Who is Elsy Guevara?

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Elsy Guevara: Empowering Community Through Lifestyle and Beauty Content

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Elsy Guevara is a Latina content creator and podcast host known for her engaging presence on social media. She co-hosts @whoelspod, where she shares personal experiences, lifestyle insights, and beauty discussions. Her content reflects her cultural roots and resonates with audiences who value authenticity and community. With a strong connection to her followers, she continues to inspire through relatable and heartfelt storytelling.

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Her Instagram is her most followed platform, with 1.3M engaged users who connect with her beauty, fashion, and personal journey. She shares a mix of lifestyle updates, self-care routines, and uplifting messages. Her ability to create meaningful content makes her a trusted voice in the influencer space. By maintaining a steady posting schedule, she keeps her audience engaged with high-quality visuals.

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Elsy’s TikTok presence is also growing, with 983K followers who enjoy her casual and relatable short-form content. She shares videos about trending topics, personal moments, and beauty transformations that captivate her audience. With an engagement rate of 5.96%, her content generates significant interaction and shares. By staying consistent with her posts, she maintains a strong presence in the fast-paced TikTok landscape.

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Her YouTube channel, with 618K subscribers, offers a space for long-form content where she shares vlogs, Q&As, and behind-the-scenes moments. Though she currently posts 1.1 videos per month, her audience remains engaged with her past content. With an average of 23.6K views per month, her platform still holds potential for brand partnerships and personal storytelling. If she increases her activity, she could further expand her influence in the digital space.

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An Influencer Active on Social Media

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Elsy maintains a strong presence across Instagram, TikTok, and YouTube, where she connects with her audience through personal stories, beauty tutorials, and lifestyle content. Her podcast adds another layer to her reach, allowing her to discuss deeper topics beyond visual content.

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Elsy's Social Media Strategy Analysis

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Instagram: A Hub for Lifestyle and Personal Growth

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Elsy Guevara’s Instagram is her most followed platform, with 1.3M followers engaging with her mix of beauty, lifestyle, and personal content. She shares a combination of fashion, motivational posts, and behind-the-scenes moments that make her content feel authentic. Her posts frequently highlight self-care, milestones, and personal growth, resonating deeply with her audience. By maintaining a personal and relatable tone, she has built a loyal and engaged community.

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She maintains a steady posting schedule of 9 posts per month, ensuring consistent content delivery. Her engagement rate is a strong 4.08%, showing that her audience actively interacts with her posts. On average, her content receives 54.9K engagements per post, proving her ability to maintain high engagement despite a large following. By posting twice a week at 9 PM EST, she maximizes audience reach and visibility.

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Elsy’s Instagram growth has slightly declined, with a -0.4% follower change in the past 30 days. However, her consistent interaction and meaningful content keep her followers engaged and invested. She continues to build partnerships with beauty and lifestyle brands, making her an attractive influencer for collaborations. With her dedicated audience, she remains a strong voice in the lifestyle and beauty space.

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Her brand collaborations include partnerships with TRESemmé, Tarte Cosmetics, and Hourglass Cosmetics, showcasing her influence in the beauty industry. These partnerships align with her aesthetic and personal brand, making her promotional content feel authentic. By maintaining a mix of personal and sponsored posts, she keeps her content engaging and trustworthy. Her ability to integrate sponsored content naturally makes her a top choice for beauty and fashion brands.

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• Username: @elsyguevara
• Influence Score: 842/1000
• Followers: 1.3M
• Activity: 9 posts per month
• Engagement Rate: 4.08%
• Growth: -0.4%
• Average Engagement: 54.9K
• Posting Habits: Twice a week at 9 PM EST

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TikTok: Relatable and Engaging Short-Form Content

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Elsy’s TikTok presence is growing rapidly, with 983K followers who connect with her casual and interactive content. She shares videos that highlight beauty transformations, lifestyle tips, and personal experiences. Her approach is fun, spontaneous, and engaging, making her content feel relatable to her audience. By participating in trending challenges and responding to follower comments, she keeps her engagement levels high.

