Who is David Costa Lima?

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David Costa Lima: The B2B Marketing Visionary

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David Costa Lima is a seasoned marketing professional with over 10 years of experience specializing in B2B marketing and startups. As the Head of Marketing at Biti9 and Co-founder of Grow2b, he has played a pivotal role in transforming how businesses approach demand generation and Go-To-Market strategies. David's passion for innovation and commitment to effective communication have earned him recognition as a thought leader in the B2B space.

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Throughout his career, David has focused on implementing the principles of New Inbound Marketing, which emphasize creating value-driven, audience-centric content. His expertise in developing scalable marketing strategies has been instrumental in helping startups establish their brand presence and achieve sustainable growth. David’s analytical approach to identifying market trends and optimizing content distribution sets him apart in a competitive industry.

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In addition to his professional achievements, David is deeply committed to mentorship and community building. He believes in empowering teams and individuals to embrace technology as a tool for achieving meaningful results. Through his collaborations with startups and his active presence on social media, he has become a trusted resource for actionable advice and innovative marketing techniques.

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David's content reflects a blend of personal insights and professional expertise, creating a relatable and engaging persona. His dedication to fostering authentic connections is evident in the way he interacts with his audience across platforms like LinkedIn and Instagram. With a focus on long-term impact and sustainable practices, David continues to inspire marketers and entrepreneurs to approach challenges with creativity and confidence.

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Expanding Influence Across B2B Marketing Platforms

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David Costa Lima is a rising star across LinkedIn, Instagram, and YouTube, using these platforms to promote B2B marketing concepts and strategies. His reach and authority within the marketing community reflect his expertise and dedication to fostering valuable discussions.

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Social Media Strategy Analysis

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LinkedIn: The Hub for B2B Expertise

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David’s strongest platform is LinkedIn, where his influence score of 82.7/100 highlights his ability to captivate a professional audience. With 25.8K followers, he consistently shares carousel posts, text content, and event promotions. His posts demonstrate a deep understanding of B2B marketing nuances, often tackling themes like the evolution of inbound marketing and effective leadership within organizations.

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His growth rate of 1.52% over the past month is noteworthy, considering his already substantial following. David maintains a regular posting habit of three times a week, typically in the evening, maximizing engagement. The platform serves as a space for community-building, as he interacts actively with his audience, fostering meaningful discussions.

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• Username: @dacarjb
• Influence Score: 82.7/100
• Followers: 25.8K
• Activity: High (12 posts last month)
• Engagement Rate: 0.37%
• Growth: +1.52% (+385 followers)
• Average Engagement: 97
• Posting Habits: 3 times a week at 7 PM

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Instagram: Personal and Professional Blend

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On Instagram, David blends professional insights with glimpses into his personal life. With 2.9K followers, his influence score is moderate at 46.7/100. While his engagement rate of 1.75% is slightly higher than LinkedIn, his content cadence is lower, averaging two posts per month. His posts often feature reflective captions and are visually curated to resonate with his audience on a personal level.

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Despite the lower activity, his Instagram showcases his authenticity, further humanizing his professional persona. This approach complements his LinkedIn presence by offering a multidimensional view of his brand.

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• Username: @davidcostalima
• Influence Score: 46.7/100
• Followers: 2.9K
• Activity: Low (1 post last month)
• Engagement Rate: 1.75%
• Growth: -0.53% (-15 followers)
• Average Engagement: 50
• Posting Habits: Twice a month at 7 PM

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YouTube: A Platform with Untapped Potential

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David’s YouTube channel, "B2B Insiders," caters to a niche audience interested in detailed marketing discussions. With only 864 subscribers and a low influence score of 8/100, this platform presents significant growth opportunities. The channel’s focus on long-form content about market penetration and attribution in B2B settings is highly specialized, limiting its broader appeal.

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Despite its limited reach, the channel offers deep dives into technical topics, solidifying David’s expertise. However, increasing the posting frequency and enhancing engagement strategies could help expand his subscriber base.

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• Username: @b2b-insiders
• Influence Score: 8/100
• Followers: 864
• Activity: Low (0.9 videos/month)
• Engagement Rate: 0.12%
• Growth: 0%
• Average Engagement: 1
• Posting Habits: Twice a month at 8 AM

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Podcast: B2B Insiders

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‍The B2B Insiders podcast, co-hosted by David Costa Lima and Gabriel Barboza, offers in-depth discussions on cutting-edge B2B marketing strategies, demand generation, and Go-To-Market insights. Tailored for professionals and entrepreneurs, the podcast shares actionable advice, expert interviews, and industry trends to empower listeners in the fast-paced world of B2B.

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David's Influence Through Rankings and Authority

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David Costa Lima has a Favikon rank of #695 on LinkedIn in Brazil, placing him within the top 3% of influencers in his category. His overall points highlight his authority and expertise, with a standout performance in the Marketing & Sales niche, where he ranks #548 in Brazil. This reflects his consistent influence and reach among peers in the industry.

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Content Strategy: Delivering Value-Driven Marketing Insights

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David’s content strategy is rooted in delivering value. On LinkedIn, his posts often address common pain points in B2B marketing, offering actionable solutions. His Instagram provides a balance of personal and professional insights, making his brand relatable. While his YouTube content is highly technical, it aligns with his goal of becoming a thought leader in the B2B space.

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By consistently posting at optimal times and engaging with his audience, David ensures his content remains relevant and impactful. His use of carousels, videos, and text posts creates a diversified content portfolio.

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Reachability and Partnerships

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David Costa Lima is highly approachable, with an estimated sponsored post cost of $175. His connections with industry leaders like HubSpot further enhance his credibility. Collaborating with brands and startups can amplify his reach while aligning with his mission to provide value-driven marketing insights.

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David’s creator network includes collaborations and connections with prominent brands such as HubSpot and other key marketing leaders like Gabriel Barboza and Lucas Yokota. This strong network of thought leaders and influential professionals amplifies his presence in the B2B marketing space, showcasing his credibility and ability to foster impactful partnerships.

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Conclusion: Building a Legacy in B2B Marketing Innovation

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David Costa Lima is a force in B2B marketing, combining strategic expertise with a genuine passion for community engagement. His strong presence on LinkedIn, supported by his authenticity on Instagram and technical insights on YouTube, positions him as a multi-dimensional thought leader. By refining his YouTube strategy and maintaining his consistent posting habits, David can further solidify his influence in the marketing world.

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