Who is Cassie Yeung?

‍

‍

Cassie Yeung: Blending Culinary Creativity with Engaging Social Media Content

‍

‍

Cassie Yeung is a culinary content creator known for her engaging cooking videos and food-related humor. With a strong digital presence, she shares recipes, cooking tips, and brand collaborations. Her approachable style makes cooking fun and interactive. She blends authentic storytelling with professional culinary expertise.

‍

With 3.8M TikTok followers, Cassie has built a thriving food-focused audience. Her videos range from viral food trends to personalized cooking tutorials. Her humor and relatability make her content highly shareable. She frequently collaborates with brands like Walmart and Hedley & Bennett.

‍

‍

Her Instagram presence attracts 752.8K followers, focusing on reels, personal branding, and partnerships. Her engagement rate of 5.62% highlights her strong community interaction. Posting twice a week at 3 PM, she maintains consistent audience engagement. Some of her reels surpass 2.7M views, proving her impactful content style.

‍

Although her YouTube channel has 10.3K subscribers, she is expanding her short-form content. She posts occasionally, focusing on quick recipe demonstrations. Her growth rate remains at 0%, but her content strategy is evolving. By leveraging TikTok content, she has the potential for greater reach.

‍

‍

An Influencer Active on Social Media

‍

‍

Cassie Yeung is a leading food creator, actively engaging with her audience across TikTok, Instagram, and YouTube. With a combined following of over 4.5 million, she has built a multi-platform presence, ensuring that her content reaches diverse audiences.

‍

‍

Cassie Yeung's Social Media Strategy Analysis

‍

‍

TikTok Strategy: Viral Cooking Content & Engaging Storytelling

‍

‍

Cassie Yeung dominates TikTok with cooking videos, recipe tutorials, and food-related humor. Her audience of 3.8M followers enjoys her engaging and approachable content. She creates relatable storytelling, making her recipes fun and easy to follow. Her personality-driven content keeps her audience engaged.

‍

Her videos receive high engagement, with an average of 69.4K interactions per post. She posts 4.3 videos per week, ensuring a steady flow of content. Some of her top videos exceed 9.9M views, showcasing her viral potential. Her engagement rate of 1.83% reflects her strong audience interaction.

‍

‍

Her TikTok content strategy includes quick recipes, taste tests, and interactive food challenges. She frequently uses trending sounds and humor, making her videos more shareable. She posts daily at 9 PM, maximizing her visibility on the platform. Her consistent posting schedule helps her maintain audience retention.

‍

Cassie’s TikTok success has led to brand collaborations with Walmart, Lays, and Hedley & Bennett. She integrates sponsored content naturally, making her partnerships feel authentic. Her strong engagement makes her a valuable brand partner. Her influence continues to grow in the food content space.

‍

• Username: @cassyyeungmoney
• Influence Score: 91.4/100
• Followers: 3.8M
• Activity: 4.3 videos per week
• Engagement Rate: 1.83%
• Growth: 0% (last 30 days)
• Average Engagement: 69.4K
• Posting Habits: Everyday at 9 PM EST

‍

‍

Instagram Strategy: Aesthetic Food Content & Personal Branding

‍

‍

Cassie’s Instagram presence focuses on aesthetic food content, lifestyle updates, and brand collaborations. With 752.8K followers, she blends high-quality food reels with engaging storytelling. Her content is a mix of cooking, humor, and personal insights. This approach strengthens her connection with followers.

‍

She maintains 8 posts per month, ensuring a consistent flow of content. Her engagement rate of 5.62% highlights her strong audience interaction. Her growth rate of 3.06% per month reflects her rising influence. Posting twice a week at 3 PM, she ensures regular audience engagement.

‍

‍

Her Instagram reels have a high impact, often exceeding 2.7M views. She shares recipe demonstrations, meal prep tips, and food-related lifestyle content. Her top-performing posts receive over 265.3K likes, boosting her platform visibility. Her audience actively engages with her content.

‍

Cassie’s Instagram collaborations include Resorts World Las Vegas and Ray-Ban Meta. She promotes cooking tools, food brands, and lifestyle products through authentic content. Her brand partnerships benefit from her audience's trust and engagement. Her Instagram influence continues to grow steadily.