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She posts around 2.4 videos per week, ensuring a consistent presence on the platform. Her engagement rate of 5.96% is impressive, showing that her followers are highly interactive. On average, her TikTok content receives 58.6K engagements per post, making her videos widely shared and commented on. Like her Instagram, she posts twice a week at 9 PM EST to optimize audience interaction.

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Elsy’s TikTok growth has increased by +0.86% in the past 30 days, adding 8.4K new followers. Her ability to create engaging, quick-form content keeps her relevant in the fast-moving TikTok space. With 389.1K monthly views, her content consistently reaches a large audience. As TikTok continues to grow, she is well-positioned to expand her influence further.

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Her brand collaborations on TikTok focus on beauty, lifestyle, and self-care, aligning with her content themes. By integrating promotions into her daily routines, she ensures that brand content feels natural and engaging. With high audience engagement, she is an ideal influencer for brands looking for viral and authentic campaigns. Her ability to connect with followers through humor and storytelling makes her TikTok a strong marketing platform.

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• Username: @elsyguevara_
• Influence Score: 90.4/100
• Followers: 983K
• Activity: 2.4 videos per week
• Engagement Rate: 5.96%
• Growth: +0.86%
• Average Engagement: 58.6K
• Posting Habits: Twice a week at 9 PM EST

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YouTube: A Space for Long-Form Storytelling

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Elsy’s YouTube serves as a platform for long-form content, where she shares vlogs, beauty tutorials, and personal stories with her 618K subscribers. She uses the platform to showcase her daily life, self-growth journey, and behind-the-scenes content. Her videos allow her to build deeper connections with her audience by providing more detailed insights. While she posts less frequently, her content still receives steady interaction.

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Currently, she uploads 1.1 videos per month, maintaining a minimal but consistent presence. Her engagement rate is 0.17%, with an average of 1K engagements per video. Although her growth rate has declined by -0.14%, her past content continues to attract viewers. Her posting schedule of twice a month at 7 PM EST new uploads still reach an active audience.

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Elsy’s YouTube content receives an average of 23.6K monthly views, highlighting her continued relevance on the platform. While her engagement is lower than on Instagram and TikTok, she st-ill retains an audience interested in long-form content. If she increases her posting frequency, she could leverage YouTube for more in-depth brand collaborations. Her storytelling ability and authenticity make her content highly watchable.

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She has the potential to use YouTube for expanded brand partnerships, focusing on beauty and self-care. If she integrates product reviews and brand sponsorships into her vlogs, she could create engaging and informative content. By balancing lifestyle and promotional content, she could build YouTube into another major influence platform. With a well-planned strategy, she can maximize her reach and engagement.

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• Username: @elsy_guevara
• Influence Score: 65.7/100
• Followers: 618K
• Activity: 1.1 videos per month
• Engagement Rate: 0.17%
• Growth: -0.14%
• Average Engagement: 1K
• Posting Habits: Twice a month at 7 PM EST

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Twitter (X): A Dormant Platform with Future Potential

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Elsy’s Twitter (X) account, @elsyguevara, has 361.6K followers, though she has not been active in the past six months. While her audience on other platforms remains engaged, her Twitter activity has declined, making it a secondary channel for her brand. Her engagement rate is 0%, and her growth rate has dropped by -0.25% in the last 30 days.

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If she resumes activity, Twitter (X) could serve as a space for real-time interactions, quick updates, and community engagement. She could use it to share personal thoughts, interact with fans, and promote her content across platforms. While her focus remains on Instagram, TikTok, and YouTube, reactivating her Twitter (X) could help her diversify her reach.

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• Username: @elsyguevara
• Influence Score: 8.4/100
• Followers: 361.6K
• Activity: Inactive for 6 months
• Engagement Rate: 0%
• Growth: -0.25%
• Average Engagement: 0
• Posting Habits: Once a year at 9 PM EST

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Podcast: "Me and Who Els?" - A Platform for Deep Conversations

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Elsy Guevara extends her influence beyond social media with her podcast, "Me and Who Els?", where she engages in deep and unfiltered conversations. This podcast allows her to connect with her audience on a personal level, discussing real-life experiences, struggles, and triumphs. With each episode, Elsy brings in guests from different backgrounds, sharing inspiring stories and shedding light on important topics. Her natural ability to foster open conversations makes the podcast a safe space for meaningful discussions.

