OTK Network and brands like Neutrogena highlight her ability to align with reputable and influential entities. These partnerships not only enhance her credibility and visibility but also provide her audience with authentic, well-integrated promotional content. Emiru’s ability to balance brand collaborations with her creative identity ensures that her partnerships resonate with her audience and feel genuine.

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Emiru’s collaboration strategy involves prioritizing long-term partnerships over short-term sponsorships, ensuring sustained engagement and deeper brand alignment. Her partnerships often include interactive elements, such as cosplay contests and live-streamed events, which allow her audience to engage directly with the campaigns. This approach creates memorable experiences for her fans while delivering tangible results for her partners.

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Despite her exclusivity, Emiru maintains a transparent and professional approach to brand deals, ensuring that her partnerships align with her values and resonate with her community. Her ability to consistently deliver high-quality promotional content makes her an invaluable asset to the brands she collaborates with. By focusing on quality over quantity, Emiru has positioned herself as a highly sought-after influencer in the cosplay and gaming spaces.

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Conclusion: A Cosplay Icon in the Digital World

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Emiru’s rise to fame is a testament to her dedication, talent, and strategic approach. As a leading figure in cosplay and streaming, she continues to inspire, entertain, and innovate, solidifying her place as a digital icon.

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