Who is Claudieta?

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Claudieta: Elevating Beauty and Lifestyle Content with Creativity and Community

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Claudieta is a Madrid-based beauty and lifestyle influencer who has captivated audiences with her authentic, engaging, and visually stunning content. Her journey into social media began as a passion for makeup, self-care, and fashion, but quickly evolved into a thriving online community where she empowers her followers with beauty insights, styling inspiration, and self-confidence. Through her engaging presence on TikTok and Instagram, she has built a dedicated fan base that resonates with her fresh and relatable approach to beauty.

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What sets Claudieta apart is her ability to create a warm and interactive space where followers feel seen and valued. She shares personal anecdotes, beauty transformations, and everyday moments, creating an intimate connection with her audience. Her content is not just about beauty and style—it’s about fostering self-love and confidence. Whether she’s sharing a new makeup routine, discussing self-care habits, or engaging in lighthearted humor, her content makes an impact.

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Her collaborations with top-tier beauty brands like Sephora España, L’Oréal Paris, and NYX Professional Makeup showcase her credibility and influence within the industry. Claudieta seamlessly integrates product recommendations into her content, ensuring that her followers receive honest, valuable insights. This authenticity has helped her develop strong brand partnerships, reinforcing her position as a leading beauty influencer in the Spanish-speaking market.

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As she continues to grow her influence, Claudieta is expanding her creative boundaries, exploring new content formats, and engaging more deeply with her audience. She is not just an influencer—she is a mentor and role model for beauty enthusiasts looking for inspiration, confidence, and a community that celebrates self-expression. With her charismatic personality, expert beauty knowledge, and highly engaged audience, she is set to leave a lasting mark in the digital beauty space.

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An Influencer Active on Social Media

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With a growing multi-platform presence, Claudieta dominates TikTok and Instagram, reaching a highly engaged audience of beauty and fashion enthusiasts, making her a prime influencer for beauty and lifestyle collaborations.

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Claudieta's Social Media Strategy Analysis

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TikTok: Claudieta’s Powerhouse of Engagement

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With 2.2 million followers, TikTok is Claudieta’s most powerful platform, where she thrives on high-energy, visually appealing, and engaging content. Her videos range from makeup tutorials, product recommendations, and personal anecdotes to lighthearted, humorous clips that keep her audience entertained. She blends beauty expertise with personality, ensuring that her content feels authentic and relatable, which contributes to her massive following.

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Her posting frequency is impressive, averaging 11.5 videos per week, meaning she consistently delivers fresh content to keep her audience engaged. This high output helps her stay relevant in TikTok’s fast-moving algorithm, boosting her discoverability and ensuring constant interaction with her audience. Her videos often go viral, accumulating millions of views and high engagement, proving her strong presence on the platform.

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One of Claudieta’s key TikTok strategies is leveraging trends while maintaining her unique style. Whether it's participating in viral beauty challenges or adding her personal touch to popular sounds, she finds ways to integrate current trends into her content while maintaining brand authenticity. This approach not only attracts new followers but also solidifies her identity as a trendsetter in the beauty space.

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Her TikTok engagement rate stands at 3.09%, with an average of 68K interactions per post, showing that her followers are actively engaging with her content. She posts twice a day at 10 AM, optimizing her content for maximum reach and visibility. Her strategy on TikTok is a perfect blend of education, entertainment, and relatability, making her one of the top beauty influencers in Spain.

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• Username: @claudieta
• Influence Score: 94.2/100
• Followers: 2.2M
• Activity: 11.5 videos/week
• Engagement Rate: 3.09%
• Growth: +4.94%
• Average Engagement: 68K
• Posting Habits: Twice a day at 10 AM EST

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Instagram: Aesthetic Meets Community Building

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On Instagram, Claudieta’s 436.2K followers enjoy a mix of beauty, fashion, and lifestyle content, where she curates an aesthetic yet highly engaging feed. Her Instagram presence allows her to go deeper into visual storytelling, showcasing high-quality makeup looks, collaborations with beauty brands, and snapshots of her daily life. The platform serves as a hub for her most dedicated followers, where she builds a more personal relationship with her audience.

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Her posting frequency of 15 posts per month allows her to maintain a consistent presence without overwhelming her audience. Unlike TikTok, where she focuses on fast-paced content, Instagram enables her to explore deeper, more polished beauty tutorials and personal reflections. She also leverages Instagram Reels to maintain engagement, capitalizing on the growing trend of short-form video content.

