Who is Clara Carpegiani?

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Clara Carpegiani: Serving Simplicity and Flavor with Every Recipe Reel

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Clara Carpegiani is a Brazilian culinary content creator who has gained widespread recognition for her quick, accessible recipes that simplify home cooking. Her storytelling often centers around family memories, adding emotional depth to every dish. She turns simple ingredients into comforting meals, presented with warmth and humor. Clara’s videos feel like conversations around the dinner table—inviting, relatable, and nourishing.

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Her audience affectionately calls her the "CEO das receitas mais fáceis do mundo," and for good reason. Clara’s culinary style emphasizes practicality, designed for busy people who want to eat well without spending hours in the kitchen. From air fryer tips to one-pot meals, her content shows how great cooking doesn’t require complexity. She positions herself as a friend, not a chef, making every video feel low-pressure and fun.

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Clara’s visuals are cheerful and honest—often featuring her hands preparing food, mid-recipe reactions, or final plating moments. She keeps production simple, favoring close-ups and direct narration over cinematic flair. This grounded aesthetic has earned her the trust of over 1.5 million followers across platforms. It also makes her content highly shareable, especially for everyday cooks looking for inspiration in real-time.

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Beyond her digital kitchen, Clara has forged strong brand partnerships, particularly with Congelados da Sônia and Águas Prata. These collaborations fit seamlessly into her content, often through recipe integrations rather than standalone ads. Her safe, positive tone and clear audience targeting make her a reliable partner for brands in the food, nutrition, and kitchenware industries. She’s not just an influencer—she’s a household presence in Brazilian kitchens.

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An Influencer Active on Social Media

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Clara Carpegiani engages a food-loving Brazilian audience across TikTok, Instagram, and YouTube, with a combined following of over 1.5 million.

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Clara Carpegiani's Social Media Strategy Analysis

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Instagram Strategy: Home-Cooked Aesthetic with Consistent Engagement

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Clara’s Instagram (@claracarpegiani) is the core of her community and content strategy, with a follower base of 491.1K and ranking in the Top 3% in Brazil. Her content here is anchored in short-form recipe reels that showcase Brazilian comfort food, snacks, and practical tips. She blends visual close-ups with ingredient explanations, using minimal editing to retain authenticity. Every post feels like a casual cooking session shared with friends.

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She posts about 8 times per month, often twice a week at 12PM, aligning with early engagement windows for food content in Brazil. Her reels are high-performing—her “noite mexicana” video reached 920.7K views and 58.7K likes, proving her viral potential when recipes are simple and visually indulgent. Her engagement rate of 0.57% is strong given her audience size and niche. She maintains a consistent visual identity, with warm tones and real-time food preparation shots.

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Clara’s captions often include short stories or cooking tips, adding an emotional or instructional layer to the visual content. She sometimes includes her followers in polls or calls-to-action like “What would you add to this?”—creating valuable feedback loops. Her Instagram also acts as a space for product integration, where she naturally includes partner brands like Congelados da Sônia or Águas Prata within the recipe process.

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Instagram is where Clara delivers both consistency and warmth. Her visual approach and tone are casual but effective, giving food brands a reliable platform to showcase how their products can be integrated into daily meals. For Clara, Instagram isn’t just about views—it’s about building long-term trust with people who cook like her and want to feel seen.

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• ‍Username: @claracarpegiani‍
• Influence Score: 84.7/100‍‍
• ‍Followers: 491.1K‍‍
• ‍Activity: 8 posts/month‍
• Engagement Rate: 0.57%‍
• Growth: +0.03%‍
• Average Engagement: 2.8K‍
• Posting Habits: Twice a week at 12 PM EST

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TikTok Strategy: Personal Recipes and Product-Led Virality

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Clara’s TikTok (@claracarpegiani) caters to a broader audience with a mix of storytelling and branded recipe content. With 1M followers, she taps into TikTok’s high-volume discovery potential by combining humor, personal anecdotes, and family food lore—like her viral “frango do Bruno” recipe. Her tone is always upbeat and approachable, and her cooking instructions are easy to follow even in 30 seconds.

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She posts around 1.4 videos per week, usually once a week at 10AM, with a focus on combining brand awareness and food relatability. While her engagement rate (0.02%) is modest due to her scale, individual videos perform extremely well—such as her Fini collab that drew 4.1M views and 36.3K likes. Her editing includes quick pans, clear close-ups, and overlay text, making each recipe TikTok-friendly without losing its homemade charm.

