Who's Who on Social Media
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Who is Eloísa Yamileth Flores Osuna aka Eloísa Os?

Eloisa Os is a vibrant and engaging content creator who captivates her audience through fashion, beauty, and lifestyle content. With her playful yet authentic approach, she has managed to build a strong presence across multiple platforms.

March 15, 2025
Jeremy Boissinot
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Eloisa Os: Blending Fashion, Beauty, and Lifestyle with Authenticity

Eloisa Os is a Mexican content creator who has built a dynamic presence in the fashion, beauty, and lifestyle industries. With a keen eye for aesthetics and a passion for personal expression, she curates content that resonates with her audience. From fashion hauls to skincare routines, Eloisa blends style with authenticity, making her a trusted figure among young followers. Her ability to engage audiences through relatable yet aspirational content sets her apart in the digital landscape.

Her journey as an influencer began with a love for beauty and fashion, which evolved into a thriving social media career. Through carefully curated posts, Eloisa shares her experiences, product recommendations, and daily routines, offering a glimpse into her personal life while maintaining a polished online presence. Whether she’s collaborating with global brands like SHEIN and Maybelline or sharing casual, behind-the-scenes moments, her content strikes a perfect balance between commercial success and personal storytelling.

Eloisa Os x PUMA México: Elevating Street Style with Classic Speedcat Sneakers (Source: @eloisa_os, Instagram, December 2024)

With a combined audience of over 5.4 million followers, Eloisa has cultivated an engaging and interactive community. Her TikTok videos, often filled with humor and spontaneity, contrast with her Instagram’s sleek and curated aesthetic. This multi-platform strategy allows her to connect with different segments of her audience, keeping them entertained and engaged. Her high engagement rates indicate that her followers actively respond to her content, making her an effective partner for brand collaborations.

Beyond her influence in fashion and beauty, Eloisa represents a new generation of digital creators who blend entertainment with commerce. Her strategic approach to content creation has positioned her as a key player in the influencer marketing space. As she continues to grow, she remains a highly sought-after personality for brand partnerships and lifestyle collaborations, proving that her presence in the industry is far from fleeting.

An Influencer Active on Social Media

Eloisa Os boasts an impressive following across her platforms, with a combined reach of over 5.4 million followers. Her influence is backed by her ability to engage her audience through visually appealing posts, informative videos, and authentic storytelling.

Eloísa Os' Social Media Strategy Analysis

TikTok Strategy: Engaging, Playful, and Relatable Content

Eloisa Os has cultivated a massive TikTok following of 2.8 million, making it her most influential platform. Her content is a mix of fashion, beauty tips, and lifestyle moments, often infused with humor and spontaneity. Whether she’s sharing her skincare routines, trying on the latest fashion trends, or filming casual daily interactions, she keeps her content lighthearted and engaging. This approach helps her maintain a strong engagement rate of 3.65%, demonstrating that her audience resonates with her posts.

A key factor in Eloisa’s TikTok success is her ability to blend authenticity with high-quality visuals. Unlike many influencers who focus on purely polished content, Eloisa embraces a raw and relatable style, making her audience feel like they are part of her world. She frequently interacts with her followers through comments, trends, and challenges, fostering a strong community. This interactive approach contributes to her consistent 1.1 million average views per post, further reinforcing her relevance.

Her posting frequency of 1.3 videos per week is strategic, ensuring she remains active while avoiding content oversaturation. By keeping a steady yet manageable schedule, Eloisa maintains audience interest and engagement without overwhelming her followers. She also capitalizes on viral trends, adapting them to fit her personal style and niche. This balance between trend participation and unique content keeps her profile fresh and engaging.

Despite her current 0% growth rate, Eloisa’s content remains impactful due to her well-established audience. Her posting habits, typically once a week at 7 PM, suggest a structured approach to content distribution. This consistency helps her videos reach maximum visibility during peak engagement times. As she refines her strategy and explores new formats, Eloisa has the potential to reignite her follower growth while sustaining her high engagement.

  • Username: @elo_os
  • Influence Score: 88.8/100
  • Followers: 2.8M
  • Activity: 1.3 videos/week
  • Engagement Rate: 3.65%
  • Growth: 0%
  • Average Engagement: 102.1K
  • Posting Habits: Once a week at 7 PM EST

Instagram Strategy: Aesthetic, Brand-Focused, and Community-Driven

With 2.6 million followers, Eloisa Os has successfully positioned her Instagram as a hub for fashion-forward, visually appealing content. Unlike her playful TikTok approach, her Instagram focuses more on aesthetic storytelling, featuring well-composed photoshoots and carefully curated outfits. She frequently collaborates with brands like SHEIN, Maybelline, and PUMA, seamlessly integrating sponsored content into her lifestyle posts. Her audience appreciates her ability to make brand promotions feel natural and authentic, strengthening her credibility.

