Who is Da’ana Williamson?

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Da’ana Williamson: Elevating Family Lifestyle Content with Authenticity

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Da’ana Williamson is a family lifestyle content creator based in Austin, Texas, known for sharing heartfelt moments from her daily life. She documents her experiences as a mother and wife, creating an authentic connection with her audience. Her content features parenting tips, vacation highlights, and everyday family adventures. With a growing social media presence, she has built a loyal and engaged community.

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With over 2.2M followers on TikTok, Da’ana captivates her audience with engaging and relatable content. Her videos showcase family routines, holiday celebrations, and special bonding moments with her children. She has successfully collaborated with well-known brands such as SKIMS, Amazon, and Royal Caribbean. These partnerships reinforce her credibility in the lifestyle and parenting space.

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On Instagram, Da’ana has amassed 511.1K followers, where she shares polished and visually appealing family content. She blends personal moments with professional collaborations, maintaining an engaging yet authentic feed. Her ability to balance lifestyle aesthetics with real-life experiences makes her stand out. With a 91.8/100 Influence Score, she continues to grow her digital footprint.

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Da’ana’s influence extends beyond content creation, as she ranks #42 in family lifestyle creators in the United States. Her strong engagement and brand-safe content make her a valuable partner for various lifestyle brands. She consistently creates content that resonates with both parents and young families. As she expands her reach, she remains a key figure in the family influencer community.

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An Influencer Active on Social Media

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Da’ana has built a solid online community through her relatable and engaging storytelling. She maintains a high level of activity, with 14 posts per month, keeping her audience constantly engaged. Her bright and cheerful content style makes her an ideal choice for brand partnerships. As a creator in the family lifestyle category, she has secured a notable ranking in the Top 1% of TikTok creators worldwide.

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Da'ana’s Social Media Strategy Analysis

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TikTok: Da’ana Williamson’s Core Platform

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Da’ana Williamson’s TikTok presence is her most powerful, with a dedicated audience of 2.2M followers. Her content revolves around family experiences, parenting insights, and lifestyle recommendations. She consistently shares engaging moments from her daily life, making her content highly relatable. Her warm and interactive approach keeps her followers actively engaged and loyal.

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With an impressive engagement rate of 15.08%, Da’ana’s audience interacts heavily with her videos. Her content receives an average engagement of 331.7K per post, proving the effectiveness of her storytelling. Additionally, her videos average 1.9M views in the past 30 days, reinforcing her strong visibility. Her ability to maintain such high engagement showcases her connection with her audience.

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Da’ana posts consistently, averaging 3.5 posts per month, with a routine posting time of 2 PM EST. This structured schedule helps maintain steady engagement while keeping her content fresh. Despite her high engagement, her growth in the last 30 days has remained neutral at 0%. By incorporating more viral trends and interactive content, she can further boost her reach.

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Her TikTok strategy is based on authentic storytelling and family-centered themes. She has successfully collaborated with brands such as SKIMS, Amazon, and Royal Caribbean, seamlessly integrating promotions. Ranking in the Top 1% of TikTok creators worldwide, her presence is already significant. With a small adjustment to her content strategy, she has the potential to expand even further.

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• Username: @daanawilliamson
• Influence Score: 92.3/100
• Followers: 2.2M
• Activity: 3.5 posts per month
• Engagement Rate: 15.08%
• Growth: 0%
• Average Engagement: 331.7K
• Posting Habits: Every day at 2 PM EST

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Instagram: A Space for Visual Storytelling

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Da’ana’s Instagram account, @daanawilliamson, has built a strong following of 511.1K followers. Her content focuses on a balance between personal moments and professional collaborations. She showcases family snapshots, lifestyle visuals, and partnerships with major brands. Her ability to maintain an aesthetically pleasing yet authentic presence makes her Instagram highly engaging.

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Her engagement rate on Instagram stands at 8.6%, reflecting a highly interactive audience. She receives an average engagement of 44K per post, showing strong audience participation. Unlike TikTok, her Instagram has shown significant growth of +5.44% in the past 30 days, gaining 26.4K new followers. This growth highlights her increasing popularity in the lifestyle and family niche.

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Da’ana posts 10 times per month, usually at 5 PM EST, keeping her audience engaged consistently. Her strategy includes a mix of static posts, reels, and Instagram Stories, allowing for diverse interactions. By focusing more on reels and IGTV, she could enhance her engagement further. Her ability to integrate storytelling with promotional content keeps her audience interested and active.

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Her Instagram strategy revolves around maintaining an authentic yet polished aesthetic. She works with high-profile brands such as Fenty Beauty, SKIMS, and Royal Caribbean, effectively showcasing their products. Her well-curated content ensures that sponsored posts blend seamlessly with her organic content. With her growing influence, Instagram remains a crucial part of her digital success.

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• Username: @daanawilliamson
• Influence Score: 91.8/100
• Followers: 511.1K
• Activity: 10 posts per month
• Engagement Rate: 8.6%
• Growth: +5.44% (+26.4K followers)
• Average Engagement: 44K
• Posting Habits: Twice a week at 5 PM EST

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Da'ana Williamson’s Social Media Influence Summary

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Da’ana’s authority score stands at 9,229 points, placing her among the top creators in the family lifestyle category. She ranks in the Top 1% of TikTok creators in both the U.S. and worldwide. Additionally, she holds the #42 spot in the family lifestyle niche in the U.S. and #99 worldwide. Her growing influence showcases her impact in the lifestyle and parenting space.

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Learn more about the Favikon Methodology here

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Content Strategy:

Da’ana’s content is built around authentic storytelling, family experiences, and lifestyle recommendations. Her ability to connect with her audience through personal stories keeps her engagement levels high. She balances organic content with sponsored collaborations, ensuring a natural approach to brand integration. Her consistent posting schedule reinforces her visibility across platforms.

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Reachability and Partnerships

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Da’ana Williamson is a brand-friendly creator with a highly engaged audience in the family lifestyle space. Her positive and safe content makes her a great choice for family-oriented brands. With her high engagement rates and consistent growth, she is an attractive option for long-term collaborations. Brands looking for authentic promotion can benefit from her storytelling and personal connection with followers.

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She has worked with major brands like Royal Caribbean, Fenty Beauty, and SKIMS, reinforcing her credibility. These partnerships highlight her ability to seamlessly integrate products into her daily content. Her influence reaches a diverse audience, making her an ideal candidate for lifestyle, beauty, and parenting promotions. With a growing following of 2.2M on TikTok and 511.1K on Instagram, she offers wide exposure.

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Her TikTok and Instagram presence make her a strong partner for businesses targeting parents, young families, and lifestyle consumers. Her content strategy ensures high visibility, with 1.9M average views on TikTok and 44K engagements per Instagram post. Her ability to naturally blend branded content with organic posts increases her marketing appeal. As she continues to expand her platform, more brands are likely to collaborate with her.

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Da’ana’s network overview includes partnerships with other family and lifestyle influencers like Jayla Henry, Jasmine Jennings, and Janae Sims. This extended network increases her reach and positions her among top creators in her niche. Her collaborations with fellow creators strengthen her presence in the influencer industry. As she builds more brand relationships, her authority in the lifestyle space will continue to grow.

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Conclusion: Da’ana Williamson’s Growing Influence

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Da’ana Williamson is a rising star in the family lifestyle content space. Her ability to engage audiences through personal storytelling and brand collaborations has established her as a trusted voice. With a strong presence on TikTok and Instagram, she continues to gain traction in the lifestyle and parenting community. Her safe and positive content style makes her an ideal partner for brands.

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View the AI-powered profile

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