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What distinguishes Clara’s TikTok strategy is her use of familiar Brazilian products in content that feels emotionally resonant. Whether referencing her dad’s love story or showing snacks from childhood, she makes her videos nostalgic without being dramatic. This allows even brand collaborations to feel deeply personal and culturally grounded—ideal for regional or national campaigns.

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TikTok is where Clara reaches a younger and more trend-driven audience. Her best-performing videos often blend product use with natural storytelling, allowing brands to be featured without disrupting her tone. It’s a key top-of-funnel platform in her content ecosystem, ideal for campaign reach, especially when paired with more intimate engagement on Instagram.

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• ‍Username: @claracarpegiani‍
• Influence Score: 73.9/100‍
• Followers: 1M‍
• Activity: 1.4 videos/week‍
• Engagement Rate: 0.02%‍
• Growth: 0%‍
• Average Engagement: 236‍
• Posting Habits: Once a week at 10 AM EST

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YouTube Strategy: Bite-Sized Shorts, Big Potential

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Clara’s YouTube presence (@ClaraCarpegiani) is currently light, with 5.5K subscribers and a focus on YouTube Shorts rather than long-form content. Her activity level is low—just 0.2 videos/month—but what exists aligns well with her brand: cozy visuals, clean recipes, and a home-kitchen vibe. Her channel includes content like cookie tutorials and creamy sagu, each presented in 15–60 second segments.

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While her engagement rate is 0% and average views are still under 2K, her Shorts show potential for growth. Her aesthetic matches the kind of snackable, vertical content YouTube is currently boosting. Clara already has the footage and editing rhythm to succeed here—what’s missing is volume and consistency. A shift to posting weekly Shorts could help turn YouTube into a complementary channel to her TikTok and Instagram.

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YouTube also offers Clara an opportunity to expand into long-form content in the future. She could showcase behind-the-scenes clips from collaborations, family cooking stories, or ingredient hauls. Given her storytelling strength and audience connection, these could translate into deeper viewer loyalty and monetization options like memberships or recipe ebooks.

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For now, YouTube is her least-developed platform, but it holds long-term value. Her cooking content naturally lends itself to video education, and with her loyal base, it wouldn’t take much to convert casual Shorts viewers into subscribers. She has all the tools—she just needs a strategy shift to unlock the channel’s potential.

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• ‍Username: @ClaraCarpegiani
• ‍Influence Score: 42.4/100‍
• Followers: 5.5K‍
• Activity: 0.2 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Clara Carpegiani's Social Media Influence Summary

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Clara Carpegiani ranks in the Top 3% of Instagram creators in Brazil and Top 6% among Food Bloggers worldwide. Her Influence Scores of 84.7 (IG) and 73.9 (TikTok) signal strong platform presence and brand safety. Her Brazilian-first community gives her localized authority, while her bright, practical content style keeps her engagement strong.

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Learn more about the Favikon Methodology here

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Content Strategy: Turning Everyday Recipes into Relatable, Scroll-Stopping Moments‍

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Clara’s strategy is grounded in accessibility. She focuses on easy recipes, nostalgic stories, and community engagement, favoring relatable visuals over high production. She uses trending audio when relevant, but always brings it back to food. Her color palette is warm and her editing simple, which adds to the trust and loyalty her audience shows.

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Reachability and Partnerships

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Clara has collaborated with brands like Congelados da Sônia (17 tags), Águas Prata, and Documentnna Comunicação, among others. Her most frequent partner, Congelados da Sônia, indicates a strong ongoing relationship that fits her audience’s values: convenience, flavor, and local accessibility.

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She is highly reachable, safe, and bright in tone—perfect for food, grocery, kitchenware, and ready-to-eat brand partnerships. With an estimated post rate of $6K–$15K, she’s positioned as a mid-tier partner offering premium performance with a community-first approach. Clara also connects well with Brazilian regional markets, which makes her valuable for campaigns outside São Paulo and Rio.

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Conclusion: Where Familiar Recipes Meet Future Growth

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Clara Carpegiani isn’t just cooking—she’s creating community around food that feels like home. Her cheerful tone, accessible tutorials, and local-first mentality have made her a trusted figure in Brazil’s digital food space. With millions of views and a growing list of partnerships, she proves that culinary content can thrive when it's simple, sincere, and relatable.

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View the AI-powered profile

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