Who's Who on Social Media
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Who is Daisy Anahy aka anahydpg?

Daisy Anahy has established herself as a leading beauty and fashion influencer, captivating millions across Instagram and TikTok. As the CEO of Daisy Anahy Beauty and an ambassador for Fashion Nova, she leverages her engaging content to connect with her audience, delivering beauty tutorials, fashion insights, and personal glimpses into her life.

March 19, 2025
Jeremy Boissinot
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Daisy Anahy: The Beauty Entrepreneur Redefining Fashion and Lifestyle Influence

Daisy Anahy is a renowned beauty entrepreneur and social media influencer, widely recognized for her vibrant presence in the fashion and lifestyle industry. Born and raised in Mexico, she has cultivated a strong online community that follows her for her beauty tips, fashion inspirations, and personal lifestyle moments. As the CEO of Daisy Anahy Beauty, she has successfully built a personal brand that resonates with millions, showcasing her expertise in beauty, skincare, and fashion trends. Her journey as an influencer has been fueled by her authenticity and passion, making her a trusted voice in the beauty community.

Her influence extends beyond personal branding, as she is also a dedicated ambassador for Fashion Nova, a leading fashion brand that frequently collaborates with high-profile influencers. Through her content, Daisy seamlessly blends fashion-forward styling with relatable everyday experiences, engaging her audience with outfit inspirations, beauty tutorials, and lifestyle vlogs. Her collaborations with top beauty and fashion brands have elevated her status as a sought-after influencer, allowing her to expand her influence across global markets. With a keen eye for aesthetics and social trends, she continues to set benchmarks in the digital fashion industry.

Daisy Anahy’s Bold & Glamorous Influence: A Fashion Statement Beyond Social Media (Source: @anahydpg, Instagram, September 2023)

Daisy’s content is not just about beauty and fashion; it is also deeply personal and engaging, making her audience feel connected on a more intimate level. She frequently shares moments with her family, celebrations, and life reflections, creating a genuine bond with her followers. Her ability to blend aspirational content with real-life experiences makes her a standout creator, distinguishing her from other influencers in the space. Whether it’s a behind-the-scenes look at her daily life or a heartfelt message about gratitude, Daisy ensures her audience feels included in her journey.

Her impact on social media is not just about numbers but also about meaningful engagement and influence. With millions of followers on Instagram and TikTok, she consistently drives high engagement rates and organic interactions, making her an ideal partner for brands looking to reach Spanish-speaking beauty enthusiasts. Beyond brand promotions, she inspires her audience to embrace self-confidence and express themselves through beauty and fashion. With a growing empire and a loyal fan base, Daisy Anahy is undeniably one of the most influential beauty creators today.

An Influencer Active on Social Media

Daisy’s presence across platforms showcases her ability to engage and retain a vast audience. She is most active on Instagram and TikTok, where she shares a combination of lifestyle moments, humorous videos, and branded content.

Daisy Anahy’s Social Media Strategy Analysis

Instagram: The Ultimate Fashion & Beauty Showcase

Daisy Anahy’s Instagram presence is a well-curated mix of fashion, beauty, and lifestyle content, making it a go-to platform for her audience. With 3.6 million followers, she strategically uses the platform to showcase beauty transformations, outfit inspirations, and behind-the-scenes glimpses of her life. Her carefully styled photos and reels reflect aesthetically pleasing visuals, enhancing her credibility as a fashion-forward influencer. Through engaging captions and relatable storytelling, she maintains a strong connection with her community, making her posts highly interactive.

Her collaborations with brands like Fashion Nova stand out on Instagram, where she frequently tags and promotes sponsored outfits, generating millions of impressions. She blends sponsored content with organic lifestyle posts, ensuring that her brand promotions feel natural and engaging rather than overly commercial. Whether it’s a high-quality fashion shoot or a cozy family portrait, Daisy keeps her audience emotionally invested in her life. This approach makes her Instagram profile not just a promotional platform but a personal diary that resonates with followers.

Engagement is a key focus of Daisy’s Instagram strategy, even though she posts only twice a month. Despite her low posting frequency, she maintains a consistent audience interaction, with some posts exceeding 500K likes. Her reels perform exceptionally well, with some garnering millions of views, proving that quality over quantity is an effective strategy. By leveraging interactive content like Q&As, polls, and comments, Daisy keeps her followers engaged between posts, ensuring they stay connected with her brand.

Her posting habits are strategic, as she tends to upload content in the morning (9 PM), when engagement rates are highest. This timing allows her to capture her audience’s attention during peak scrolling hours, maximizing interactions. Although her growth rate on Instagram has slightly declined, her loyal and engaged fanbase ensures steady brand collaborations. By continuing to adapt to Instagram’s algorithm and incorporating more interactive features, Daisy can further amplify her influence on the platform.

