Who is David Cánovas Martínez aka TheGrefg?

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David Cánovas Martínez aka TheGrefg: Building a Gaming Empire Through Content and Community

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David Cánovas Martínez, better known as TheGrefg, is a Spanish content creator who built his name through gaming videos and esports involvement. He founded Team Heretics, a leading Spanish esports organization, and Saiyans FC, one of the most followed teams in the Kings League. His audience connects with his bold energy, quick reactions, and team-centered storytelling. With over 56M followers across platforms, he’s one of the most influential creators in Spain.

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TheGrefg began with YouTube gameplay videos and expanded into live streaming on Twitch, where he once broke viewership records. He became a central figure in gaming entertainment, especially among Spanish-speaking youth. His style mixes humor, commentary, and match breakdowns, often filmed from his gaming setup or event locations. His most viral moments reach millions and spark ongoing community conversations.

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Beyond gaming, TheGrefg’s projects have merged content and sports, allowing him to lead creative campaigns and real-life competitions. With Saiyans FC, he’s turned Kings League matches into entertainment shows, mixing digital culture with football. He consistently tags and promotes these brands, making them part of his daily content. His team-building approach makes him stand out from solo creators.

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David’s content is structured across platforms like YouTube, Twitch, TikTok, X, and Instagram, with distinct formats for each. He posts around 50 times per month, showing high consistency and visibility. His presence is a blend of personal brand and team identity, which fuels strong fan loyalty. Whether he’s gaming, announcing a match, or filming with other creators, his content is always tied to strategy and performance.

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An Influencer Active on Social Media

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David Cánovas Martínez is active on YouTube, Twitch, TikTok, Instagram, and X, with a total following of over 56.2M across platforms.

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David Cánovas Martínez’s Social Media Strategy Analysis

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YouTube: Long-Form Entertainment and Team Highlights

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YouTube is David’s main platform, where 19M subscribers follow a mix of team updates, travel vlogs, and commentary on gaming events. His content is built around Team Heretics and Saiyans FC, including match recaps, challenges, and collaborations. The videos often feature high-energy editing, clear branding, and team members appearing on camera. With 13.3 videos per month, this channel reflects the core of his creator-business identity.

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He uses YouTube to share reactions to Kings League events, unboxings of team merch, or recaps from his travels and competitions. Most videos highlight his leadership role while maintaining his light, expressive style. His average engagement is 56.6K, and his audience connects through specific segments built around esports or creator tournaments. He keeps thumbnails consistent, often including team jerseys or sponsor mentions.

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Growth here has been stable at 0%, but average views sit at 1.1M per post, making YouTube a high-reach tool. His engagement rate is 0.3%, with a focus on structured storytelling and community updates rather than virality. He posts three times a week at 7 PM EST, sticking to a rhythm that supports event coverage and branded releases. The channel is also a key space for brand shoutouts and product tie-ins.

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TheGrefg often pairs YouTube content with announcements for Saiyans FC or behind-the-scenes from gaming events. His most-watched content usually features tournaments or exclusive team moments. These videos are polished but retain a casual voice, making them accessible while still professional. YouTube is where his brand identity is strongest and where sponsors often integrate.

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• Username: @TheGrefg
• Influence Score: 92.8/100
• Followers: 19M
• Activity: 13.3 videos/month
• Engagement Rate: 0.3%
• Growth: 0%
• Average Engagement: 56.6K
• Posting Habits: 3 times a week at 7 PM EST

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Twitch: Live Gaming and Real-Time Fanbase

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Twitch is where David built some of his strongest community moments, with 12.2M followers and past streams that reached record numbers. While currently inactive (once a year), the platform holds weight due to its role in his early growth. His fans still associate Twitch with his major launches, from gaming announcements to live commentary on esports events. He used Twitch to host high-energy streams with giveaways, Q&As, and team reveals.

