Who is Dhully Zanela?

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Dhully Zanela: Radiating Brazilian Beauty & Lifestyle with Humor and Confidence

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Dhully Zanela is a vibrant influencer and Brazilian actress known for her confident online presence. She began her journey by sharing day-to-day moments, quickly building a loyal audience. With a natural flair for humor and empowerment, her content inspires young women. Today, she captivates over 2.9 million followers across 4 platforms.

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Her content balances bold style with personal expression, offering beauty tips and relatable skits. She often uses humor and visual storytelling to connect with her audience. This approach has led to collaborations with top-tier beauty brands. Her Instagram boasts 1.4 million followers and consistently high engagement.

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Dhully’s creative tone is reflected in her dynamic videos and lifestyle posts, often combining comedy with beauty aesthetics. Whether she’s testing makeup or making viral jokes, her energy remains authentic. On TikTok, she shares around 5.4 videos each week, maintaining a strong community. She connects best with Brazil’s digital-savvy youth.

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Beyond visuals, Dhully’s impact lies in her engaging personality and community-building skills. Her audience resonates with her realness and bold storytelling. With over 375K views on average per Instagram post, her influence is clear. She continues evolving her presence while staying true to her playful tone.

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An Influencer Active on Social Media

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Dhully Zanela shines across Instagram, TikTok, X, and YouTube, with a combined follower base of over 2.9 million, leveraging beauty and lifestyle content to engage a loyal audience.

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Dhully Zanela's Social Media Strategy Analysis

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Instagram Strategy – Beauty Meets Lifestyle

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Dhully Zanela’s Instagram blends bold fashion, real-life moments, and polished aesthetics to create a cohesive presence. With 1.4 million followers and visually captivating content, she leads with personality. Each post is crafted with vibrant detail and engaging storytelling. Her average engagement hits 17.7K with 375K views monthly.

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She posts around 14 times per month, maintaining a consistent rhythm. Her posts vary between glam shots, makeup content, and emotional milestones. This variety keeps her audience engaged across themes like empowerment and humor. Most of her uploads go live 3 times a week at 6 PM.

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Dhully’s strong brand affinity is also evident on this platform, where she’s worked with SHEGLAM, Glow Recipe, and Embelleze. These collaborations are woven into her usual style without being intrusive. This subtle placement boosts credibility with her followers. She has tagged brands more than 7 times, reflecting active partnerships.

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Instagram remains her highest-performing platform in terms of engagement rate, which averages 1.28%. She maximizes reach by balancing viral energy with high-quality imagery. Strategic posting, brand-friendly tone, and audience alignment fuel her growth. Though she saw a slight decline of -0.6%, her community stays loyal.

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• Username: @dhullyzanela
• Influence Score: 82.6/100
• Followers: 1.4M
• Activity: 14 posts/month
• Engagement Rate: 1.28%
• Growth: -0.6%
• Average Engagement: 17.7K
• Posting Habits: 3 times a week at 6 PM EST

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TikTok Strategy – Humor, Beauty & Bold Vibes

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Dhully uses TikTok to share relatable humor, trending audio, and vibrant beauty skits that resonate with young women. With 1.2 million followers and a fun, bold energy, she delivers with confidence. Her videos center around everyday life and self-love. Her posting rate is around 5.4 videos/week.

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Her content usually features humorous takes on love, style, or femininity, always accompanied by sharp visuals. Even when following trends, she maintains her own personal tone. Her videos average 21.4K views with around 1.7K engagements. Despite her niche, she sustains solid momentum.

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She publishes content everyday at 3 PM, a schedule likely optimized for early-bird scrolls or overnight viewers. This consistent habit supports regular algorithmic visibility. While her engagement rate sits at 0.14%, her personality keeps her content circulating. Her humor remains the standout.

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Although her growth remains neutral at 0%, her audience stays reactive to her charisma. TikTok for Dhully is less about massive spikes and more about retention. It serves as a hub for experimentation and fun. Her brand partnerships, though less frequent here, reflect a flexible presence.