  • Username: @anahydpg
  • Influence Score: 83.4/100
  • Followers: 3.6M
  • Activity: 2 posts per month
  • Engagement Rate: 1.45%
  • Growth: -0.02% (-719 followers in the last 30 days)
  • Average Engagement: 52.1K
  • Posting Habits: Twice a month at 9 PM EST

TikTok: The Hub of Viral & Relatable Content

Daisy Anahy’s TikTok strategy is centered around high engagement, humor, and trending challenges, making it her most rapidly growing platform. With 3.2 million followers, her TikTok presence is much more dynamic compared to Instagram, with a posting frequency of two videos per week. Her content focuses on funny skits, beauty transformations, and relatable lifestyle moments, allowing her to connect with a wider, younger audience. Unlike Instagram, where she carefully curates her content, TikTok is where she lets loose and embraces spontaneity.

Her engagement rate on TikTok is significantly higher than Instagram, with an impressive 3.01% interaction rate. Her videos frequently go viral, reaching millions of views due to her ability to capitalize on trending sounds and challenges. By staying on top of popular TikTok trends, Daisy ensures that her content remains relevant and fresh, continuously attracting new followers. This platform allows her to showcase a more casual and humorous side, making her content feel authentic and approachable.

One of Daisy’s biggest strengths on TikTok is her adaptability, as she mixes fashion, humor, and personal content seamlessly. Her brand collaborations on TikTok feel organic, as she incorporates sponsored content into viral trends, making them more engaging and natural. This strategy keeps her audience interested without making promotions feel forced, which is a crucial element for long-term influencer success. By engaging with comments and responding to fan interactions, she builds a strong community-driven presence on the platform.

Her posting schedule on TikTok is highly optimized, as she uploads content twice a week, typically in the afternoon (1 AM), aligning with high-traffic hours. This consistent posting rhythm ensures continuous engagement and audience retention, allowing her to maintain her growth momentum. In contrast to her Instagram stagnation, TikTok is where Daisy is currently seeing the most growth, with +2.3% growth in the past month. By continuing to refine her strategy and explore new content formats, she has the potential to solidify her TikTok dominance further.

  • Username: @anahydpg
  • Influence Score: 93/100
  • Followers: 3.2M
  • Activity: 2 videos per week
  • Engagement Rate: 3.01%
  • Growth: +2.3% (+71.8K followers in the last 30 days)
  • Average Engagement: 96.3K
  • Average Views: 1.4M
  • Posting Habits: Twice a week at 1 AM EST

Daisy Anahy’sSocial Media Influence Summary

Daisy Anahy ranks among the top beauty influencers in Mexico, reflecting her strong influence in the fashion and beauty niche. Her overall Favikon Influence Score is 9,201, placing her in the top beauty creators worldwide.

Learn more about the Favikon Methodology here

Content Strategy: A Winning Mix

Daisy’s content strategy focuses on engagement, relatability, and lifestyle-driven storytelling. She balances high-quality promotional posts with personal, heartwarming content, making her brand collaborations feel authentic rather than overly commercial.

Reachability and Partnerships

Daisy Anahy is highly approachable for brand collaborations, making her a valuable influencer for companies looking to reach the Spanish-speaking beauty and fashion audience. Her strong presence on Instagram and TikTok allows her to target a diverse audience across multiple content formats, from curated fashion posts to viral videos. As a Fashion Nova ambassador, she has already proven her ability to drive brand awareness and engagement, making her a trusted partner for beauty and lifestyle brands. Her ability to blend promotional content seamlessly into her personal storytelling ensures higher engagement and authenticity.

With an Influence Score of 9,201, Daisy ranks among the top beauty and fashion influencers in Mexico, making her an attractive collaborator for both regional and international brands. She is particularly well-suited for beauty, fashion, and lifestyle partnerships, as her audience is highly engaged with these categories. Brands that aim to connect with Latin American consumers will find her audience alignment ideal, as she resonates strongly with Spanish-speaking beauty enthusiasts. Her positivity and safe brand image further enhance her appeal, ensuring collaborations remain professional and effective.

An overview of Daisy Anahy’s top influential connections across key industries. (Source: Favikon)

Daisy’s content style is casual yet impactful, making her an excellent fit for both high-end and accessible fashion brands. She is known for authentically integrating products into her daily life, whether through aesthetic Instagram posts, engaging TikTok videos, or heartfelt captions. Her ability to drive conversations around beauty and lifestyle trends makes her a reliable brand advocate, especially for companies looking to increase their visibility in the beauty space. With her high engagement levels on TikTok and consistent presence on Instagram, she provides multiple touchpoints for brand messaging.

Beyond product promotions, Daisy is open to collaborations in various formats, including sponsored posts, brand ambassadorships, event appearances, and exclusive product launches. Her willingness to interact with followers and share her experiences with products ensures organic engagement, which is highly valuable for brands. As a growing entrepreneur, she is also well-positioned for business ventures and co-branded collaborations, making her reach extend beyond traditional influencer marketing. Companies seeking an authentic, engaging, and trusted influencer will find Daisy Anahy to be a powerful addition to their brand strategy.

Conclusion: The Power of Daisy Anahy’s Influence

Daisy Anahy has solidified her position as a top beauty and fashion influencer, with a strong presence on Instagram and TikTok. Her ability to blend personal content with strategic brand collaborations makes her an ideal partner for lifestyle and beauty brands.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.