Who's Who on Social Media
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Who is Daniel Leal?

Daniel Leal, a creative strategist and co-founder of Carbon, specializes in innovative learning solutions and corporate storytelling. Recognized as a LinkedIn Top Voice, he champions diversity and inspires through collaborations with global brands like Coca-Cola and Disney, redefining inclusion and creativity.

December 27, 2024
Jeremy Boissinot
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Daniel Leal: A Creative Voice in Digital Strategy and Inclusion

Daniel Leal is a Brazilian creative strategist, producer, and storyteller who has made a name for himself in the realms of corporate innovation, diversity, and edutainment. As the co-founder of Carbon, a startup focused on creating innovative learning solutions for companies, Daniel leverages his expertise in advertising and creative planning to craft impactful content and strategies. His work bridges the gap between corporate communication and personal storytelling, providing his audience with relatable, actionable insights.

Over the years, Daniel has collaborated with some of the world's most recognizable brands, including Coca-Cola, Disney, Google Cloud, and Ipiranga. His ability to connect diverse ideas and inspire creative problem-solving has positioned him as a thought leader in the fields of communication and innovation. His work not only showcases his creativity but also reflects his commitment to fostering inclusivity and championing the power of storytelling in professional environments.

Daniel Leal at SXSW 2024, serving as creative director for Itaú's milestone project in partnership with WhiteRabbit. (Source: @odanielleal, LinkedIn, 27/09/2024)

Daniel’s recognition as a LinkedIn Top Voice further solidifies his position as an influential figure in Brazil’s entrepreneurial and creative landscapes. With over 87,000 LinkedIn followers and a growing presence on Instagram, he uses his platforms to advocate for LGBTQIA+ inclusion and diversity, a cause that resonates deeply with his audience. His thought-provoking posts and creative content consistently engage his community, demonstrating his ability to inspire and educate simultaneously.

In addition to his professional accomplishments, Daniel is a sought-after speaker and consultant, sharing his knowledge on creativity, innovation, and diversity with audiences across various industries. His unique ability to weave personal experiences into his talks and projects makes him a relatable and compelling figure. Through his work, Daniel continues to pave the way for young leaders, reinforcing the importance of inclusion, creativity, and storytelling in driving meaningful change.

Expanding Social Media Presence Through Storytelling and Diversity

Daniel Leal leverages his social media platforms to inspire, educate, and connect with audiences through content focused on creativity, inclusion, and storytelling.

Social Media Strategy Analysis

LinkedIn: The Powerhouse of Professional Influence

Daniel Leal's LinkedIn presence is the cornerstone of his social media strategy. With 87.9K followers, he effectively uses this platform to engage his professional audience with thought-provoking posts about corporate innovation, diversity, and personal development. His content includes storytelling, event highlights, and professional milestones, ensuring relevance to his entrepreneurial and corporate communities.

His LinkedIn posts consistently reflect his expertise and authenticity, earning him a strong engagement rate. By sharing personal anecdotes, celebrating diversity, and offering actionable insights, Daniel establishes himself as a relatable yet authoritative figure in his field. He posts three times a week, typically in the evening, ensuring consistent visibility among his followers.

  • Username: @odanielleal
  • Influence Score: 83.7/100
  • Followers: 87.9K
  • Activity: Recent, three posts last month
  • Engagement Rate: 0.13%
  • Growth: +1.47% (+1.2K followers in 30 days)
  • Average Engagement: 112 likes per post
  • Posting Habits: Three times a week at 8 PM

Instagram: Creativity and Personal Connection

Daniel's Instagram account, with 3.2K followers, serves as a more personal and creative extension of his professional brand. His posts blend vibrant visuals with storytelling, often focusing on themes like LGBTQIA+ representation, creativity, and behind-the-scenes insights from events like Rock in Rio and Disney conventions. The platform allows him to connect with a wider, more casual audience while maintaining a focus on inclusion and authenticity.

Despite a smaller follower base compared to LinkedIn, his engagement rate on Instagram is a robust 2.92%. His use of reels and carousel posts highlights his adaptability to platform-specific content formats. Posting once a week in the early morning, Daniel ensures a consistent, quality-driven presence.

  • Username: @odanielleal
  • Influence Score: 55.5/100
  • Followers: 3.2K
  • Activity: Recent, three posts last month
  • Engagement Rate: 2.92%
  • Growth: Stable (no growth in the past 30 days)
  • Average Engagement: 93 likes per post
  • Posting Habits: Once a week at 5 AM

Daniel's Influence Through Rankings and Authority

Daniel Leal holds an impressive Favikon rank of #522 on LinkedIn in Brazil, placing him in the top 2% of influencers in the country. Additionally, he is ranked #626 in the Startups and Entrepreneurship category, positioning him among the top 13% of thought leaders in this niche. With a total of 6,400 points, his high ranking reflects his authority and impactful presence in these spaces.

Content Strategy: Empowering Through Creativity and Advocacy

Daniel Leal’s content strategy focuses on storytelling, creativity, and advocacy for diversity. Through a mix of professional insights, personal anecdotes, and event highlights, he crafts relatable and impactful posts. His focus on inclusivity and innovative learning solutions engages a diverse audience across industries.

Reachability and Partnerships

Daniel’s reachability score indicates an "easy" level of access for potential partnerships, with an estimated cost of $425 per sponsored post. His established credibility and niche expertise make him an attractive collaborator for brands looking to amplify messages of inclusion, creativity, and innovation.

Daniel Leal's creator network showcases collaborations with prominent brands and influential figures in various industries. Notable partnerships include global giants like Disney and Coca-Cola, alongside Brazilian entities like ESPM and Web Summit Rio. His network also features connections with professionals excelling in inclusion, innovation, and education, amplifying his influence across diverse fields.

Conclusion: Inspiring Change with Innovation and Inclusion

Daniel Leal’s influence as a LinkedIn Top Voice and creative strategist underscores his ability to drive meaningful conversations around diversity and innovation. His multi-platform strategy, coupled with an authentic approach, ensures sustained growth and engagement. As he continues to inspire with his storytelling and insights, Daniel remains a valuable voice at the intersection of creativity, inclusion, and corporate influence.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.