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Although no recent engagement data is available, Twitch remains central to his reputation in live gaming. His broadcasts featured custom overlays, rapid-fire chat interaction, and game breakdowns with guest appearances. Streams were often tied to event days, giving real-time access to moments fans could share. It’s where TheGrefg built deep loyalty with early followers.

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Despite low current activity, he still references Twitch in other posts and recycles stream moments for YouTube or TikTok. The presence of 12.2M followers shows that fans still expect content from the platform—even if it’s rare. Growth remains positive at +0.03%, showing ongoing follower interest. Twitch also serves as a fallback platform if he decides to re-launch live programming.

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Twitch remains linked to his identity, especially during Kings League milestones or creator tournament coverage. Though usage is minimal now, its historical value boosts his reach across other channels. It's a platform he can reignite quickly with strong results. Even without current streams, its presence supports his influence score and audience base.

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• Username: @thegrefg
• Influence Score: N/A
• Followers: 12.2M
• Activity: Not available
• Engagement Rate: Not available
• Growth: +0.03%
• Average Engagement: Not available
• Posting Habits: Once a year at 7 PM EST

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TikTok: Short-Form Energy and Daily Trends

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David’s TikTok strategy focuses on short clips from Kings League matches, Saiyans FC content, and creator skits, shared with his 9.1M followers. He posts an average of 12.1 videos per week, using dynamic edits, trending audio, and close-up reactions to keep energy high. Many clips include teammates, branded moments, or comedic reactions to gameplay. His visual style on TikTok is quick, loud, and cut to match platform pacing.

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He maintains a strong engagement rate of 1.68%, with 152.5K interactions per post and 1.3M average views. His best-performing videos often tie into viral trends with a personal twist—sometimes in-character as a coach or captain. He frequently uses the platform to promote match results or creator announcements tied to his teams. The tone stays energetic, even when covering serious moments.

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His growth is at +1%, with nearly 90K new followers in the last 30 days, showing the value of his fast content cycle. TikTok gives him space to experiment with comedy and timing without needing full production. He posts twice daily at 11 AM EST, catching audiences in early hours across Spain and Latin America. TheGrefg uses this platform to stay visible between larger uploads.

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He also uses TikTok as a support channel for YouTube or Twitch traffic, often teasing what’s coming or recapping major moments. Many of his viral clips are reposted in shorter forms here. He includes tags for Saiyans FC and Team Heretics, keeping branding visible even in a 15-second video. It’s where his reactive side shines the most.

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• Username: @thegrefg
• Influence Score: 95.4/100
• Followers: 9.1M
• Activity: 12.1 videos/week
• Engagement Rate: 1.68%
• Growth: +1%
• Average Engagement: 152.5K
• Posting Habits: Twice a day at 11 AM EST

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X: Commentary and Content Promotion

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David uses X (formerly Twitter) to share updates with his 8.4M followers, focusing on Saiyans FC results, event announcements, and brand deals. He tweets around 13 times per week, often tagging teammates, sponsors, or other creators. His posts are quick and direct, using visuals like match graphics, behind-the-scenes shots, or memes. It’s the fastest way he communicates live events.

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His engagement rate here is 0.08%, with an average of 6.5K interactions and 400.9K views per tweet. While not as high-performing as TikTok or Instagram, it plays a key role in campaign coordination and traffic redirection. He uses hashtags consistently and maintains a professional yet playful tone. This helps drive visibility for his teams during match weekends or brand collaborations.

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Growth is steady at +0.1%, adding over 8.8K followers in the last month. He posts twice a day at 2 PM EST, often using graphics and custom match visuals created by his media team. His tweets typically earn traction through retweets and player tags. It’s a reliable touchpoint for fans tracking his teams’ daily activities.

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X serves as a strong distribution tool in his ecosystem, giving sponsors and fans real-time exposure. He regularly syncs X updates with video drops, live events, and community commentary. It’s where short-form communication builds hype and bridges his platforms. While not a growth leader, it’s key for reach and announcement pacing.