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• Username: @dhullyzanela
• Influence Score: 82.3/100
• Followers: 1.2M
• Activity: 5.4 videos/week
• Engagement Rate: 0.14%
• Growth: 0%
• Average Engagement: 1.7K
• Posting Habits: Everyday at 3 PM EST

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X Strategy – Unfiltered Thoughts & Personality Punch

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Dhully’s X (formerly Twitter) profile leans heavily into bold opinions, spontaneous humor, and real-time thoughts. With 35.5K followers, she uses the platform as a personality-first space. Here, she shares intimate, sometimes provocative, snippets of her mindset. Her activity averages 9.7 tweets/week.

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While her engagement rate is modest at 0.24%, her content style is highly relatable. Tweets often go viral within niche circles for their honesty and punch. Her best-performing tweets receive over 20K views and hundreds of likes. This format allows for raw, quick interaction.

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She posts daily, usually around 7 PM, striking a balance between late-night thoughts and morning reflections. Her tweets range from light sarcasm to full-blown mood drops. It’s Dhully unplugged—raw, expressive, and opinionated. Despite smaller numbers, the energy is potent.

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Dhully’s use of X helps diversify her presence and solidify her as more than just a beauty creator. It showcases her voice, spontaneity, and comedic rhythm. Though it’s not her top platform, it plays a key role in her branding. Growth here stands at -0.14%, but her personality thrives.

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• Username: @dhuzanela
• Influence Score: 76.3/100
• Followers: 35.5K
• Activity: 9.7 tweets/week
• Engagement Rate: 0.24%
• Growth: -0.14%
• Average Engagement: 85
• Posting Habits: Everyday at 7 PM EST

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YouTube Strategy – Dormant but Branded

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Dhully’s YouTube currently shows inactivity, with her last upload posted over 3 years ago. Despite 278K subscribers, she hasn't utilized the platform recently. Her channel remains branded and visually consistent. However, her engagement is effectively 0.

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She maintains a colorful banner and a direct link to her Instagram, keeping the ecosystem connected. Her past videos likely contributed to early momentum. While she’s paused content here, the account still reflects her influence. Her growth is at -0.2%, showing clear dormancy.

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• Username: @DhullyZanelaOFC
• Influence Score: 19.4/100
• Followers: 278K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.2%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Dhully Zanela's Social Media Influence Summary

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Dhully Zanela ranks in the Top 6% on Instagram in Brazil and the Top 3% among Movie Actors worldwide, highlighting her growing influence in the lifestyle and entertainment space.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Bold Beauty, Humor, and Everyday Empowerment

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Dhully’s content is a vibrant mix of beauty, humor, self-love, and confidence. Her Reels often include makeup routines, relatable rants, or funny takes on dating and daily life. Across platforms, she uses consistent visual themes—warm tones, soft lighting, and close-ups to engage visually.

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Reachability & Partnerships

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Dhully's audience spans across Brazil, where her influence is strongest in beauty and lifestyle circles. With 1.4M followers on Instagram, she maintains direct access to a highly engaged demographic. Her posts often generate tens of thousands of interactions, showcasing consistent reach. This platform plays a key role in her brand visibility and daily engagement.

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On TikTok, Dhully reaches an additional 1.2M fans through short-form videos. Her energetic content, ranging from makeup looks to humor, resonates with younger viewers. With a stable growth rate and solid viewership, she fosters emotional connection and retention. Her activity on TikTok is a major asset for viral marketing.

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Her presence on X (formerly Twitter) provides a more candid and conversational side of her brand. With over 35.5K followers, her humorous and bold tweets reach an active, reactive audience daily. Dhully maintains an average of 9.7 posts per week, ensuring ongoing visibility. This space adds depth and personality to her digital influence.

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Despite a dormant YouTube presence with 278K subscribers, Dhully's past videos still draw occasional traffic. Although inactive for over 3 years, her channel reflects earlier phases of her creative journey. Brands still benefit from this legacy content as part of her broader digital footprint. Its visibility supports her overall online ecosystem.

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Conclusion: Dhully Zanela Is More Than Just A Pretty Feed

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Dhully Zanela embodies the modern Brazilian influencer—bold, authentic, and deeply connected to her audience. With her humor, consistent visuals, and empowering content, she has secured a space in beauty and lifestyle influencing that feels uniquely hers.

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View the AI-powered profile

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