Who is Célia Felicci?

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Célia Felicci: Parisian Lifestyle and Beauty Enthusiast Taking Over Social Media

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Célia Felicci is a Paris-based content creator known for her vibrant presence in the lifestyle and beauty industry. With a passion for fashion, skincare, and self-care, she has built a strong community that resonates with her content. Her posts often highlight personal experiences, beauty routines, and fashion choices, making her an influential figure in the online beauty space. Through her engaging and relatable approach, she has attracted a dedicated following that looks to her for inspiration and advice.

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Her journey into social media began with a love for sharing her favorite beauty products and daily routines. Over time, she expanded her content to include behind-the-scenes glimpses of her life, wellness tips, and brand collaborations. Her ability to maintain authenticity while promoting products has made her a trusted voice in the industry. Whether it’s a skincare recommendation or a fashion trend, her audience values her insights and recommendations.

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Célia’s collaborations with major beauty brands, such as Clinique, YesStyle, and Huda Kattan, have further established her credibility. She frequently showcases products in an organic and engaging way, providing honest reviews and practical tips. Her ability to balance promotional content with personal storytelling keeps her audience engaged and ensures her partnerships remain effective. With a strong focus on positivity and self-improvement, her content fosters a sense of community and empowerment.

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Beyond beauty and lifestyle, Célia emphasizes self-care, confidence, and mental well-being, making her content more than just about aesthetics. She shares motivational messages, personal reflections, and moments of real-life struggles, allowing her followers to connect with her on a deeper level. As she continues to grow, her commitment to authenticity and engagement ensures that she remains a prominent figure in the world of beauty and lifestyle influencing.

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An Influencer Active on Social Media

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Célia Felicci maintains a strong social media presence, with TikTok as her leading platform (3M followers), Instagram as a secondary hub (451.5K followers), and YouTube as an inactive but potential avenue (96.2K subscribers).

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Célia's Social Media Strategy Analysis

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TikTok: Powerhouse Platform for Beauty and Lifestyle Content

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Célia’s TikTok presence is the backbone of her influence, with a massive audience of 3 million followers. She creates engaging short-form videos that highlight beauty routines, fashion inspiration, and snippets of her daily life. Her content is a mix of tutorials, product reviews, and relatable trends, allowing her to connect with a diverse audience. Posting consistently every day at midnight, she maintains a strong presence that keeps her followers engaged.

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One of the key factors behind her success on TikTok is her ability to stay on top of trends while adding her unique touch. She frequently participates in viral challenges, adapts trending sounds, and incorporates interactive elements to boost engagement. By blending entertainment with informative beauty content, she ensures her videos remain relevant and widely shared. This strategy not only strengthens her reach but also enhances her credibility in the beauty and lifestyle space.

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Despite her strong following, her TikTok growth has plateaued in recent months, with no recorded increase in followers over the past 30 days. However, her engagement levels remain steady, with an average of 6.4K interactions per post and 55.2K views. This suggests that while she maintains a loyal audience, expanding her reach might require experimenting with new content formats. Engaging in more collaborations, live sessions, and interactive Q&A content could help revitalize her growth.

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For brands, TikTok is the most effective platform to collaborate with Célia due to her high visibility and consistent engagement. With her brand-safe and cheerful content style, she is an ideal influencer for beauty and lifestyle promotions. Companies looking to maximize their exposure should focus on video-based campaigns that align with her natural content flow. Given her everyday posting schedule, sponsored content has a high chance of blending seamlessly into her feed.

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• Username: @celiafelicci
• Influence Score: 84.8/100
• Followers: 3M
• Activity: 5.4 posts per month
• Engagement Rate: 0.21%
• Growth: 0%
• Average Engagement: 6.4K
• Posting Habits: Everyday at 11 AM EST

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Instagram: A Visual Showcase with Strong Engagement but Slowing Growth

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Instagram serves as Célia’s secondary platform, where she connects with 451.5K followers through aesthetically curated content. She primarily shares beauty shots, skincare routines, and fashion highlights, maintaining a visually appealing feed. Unlike TikTok, her Instagram presence leans towards storytelling, offering deeper insights into her personal life and collaborations. With an engagement rate of 1.01%, she successfully interacts with her audience, though her growth has been slightly declining.

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Her posting strategy includes a mix of carousel posts, reels, and Instagram stories to keep engagement levels high. Stories allow her to share unfiltered moments, brand promotions, and interactive Q&A sessions, making her content feel personal. She also leverages Instagram Reels to adapt short-form video content similar to her TikTok approach, maximizing reach. By consistently engaging with her audience through comments and polls, she fosters a strong community.

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However, her Instagram has seen a decline of 2.4K followers in the past 30 days, indicating a slowdown in audience expansion. While her engagement rate remains stable, this drop suggests she may need to refresh her content strategy. Increasing her posting frequency, experimenting with new formats like behind-the-scenes clips, or hosting Instagram Live sessions could help revive growth. Collaborating with more influencers and brands could also introduce her to new audiences.