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• Username: @thegrefg
• Influence Score: 93.7/100
• Followers: 8.4M
• Activity: 13 tweets/week
• Engagement Rate: 0.08%
• Growth: +0.1%
• Average Engagement: 6.5K
• Posting Habits: Twice a day at 2 PM EST

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Instagram: Lifestyle, Brand Collabs, and Visual Promotion

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On Instagram, David targets high-quality visuals through team portraits, brand partnerships, and polished personal posts for his 7.5M followers. He posts 12 times per month with a mix of group shots, lifestyle content, and creator gatherings. Reels and carousels are his main formats, often backed by production value and team branding. His aesthetic is clean, on-brand, and often timed around campaigns.

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His engagement rate is 2.33%, with 174K interactions and 4.8M views per post—among his strongest metrics. He tags team accounts and partners like Red Bull or sponsors linked to the Kings League. Instagram is where he spotlights his leadership position with Saiyans FC through behind-the-scenes and press shots. He also uses stories to share ongoing commentary and event reminders.

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Growth is currently at +0.17%, with 12.7K new followers added in the last 30 days. He posts three times a week at 2 PM EST, maintaining consistency and aligning with his broader campaign schedule. His best-performing content includes match results, trophy shots, and branded team moments. He mixes team pride with content creator personality.

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Instagram is essential for brand partnerships and high-visibility storytelling. Sponsors benefit from polished visuals and structured captions, especially when tagging Saiyans FC or Team Heretics. It’s also where his lifestyle side gets the most exposure. TheGrefg keeps this channel clean, organized, and tied to everything he builds offline.

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• Username: @thegrefg
• Influence Score: 95.7/100
• Followers: 7.5M
• Activity: 12 posts/month
• Engagement Rate: 2.33%
• Growth: +0.17%
• Average Engagement: 174K
• Posting Habits: 3 times a week at 2 PM EST

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TheGrefg’s Social Media Influence Summary

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David Cánovas Martínez holds an Influence Score of 9,698 and a Level 1 badge, placing him at the top of Spain’s content creator rankings. He ranks #1 in Video Entertainment Spain and #30 on Instagram Spain, with global positions at #53 and #1,147 in those categories. These scores confirm his standing in the Top 1% of gaming and esports influencers worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Leading with Esports, Creator Events, and High-Frequency Video

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TheGrefg’s content strategy is built on consistency, cross-promotion, and performance-driven video storytelling. His platforms are connected by recurring themes: esports leadership, personal challenges, match commentary, and creator collaborations. Every post, video, or tweet loops back to his core ventures—Team Heretics and Saiyans FC—keeping his content aligned and branded. His activity is high, with 50 posts per month, spread across long-form videos, short TikToks, livestreams, and photo-based promotions. He excels at balancing team promotion with creator identity, making each post both personal and part of a larger entertainment strategy. Whether it’s a TikTok skit or a YouTube match recap, everything supports his wider media presence.

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Reachability and Partnerships

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David Cánovas Martínez is highly active in brand collaborations, with an estimated rate of $40K–$160K per post depending on scope and platform. He frequently integrates sponsor tags across Instagram, YouTube, and TikTok—especially when promoting Team Heretics or Saiyans FC. His engagement is strongest on Instagram and TikTok, where branded posts regularly exceed 150K interactions. These campaigns often include team gear, league graphics, or creator match promos.

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He posts over 50 times per month and works with brands in gaming, sports, energy drinks, and lifestyle sectors. His presence in the Kings League allows for extended sponsor visibility through custom jerseys, field branding, and press moments. He’s known for dependable scheduling and matching brand visuals with team narratives. With a loyal audience in Spain and Latin America, his platforms deliver consistent reach for campaigns built around youth and esports.

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Conclusion: Where Gaming, Teams, and Content Come Together

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David Cánovas Martínez has turned his influence into leadership, blending gaming content with esports management and daily storytelling. As the owner of two major creator-led teams, he moves between platforms with consistency and direction. His multi-channel presence supports global visibility and brand partnership growth. TheGrefg isn’t just a creator—he’s a media operator in Spain’s digital entertainment scene.

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