Who is Dayanara Uriostegui aka dayanaraurios?

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Dayanara Uriostegui: Elevating Beauty Content with Cultural Heart and Humor

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Dayanara Uriostegui is a Mexican-American actress, digital creator, and beauty content strategist based in the U.S., known for her energetic, youthful content. With over 5.1M YouTube subscribers and a thriving TikTok fanbase, she fuses high-energy skits, beauty transformations, and personal moments into a magnetic digital presence.

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Her rise began with engaging makeup tutorials, comedic challenges, and vibrant cultural expressions that quickly resonated with Spanish-speaking audiences. She maintains a distinctive voice by embracing Mexican heritage, integrating humor and identity into everyday content, which connects her more deeply to viewers.

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Beyond beauty, Dayanara consistently touches on themes of self-expression, creativity, and family moments—elements that have helped her grow an emotionally engaged audience. She often collaborates with local and global brands like Spotify México and Vichy Laboratoires, anchoring her in both community and commercial relevance.

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Now one of the top-ranked influencers in the U.S. for video entertainment, Dayanara continues to expand her digital reach while staying grounded in her culture. Whether it's short skits or heartfelt reflections, her storytelling shines through with charm, relatability, and strategy.

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An Influencer Active on Social Media

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Dayanara Uriostegui leads the digital beauty space with a bold mix of humor, heritage, and high engagement across YouTube, TikTok, and Instagram.

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dayanaraurios' Social Media Strategy Analysis

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YouTube Strategy: Skits and Shorts with Viral Velocity

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Dayanara’s YouTube account is her strongest channel, with over 5.1M subscribers and a Favikon score of 91.9/100. She focuses primarily on Shorts, often combining comedic storytelling with punchy visual edits. Her humor leans toward situational exaggeration, bringing relatable, culturally grounded moments to life with color and charm.

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Despite no recent long-form videos, her Shorts reach is exceptional—with videos like “I’m PREGNANT??!!” hitting 3.3M views. Her growth of +1.51% this month (+76.2K new subscribers) shows staying power even without frequent posting. Her strategy relies on bingeable, low-barrier content that thrives in mobile-friendly formats.

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Her engagement rate is currently listed as 0%, but that reflects inactivity in traditional videos, not Shorts. In practice, her average video sees upward of 208K likes and thousands of comments. Her fans are vocal and reactive, signaling potential for long-form expansion or product tutorials.

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With humorous skits like “¡ESPERA!” (1.5M views, 43K comments), she leverages text overlays, expressions, and narrative hooks that grab attention instantly. YouTube functions as her cultural archive—a space where entertainment meets influence.

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• Username: @dayanarauriostegui
• Influence Score: 91.9/100
• Followers: 5.1M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: +1.51%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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TikTok Strategy: Vibrancy, Relatability, and Dance Collabs

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Dayanara’s TikTok is where her charisma thrives—boasting 3.8M followers and a top-tier score of 92.7/100. Her content includes beauty routines, comedic sketches, duets, and trendy dances, often featuring collaborators like Zach Jaquith. Her expressions and sound syncs consistently draw high attention and shares.

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With a growth rate of +5.15% and a whopping +186.2K new followers in 30 days, she’s surging organically. She uploads about 3.1 videos/week, typically around 7 PM, capturing users during early scrolling windows. Videos regularly surpass 2M views and exceed 300K likes, with strong replay and reaction value.

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Her average engagement rate is 1.85%, with 70.2K average engagements and 821K average views per post. These metrics highlight the power of her comedic rhythm and authentic tone. She often breaks the fourth wall with humorous voiceovers or facial expressions, building intimacy with fans.

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TikTok is also her most playful space, where she shares transformations, beauty routines, and challenges that echo her Latina identity. Her use of Spanish in captions and jokes strengthens her cultural connection, creating a powerful loop between community and virality.

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• Username: @dayanaraurios
• Influence Score: 92.7/100
• Followers: 3.8M
• Activity: 3.1 videos/week
• Engagement Rate: 1.85%
• Growth: +5.15%
• Average Engagement: 70.2K
• Posting Habits: 3 times a week at 7 PM EST

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Instagram Strategy: Colorful Aesthetic and Community Moments

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Dayanara uses Instagram to showcase her most polished visuals, product collaborations, and lifestyle snapshots. With over 505.3K followers and a score of 87.6/100, this platform serves as a curated stage for both engagement and brand promotion. However, her posting has slowed—just 4 posts/month, most recently 25 days ago.

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Despite lighter frequency, her engagement rate sits at a strong 3.29%, one of her highest across platforms. Her Reels regularly perform in the hundreds of thousands of views, with posts like her collab with Zach reaching 380.4K views and over 40.5K likes. The photo-feed continues to highlight beauty transformations and candid joy.

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She strategically blends personal updates with promotional visuals, balancing heartwarming messages with cosmetic campaigns. Her consistent pink and coral palette, friendly expressions, and soft lighting create a recognizable visual identity, especially appealing to beauty brands.

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Instagram is also the platform where Dayanara shares milestones—from makeup campaigns to pregnancy reveals—creating a space for emotional storytelling. This helps her maintain relatability even in brand-forward posts, making Instagram her hybrid space for content and commerce.

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• Username: @dayanaraurios
• Influence Score: 87.6/100
• Followers: 505.3K
• Activity: 4 posts/month
• Engagement Rate: 3.29%
• Growth: +1.87%
• Average Engagement: 16.6K
• Posting Habits: Once a week at 6 PM EST

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dayanaraurios' Social Media Influence Summary

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Dayanara ranks in the top 1% for both TikTok and Video Entertainment creators in the United States. Globally, she maintains a strong presence—ranking #183 in U.S. video entertainment and #742 on TikTok U.S. She is positioned as one of the most impactful creators within her category, particularly among young Spanish-speaking audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Culture Meets Comedy

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Dayanara’s content strategy rests on the fusion of cultural pride, expressive visuals, and humorous voiceovers. Her comedic tone doesn’t sacrifice depth—she tackles beauty, emotions, and lifestyle with both boldness and a Gen Z filter. Her multilingual captions reinforce inclusivity.

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Reachability and Partnerships

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Dayanara is highly reachable, with direct collaborations already in place with brands like Vichy Laboratoires, Spotify México, and Priscilla Grihim. She is regularly tagged by partners, signaling ongoing campaigns and product mentions across beauty and culture.

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She is especially attractive to lifestyle, wellness, and bilingual consumer brands seeking resonance with the Gen Z Latinx demographic. Her TikTok collaborations with other creators and her presence in brand orbit charts confirm her openness to frequent partnerships.

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Conclusion: Celebrating Identity and Beauty with Every Scroll

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Dayanara Uriostegui stands at the intersection of cultural authenticity, beauty innovation, and entertainment value. With viral Shorts, comedic TikToks, and polished Instagram visuals, she connects with millions while elevating Mexican representation in the creator economy. Her content is not only vibrant—it’s impactful, personal, and built to last.

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