Who's Who on Social Media
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Who is Doris Jocelyn?

Doris Jocelyn is a Mexican content creator who has captivated the social media world with her unique blend of makeup artistry and storytelling. Known for her creative makeup looks, particularly those inspired by horror themes and pop culture, Doris stands out by merging her artistic skills with engaging narratives.

January 10, 2025
Jeremy Boissinot
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Doris Jocelyn: Transforming Makeup and Storytelling on Social Media

Doris Jocelyn is a Mexican content creator, makeup artist, and storyteller who has captivated millions with her creativity and authenticity. Born and raised in Mexico, Doris discovered her passion for makeup at a young age, combining her love for art with her innate ability to tell compelling stories. Over the years, she has honed her skills to create mesmerizing makeup transformations, particularly inspired by horror themes, pop culture, and traditional Mexican art, which have become her signature style. With a vision to entertain and inspire, Doris brings a unique blend of artistry and storytelling to her growing audience.

Her journey as an influencer began with her bold approach to makeup content, where she turned simple looks into intricate masterpieces. Doris is particularly celebrated for her creative interpretations of themed transformations, such as her viral Grinch and Dia de Muertos makeup, which resonate with her audience’s cultural pride and love for innovation. Beyond makeup, Doris shares snippets of her life, including her adventures with her dog Luna, which add a personal touch to her content. Her ability to connect with her followers on a deeper level has set her apart from many creators in the beauty industry.

Doris Jocelyn Stuns at the Latin Grammys: A Vision in Red Carpet Glamour (Source: @dorisjocelynn, Instagram, November 2023)

Doris’s creativity extends beyond her makeup artistry, as she intertwines her content with storytelling and humor, making her relatable and engaging. She often uses social media trends and combines them with her unique style, enabling her to stay ahead of the curve. Her fans appreciate her dedication to creating high-quality, original content, whether it’s short-form videos on TikTok or stunning visuals on Instagram. Through her authentic approach, Doris has built a strong and loyal community, making her one of the most influential creators in the beauty niche.

Beyond her social media presence, Doris is also an aspiring entrepreneur, exploring opportunities to expand her brand. She has collaborated with top-tier beauty and fashion companies, such as NYX Professional Makeup and Shein, showcasing her ability to align her artistry with global brands. Doris values authenticity and maintains a strong connection with her followers, frequently engaging with them through live sessions, comments, and personal stories. Her mission is to inspire her audience to embrace creativity, celebrate their individuality, and find confidence in their unique style.

An Influencer Active on Social Media

Doris has built an influential and wide-reaching online presence, solidified by a Favikon authority score of 9,862 and a ranking among the top 1% in her niche. Her platforms are a hub for creativity, entertainment, and inspiration for millions.

Doris Jocelyn's Social Media Strategy Analysis

TikTok: The Creative Hub of Doris Jocelyn

Doris Jocelyn’s TikTok presence is the cornerstone of her social media empire, with a staggering 30.8 million followers and a 99.5/100 influence score. Known for her innovative and visually stunning makeup transformations, Doris captivates her audience through high-quality videos that often integrate trending themes and cultural references. From her viral Grinch-inspired look to her mesmerizing Dia de Muertos makeup, Doris uses TikTok as her platform for artistic experimentation and self-expression. Her ability to merge popular culture with her unique style makes her a standout in the beauty niche.

On TikTok, Doris’s strategy revolves around frequent, consistent posting and leveraging trends to maximize visibility. She posts an impressive 4.3 videos per week, maintaining a high level of activity that keeps her audience engaged. Doris is also skilled at incorporating storytelling into her videos, transforming a simple makeup tutorial into an engaging narrative. This combination of artistic talent and storytelling keeps her audience hooked, with an average engagement of 1.6 million per post and 15.2 million average views.

