Who is CKJ?

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CKJ: Nostalgia-Driven Comedy Meets Parisian Lifestyle Content

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CKJ is a Paris-based content creator who built his digital persona around the nostalgic theme “REMEMBER 😌.” His short-form comedy sketches often reference 2000s pop culture, local slang, and French viral trends. Unlike traditional lifestyle influencers, CKJ anchors his identity in humorous reenactments of shared generational memories. His tone blends satire with self-awareness, making his content both entertaining and distinctly cultural.

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He rose to prominence on TikTok, where his ability to weave fashion references into comedic scenarios drew early attention. By using iconic streetwear brands like New Era and ASOS as props in his videos, he turned styling into a narrative device. These visual cues are not standalone; they’re part of skits that parody everyday experiences, often involving interactions with friends or exaggerated character roles. CKJ’s look is deliberate, rooted in urban Parisian fashion.

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His collaborations reflect a targeted strategy: campaigns with ASOS, Aporro, and New Balance show a focus on youth-oriented fashion labels. These partnerships are rarely formal ads—they’re embedded into humorous sketches that retain his signature vibe. CKJ doesn’t interrupt his content for promotion; he merges brand integration with storytelling. This consistency helps maintain trust while supporting monetization.

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Outside TikTok, CKJ has a modest but curated Instagram where he highlights fashion drops and partnership content. He also occasionally connects with creators like Shona-liz and Abou for visual collabs or shared storylines. His posts typically follow a muted, urban color palette and are often timed to align with early-morning releases. Though less active on YouTube, his channel serves as an archive for vlogs and collaborative series that extend his narrative format.

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An Influencer Active on Social Media

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CKJ is a Paris-based video entertainer blending nostalgia and humor for a French-speaking Gen Z audience across TikTok, Instagram, and YouTube.

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CKJ’s Social Media Strategy Analysis

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TikTok: Nostalgia-Fueled Humor with Broad Appeal

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CKJ’s TikTok content thrives on nostalgia-centered skits that spotlight French Gen Z culture, with “REMEMBER 😌” serving as both title card and hook. He often reenacts familiar moments from school life, early social media trends, or French family dynamics. His sketches rely on punchy edits, local references, and recurring character tropes like dramatic teachers or awkward friends. These scenarios are instantly recognizable to his French-speaking audience.

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Instead of relying on trending sounds, CKJ often uses original audio or voiceovers, making his videos stand out in a sea of templated formats. This approach gives him greater control over tone and pacing, allowing his brand of humor to remain distinct and offbeat. His frequent use of direct address and facial expressions builds a personal rapport with viewers. This creative independence keeps his storytelling grounded and less reliant on algorithms.

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With a consistent output of 2.2 videos per week, CKJ has established a predictable rhythm that reinforces viewer expectations. His posting time—twice a week at 6 PM EST—suggests he’s targeting morning commutes or early engagement windows in France. Despite a 0% growth rate in the last month, he maintains an average of 117.5K views per video, showing strong residual interest. His 11.5K engagement average reflects loyalty rather than virality.

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His TikTok layout often includes visual callbacks—repeating costumes, color tones, or camera angles to reinforce his “REMEMBER” concept. These patterns act like branding without needing overlays or text, keeping viewers in the same narrative universe. CKJ’s TikTok strategy is rooted in consistency, familiarity, and cultural callbacks, setting him apart from creators who chase trends over identity.

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• ‍Username: @ckj_ckj‍
• Influence Score: 85.4/100‍
• Followers: 2.9M
• Activity: 2.2 videos/week
• Engagement Rate: 0.4%
• Growth: 0%
• Average Engagement: 11.5K
• Posting Habits: Twice a week at 6 PM EST

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Instagram: Lifestyle Meets Fashion Collaborations

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CKJ uses Instagram as a fashion diary, highlighting streetwear pieces that often appear in his TikTok content. He shares brand-tagged images and lifestyle reels that merge visual styling with subtle humor. His collaborations with ASOS, Aporro, and ASOS MAN are front and center, but framed like everyday content. These posts avoid polished commercial setups in favor of casual, relatable visuals.

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His account averages 5 posts per month, with uploads typically scheduled at 2 PM EST, indicating automated publishing or a test for international reach. Despite a small drop of -1.53% in followers, he maintains an engagement of 431 likes/comments per post, reflecting a core fashion-forward audience. He doesn’t rely on carousels or overly curated grids, which aligns with his informal, creator-first aesthetic.

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Reels make up a significant part of his engagement strategy. These videos often remix content from TikTok or include behind-the-scenes takes from collabs. He also posts visual references to his nostalgic themes, such as throwback outfits or retro color filters. These reinforce his brand identity and connect his fashion content back to storytelling.

