Who is Daniel Bilbao?

Daniel Bilbao, CEO of Truora Inc., is a prominent Colombian leader in the startup and innovation ecosystem. Through his active presence on LinkedIn, X (formerly Twitter), and Instagram, he combines personal storytelling with business insights and motivational content to inspire aspiring entrepreneurs. Known for his focus on productive habits and family-centered leadership, Daniel emphasizes authenticity in his posts. His journey from banker to startup founder and his advocacy for improving business opportunities in Latin America make him a key influencer in the region's entrepreneurial landscape.

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Daniel Bilbao: A Pioneer in Startups and Entrepreneurship

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Daniel Bilbao is the CEO of Truora Inc., a leading company committed to empowering Latin America through cutting-edge solutions that enhance trust in digital transactions. Born and raised in Colombia, Daniel left behind his career as a banker in 2014 to pursue a more impactful path in Silicon Valley, diving into the world of startups. Through Truora, he has cultivated an ecosystem where innovation thrives, benefiting both businesses and end-users. His leadership philosophy revolves around balancing business growth with family priorities, a reflection of his personal values.

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Over the years, Daniel has collaborated with industry leaders like Lazard and Credit Suisse, as well as hosting conversations with investment experts across the globe. He’s known for his no-nonsense approach to criticism, pushing for constructive feedback while discouraging unnecessary negativity. His dedication to the ecosystem extends to fostering a childcare-friendly workplace that accommodates founders with families, underscoring his belief in a well-rounded professional environment.

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Additionally, Daniel's influence isn’t confined to Truora. He actively contributes to Colombia’s entrepreneurial ecosystem through public speaking, participation in business summits, and educational initiatives aimed at grooming the next generation of leaders. His journey exemplifies resilience, strategic thinking, and an unwavering passion for economic empowerment in Latin America.

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A Leading Voice Across Social Platforms

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Daniel’s reach spans LinkedIn, X, and Instagram, where he connects with audiences ranging from budding entrepreneurs to established business leaders. Each platform serves a specific purpose in amplifying his message of innovation and growth.

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Daniel Bilbao's Social Media Strategy

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LinkedIn: Daniel’s Powerhouse Platform

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LinkedIn is Daniel Bilbao's primary platform for professional networking and sharing impactful business stories. With an engaged audience of 87.8K followers, his profile showcases steady growth of 4.1% in the last 30 days, emphasizing his influence within the business and entrepreneurship niche. Ranked as the #2 LinkedIn influencer in Colombia, Daniel has established himself as a leading voice in startup development and leadership insights.

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Daniel leverages LinkedIn to deliver in-depth analyses, success stories, and critical industry updates. His content often highlights Truora's major milestones, including its partnerships with AWS, while sharing inspirational reflections on his personal and professional growth. By focusing on authenticity and value-driven narratives, Daniel fosters meaningful engagement with an audience of both aspiring entrepreneurs and seasoned professionals.

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Posting an impressive 40 times per month, Daniel maintains a consistent presence in his followers' feeds, ensuring his content is both relevant and impactful. His posts achieve an average engagement of 434 likes per post, reflecting the strong connection he has cultivated with his LinkedIn audience. Whether he’s discussing the future of startups in Latin America or sharing motivational leadership lessons, his content resonates deeply with a professional network seeking actionable insights.

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Through his strategic use of LinkedIn, Daniel has become a thought leader in Colombia, amplifying his message of innovation, entrepreneurship, and productivity. His focus on authentic storytelling, combined with a dedication to engaging and educating his audience, positions him as one of the most influential figures in the region's entrepreneurial ecosystem.

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• Username: @danielbilbao
• Influence Score: 90/100
• Followers: 87.8K
• Activity: 40 posts/month
• Engagement Rate: 0.49%
• Growth: +4.1%
• Average Engagement: 434
• Posting Habits: Every day at 11 PM

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X (formerly Twitter): Thought Leadership in Short Form

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With 10.3K followers, Daniel Bilbao uses X as a space to share quick insights, pose thought-provoking questions, and conduct interactive polls. The platform serves as a direct line to his audience, allowing him to engage in timely conversations and gauge public sentiment on key entrepreneurial topics. While smaller in audience size compared to LinkedIn, his community on X is highly responsive, reflected in an impressive engagement rate of 1.27%.

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Daniel's strategy on X emphasizes interaction and dialogue, as opposed to just broadcasting information. His posts often feature questions that invite responses, fostering a two-way conversation that strengthens his connection with followers. This makes X a valuable tool for engaging with key industry leaders, startup founders, and business enthusiasts who look to him for concise and actionable advice.

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Although Daniel maintains a lower posting frequency on X, with an average of 1.6 tweets per week, his content is carefully curated to maximize impact. He uses the platform to share timely commentary on emerging trends, such as advancements in technology and the startup landscape in Latin America. By focusing on quality over quantity, Daniel ensures that his voice is both relevant and respected in the entrepreneurial space.

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Through his thoughtful use of X, Daniel demonstrates a knack for real-time engagement and trend analysis, solidifying his role as a trusted thought leader. Whether sharing insights on business growth strategies or participating in discussions with industry experts, his activity on X reflects a strategic effort to expand his influence beyond long-form platforms. This makes X an integral part of his overall social media presence.