In addition to her creativity, Doris excels at community interaction on TikTok. She often engages with followers through comments, live sessions, and challenges, fostering a sense of connection and loyalty among her fans. Her approach is personal and relatable, making her followers feel seen and valued. This authenticity, combined with her remarkable growth of +2.96% (884.6K new followers) in the past 30 days, solidifies her as one of TikTok’s most influential creators in the beauty niche.

Doris’s TikTok strategy also includes collaborations with other creators and brands, enhancing her reach and credibility. By partnering with influential figures and companies like NYX Professional Makeup, Doris ensures her content remains fresh and relevant. Her ability to align her personal artistry with branded content demonstrates her professionalism and adaptability, making her a highly sought-after influencer on TikTok.

  • Username: @dorisjocelyn
  • Influence Score: 99.5/100
  • Followers: 30.8M
  • Activity: 4.3 videos/week
  • Engagement Rate: 5.12%
  • Growth: +2.96% (884.6K new followers in 30 days)
  • Average Engagement: 1.6M
  • Posting Habits: Everyday at 10 PM EST

Instagram: A Visual Portfolio of Creativity

Instagram serves as Doris Jocelyn’s digital art gallery, where she curates her most stunning and aesthetically pleasing content for her 5.7 million followers. With an influence score of 96.6/100, she uses Instagram to showcase her versatility as a creator, from highly detailed makeup looks to lifestyle snapshots. Doris’s Reels are particularly popular, often going viral due to their high production value and creative themes, such as her Shakira tribute and pop-culture-inspired costumes. Her ability to captivate her audience with short, impactful content makes Instagram a vital part of her social media strategy.

Doris posts regularly on Instagram, maintaining an activity level of 13 posts per month. Her posting strategy includes a mix of carousel images, IGTV videos, and Reels to keep her audience engaged across different formats. By experimenting with different types of content, Doris ensures that her followers always have something new and exciting to look forward to. This approach is reflected in her impressive engagement rate of 4.88%, with an average of 277.1K interactions per post.

A key aspect of Doris’s Instagram success is her focus on personal branding and storytelling. She not only shares her makeup transformations but also incorporates elements of her daily life, such as moments with her dog Luna or behind-the-scenes glimpses of her creative process. This personal touch adds depth to her content, making her more relatable and approachable to her audience. Her consistent growth of +0.73% (41.4K new followers) in the past month demonstrates the effectiveness of her strategy.

Collaborations play a significant role in Doris’s Instagram presence. She frequently partners with brands like Shein and Universal Pictures, aligning her content with their marketing goals while staying true to her artistic identity. Her ability to seamlessly integrate branded content into her feed without compromising authenticity makes her a valuable partner for both beauty and lifestyle brands.

  • Username: @dorisjocelynn
  • Influence Score: 96.6/100
  • Followers: 5.7M
  • Activity: 13 posts/month
  • Engagement Rate: 4.88%
  • Growth: +0.73% (41.4K new followers in 30 days)
  • Average Engagement: 277.1K
  • Posting Habits: 3 times a week at 4 PM EST

YouTube: The Platform for Long-Form Storytelling

Doris Jocelyn’s YouTube channel serves as a space for her to delve into long-form storytelling and detailed tutorials, providing her 6.8 million subscribers with deeper insights into her creative process. With an influence score of 92.4/100, her YouTube presence complements her other platforms by offering content that is more informative and personal. From tutorials on intricate makeup designs to behind-the-scenes footage of her viral creations, Doris uses YouTube to connect with her audience on a more intimate level.

Unlike her other platforms, Doris’s activity on YouTube is less frequent, with an average of 0.7 videos per month. However, this scarcity makes her content highly anticipated, as her followers know that each upload will be worth the wait. Her YouTube Shorts, which repurpose her TikTok and Instagram content, have proven to be highly engaging, achieving average views of 67.5K. This cross-platform strategy ensures her content reaches a broader audience.

