Who's Who on Social Media
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Who is ChriseanRock, aka DaBigBaby?

DaBigBaby, also known as ChriseanRock, is a rapper and CEO. He achieved mainstream success with hits such as "Suge" and "BOP" and went on to release his debut album "Baby on Baby" in 2019.

October 29, 2024
Capucine Munuera
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DaBigBaby, also known as ChriseanRock, is a rapper and CEO. He achieved mainstream success with hits such as "Suge" and "BOP" and went on to release his debut album "Baby on Baby" in 2019. He has since released several successful singles, collaborated with other artists, and founded his own label, Billion Dollar Baby Entertainment. DaBigBaby is known for his energetic performances and charismatic personality, often sharing his love for Jesus and his faith with his fans on social media.

ChriseanRock: A Rising Force in Music and Social Media

Chrisean Rock, born in Baltimore, Maryland, overcame a challenging upbringing marked by homelessness and family difficulties to become a prominent figure in the music industry. Her initial break came in 2020 when she appeared on *Ultimate Tag*, showcasing her athleticism and charisma, which garnered her early attention. However, it was her transition into rap, particularly her collaboration with rapper Blueface, that truly launched her career. With debut singles like "Suge" and "BOP," Chrisean quickly established herself in the male-dominated rap scene, standing out with her raw, unfiltered style and music that reflects personal struggles and resilience.

Beyond music, Chrisean has also proven to be a successful entrepreneur. She founded Billion Dollar Baby Entertainment, a music label through which she has released multiple projects and supported other emerging talents. Her entrepreneurial spirit, combined with her authentic and relatable public persona, has helped her build a loyal fanbase. As a trailblazer for women in rap and an advocate for authenticity, she continues to influence not just through her music but through the business opportunities she creates for others in the industry.

Chrisean’s personal life, including her faith and journey as a young mother, also plays a major role in shaping her connection with her audience. She frequently shares spiritual reflections and messages on social media, crediting her faith for helping her navigate the highs and lows of fame. Her willingness to share her struggles and triumphs makes her an inspiring figure to her fans. Through her music, entrepreneurial ventures, and candid social media presence, Chrisean Rock remains a powerful and influential voice, proving that success can be achieved through determination and authenticity.

An active influencer on social media

Chrisean Rock leverages her social media platforms—Instagram and X (formerly Twitter)—to share insights into her personal life, music career, and entrepreneurial endeavors, reaching millions of highly engaged followers.

ChriseanRock's Social Media Strategy

Instagram: ChriseanRock's Unfiltered Connection with Fans Through Life and Music

Chrisean's Instagram is her most followed social platform, with over 5 million followers and an impressive engagement rate of 17.6%. Her posts typically garner high interaction, particularly those involving her family, faith, and career milestones. For example, her post from October 24, which shared an image of her with her child, received over 1.5 million likes and 22K comments—demonstrating the strong connection she has built with her audience.

The content on her Instagram revolves around her personal and professional life, blending behind-the-scenes glimpses of her career with personal moments of reflection and faith. She engages followers with inspiring messages and photos, often sharing updates on her projects, motherhood, and collaborations. Her religious posts, including the announcement of her series "God’s Plan," receive significant attention, reinforcing her image as someone who combines spirituality with her entertainment career.

Key Instagram Metrics:

  • Username: @chrisean
  • Influence Score: 96.7/100
  • Followers: 5M
  • Activity: 3 posts last month
  • Engagement Rate: 17.6%
  • Growth: +1.17% (+57.2K followers in the last 30 days)
  • Average Engagement: 871.5K
  • Average Views: 18.2M
  • Posting Habits: Once a week at 5AM

X (formerly Twitter): Authentic Updates and Candid Moments

On X, Chrisean has amassed a following of over 2.1 million users. Although she posts less frequently on this platform compared to Instagram, her influence score remains high at 89.4/100. With an engagement rate of 0.34%, her tweets receive moderate attention, particularly those with personal or faith-based messages. Her recent post sharing an image with her child on October 3rd received over 542.5K views and 5.3K likes.

Her X account is used to share more intimate reflections and connect with followers on a personal level. Despite the relatively lower engagement compared to Instagram, her tweets showcase her authenticity, often blending personal life updates with professional announcements. Her audience seems particularly responsive to her transparency, as seen in posts where she discusses challenges such as having her account hacked, which drew considerable engagement.

Key Instagram Metrics:

  • Username: @chriseanmalone
  • Influence Score: 89.4/100
  • Followers: 2.1M
  • Activity: 0.7 tweets per week
  • Engagement Rate: 0.34%
  • Growth: +0.96% (+20.4K followers in the last 30 days)
  • Average Engagement: 7.3K
  • Average Views: 892.8K
  • Posting Habits: Once a week at 2AM

Social Media Influence and Authority

According to Favikon's authority score, Chrisean Rock ranks highly, with a 9,443-point influence score, placing her within the top 1% of social media influencers in the Rap & R&B category in the United States. Specifically, she is ranked #44 in Rap & R&B and #109 on Instagram overall in the United States.

Her reachability, however, is labeled as "Very Difficult," with an estimated sponsored post cost of around $15K, reflecting the high demand and influence she commands within her niche. Despite this, she continues to grow steadily, gaining +1.11% in her follower base over the last 30 days.

Content Strategy

Chrisean’s content strategy centers around her ability to mix personal storytelling with professional milestones. Her posts are highly authentic, often showcasing unfiltered moments from her life, such as motherhood and her spiritual journey, which resonates deeply with her followers. This authenticity translates into higher engagement, especially for posts that reveal her challenges, like dealing with the hack of her X account.

Her Instagram posts are carefully curated, with professional quality images and thoughtful captions that inspire and motivate her audience. On X, the content is more raw and immediate, often updating followers on her thoughts and day-to-day life.

Chrisean also leverages collaborations and partnerships to expand her influence. Whether through music collaborations or entrepreneurial ventures, her posts reflect a careful balance of personal promotion and brand-building content. This strategy has allowed her to maintain relevance in a competitive space while continuing to grow her influence.

With her influence score nearing the top 1%, Chrisean Rock’s reachability is marked as very difficult, likely due to her high demand for brand partnerships and collaborations. However, this also indicates a high potential for successful and lucrative partnerships with the right brands, particularly those that align with her faith, family, and music. As her fanbase continues to grow, she remains a highly sought-after influencer for collaborations in both the music and lifestyle sectors.

Chrisean Rock has solidified her position as a force in both the music industry and the social media sphere. With a strong following across Instagram and X, and high engagement rates to match, her content resonates with her audience on a deep, personal level. She effectively blends her personal life with her professional career, creating a dynamic, relatable online persona. Her strong influence, coupled with a strategic content approach, ensures that she will continue to grow as a dominant voice in both music and social media for years to come.

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.