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• Username: @ddbilbao
• Influence Score: 79.3/100
• Followers: 10.3K
• Activity: 1.6 tweets/week
• Engagement Rate: 1.27%
• Growth: +1%
• Average Engagement: 131
• Posting Habits: Twice a week at 7 AM

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Instagram: A Glimpse into Personal Leadership

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Although Daniel Bilbao's Instagram following is smaller, with 7.7K followers, the platform serves as a key space for his creative expression and engagement with his audience. Here, Daniel shares short-form videos that offer quick insights on various aspects of business and productivity, including popular topics like “The Law of Parkinson”. This approach allows him to convey complex ideas in a visually engaging format, making the content more accessible and relatable to a broader audience.

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Daniel’s Instagram content emphasizes his personal side, balancing professional advice with a glimpse into his leadership style and everyday life. By sharing his experiences as a startup founder, he humanizes his entrepreneurial journey, making it easier for followers to connect with him. This blend of professionalism and authenticity resonates strongly with his audience, driving higher engagement on the platform.

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The platform's high engagement rate of 3.78% is a testament to the strong connection Daniel has built with his followers. His reels and visuals are tailored to spark conversation and encourage participation, allowing him to engage in real-time with his community. Whether sharing motivational advice or showcasing his team at Truora, Daniel's Instagram serves as a space to inspire, educate, and connect.

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By using Instagram as a platform to complement his professional content, Daniel creates a well-rounded personal brand. The platform allows him to break away from more formal, text-heavy posts, offering followers a more intimate and dynamic view of his entrepreneurial journey. This versatility positions Instagram as a key part of his overall social media strategy, providing an effective mix of engagement, education, and personal connection.

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• Username: @dbilbaoc
• Influence Score: 63.9/100
• Followers: 7.7K
• Activity: 3 posts/month
• Engagement Rate: 3.78%
• Growth: 0%
• Average Engagement: 293
• Posting Habits: Once a week at 12 AM

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Podcast: "El Universo de Truora"

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"El Universo de Truora" is a captivating podcast that delves into the journey of Truora, a tech startup focused on fighting fraud through innovative solutions. Hosted by Daniel Bilbao, this series offers listeners an intimate view of the successes, struggles, and milestones faced while building the company. Each episode serves as a masterclass in entrepreneurship, providing valuable lessons for founders, tech enthusiasts, and aspiring entrepreneurs alike.

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The podcast seamlessly blends storytelling with business insights, offering a narrative that keeps audiences hooked from start to finish. With its thought-provoking themes, it highlights the importance of team collaboration, resilience, and leveraging technology to create impactful solutions. Whether it's overcoming challenges or scaling a business, every discussion is filled with actionable takeaways for those seeking to excel in the startup ecosystem.

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"El Universo de Truora" stands out for its honest and raw perspective on entrepreneurship. From the vision behind Truora to the key decisions that shaped its growth, Daniel Bilbao ensures listeners gain a holistic understanding of what it takes to succeed in the competitive world of startups. It's not just a podcast but a toolkit for innovation and leadership, making it a must-listen for anyone eager to transform their ideas into reality.

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Daniel Bilbao's Social Media Influence and Favikon Rankings Summary

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Daniel Bilbao is a prominent figure in the business and startup ecosystem, with a Favikon authority score of 8,184 points, ranking him #24 in Startups & Entrepreneurship in Colombia and #2 on LinkedIn in Colombia. His influence score on LinkedIn (90/100) highlights his dominant presence in professional circles, complemented by growing traction on X (79.3/100) and Instagram (63.9/100). These metrics underscore his significant reach and impact in shaping entrepreneurship narratives in Latin America.

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Content Strategy: Elevating Leadership Through Storytelling

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Daniel’s content strategy masterfully combines relatable leadership insights with actionable business advice, creating a connection with his audience on both a personal and professional level. He weaves in personal anecdotes, such as his inspiring 10-year journey in entrepreneurship, alongside updates on Truora's major achievements, like its partnerships and growth milestones. By sharing authentic experiences and practical lessons, Daniel ensures his content resonates with a diverse audience, ranging from aspiring entrepreneurs to established business leaders. This approach not only highlights his expertise but also reinforces his role as a trusted voice in the startup ecosystem.

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Reachability and Partnerships

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Daniel Bilbao’s partnership strategy is centered on leveraging his extensive expertise in startups and entrepreneurship, combined with a deep understanding of the Latin American tech ecosystem. His approach emphasizes collaboration with global organizations such as AWS and innovative local players like Rappi and Addi. By focusing on industries that align with his personal brand and professional strengths, he ensures that his partnerships remain authentic and resonate with his audience, primarily composed of entrepreneurs, business leaders, and tech enthusiasts.

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His strategy also prioritizes engagement over mere visibility. By creating relatable content that ranges from personal insights to business advice, Daniel fosters trust and builds a strong connection with his audience. This authentic and approachable persona positions him as an ideal partner for campaigns targeting startups, productivity tools, and technological innovations in Latin America. The engagement metrics displayed across his posts—spanning image, video, and text formats—indicate a consistent ability to generate conversations and drive impact for partnered brands.

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Daniel Bilbao’s journey from a banker to a leading startup CEO reflects resilience, vision, and the ability to inspire. His social media strategy effectively combines professional insights, personal authenticity, and regional advocacy, making him a key figure in Colombia’s entrepreneurial landscape. With potential expansions into newsletters and podcasts, Daniel is poised to solidify his influence and continue shaping the startup narrative in Latin America.

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