Who is Chad LeBaron aka Cherdleys?

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Chad LeBaron aka Cherdleys: Making Comedy Personal for the TikTok Generation

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Chad LeBaron, also known as Cherdleys, is a U.S.-based comedian who built his online presence through absurd, socially awkward characters. His signature style revolves around cringeworthy moments, failed flirting, and clueless behavior. These characters often appear across platforms in skits that feel both improvised and strangely believable. His content stands out for turning everyday situations into exaggerated comedy.

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Chad gained early recognition on YouTube but found explosive growth on TikTok, where shorter videos let him focus on chaotic timing and punchy humor. Each sketch typically features recurring friends or personalities from his creative circle. He rarely breaks character, adding to the authenticity of the awkwardness. This consistency has helped him keep viewers engaged across formats.

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His storytelling relies heavily on fast edits, public interactions, and cringe-based tension. Instead of polished scripts, Chad favors raw delivery and on-the-spot commentary. He often films in real-life settings, adding an unpredictable element to each skit. This keeps his content feeling unscripted and fresh—even after hundreds of uploads.

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Chad’s presence in the comedy space extends beyond solo content. He works closely with creators like Brad Podray and Brittney Rae, who appear in his videos and share a similar tone. His ability to bounce between characters and partner content has earned him steady growth, with +179K TikTok followers in the past 30 days. His blend of social awkwardness and creative structure continues to make him a standout voice in internet comedy.

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An Influencer Active on Social Media

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Chad is active on TikTok, YouTube, and Instagram, with TikTok being his strongest platform with 3.9 million followers.

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Chad LeBaron’s Social Media Strategy Analysis

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TikTok: Everyday Absurdity and Skit-Based Growth

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Chad’s TikTok channel is the center of his activity, where he performs fast-paced skits rooted in awkwardness and uncomfortable social dynamics. He uses recurring characters that mimic overconfident personalities, often in situations like failed dates, street interviews, or “bro” conversations. These roles are exaggerated but still feel grounded enough to reflect real-life people. That balance helps his content reach a wide but specific young audience.

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He uploads 10.4 videos per week, keeping a consistent pace that matches TikTok’s fast-moving culture. His content performs well with 2.4M average views and 351.1K average engagements. The engagement rate is a strong 9%, and his follower growth has jumped +4.81% over the last 30 days. These numbers show that his sketch-based humor connects regularly with viewers, not just through viral spikes.

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His strength lies in building repeatable formats—such as awkward interviews or fake influencer vlogs—without feeling repetitive. Each video introduces small changes in setting, delivery, or supporting cast to keep things fresh. Even when fans expect the punchline format, they return to see how it unfolds differently each time. That predictability, mixed with surprise, fuels his strong retention.

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Chad’s posting habit of everyday at 12 PM EST reflects a strategic early-hour drop, likely to catch overnight and early-morning scrollers. This posting time fits the behavior of his core Gen Z and young adult demographic. His TikTok serves as both a testing ground and main platform for new jokes, series, or brand integration. It’s also where his newer characters often debut before evolving elsewhere.

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• ‍Username: @cherdleys‍
• Influence Score: 96.8/100‍
• Followers: 3.9M‍
• Activity: 10.4 videos/week‍
• Engagement Rate: 9%‍
• Growth: +4.81%‍
• Average Engagement: 351.1K‍
• Posting Habits: Everyday at 12 PM EST

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YouTube: Long-Form Comedy With Room for Character Expansion

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Chad’s YouTube channel once served as the home for his longer sketches and collabs, often featuring more developed versions of his characters. With 3M subscribers, it’s still a major platform in size, but he currently posts only 0.3 videos per month. Most of the channel’s traction comes from evergreen uploads that still generate views through shares and recommendations. His audience here has likely shifted to TikTok, where he’s most active.

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Recent YouTube engagement is at 0%, and there’s been no significant posting in the last 30 days. However, the channel is still important as a content archive and brand asset. Older videos show polished versions of his skits with more structured editing and longer arcs. These uploads helped build the foundation for his current style, even if the platform is now mostly passive.