Eloisa’s engagement rate of 9.12% is significantly higher than many influencers in her category, proving that her audience is genuinely interested in her content. Her average engagement of 237.5K interactions per post showcases the impact of her highly curated strategy. Whether posing by the pool in elegant outfits or showcasing her latest fashion partnerships, Eloisa ensures her content remains aspirational yet relatable. Her captions often include playful or insightful messages, reinforcing a deeper connection with her followers.

Her posting frequency of 2 posts per month reflects a quality-over-quantity approach, ensuring each post is impactful. While this might seem less frequent compared to other influencers, her high engagement rates indicate that her audience values her content. She takes time to craft highly aesthetic posts, often featuring scenic locations, trendy outfits, and lifestyle moments that resonate with her fashion-conscious followers. This strategy allows her to maintain exclusivity while keeping her brand partnerships prominent.

Despite a growth decline of -0.29%, Eloisa’s Instagram remains a powerful branding tool with high retention and interaction. Her posting habits at 1 PM suggest she aims for global reach, optimizing engagement across different time zones. With her visually compelling content and strong partnerships, Eloisa’s Instagram continues to be a prime platform for luxury and fashion brands seeking authentic influencer marketing.

  • Username: @eloisa_os
  • Influence Score: 85.3/100
  • Followers: 2.6M
  • Activity: 2 posts/month
  • Engagement Rate: 9.12%
  • Growth: -0.29%
  • Average Engagement: 237.5K
  • Posting Habits: Once a week at 1 PM EST

Eloísa Os' Social Media Influence Summary

Eloisa Os ranks in the Top 1% of Lifestyle & Reality TV influencers in Mexico and the Top 4% of TikTok creators in Mexico, showcasing her strong influence in the fashion and beauty niche both locally and globally.

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Content Strategy: Mastering the Art of Authentic Storytelling in Fashion and Beauty

Eloisa’s content embodies a bright, safe, and casual tone. Her posts emphasize authenticity while maintaining a fun, youthful vibe. This combination effectively appeals to her primary audience of Spanish-speaking young adults in Mexico.

Reachability and Partnerships

Eloisa Os has positioned herself as a highly reachable and brand-friendly influencer, making her an ideal collaborator for companies in the fashion, beauty, and lifestyle sectors. Her strong influence score of 9,268 points highlights her ability to drive engagement and brand visibility. With an audience primarily composed of Spanish-speaking young adults in Mexico, Eloisa is particularly effective for brands targeting this demographic. Her influence extends beyond mere numbers, as her content consistently garners high interaction rates from a dedicated fan base.

Her track record of successful partnerships proves her value as a reliable brand ambassador. She frequently collaborates with industry giants such as SHEIN, Maybelline, and PUMA México, integrating their products into her content in a seamless and natural manner. Unlike influencers who rely heavily on promotional content, Eloisa manages to maintain authenticity by blending sponsored posts with personal storytelling. This approach ensures that her audience perceives her recommendations as genuine, increasing the effectiveness of her partnerships.

An overview of Eloísa Os' top influential connections across key industries. (Source: Favikon)

Eloisa’s multi-platform presence makes her adaptable to different brand needs, whether through short-form TikTok videos, high-quality Instagram photoshoots, or engaging product demonstrations. Her high engagement rates on both platforms indicate that her followers actively participate in discussions, making her an excellent choice for brands looking to spark conversations and create buzz. Her 9.12% engagement rate on Instagram and 3.65% on TikTok demonstrate her ability to hold audience attention, an essential metric for successful marketing campaigns.

As a content creator with consistent posting habits, Eloisa ensures that brand collaborations receive maximum visibility and long-term impact. Her structured posting schedule—with weekly updates on TikTok and carefully curated Instagram posts—allows brands to strategically plan campaigns around her content cycles. Given her high visibility and strong audience engagement, she is highly likely to accept brand partnerships, particularly for sponsored posts, product reviews, and long-term collaborations in the fashion and beauty industries.

Conclusion: Eloisa Os' Rising Impact in Fashion and Lifestyle

Eloisa Os has effectively positioned herself as a trusted influencer in the fashion, beauty, and lifestyle spheres. With her vibrant personality, creative content, and strong engagement rates, Eloisa continues to captivate her audience.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.