Who is Chelsea Crockett?

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Chelsea Hurst: Empowering Women Through Faith, Family, and Purposeful Living

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Chelsea Hurst is a content creator, author, and speaker who shares insights on faith, family, and personal growth. Through her social media presence, she inspires women to build strong relationships, embrace motherhood, and live a purpose-driven life. Her platforms focus on marriage, parenting, and spiritual guidance, offering her followers a space for reflection and encouragement. Chelsea’s mission is to help young women navigate life’s challenges with faith and confidence.

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Beyond social media, Chelsea is a published author, having written three books, including Marriage Minded, which provides relationship advice for young women. Her writing explores faith-based principles, marital values, and personal fulfillment, resonating with readers in their 20s and 30s. She believes in the power of storytelling, using her words to encourage intentional living. Chelsea’s books have influenced many women, helping them embrace God-centered relationships.

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Her content strategy is built on authenticity, ensuring her messages remain genuine and impactful. She shares family moments, life lessons, and faith reflections, creating a safe space for her community. Chelsea’s engagement with her audience fosters connection, making her a trusted voice in the faith-based niche. By prioritizing meaningful conversations, she builds a loyal following that values her insights.

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Chelsea’s influence extends to philanthropy, as she actively supports causes like female empowerment and education. She collaborates with organizations such as World Vision USA, advocating for global change. Her partnerships reflect her commitment to making a difference beyond social media. Chelsea’s work is not just about influence—it’s about impacting lives with purpose and faith.

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An Influencer Active on Social Media

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Chelsea Hurst has built a loyal audience primarily on Instagram and TikTok, where she shares inspirational messages, family updates, and faith-based content. While her Instagram presence is her strongest, she also maintains a growing community on TikTok, where she posts thought-provoking videos and reflections.

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Chelsea Crockett's Social Media Strategy Analysis

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Instagram: Chelsea’s Core Platform for Faith and Family

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Chelsea Hurst’s Instagram strategy focuses on faith-based reflections, family moments, and personal growth. Her posts include parenting insights, spiritual encouragement, and relationship advice, making her content deeply personal. By sharing authentic experiences, she connects with women navigating motherhood, marriage, and purpose-driven living. Her audience engagement remains steady, proving her influence in the faith and lifestyle space.

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Chelsea’s posting frequency averages six posts per month, keeping her content fresh and her followers engaged. Despite a slight decline in growth (-0.19%), her community remains loyal, showing continued interest in her reflections. Her posting habits align with her audience’s schedule, ensuring her messages reach the right people. She posts twice a week at 10 PM, a strategy that maintains engagement.

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Her engagement rate of 0.3% reflects her niche focus rather than broad viral content. Chelsea’s average engagement per post stands at 1.3K interactions, proving her content sparks conversations. Her visuals and captions create a welcoming space, where followers feel connected and inspired. Chelsea’s Instagram presence remains a key driver of her digital influence.

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Her brand collaborations include World Vision USA, PetSafe, and Angel Studios, aligning with her values. Chelsea ensures her sponsored content feels natural, maintaining her authenticity. She integrates faith-driven messaging into partnerships, making them meaningful and impactful. By collaborating with mission-driven brands, she strengthens her credibility and audience trust.

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• Username: @chelseakayhurst
• Influence Score: 76.4/100
• Followers: 449.4K
• Activity: 6 posts per month
• Engagement Rate: 0.3%
• Growth (30 days): -0.19% (-839 followers)
• Average Engagement: 1.3K
• Posting Habits: Twice a week at 10 PM EST

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TikTok: Thoughtful Short-Form Content with Faith-Based Messaging

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Chelsea Hurst’s TikTok strategy focuses on faith reflections, family insights, and motivational content. She uses short-form videos to share personal experiences, spiritual encouragement, and daily thoughts. Unlike Instagram, where she curates content carefully, TikTok allows her to be spontaneous and raw. Her videos often feature uplifting messages, making her a trusted voice in faith-based content.

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Chelsea maintains a consistent presence, posting 3.5 times per month, ensuring her audience stays engaged. Her posting schedule at 2 PM helps her content reach international followers. Despite a growth decline (-0.7%), her content remains valuable to her existing audience. She leverages TikTok trends strategically, blending trending formats with faith-focused messaging.

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Her engagement rate on TikTok is 0.14%, with an average engagement of 31 interactions per post. While her engagement is lower, her content holds meaning for those seeking faith-based encouragement. Chelsea’s TikTok presence isn’t about virality but about impacting lives with purpose. She continues to refine her content strategy, ensuring her audience finds value in every video.

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Chelsea’s brand partnerships on TikTok are more subtle, focusing on lifestyle integration. She prioritizes organic messaging, ensuring her sponsored content aligns with her authentic voice. While she hasn’t heavily monetized TikTok, her content remains brand-safe. With a growing potential, Chelsea can further expand partnerships by increasing her TikTok engagement.

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• Username: @chelseakayhurst
• Influence Score: 42.7/100
• Followers: 21.4K
• Activity: 3.5 posts per month
• Engagement Rate: 0.14%
• Growth (30 days): -0.7% (-151 followers)
• Average Engagement: 31
• Posting Habits: Three times a week at 2 PM EST

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Chelsea Crockett's Social Media Influence Summary

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Chelsea Hurst ranks among the top influencers in the faith-based and motherhood categories. While her overall ranking on Instagram places her in the top 15% of influencers worldwide, she holds an even stronger position in the motherhood niche. In the United States, she ranks #913 in the motherhood category, placing her in the top 10% of content creators in this space.

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Learn more about the Favikon Methodology here

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Content Strategy: Faith, Family, and Personal Growth

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Chelsea Hurst’s approach is intentional, ensuring that each piece of content serves a greater purpose. She blends personal storytelling with actionable insights, making her content both relatable and valuable.

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Reachability and Partnerships

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Chelsea Hurst is a highly approachable influencer with a strong presence in the faith and lifestyle community. Her content is ideal for brands looking to reach women, young mothers, and those seeking faith-driven guidance. She maintains a positive reputation, ensuring that her partnerships feel natural and impactful. Chelsea’s authenticity makes her a trusted voice, allowing brands to connect with a dedicated audience.

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Her past collaborations include World Vision USA, PetSafe, and Angel Studios, which align with her values. These partnerships focus on empowerment, family well-being, and faith-based initiatives, ensuring her sponsored content remains meaningful. Chelsea integrates branded content seamlessly, ensuring that it resonates with her audience. Her brand choices reflect her mission, making her promotions feel genuine.

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With an engagement rate of 0.3% on Instagram and 0.14% on TikTok, Chelsea ensures her sponsored content reaches an invested audience. While her growth rate has slightly declined (-0.19% on Instagram, -0.7% on TikTok), her followers remain engaged. Her posting habits, including twice-weekly Instagram posts and three TikTok videos per month, keep her brand collaborations visible. Chelsea’s audience trusts her recommendations, ensuring effective partnerships.

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Chelsea’s brand safety score is very high, making her content ideal for family-friendly promotions. Her focus on faith, motherhood, and empowerment makes her a valuable partner for brands in these industries. Companies looking to connect with women of faith will find Chelsea’s audience highly receptive. As her content continues to grow, her partnership potential remains strong and impactful.

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Conclusion: A Trusted Voice in Faith-Based and Lifestyle Content

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Chelsea Hurst has built a deeply connected community, offering faith-driven inspiration, parenting insights, and personal reflections. Her influence in the lifestyle and motherhood space makes her a valuable creator, particularly for brands and organizations looking to connect with a faith-based audience.

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View the AI-powered profile

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