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His fashion tags are deliberate, often matching color schemes between products and background settings. CKJ also reposts shoutouts from fans or collaborators, subtly reinforcing his brand associations without overusing Stories. Instagram acts less like a growth engine and more like a portfolio for brand alignment, allowing him to pitch a consistent visual identity to fashion partners.

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• ‍Username: @ckj_k‍
• Influence Score: 71.7/100‍
• Followers: 149K
• Activity: 5 posts/month
• Engagement Rate: 0.29%
• Growth: -1.53%
• Average Engagement: 431
• Posting Habits: Once a week at 2 PM EST

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YouTube: Vlogging for Occasional Depth

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CKJ’s YouTube presence is sparse, with only 1.3K subscribers and no video uploads in the past 30 days. His past content focused on group vlogs, behind-the-scenes travel clips, or casual sit-downs with collaborators like Abou or UNKNOWN. These videos felt improvised, often including candid moments rather than scripted sketches. While they mirrored his humorous tone, they lacked the tight editing of his TikToks.

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His most notable uploads are tied to influencer events or pop-up shoots, giving fans a more intimate look at the creator circle he operates within. However, these aren’t episodic or structured for series retention. They serve more as documentary content that archives his off-platform activity. This informal tone works well for dedicated fans, but doesn’t drive algorithmic discovery.

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With a 0% engagement rate, no monthly activity, and 0 average views, YouTube appears to function more like a digital storage shelf than a growth tool. His posting habit is listed as once a year at 7 PM EST, indicating minimal commitment to long-form storytelling. Despite his talent in pacing short-form comedy, the longer format hasn’t been prioritized.

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Still, CKJ’s YouTube channel could become an asset if paired with travel diaries or branded lifestyle episodes. Given his involvement with fashion campaigns, there’s space to evolve YouTube into a behind-the-scenes extension. For now, it remains a dormant platform used occasionally for community-oriented recaps or influencer collaborations.

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• ‍Username: @ckj_k‍
• Influence Score: 22.6/100‍
• Followers: 1.3K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.88%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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CKJ’s Social Media Influence Summary

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CKJ holds a Favikon Influence Score of 8,634 points, placing him in the Top 3% for Video Entertainment in France and Top 2% worldwide. He ranks in the Top 5% on TikTok both in France (#2418) and globally (#58771), confirming the platform as his strongest asset. While Instagram and YouTube are less central, they support his fashion-focused partnerships and collaborations within a close creator network.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Fashion, and French Nostalgia

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CKJ’s content strategy revolves around relatable humor, urban nostalgia, and fashion-forward visuals. His “REMEMBER 😌” tagline is more than a catchphrase—it's the anchor of his content. He revisits cultural moments from the 2000s and 2010s, turning them into digestible and shareable sketches. Fashion plays a key role, often used as a prop or narrative tool rather than a focus. Collaborations with ASOS, Aporro, and New Balance support his lifestyle storytelling, with subtle brand integrations that keep content light and engaging. He also collaborates with other creators like Shona-liz and Abou, maintaining a community-driven tone across platforms.

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Reachability and Partnerships

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CKJ is considered highly reachable for brand campaigns, with an estimated rate of $5K–$10K per post, making him a mid-tier creator with clear commercial value. His history of tagging ASOS (7 times) and Aporro (4 times) shows an active interest in maintaining brand visibility through repeated collaborations. His platform behavior suggests comfort with product-driven content, especially when integrated into humor. Most of his branded TikToks use storytelling instead of direct callouts, keeping them natural.

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He interacts regularly with a close-knit network of creators, including Shona-liz, Abou, and UNKNOWN, all of whom are also tagged in lifestyle or fashion contexts. His posting frequency—7 pieces of content per month—indicates sustained activity, with predictable publishing slots (6 PM EST TikTok, 2 PM EST Instagram). CKJ’s content is brand-safe (rated "Safe") and politically neutral, which appeals to fashion labels targeting younger, image-conscious audiences. His track record proves he is not only reachable, but campaign-ready.

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Conclusion: A Parisian Creator Tapping Into Cultural Memory

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CKJ has carved a distinct space in French digital entertainment by combining humor, fashion, and retro storytelling. His “REMEMBER 😌” brand resonates with Gen Z nostalgia, while his partnerships with leading fashion brands highlight his commercial value. Though his YouTube presence is limited, TikTok and Instagram remain effective platforms for his engaging lifestyle content. Positioned within the top 3% of French video entertainers, CKJ continues to connect with youth culture through safe, cheerful, and fashion-infused media.

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