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The podcast covers a wide range of topics, from mental health and overcoming challenges to relationships, social issues, and personal growth. Recent episodes feature guests like Cassie Marrufo, who shared her experiences with bullying and trauma, and Juju, who opened up about her past controversies and life changes. These heartfelt discussions resonate with listeners who appreciate raw and honest storytelling. Elsy’s approach encourages guests to be vulnerable, leading to conversations that are both insightful and relatable.

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Each episode typically runs for about an hour, allowing for in-depth discussions without feeling rushed. The structured yet casual format makes it easy for listeners to connect with both Elsy and her guests. Whether discussing career struggles, self-improvement, or navigating relationships, the podcast remains engaging and informative. With its growing audience, "Me and Who Els?" has become an essential part of Elsy’s brand, solidifying her as more than just an influencer.

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By integrating her podcast with her social media presence, Elsy creates a multi-platform experience for her audience. She promotes new episodes on Instagram, TikTok, and YouTube, ensuring maximum reach. This cross-platform strategy not only boosts engagement but also allows her listeners to engage with the content in multiple ways. As her podcast continues to grow, Elsy is positioning herself as a voice for authentic storytelling and community-driven conversations.

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Elsy Guevara’s Social Media Influence Summary

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Elsy’s authority score on Favikon is 9,089 points, with an Influence Score of 2, highlighting her strong presence in lifestyle and beauty content. She ranks in the top 2% of TikTok influencers in the U.S. (#2,069) and top 1% worldwide (#12,222), while excelling in Lifestyle & Reality TV, placing in the top 1% in the U.S. (#86) and worldwide (#456). These rankings reflect her ability to engage audiences and solidify her influence in the beauty and community-driven content space.

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Learn more about the Favikon Methodology here

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Content Strategy: Community, Beauty, and Self-Growth

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Elsy’s content is centered around self-expression, empowerment, and community engagement. She blends personal storytelling with beauty tutorials and lifestyle posts, creating an authentic space for her followers. Her Instagram serves as a motivational and fashion-forward platform, while her TikTok delivers engaging short-form content.

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Reachability and Brand Partnerships

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Elsy Guevara is a highly engaged influencer, making her an ideal partner for brands in beauty, lifestyle, and community-focused campaigns. Her content aligns with empowerment, self-care, and fashion, making her relatable to a wide audience. With a presence on multiple platforms, she can create cross-channel marketing opportunities. Her ability to blend promotional content naturally into her posts makes her a trusted voice in influencer marketing.

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Her Instagram engagement rate of 4.08% ensures that sponsored posts reach an active audience. She collaborates with major beauty brands like TRESemmé, Tarte Cosmetics, and Hourglass Cosmetics, integrating promotions seamlessly. With an average of 54.9K engagements per post, her content performs well in both organic and sponsored formats. Posting twice a week at 9 PM EST, she delivers consistent visibility for brands.

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On TikTok, Elsy’s engagement is even higher, with an impressive 5.96% rate, making her content highly interactive. Each video receives an average of 58.6K engagements, proving her ability to create shareable and viral moments. With 983K followers and a +0.86% growth rate, she continuously attracts new audiences. Her ability to make casual, relatable content makes her a great fit for brand collaborations targeting younger demographics.

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While her YouTube presence is currently less active, she still holds 618K subscribers who follow her long-form content. Her monthly views average 23.6K, making her channel a potential platform for in-depth product reviews and brand storytelling. If she increases her posting schedule, she could create stronger partnerships in beauty and fashion industries. By leveraging her established audience, she can offer brands a space for extended, engaging promotions.

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Conclusion: Impact in Lifestyle and Community-Driven Content

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Elsy Guevara has built a meaningful presence in lifestyle and beauty content by fostering a strong community connection. Her Instagram and TikTok maintain high engagement, making her an ideal influencer for brands looking for authentic collaborations. While her YouTube is less active, it remains a valuable space for storytelling and deeper engagement. With a dedicated audience and impressive Favikon rankings, Elsy continues to be a rising force in digital content creation.

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