Who is Chely Schneider?

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Chely Schneider: Fashion and Lifestyle Influencer Making Waves in Chile

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Chely Schneider is a prominent social media personality based in Santiago, Chile, known for her fashion-forward content and engaging personality. She has built a loyal fanbase across multiple platforms, especially on TikTok, Instagram, and YouTube, where she shares fashion tips, beauty advice, and lifestyle moments. Her content resonates with a young Spanish-speaking audience, making her one of the most influential lifestyle creators in Chile. With a mix of trendy challenges, styling inspiration, and humor, she keeps her followers entertained and engaged.

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Her rise to fame came through her ability to connect authentically with her audience, blending fashion expertise with relatable moments. Unlike many influencers who solely focus on showcasing luxury fashion, CHELY integrates affordable, stylish options that appeal to her community. She is particularly recognized for her interactive content, often asking her followers for their opinions and creating viral trends. Her collaborations with brands like FashionNova, SHEIN, and TEMU highlight her influence in the fashion space, allowing her to offer her audience exclusive deals and recommendations.

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Beyond social media, CHELY SCHNEIDER is committed to making a positive impact, supporting causes like children’s welfare and Teletón Chile. She leverages her platform not just for entertainment but to raise awareness for charitable initiatives. By combining fashion, fun, and social good, she has positioned herself as more than just an influencer—she is a role model for young people who aspire to build a career in digital content creation. Her genuine approach makes her a trusted voice in the industry, attracting collaborations with global brands and local organizations alike.

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CHELY’s success is driven by her consistency, creativity, and deep understanding of her audience. Her content strategy revolves around staying ahead of trends, engaging with followers, and producing high-quality visuals. With a cheerful, casual, and interactive approach, she makes fashion accessible to everyone. As her influence continues to grow, CHELY SCHNEIDER remains one of the most relevant and sought-after creators in the fashion and lifestyle space, shaping trends and inspiring millions everyday.

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An Influencer Active on Social Media

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Chely Schneider boasts a strong presence across social media, with millions of followers across TIKTOK, INSTAGRAM, and YOUTUBE. Her content ranges from trendy fashion videos to humorous skits and lifestyle tips, making her a highly influential digital personality in Chile and beyond.

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Chely Schneider's Social Media Strategy Analysis

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TikTok Strategy: Viral Trends and High Engagement

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Chely Schneider’s TikTok presence is her most powerful asset, with a massive 7.7 million followers engaging with her content daily. She posts twice a day, ensuring her audience always has fresh, engaging videos to watch. Her content is a mix of fashion trends, dance challenges, and relatable humor, making her highly relatable and entertaining. By staying up-to-date with the latest TikTok trends, she maximizes visibility and consistently reaches millions of views per post.

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One of her biggest strengths on TikTok is her ability to create interactive content, encouraging followers to participate in challenges or share their thoughts in the comments. She frequently asks questions, reacts to viral topics, and creates comedic skits, keeping her audience engaged. With an average engagement of 120K per post, she knows exactly how to capture attention and keep people watching. Her authentic, high-energy personality makes her videos fun and engaging, driving strong audience retention.

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CHELY also leverages fashion hauls and styling tips, which align perfectly with her brand partnerships with FashionNova and SHEIN. She promotes fashion deals in a way that feels natural and entertaining, ensuring her followers stay interested. Instead of traditional product placements, she integrates sponsored content into trendy, engaging formats, making it more appealing and shareable. This strategy allows her to maintain trust while monetizing her content effectively.

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Her TikTok growth is steady, with 99.7K new followers in the past 30 days, reflecting her continued relevance and audience appeal. With a posting schedule of twice a day at 7 PM, she maintains high visibility while staying consistent with her content strategy. She focuses on relatable humor, engaging trends, and stylish outfits, making her a dominant influencer in the fashion and lifestyle category. Her ability to blend entertainment with fashion makes TikTok her strongest platform for influence and engagement.

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• Username: @chelyschneider3.0
• Influence Score: 95.3/100
• Followers: 7.7M
• Activity: 14.3 posts/month
• Engagement Rate: 1.56%
• Growth: +1.31%
• Average Engagement: 120K
• Posting Habits: Twice a day at 7 PM EST

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Instagram Strategy: Fashion and Lifestyle Inspiration

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Chely Schneider has cultivated a strong Instagram presence, where she shares fashion, beauty, and lifestyle-focused content. With 1 million followers, her Instagram is an extension of her TikTok success, allowing her to showcase high-quality photos, stylish outfit inspirations, and engaging reels. Unlike TikTok, which focuses on fast-paced content, Instagram allows her to create aesthetic and polished posts that reflect her personal brand and partnerships. Her daily 5 PM posting schedule ensures that her audience starts their day with fresh content.

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One of her key strategies on Instagram is leveraging reels, which drive the highest engagement on the platform. She creates short, trendy videos featuring fashion transformations, behind-the-scenes moments, and humorous skits, similar to her TikTok content. Some of her reels reach hundreds of thousands of views, proving that her audience enjoys video content as much as static posts. By repurposing content from TikTok, she maintains high visibility while adapting it for Instagram’s audience.

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Her collaborations with brands like FashionNova and SHEIN are also highly visible on Instagram, where she posts sponsored outfits, discount codes, and product recommendations. Unlike TikTok, where sponsorships feel more interactive, Instagram allows her to present more curated and polished brand promotions. She balances organic content with sponsorships, ensuring that her page feels authentic and engaging rather than overly promotional. Her Instagram aesthetic is clean, modern, and fashion-forward, reinforcing her status as a fashion influencer.