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With an engagement rate of 8.25% and an average of 36K interactions per post, Claudieta’s Instagram presence is highly interactive. Her daily posting at 3 PM, an unusual but strategic choice, likely ensures she reaches an international audience across different time zones, contributing to her growth. Her audience appreciates her balance between curated aesthetic posts and spontaneous, behind-the-scenes moments, which humanizes her brand.

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Instagram is also where she cultivates strong brand partnerships, particularly with Sephora España, L’Oréal Paris, and NYX Professional Makeup. These collaborations help her monetize her influence, creating a lucrative space for both organic content and paid promotions. With her high engagement and credibility in the beauty industry, she has built a platform where both followers and brands trust her expertise.

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• Username: @claudieta
• Influence Score: 91/100
• Followers: 436.2K
• Activity: 15 posts/month
• Engagement Rate: 8.25%
• Growth: +0.21%
• Average Engagement: 36K
• Posting Habits: Everyday at 3 PM EST

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YouTube: A Work in Progress

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Claudieta’s YouTube presence is currently underdeveloped, with 26.3K subscribers and just 1 uploaded video. However, her presence on the platform hints at potential future expansion. As a beauty and lifestyle creator, YouTube could offer her a space for long-form tutorials, in-depth product reviews, and storytelling-driven content, which could enhance her brand’s depth and longevity.

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Despite the low activity, YouTube remains an untapped avenue that many beauty influencers leverage to establish a deeper connection with their audience. Given her expertise and audience demand, launching weekly or bi-weekly content could significantly boost her reach and engagement across multiple platforms. YouTube’s algorithm rewards consistency, meaning regular uploads could translate into steady growth.

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• Username: @claudieta
• Influence Score: 20.5/100
• Followers: 26.3K
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: +0.4%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Claudieta's Social Media Influence Summary

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Claudieta ranks among the top 1% of TikTok influencers in Spain, securing the #73 spot nationally and excelling in Outfits & Styling, where she holds the #9 position in Spain and #259 worldwide, demonstrating her strong authority in the beauty and lifestyle space.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Beauty, Style, and Relatability to Captivate Her Audience

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Claudieta’s content strategy blends beauty tutorials, lifestyle moments, and fashion inspiration, creating a relatable and engaging brand. She maintains a cheerful, positive, and aesthetically curated online presence, ensuring her content is visually appealing yet deeply personal. Her ability to jump on trends while maintaining authenticity makes her a standout figure in the influencer space.

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Reachability and Partnerships

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Claudieta has established herself as a highly reachable influencer with a strong presence across multiple platforms, making her an attractive partner for beauty, fashion, and lifestyle brands. Her high engagement rates on TikTok (3.09%) and Instagram (8.25%) demonstrate her ability to connect with her audience in a meaningful and interactive way. With her consistent posting schedule and relatable content, brands can trust that their message will reach an engaged and loyal audience.

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Her brand partnerships include major names like Sephora España, L’Oréal Paris, and NYX Professional Makeup, proving her credibility within the beauty industry. Claudieta integrates sponsored content naturally, ensuring that her audience sees her recommendations as genuine and valuable. This approach makes her a powerful voice in beauty marketing, as followers trust her reviews and actively engage with her product recommendations.

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From sponsored TikTok challenges to Instagram product showcases, Claudieta leverages various formats to promote brands while maintaining authenticity. She understands the importance of audience trust and transparency, ensuring that her collaborations align with her personal brand. This strategy not only strengthens her influence but also makes her a sought-after content creator for long-term brand collaborations.

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For brands looking to partner with Claudieta, her high posting frequency and engagement rates make her a valuable marketing asset. She is open to sponsored posts, product reviews, brand ambassadorships, and interactive campaigns, ensuring brands receive maximum exposure. With her fast-growing social media presence and dedicated following, she remains a top-tier influencer in the Spanish beauty and lifestyle space, ready to elevate brands to a wider audience.

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Conclusion: A Rising Beauty Icon Shaping the Future of Digital Influence

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Claudieta is a standout beauty and lifestyle influencer, blending creativity, authenticity, and engagement to build a thriving digital community. With continued growth and strategic brand collaborations, she is on track to become one of Spain’s top beauty influencers, shaping trends and inspiring her audience along the way.

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View the AI-powered profile

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