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What sets this platform apart is its use for story-driven sketches that span 3–8 minutes. These videos allowed Chad to explore awkward relationships, friendship mishaps, or internet culture through a more detailed comedic lens. Even if the pace is slower, fans return to these videos for more in-depth laughs compared to TikTok’s quick hits.

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The potential to revive this channel exists if Chad shifts focus to structured sponsorships or scripted series. His background and cast of regulars make him suited for episodic formats. If used strategically, YouTube could become a reliable place for high-quality branded content or character expansion outside of TikTok’s short window.

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• ‍Username: @Cherdleys‍
• Influence Score: 89.9/100‍
• Followers: 3M‍
• Activity: 0.3 videos/month‍
• Engagement Rate: 0%‍
• Growth: +0.3%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Instagram: Behind-the-Scenes Humor and Creator Collaborations

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Chad’s Instagram account is where fans see skit highlights, behind-the-scenes footage, and photo-based gags. With 1.3M followers, it supports his main content while giving more space for interaction through comments and stories. Many posts are reel versions of TikTok videos or alternate cuts that still land well with his audience. His content remains focused on awkward social energy, even in static formats.

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He posts 13 times a month, which helps maintain visibility without oversaturating. The engagement rate is an impressive 14.19%, averaging 183.3K interactions per post and 4.2M views. These numbers reflect a strong viewer connection, likely built from consistent tone and personality in every post. Even in comments, Chad keeps up his comedic tone, continuing the character experience off-video.

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Instagram is also where he blends personal updates with brand work, often tagging partners like Oatly or Retirement House in casual, humorous ways. Instead of forced product plugs, he keeps things aligned with his characters, making promotions feel natural. That ability to integrate humor with ads is what makes his account valuable for brand collaboration.

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His daily posting time at 8 PM EST helps hit early-day users looking for light entertainment. While his main sketches live on TikTok, Instagram rounds out the experience with updates, collabs, and static comedy. It also serves as a more visually organized space for brands and fans to explore his creative style without the noise of TikTok trends.

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• ‍Username: @cherdleys‍
• Influence Score: 95.9/100‍
• Followers: 1.3M‍
• Activity: 13 posts/month‍
• Engagement Rate: 14.19%‍
• Growth: +4.47%‍
• Average Engagement: 183.3K‍
• Posting Habits: Everyday at 8 PM EST

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Cherdleys’ Social Media Influence Summary

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Chad holds a Favikon Influence Score of 9,537 pts, placing him among the top creators in video entertainment. On TikTok U.S., he ranks #93, and worldwide he holds the #375 position. In the U.S. video entertainment category, he is #31, and globally he’s ranked #165. These numbers place him in the top 1% across all his main platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Chaotic, Relatable, and Fast-Paced

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Chad’s content is centered on scripted chaos, awkward interactions, and deadpan humor. He builds comedic characters that exaggerate social situations—clueless boyfriends, desperate influencers, or offbeat friends. His skits are fast-paced but layered, often referencing popular culture or flipping basic conversations into absurd moments. Fans stick around because they know his tone and pacing will always deliver something unexpected.

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Reachability and Partnerships

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Chad has partnered with brands like Oatly, Retirement House, and Creators Inc., each tagged 2 times across his platforms. These integrations are character-driven, often appearing in skits where he plays clueless or awkward roles. His style allows the product to exist as part of the joke without losing comedic flow. That format keeps brand moments entertaining while preserving authenticity.

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He connects best with audiences under 30 who follow him for fast-paced cringe humor and recurring character arcs. His engagement on Instagram is 14.19%, while TikTok sees consistent traction at 9%. His comedy style fits well with campaigns that want humor-first content without needing heavy scripting. This makes him easy to brief, yet reliable in execution.

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Conclusion: Turning Everyday Cringe Into Viral Comedy

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Chad LeBaron has mastered the art of turning awkward moments into comedy gold. With a loyal following across TikTok, Instagram, and YouTube, he consistently delivers content that blends absurdity with relatability. His sharp character work and unique comedic rhythm make his skits instantly recognizable. He remains a top performer in the entertainment space, especially on TikTok where he ranks in the top 100 creators in the U.S. For brands and fans alike, Chad is proof that staying weird, consistent, and creative is a formula that works.

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View the AI-powered profile

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