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While her growth rate on Instagram is slightly negative (-0.39%), she continues to reach a large audience with over 109.5K monthly views. Her engagement rate is 0.42%, lower than TikTok but still strong considering Instagram’s algorithm changes. She posts daily content to maintain audience interest, ensuring that followers remain engaged with her lifestyle and fashion updates. Instagram remains a valuable platform for brand collaborations and visual storytelling, solidifying her influence in the fashion industry.

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• Username: @chelyschneider
• Influence Score: 79.5/100
• Followers: 1M
• Activity: 15 posts/month
• Engagement Rate: 0.42%
• Growth: -0.39%
• Average Engagement: 4.3K
• Posting Habits: Every day at 5 PM EST

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YouTube Strategy: A Growing Platform for Shorts

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While YouTube is not her primary platform, CHELY SCHNEIDER has seen significant growth in the last 30 days, gaining 55.2K new subscribers (+6.89%). With 832K total followers, her channel is primarily focused on YouTube Shorts, which allow her to repurpose viral content from TikTok and Instagram. She rarely posts long-form videos, instead prioritizing quick, engaging clips that align with YouTube’s short-form content trend. Despite minimal activity, her follower count continues to rise steadily.

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CHELY’s YouTube Shorts feature comedic skits, fashion transformations, and relatable moments, similar to her TikTok content. These videos perform well, often gaining hundreds of thousands of views, proving that her audience enjoys her style across multiple platforms. Since Shorts have high discoverability, they help her reach new audiences beyond Instagram and TikTok. YouTube acts as a passive growth channel, where her content continues to attract views even without frequent uploads.

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Her monetization potential on YouTube is strong, as Shorts are now a key revenue source for creators. While she doesn’t post as frequently as on TikTok or Instagram, her presence on YouTube adds credibility and expands her reach. Her growing subscriber count indicates that there is potential for expansion, especially if she starts posting more regularly. Right now, YouTube remains an untapped opportunity that could become a major part of her strategy if she increases content production.

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Despite her low posting frequency (once a year at 8 PM), her YouTube channel remains relevant and growing. If she shifts towards more consistent uploads, she could unlock even greater engagement and revenue opportunities. As YouTube Shorts continue to gain popularity, CHELY SCHNEIDER is well-positioned to take advantage of this format, allowing her to expand her influence even further.

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• Username: @chelyschneider
• Influence Score: 88.7/100
• Followers: 832K
• Activity: 0 posts last month
• Engagement Rate: 0%
• Growth: +6.89%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Chely Schneider's Social Media Influence Summary

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Chely Schneider ranks #3 in TikTok - Chile and #1 in Fashion Artists & Designers - Chile, placing her among the top 1% of influencers. Her overall FAVIKON AUTHORITY SCORE is 9,309, reflecting her high credibility and influence in the fashion space.

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Learn more about the Favikon Methodology here

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Content Strategy: Relatable, Fashion-Focused, and Engaging

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Chely Schneider’s content is a mix of fashion, humor, and lifestyle, making her an engaging influencer for young audiences. She partners with brands like FASHIONNOVA and SHEIN, promoting fashion deals and discounts through her posts.

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Reachability and Brand Partnerships

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Chely Schneider is highly accessible for brand collaborations, making her a sought-after influencer in the fashion and lifestyle industry. Her ability to connect with a young, engaged audience ensures that any partnership she takes on has a strong impact and high conversion potential. She has already collaborated with major brands like FashionNova, SHEIN, and TEMU, proving her credibility and commercial influence. With her content reaching millions, she offers brands a powerful way to promote their products organically.

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Her collaboration style is seamless, integrating sponsorships into her content in a way that feels natural and engaging. Whether it’s a fashion haul on TikTok, a styling tip on Instagram, or a quick product review on YouTube Shorts, she ensures that her promotions align with her audience’s interests. Unlike traditional advertising, her approach feels personal and relatable, which increases audience trust. This makes her an ideal partner for brands looking for authentic and high-impact influencer marketing.

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CHELY is also open to partnerships beyond fashion, particularly in the beauty, lifestyle, and wellness sectors. She has previously supported charitable initiatives like Teletón Chile, proving that she is willing to work with meaningful causes. Companies focused on self-care, skincare, or health-conscious products could also benefit from working with her, as her audience values her recommendations. With a strong engagement rate and growing follower base, she is an ideal fit for long-term collaborations.

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For brands looking for premium influencer marketing, CHELY offers a strong return on investment, with a sponsorship rate of $7.5K per post. Given her massive TikTok reach and highly engaged Instagram following, her posts have the potential to generate millions of impressions. Whether for sponsored posts, product promotions, or ambassador roles, she is easy to work with and delivers results. Her consistent growth, credibility, and high-quality content make her a top choice for brands looking to expand their reach in the Spanish-speaking market.

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Conclusion: A Fashion Powerhouse Shaping Digital Influence in Chile

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CHELY SCHNEIDER is a leading influencer in Chile’s fashion and lifestyle scene, with a massive audience on TikTok, Instagram, and YouTube. Her high engagement, strong brand collaborations, and cheerful personality make her an ideal partner for fashion and beauty brands. With a steady growth rate and top rankings, she is one of the most influential digital personalities in Chile today.

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