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For brands, Instagram remains a valuable platform for visually driven campaigns, especially within the beauty and fashion industries. Célia’s ability to seamlessly integrate sponsored posts into her organic content makes her a strong marketing partner. To maximize results, brands should focus on Instagram Story collaborations, as they offer direct engagement opportunities. With her twice-a-week posting habit, sponsored content has a good chance of receiving sustained attention.

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• Username: @celiafelicci
• Influence Score: 78.7/100
• Followers: 451.5K
• Activity: 9 posts per month
• Engagement Rate: 1.01%
• Growth: -0.53% (-2.4K followers in 30 days)
• Average Engagement: 4.6K
• Posting Habits: Twice a week at 11 AM EST

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YouTube: An Inactive Platform with Untapped Potential for Long-Form Content

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YouTube was once a promising platform for Célia, but her presence there has significantly declined, with her last activity recorded over a year ago. Despite having 96.2K subscribers, her lack of recent uploads has resulted in stagnant engagement and audience loss. In the last 30 days alone, she has lost 200 subscribers, indicating that her inactivity is affecting her influence. With no recent views or engagement, her YouTube channel currently holds little weight in her overall social media strategy.

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Unlike TikTok and Instagram, YouTube offers long-form content opportunities, allowing influencers to dive deeper into topics. Given her expertise in beauty and lifestyle, she has the potential to create high-value content such as in-depth skincare routines, fashion hauls, and personal vlogs. YouTube’s algorithm favors consistent posting, so if she were to relaunch her channel with a structured content plan, she could regain traction. By repurposing her TikTok and Instagram content into longer videos, she could efficiently produce new material.

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• Username: @celia
• Influence Score: 18.8/100
• Followers: 96.2K
• Activity: 0 posts in the last month
• Engagement Rate: 0%
• Growth: -0.21% (-200 subscribers in 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Célia Felicci's Social Media Influence Summary

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Célia ranks highly in the Lifestyle & Reality TV category, particularly in France, where she is in the Top 1%. On TikTok, she is in the Top 6% of French influencers, showcasing her strong presence. However, her global ranking is slightly lower, placing her in the Top 6% worldwide on TikTok and Top 2% worldwide in Lifestyle & Reality TV.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty, Lifestyle, and Engagement

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Célia’s content revolves around beauty, skincare, and lifestyle, catering to an audience interested in personal care and fashion trends. She shares daily life updates, including her routines, beauty tips, and favorite products, keeping her followers engaged with relatable and informative content. Her strong presence in the beauty space has led to collaborations with well-known brands like Clinique, YesStyle, and Huda Kattan, showcasing products and providing authentic recommendations.

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Reachability and Partnerships

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Célia Felicci has established herself as a reliable and brand-safe influencer, making her an ideal partner for beauty and lifestyle collaborations. With a strong presence on TikTok and Instagram, she offers brands multiple opportunities for promotion through engaging content. Her ability to seamlessly integrate sponsored posts into her daily life creates authentic endorsements that resonate with her audience. This makes her a valuable choice for companies looking to reach beauty-conscious consumers in an organic way.

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She has already partnered with well-known beauty brands, including Clinique (7 tags), YesStyle (4 tags), and Huda Kattan (4 tags), showcasing their products to her audience. These collaborations highlight her ability to drive brand awareness while maintaining her personal touch. Her followers trust her recommendations, which increases the likelihood of successful brand conversions. By selecting partnerships that align with her personal style, she ensures that her content remains authentic and engaging.

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With a very safe brand safety rating and a cheerful content style, Célia is an attractive choice for both established and emerging brands. Her engagement rate on TikTok and Instagram suggests that her audience remains interactive, making her a strategic investment for marketing campaigns. Sponsored posts, giveaways, and interactive promotions through Instagram Stories or TikTok trends are effective ways for brands to leverage her influence. By focusing on storytelling rather than direct advertising, she keeps her audience engaged with promotional content.

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For brands looking to collaborate, TikTok remains the best platform due to her high reach and daily posting schedule. However, Instagram also offers strong potential, especially for visual campaigns and direct engagement through Stories. To maximize the impact of partnerships, brands should consider long-term collaborations rather than one-off promotions. With the right approach, Célia can help brands gain exposure while maintaining the trust and authenticity that her audience values.

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Conclusion: A Strong TikTok Presence with Room for Growth

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Célia Felicci has built a successful career as a lifestyle and beauty influencer, with TikTok as her strongest platform. Despite a slight decline in Instagram and YouTube growth, her brand-friendly content and high engagement make her an attractive partner for beauty and fashion brands. To maintain and expand her influence, she could increase her Instagram posting frequency to counter the decline in followers, revamp her YouTube channel with fresh content to re-engage her audience, and explore collaborations beyond beauty, including wellness and fashion brands. With the right strategy, Célia has the potential to reinforce her position as a top influencer in the beauty and lifestyle space.

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View the AI-powered profile

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