‍

• Username: @cassyyeungmoney
• Influence Score: 92.3/100
• Followers: 752.8K
• Activity: 8 posts per month
• Engagement Rate: 5.62%
• Growth: +3.06% (last 30 days)
• Average Engagement: 42.3K
• Posting Habits: Twice a week at 3 PM EST

‍

‍

YouTube Strategy: Developing a Presence with Short-Form Content

‍

‍

Cassie’s YouTube channel is still in its early stages, with 10.3K subscribers. She focuses on YouTube Shorts, repurposing popular TikTok content. Her videos include quick recipes, kitchen hacks, and food-related experiences. This strategy helps her reach a broader audience.

‍

Her engagement rate is currently at 0%, but her posting activity is increasing. She posts occasionally, with a focus on short-form content. Some of her recent videos have received hundreds of interactions, indicating potential audience interest. Her growth rate remains at 0% for now.

‍

‍

Her content strategy centers on bite-sized recipe tutorials and culinary tips. She simplifies cooking into easy-to-follow steps, making her videos beginner-friendly. Her short-form content helps attract casual viewers, expanding her reach in the digital food space. Her cooking expertise remains a key focus.

‍

Despite her small YouTube following, she has growth opportunities by expanding into longer cooking tutorials. She could leverage her TikTok and Instagram audience to increase her subscriber base. Her potential for growth is strong with a more structured content plan. A consistent posting schedule could help boost engagement.

‍

• Username: @cassyyeungmoney
• Influence Score: 42.7/100
• Followers: 10.3K
• Activity: 0 videos per month
• Engagement Rate: 0%
• Growth: 0% (last 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

Cassie Yeung’s Social Media Influence and Rankings

‍

‍

Cassie Yeung ranks in the Top 1% for Chefs worldwide, holding #5 in the U.S. Chef category and #24 globally, while also securing #1549 on Instagram U.S. and #6991 worldwide, showcasing her strong influence in the culinary space.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Mixing Culinary Creativity with Engaging Storytelling

‍

Cassie Yeung’s content strategy blends humor, storytelling, and engaging recipe tutorials, using TikTok for viral food trends, Instagram for aesthetic culinary content, and YouTube Shorts for bite-sized cooking videos to captivate her audience.

‍

‍

Reachability & Partnerships

‍

‍

Cassie Yeung is a brand-safe influencer, making her an ideal partner for food and lifestyle brands. She has collaborated with Hedley & Bennett, Resorts World Las Vegas, and Ray-Ban Meta. Her content seamlessly integrates sponsored products, ensuring organic promotion. With an influence score of 91.4, she ranks among top culinary creators.

‍

Her TikTok audience of 3.8M followers provides massive reach for food-related brands. She averages 69.4K engagements per post, ensuring high audience interaction. Her growth rate of 0% this month remains stable, showing a loyal and engaged audience. Sponsored videos often surpass millions of views, maximizing brand visibility.

‍

‍

Her Instagram presence of 752.8K followers attracts cooking and lifestyle brands. She posts 8 times per month, maintaining consistent content flow. With an engagement rate of 5.62%, her audience remains highly responsive. Her reels, often exceeding 2.7M views, make her an effective brand ambassador.

‍

Although her YouTube channel has 10.3K subscribers, it presents a potential opportunity for brands. She currently posts short-form content, but expanding into longer videos could increase her influence on the platform. If she leverages her TikTok and Instagram audience, her reachability could grow significantly. Her multi-platform strategy strengthens her brand partnerships.

‍

‍

Conclusion: Why Cassie Yeung is a Culinary Influencer to Watch

‍

Cassie Yeung has successfully built a thriving social media presence, combining culinary expertise, humor, and engaging storytelling. Her dominance on TikTok and Instagram makes her a top food influencer, while her growing presence on YouTube shows long-term potential.

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Euina - Complete Social Media Analysis‍

✨ Wendi Lunar - Complete Social Media Analysis

✨ Evelyn GRWM - Complete Social Media Analysis