Who is Cecelia Fales?

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Cecelia Fales: The Dog Mom Influencer Sharing Life with Yuki

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Cecelia Fales is a content creator who shares her life with her beloved dog, Yuki. As a dedicated pet owner, she documents the joys and challenges of raising a furry companion, offering advice to fellow animal lovers. Her journey into social media started as a way to capture memories, but it quickly grew into a full-fledged career. With her warm personality and engaging storytelling, she has built a loyal following that resonates with her lifestyle.

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Her social media presence spans across three major platforms: YouTube, TikTok, and Instagram. On YouTube, she has 1.8M followers, where she shares vlogs, pet-care tips, and lifestyle content. TikTok, with 787.8K followers, is where she connects through short, fun clips of her daily life with Yuki. Instagram, with 237.2K followers, serves as a visual diary of her love for pets, beauty, and everyday moments.

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Beyond her personal brand, Cecelia actively promotes her family business, Zenly Paws, which offers innovative dog grooming products. She has also collaborated with major beauty brands like Glow Recipe, François Nars, and Huda Kattan. Her ability to bridge the gap between pet care and beauty content makes her a unique voice in both industries. With her influence expanding, she has become a trusted name for both pet lovers and lifestyle enthusiasts.

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Cecelia’s content strategy revolves around authenticity, positivity, and community engagement. She posts 8.2 TikToks a week, 18 Instagram posts a month, and 1 YouTube video monthly to maintain consistent interaction. Her dedication to uplifting and informative content has earned her a reputation as a brand-safe creator. Whether sharing dog training advice or beauty hacks, she continues to inspire and connect with her audience every day.

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An Influencer Active on Social Media

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Cecelia’s influence spans multiple platforms, with a strong focus on YouTube, TikTok, and Instagram. She has amassed over 1.8 million followers on YouTube, 787.8K on TikTok, and 237.2K on Instagram. Her ability to connect with her audience through authentic storytelling and visually appealing content has earned her a high engagement rate, particularly among pet owners and lifestyle enthusiasts in the U.S.

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Cecelia’s Social Media Strategy Analysis

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YouTube: The Hub of Her Dog Mom Journey

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Cecelia’s YouTube channel is the foundation of her online presence, where she has built a 1.8M-strong community. Her content is a mix of pet-care vlogs, lifestyle updates, and honest experiences of being a dog mom. She shares valuable insights into pet training, daily routines, and emotional moments with Yuki. With a storytelling approach, she keeps her audience engaged and invested in her journey.

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Her engagement rate on YouTube is 0.08%, with an average of 1.4K interactions per post. Despite a relatively low engagement rate, her content reaches a large audience, accumulating 61K views per month. She maintains a casual, personal tone that makes viewers feel like they are part of her life. Her ability to connect through real-life experiences strengthens the trust her audience has in her.

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Cecelia follows a consistent schedule, uploading 1 video per month at 7 PM EST. While her upload frequency is lower than on other platforms, her videos are well-produced and offer high-quality content. Her long-form content allows her to dive deeper into pet-related topics and personal moments. This approach ensures that each upload feels intentional and impactful.

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For brands, YouTube is a great platform to partner with Cecelia for sponsored content. She has successfully collaborated with pet-care and beauty brands, seamlessly integrating promotions into her videos. Given her expertise in both pet and lifestyle content, she can authentically endorse a variety of products. With her steady viewership, she remains a strong influencer for long-term brand campaigns.

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• Username: @ceceandherpups
• Influence Score: 81/100
• Followers: 1.8M
• Activity: 1 video/month
• Engagement Rate: 0.08%
• Growth: 0%
• Average Engagement: 1.4K
• Posting Habits: Every day at 7 PM EST

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TikTok: Engaging the Pet-Loving Community

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TikTok is where Cecelia shares short-form content, allowing her to interact with her audience in a fun and casual way. With 787.8K followers, she posts a mix of pet tricks, relatable dog-owner moments, and behind-the-scenes glimpses into her life. Her content is lighthearted yet informative, making it perfect for quick entertainment. She keeps things engaging by using viral trends, music, and creative storytelling.

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Her engagement rate on TikTok is 0.23%, which is strong for an influencer of her size. She averages 1.8K interactions per post and 16K views per month. With a posting frequency of 8.2 videos per week, she ensures that her audience always has fresh content. Her frequent uploads contribute to a steady increase in reach and visibility.

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Cecelia posts daily at 5 PM EST, targeting pet owners who scroll TikTok early in the morning. Her growth rate is +0.08%, showing a slow but steady increase in new followers. While not explosive, her consistent engagement keeps her community active. Her ability to maintain a personal connection with her audience makes her a relatable and trustworthy creator.