Doris’s YouTube content stands out for its educational value and authenticity. She provides in-depth explanations of her makeup techniques, making it a valuable resource for aspiring makeup artists. Additionally, she often shares personal stories and insights, allowing her followers to connect with her on a deeper level. Despite a relatively low engagement rate of 0.08%, her consistent growth of +1.5% (100.1K new followers) highlights the potential of her YouTube channel.

Brand collaborations on YouTube are strategically integrated into her tutorials and storytelling. Doris’s partnerships with beauty brands like NYX Professional Makeup allow her to showcase products in an organic and relatable way. Her ability to adapt her storytelling style to fit branded content while maintaining her unique voice makes her a standout creator on YouTube.

  • Username: @DorisJocelyn
  • Influence Score: 92.4/100
  • Followers: 6.8M
  • Activity: 0.7 videos/month
  • Engagement Rate: 0.08%
  • Growth: +1.5% (100.1K new followers in 30 days)
  • Average Engagement: 5.1K
  • Posting Habits: Once a week at 8 PM EST

Doris Jocelyn's Social Media Influence Summary

Doris Jocelyn has cemented her position as a leading creator in the makeup and beauty niche #1 Makeup Creator in Mexico Ranked in the Top 1% for TikTok in Mexico A trailblazer for innovative storytelling with a growth rate of over +2.43% in total followers. Her authority score (9,862) and ability to balance creativity with audience engagement make her one of the most sought-after influencers.

Content Strategy: A Blend of Artistry and Authenticity

Doris’s content strategy revolves around Pop Culture Integration Themes such as the Grinch and Shakira tributes, Horror and Creativity Complex makeup looks tied to narrative elements. Engagement with Community Sharing personal experiences, humor, and behind-the-scenes content. She excels at leveraging trends while staying true to her artistic roots, ensuring her content remains authentic and inspiring.

Reachability and Partnerships

Doris Jocelyn's reachability is a testament to her status as a premium influencer in the beauty industry. With an estimated sponsored post cost of $45K, collaborating with her represents a significant investment that guarantees impactful results for brands. Her large and highly engaged audience, spread across TikTok, Instagram, and YouTube, ensures that her partnerships have a wide and meaningful reach. Despite her premium positioning, Doris maintains authenticity in her collaborations, making her content both aspirational and relatable.

Her authority score of 9,862 and rankings as the #1 makeup creator in Mexico make her a highly sought-after influencer for global and regional campaigns. Doris has worked with leading beauty brands like NYX Professional Makeup, where her ability to integrate products into her creative content has set a high benchmark for influencer marketing. Whether it’s showcasing a brand’s versatility through bold looks or incorporating products seamlessly into tutorials, Doris elevates every collaboration with her artistic expertise.

An overview of Doris Jocelyn’s top influential connections across key industries. (Source: Favikon)

Doris’s partnerships are not limited to beauty brands; she also collaborates with companies in fashion, lifestyle, and entertainment, such as Shein and Universal Pictures. These partnerships allow her to diversify her content while expanding her appeal to different audiences. By leveraging her storytelling skills, Doris ensures that even sponsored posts align with her personal brand, maintaining a balance between authenticity and promotional content. Her ability to narrate a brand’s story while showcasing her artistry makes her a rare and valuable partner.

Despite her reachability being categorized as “very difficult”, Doris’s exclusivity adds to her allure, making her an ideal choice for high-profile campaigns that require maximum impact and precision. Brands that partner with Doris benefit from her strong audience connection, high engagement rates, and creative storytelling, ensuring that their message resonates deeply with her followers. For those willing to invest, a collaboration with Doris Jocelyn offers not just visibility but also credibility and long-term brand association.

Conclusion: Redefining Beauty and Storytelling with Creativity and Authenticity

Doris Jocelyn is redefining what it means to be a makeup and storytelling influencer. Her ability to balance creativity with engagement has placed her in the top tier of social media elites. With a growing presence and an unwavering commitment to innovation, Doris is a name to watch in the evolving world of content creation.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.