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For brand collaborations, TikTok is one of the best platforms to showcase sponsored posts. Cecelia’s ability to make fun, engaging videos allows her to seamlessly incorporate product promotions. Whether reviewing pet accessories or beauty products, she presents content in a natural, authentic way. Brands looking for organic engagement within the pet or lifestyle niche can benefit from partnering with her.

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• Username: @ceceandherpups
• Influence Score: 84/100
• Followers: 787.8K
• Activity: 8.2 videos/week
• Engagement Rate: 0.23%
• Growth: +0.08%
• Average Engagement: 1.8K
• Posting Habits: Every day at 5 PM EST

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Instagram: Aesthetic and Lifestyle Showcase

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Cecelia’s Instagram profile serves as a curated space for her favorite moments, blending pet-care, beauty, and lifestyle. With 237.2K followers, she shares high-quality images and reels featuring Yuki, daily routines, and beauty recommendations. Her content is a mix of aesthetic shots and real-life updates, keeping her feed visually appealing. She engages with her community through Instagram Stories, interactive polls, and Q&A sessions.

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Her engagement rate on Instagram is 0.56%, with an average of 1.3K interactions per post. She receives 24.7K views per month, making Instagram an important platform for brand exposure. While her audience is smaller than on YouTube and TikTok, it is highly engaged. Her followers look to her for recommendations on pet products, skincare, and lifestyle essentials.

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She posts 18 times per month, maintaining a steady stream of content to keep her audience interested. Her posting time of 6 PM EST aligns with Instagram’s peak engagement periods, helping her reach more viewers. Despite a -0.05% decline in followers, her interaction levels remain stable. She balances personal content with promotional posts, ensuring her feed stays authentic.

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Instagram is where Cecelia secures brand collaborations, particularly in beauty and lifestyle. She has worked with major brands like Glow Recipe and Huda Kattan, seamlessly integrating their products into her content. Her strong visual storytelling and genuine recommendations make her a valuable partner for sponsored posts. Brands seeking a mix of pet and beauty content can benefit from working with her.

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• Username: @ceceandherpups
• Influence Score: 77.8/100
• Followers: 237.2K
• Activity: 18 posts/month
• Engagement Rate: 0.56%
• Growth: -0.05%
• Average Engagement: 1.3K
• Posting Habits: Every day at 6 PM EST

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Cecelia Fales' Social Media Influence Summary

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Cecelia holds an Influence Score of 8,911 points, placing her among the top lifestyle influencers in the U.S. In the Outfits & Styling category, she ranks #130 in the U.S. and #872 worldwide, positioning her as a notable voice in pet-care-inspired fashion content. On TikTok, she ranks #11,628 in the U.S., placing her in the top 10% of influencers. Globally, she is ranked #85,080, showing strong regional influence.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Pet Care, Lifestyle, and Beauty with Authentic Storytelling

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Cecelia’s content is bright, positive, and engaging, making it highly brand-safe. She avoids political topics, keeping her focus on lifestyle, pet care, and beauty.Her storytelling approach builds strong audience trust. Whether sharing dog training tips, skincare product reviews, or morning routines, she maintains a casual and approachable tone. Her balance of humor, authenticity, and product recommendations makes her content highly engaging.

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Reachability and Partnerships

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Cecelia is a highly approachable influencer, making her an ideal partner for brands in pet care, lifestyle, and beauty. Her strong presence across YouTube, TikTok, and Instagram ensures that her content reaches a diverse audience. With an Influence Score of 8,911, she ranks among the top creators in her niche. Her ability to balance entertainment with product recommendations makes her a valuable collaborator.

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Her audience demographics consist primarily of English-speaking pet owners and lifestyle enthusiasts in the United States. This makes her an excellent choice for brands targeting these consumers, especially in the pet and beauty industries. She maintains brand safety, keeping her content free from controversial topics while focusing on positivity. This ensures that collaborations with her align well with brand values.

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With a cost per post of $15.8K, Cecelia offers high visibility and strong engagement for brand promotions. She has successfully worked with major brands like Glow Recipe, François Nars, and Huda Kattan. Her natural approach to product integration ensures that her audience remains receptive to sponsored content. By sharing genuine experiences, she maintains trust with her followers while driving brand awareness.

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Cecelia’s collaboration opportunities include sponsored posts, product reviews, and long-term partnerships. She is open to featuring new products in her daily life, making her promotions feel authentic. Whether reviewing pet-care items or beauty essentials, she presents content in a relatable way. Brands looking for an influencer with an engaged, loyal audience will find her a strong partner.

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Conclusion: A Trusted Voice in Pet Care, Lifestyle, and Beauty Influencing

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Cecelia Fales has carved out a unique space as a dog mom influencer, blending pet care with lifestyle and beauty content. Her strong presence on YouTube, TikTok, and Instagram showcases her versatility and ability to engage her audience through authentic storytelling.

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